Angström
Angström is a Paris-based creative advertising agency founded in 2011, delivering campaigns, digital experiences, content production, retail installations, and social media services to enterprise brands in luxury, cosmetics, food and beverage, and NGO sectors across Europe and North America.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Angström does
Angström is a Paris-based creative advertising agency and communications consultancy founded in 2011 by Franck Bréus (Co-Founder, Managing Director / Creative & Brand Strategist) and Sébastien Jaloux (Directeur de Création). The firm targets enterprise and mid-market brands across Europe and North America, with a sector focus on luxury, cosmetics, food and beverage, non-profits, and select consumer goods. It operates through a hub-and-spoke model built on a small core team (1–10 listed employees) augmented by a curated network of more than 70 named freelance collaborators spanning creative direction, front- and back-end development, motion/3D design, sound design, illustration, photography, directing, and architecture. The agency is headquartered at 64, rue des Archives, 75003 Paris, and there is no disclosed parent company, external investor, or M&A activity.
The agency's deliverables span five service lines: advertising campaigns (TV, press, social media), digital experiences (WebGL, mobile, interactive platforms, games), content production (films, photography, social content, books), installations and retail experiences (connected objects, interactive installations, in-store apps), and social media and e-commerce services. Technical components are built per project using standard web and mobile stacks; notable examples include a WebGL game and mobile site for the BNP Paribas Masters at AccorHotels Arena, the Hermès Magic App for flagship stores in Singapore, New York, Paris, and Dubai, the Simmons connected mattress and companion app, and four connected pianos for Action Contre La Faim's 35th anniversary installation. There is no unified proprietary software platform; outputs are bespoke project artifacts rather than a productized offering.
Angström generates revenue on a project-based, professional services model with quote-driven pricing that is not publicly disclosed. Distribution is direct-to-client and partner-mediated: the agency maintains ongoing collaborations with other agencies including Herezie (4+ year partnership on Francine and Pom'potes), So Bang (Rémy Martin Craft Library, Veuve Clicquot Rich), Digitas and Publicis 133 (Lancôme La Vie est Belle), Buzzman (Simmons Powered by Dreams), Aimko (Hennessy museum app), Lowe Stratéus (Nespresso Coffee and Milk), Fullsix (Dior Diorskin Forever), and 84.PARIS (Action Contre La Faim Pianoteller). The active client roster includes Hermès, Dior, Lancôme, Cha Ling (LVMH), Nespresso, Veuve Clicquot, Hennessy, Cointreau, Rémy Martin, Cacao Barry, Barry Callebaut (Chocolate Academy NYC, Van Leer Chocolate), Francine, Pom'potes, Technal, Simmons, Randstad, BNP Paribas, Amnesty International, Action Contre La Faim, Gladskin, Carven Parfums, Saint-Gervais Mont Blanc (L'Oréal), and IFPEN.
Angström firmographics
Firmographics- Name
- Angström
- Legal name
- Angström
- Website
- https://weareangstrom.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Angström is a Paris-based creative advertising agency founded in 2011, delivering campaigns, digital experiences, content production, retail installations, and social media services to enterprise brands in luxury, cosmetics, food and beverage, and NGO sectors across Europe and North America.
- Ownership category
- akta.pro rank
Angström industry classification
Industry- Product category
- Advertising & Creative Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Angström is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Angström business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and Advertising Services: Angström generates revenue through providing comprehensive creative services including campaign development, digital experiences, content production, branding, and marketing strategy. Revenue is project-based and likely varies by client scope and engagement size.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Angström product offering
Product offeringCore offering
Angström is a Paris-based independent advertising and creative agency that designs and produces advertising campaigns, digital experiences (WebGL, mobile apps, games), content production (films, photography, social media), and interactive retail installations for enterprise brands in luxury, food & beverage, cosmetics, and non-profit sectors across Europe and North America. The agency delivers full-service creative solutions from strategy through execution, functioning as a strategic partner to major brands rather than a traditional brief-fulfilling vendor.
Product overview
Angström is a Paris-based advertising agency founded in 2011 that operates as a creative consultancy rather than a software product company. The agency offers an integrated portfolio of services organized around five core offerings: Advertising Campaigns (TV, press, social media), Digital Experiences (WebGL, mobile, games), Content Production (films, photography, social), Installations and Retail (interactive experiences, connected objects), and Social Media/E-commerce services. These service lines work together to deliver brand activation strategies, though they function as professional service offerings rather than a unified software platform or product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Campaigns
- Digital Experiences
- Content Production
- Installations and Retail Experiences
- Social Media Services
- E-commerce
Quantifiable outcome
- 260,000 Facebook fans generated for Pom'potes brand through social media campaigns
- +2 more outcomes
Companies that use Angström
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles3 records
Angström technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Angström partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- FullsixminorAngström collaborated with Fullsix on the Diorskin forever project, where Fullsix asked Angström to help design the experience and develop contents for the Dior skincare launch.
- BuzzmanminorBuzzman had the idea to make people's dreams come true with the Simmons 'Powered by Dreams' campaign. Angström helped drive this project to reality by developing the platform, app, and connected object.
- AimkominorAimko was mandated to redesign the Hennessy museum. Angström worked with Aimko to design an interactive app for brand ambassadors and visitors.
- HereziecoreAngström has worked with Herezie for over 4 years on all digital aspects for Francine brand, including website production, social films, activations, recipes, and products. Also collaborated on Pom'potes social media content.
- So BangcoreAngström worked with So Bang agency to design and produce the Remy Martin Craft Library retail experience for European distribution. Also collaborated on Veuve Clicquot Rich brand platform.
- Lowe StratéusminorWith agency Lowe Stratéus, Angström designed and developed the Nespresso Coffee and Milk campaign responsive website demonstrating milk expertise across 50+ markets.
- 84.PARISminorAngström worked with 84.PARIS on the Action Contre La Faim Pianoteller interactive installation celebrating the NGO's 35th anniversary at Paris Fête de la Musique.
- DigitasminorDigitas asked Angström to work on the whole digital creative aspect of the Lancôme La Vie est Belle fragrance launch, collaborating on web design and 3D film sequences.
- Publicis 133minorAngström worked alongside Publicis 133 on the global Lancôme La Vie est Belle fragrance launch, contributing to the digital platform consistent with TV and press work.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Angström competitors and assessment
Company assessmentDirect peers
- 84.PARIS: Paris-based creative agency with experiential and installation focus. Partnered with Angström on Action Contre La Faim Pianoteller; similar boutique size and creative remit.
- So Bang: Parisian creative agency with luxury and premium brand focus. Has collaborated with Angström on Veuve Clicquot Rich and Remy Martin Craft Library; comparable in scale and category mix.
- Herezie: Independent Paris-based creative agency. Already operates as a strategic partner to Angström on Francine and Pom'potes, making it the closest comparable boutique in terms of size, geography and creative/brand positioning.
- Buzzman: Independent Paris creative agency known for integrated campaigns and experiential work. Co-developed Simmons 'Powered by Dreams' with Angström; similar creative boutique DNA.
- Aimko: Independent Paris creative/design studio, notably active in museum and brand-experience work. Partnered with Angström on the Hennessy museum interactive app; directly comparable boutique in scale and experiential specialization.
- Fullsix: Paris-headquartered digital and creative agency. Commissioned Angström for the Dior Diorskin Forever project - directly comparable digital creative shop operating in similar client verticals.
Broad incumbents
- Marcel (Publicis): Paris-based creative agency within the Publicis network serving major French and global brands. Comparable client mix (luxury, FMCG) but significantly larger scale and holding-company backing.
- Wieden+Kennedy (Amsterdam / global): Independent creative network with deep European presence and luxury/FMCG client roster. Serves as a benchmark for the upper-bound of what an independent creative shop can scale into.
- Digitas (Publicis): Global digital marketing agency that engaged Angström as digital creative partner on Lancôme La Vie est Belle. Comparable capability scope but vastly larger scale and holding-company resources.
- BETC Paris: Iconic Paris creative agency (now part of Havas) with deep luxury and FMCG credentials. Closest large-incumbent comparison for Angström's category mix and aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Angström social profiles
Digital presenceAngström financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angström leadership team
Management profileNumber of profiles
Profiles2 records
Angström funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angström M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angström
What does Angström do?
Angström is a Paris-based independent advertising and creative agency that designs and produces advertising campaigns, digital experiences (WebGL, mobile apps, games), content production (films, photography, social media), and interactive retail installations for enterprise brands in luxury, food & beverage, cosmetics, and non-profit sectors across Europe and North America. The agency delivers full-service creative solutions from strategy through execution, functioning as a strategic partner to major brands rather than a traditional brief-fulfilling vendor.
Is Angström a public or private company?
Angström is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Angström founded?
Angström was founded in 2011. It employs 1 to 10 people.
Where is Angström based?
Angström is headquartered in Paris, France, in the Europe region.
How does Angström make money?
One revenue line is on record: creative and Advertising Services.
Who are Angström's main competitors?
Direct peers on record are 84.PARIS, So Bang, Herezie, Buzzman, Aimko and Fullsix. Broad incumbents are Marcel (Publicis), Wieden+Kennedy (Amsterdam / global), Digitas (Publicis) and BETC Paris.
Does Angström have an API?
No public API is recorded for Angström.
What industry is Angström in?
Angström's product category is Advertising & Creative Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7310.