Casa Fresca Homes

What Casa Fresca Homes does

Casa Fresca Homes (legal entity: Cool House, LLC) is a privately-owned, Tampa Bay–based production homebuilder operating across Florida's Tampa Bay, Greater Orlando, and Ocala metros. The company constructs single-family homes within master-planned communities and sells directly to consumer homebuyers through on-site model home sales offices, inside sales teams handling phone and email inquiries, a REALTOR Partner referral program, and digital lead capture via its website and SMS marketing (Mogli platform). At 11–50 employees and with no disclosed external funding, Casa Fresca operates as a founder/owner-managed regional builder led by CEO Mark Metheny and VP of Operations Richard Thompson.

The company's core product is new-construction single-family homes delivered with standardized technology features including Low-E double-pane windows, Carrier smart thermostats, block construction on the first floor for Florida climate resiliency, and — in select communities — Florida Green Home Standard and Florida Water Star certifications. Casa Fresca offers eight to nine curated interior design schemes (Cozy Chic, Farmhouse Flair, Coastal Contemporary, Cool Cottage, Luxe Grey, Modern Slate, Soho Chic, Traditional Charm, and Rustic Retreat) and an upgraded "Casa Fresca Bold" sub-brand positioned at a premium price point. Homes range from the low $200s (e.g., Cherrywood Preserve, a 55+ community in Ocala) to over $500,000 (Mirada, San Antonio), with select communities marketed as having no CDD fees.

Revenue is generated through one-time home sales, supplemented by referral economics via preferred lender partnerships. Casa Fresca targets four distinct buyer segments — first-time homebuyers, growing families, 55+ active adults, and relocation/investment buyers — across 15+ master-planned communities featuring amenities such as pools, fitness centers, walking trails, dog parks, pickleball courts, a 15-acre man-made lagoon, and ULTRAFi 500/500 Mbps community WiFi. The "boldly unboring" brand positioning, energy-efficiency focus, and streamlined six-step purchase process constitute the company's primary differentiation against both larger national builders and smaller local competitors in the same Florida submarkets.

Name

Casa Fresca Homes

Legal name

Casa Fresca Homes - Cool House, LLC

Website

https://casafrescahomes.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Casa Fresca Homes (Cool House, LLC) is a privately-owned Florida production homebuilder constructing single-family homes in 15+ master-planned communities across the Tampa Bay, Orlando, and Ocala metros, selling directly to first-time, family, 55+ active-adult, and relocation/investment homebuyers via on-site sales offices and digital channels.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• New home construction
• Single-family homes
• Master-planned communities
• Residential homebuilder
• Energy-efficient homes

Headquarters

HQ city

Riverview

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Home Sales: One-time sale of newly constructed single-family homes. Revenue generated from the sale of move-in ready homes and homes under construction. Pricing varies by community, floor plan, lot location, and included features.
2. Preferred Lender Services: Referral arrangements with preferred lenders who help streamline the mortgage process for buyers, potentially offering exclusive incentives

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Casa Fresca Homes builds and sells new-construction single-family homes in master-planned communities across Florida's Tampa Bay, Greater Orlando, and Ocala metros. Homes are offered as move-in ready inventory or to-be-built on available homesites, with buyers selecting from approximately eight to nine curated interior design schemes and an enhanced Casa Fresca Bold series that adds upgraded finishes, larger lanais, and designer kitchens/baths. Sales are executed through on-site model home offices, supported by a website lead-capture funnel, inside sales, virtual tours, and a REALTOR Partner Program that refers buyers.

Product overview

Casa Fresca Homes is a local, privately-owned homebuilder based in Tampa, FL specializing in new single-family home construction across Florida's Tampa Bay, Greater Orlando, and Ocala areas. The company offers a unified homebuilding experience through its core new construction platform, supplemented by the Casa Fresca Bold enhanced sub-brand featuring upgraded finishes and designs. Move-in ready homes are available alongside customizable floor plans with eight to nine curated interior design packages including Cozy Chic, Farmhouse Flair, Traditional Charm, Coastal Contemporary, Cool Cottage, Luxe Grey, Modern Slate, Soho Chic, and Rustic Retreat. Homes are built across 15+ master-planned communities featuring amenities such as pools, fitness centers, lagoons, walking trails, and playgrounds, with specific offerings catering to families and 55+ active adults (Cherrywood Preserve).

Differentiator

Problem solved

Functional benefit

Brands

• Casa Fresca Bold: An enhanced series featuring more interior and exterior features with new elevations, innovative floor plans, and inspiring interior design packages including spacious lanais, designer kitchen upgrades, and stylish bathroom finishes.

Products and services

• Casa Fresca New Construction Homes Newly constructed single-family homes sold across 15+ master-planned communities in Florida's Tampa Bay, Greater Orlando, and Ocala metros; offered as move-in ready inventory or to-be-built on available homesites with curated interior design packages. Targeted at first-time homebuyers, growing families, and active-adult buyers.
• Casa Fresca Bold Series An enhanced home series with new elevations, innovative floor plans, and interior design packages including spacious lanais, designer kitchen upgrades, and stylish bathroom finishes; premium tier of the Casa Fresca product line available in select communities such as Mirada.
• Move-In Ready Homes Pre-completed new-construction homes available for immediate occupancy, allowing buyers to skip the construction wait while still acquiring a newly built Casa Fresca home. Supports accelerated closings of roughly 30–45 days on completed inventory.
• Curated Interior Design Packages Nine named interior design schemes with distinct personalities covering contemporary, farmhouse, coastal, cottage, modern, and rustic aesthetics; applied to Casa Fresca homes so buyers can select a fully curated look rather than designing from scratch.
• Master-Planned Community Developments Casa Fresca's master-planned residential communities located across Florida's Tampa Bay, Orlando, and Ocala metros; each community combines Casa Fresca-built homes with shared amenities such as pools, fitness centers, playgrounds, dog parks, walking trails, and in some cases lagoons or pickleball courts.

Quantifiable outcome

• 30-45 day closing timeline on completed homes
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tri Pointe Homes: National homebuilder operating across multiple US metros including Florida, offering single-family homes with design personalization - comparable on production homebuilding model with curated design options.
• Taylor Morrison: Large US homebuilder with strong Florida focus in Tampa, Orlando, and surrounding markets, offering new construction single-family homes in master-planned communities with move-in ready and to-be-built options - directly comparable.
• Meritage Homes: National homebuilder with a strong Florida presence in Tampa, Orlando, and other metros, known for ENERGY STAR certified and energy-efficient homes - comparable on geography and on Casa Fresca's energy-efficient/sustainability positioning.
• PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland) with deep Florida operations including active-adult (Del Webb) communities - directly comparable for both Casa Fresca's family-oriented and 55+ community strategy.
• M/I Homes: National homebuilder with active Florida operations in Tampa and Orlando metros building single-family homes in master-planned communities with curated design options - comparable product and geographic strategy to Casa Fresca.
• D.R. Horton: Largest US homebuilder by volume with extensive Florida operations, offering production single-family homes across Tampa, Orlando, and Ocala at multiple price points including first-time buyer communities - directly comparable to Casa Fresca's market positioning.
• Dream Finders Homes: Florida-headquartered production homebuilder focused on entry-level and move-up buyers across Jacksonville, Orlando, Tampa, and other Florida metros - comparable in geography, buyer segment, and mid-tier price point to Casa Fresca.
• Century Communities: Top-10 US homebuilder with significant Florida operations focused on affordable to mid-tier price points, building single-family homes in planned communities - directly comparable to Casa Fresca's first-time and move-up buyer focus.
• Lennar Corporation: One of the largest US homebuilders with a substantial Florida presence across Tampa Bay, Orlando, and surrounding metros, building single-family production homes in master-planned communities - directly comparable to Casa Fresca's core operating model and geographies.

Broad incumbents

• Toll Brothers: National luxury homebuilder with Florida operations serving move-up and luxury buyers with high-end single-family homes - comparable as a residential homebuilder but operating in a higher price band than Casa Fresca's mid-tier core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Fresca Homes