DEAS Holding
DEAS Holding (DEAS A/S) is a Danish full-service property management company and PHM Group subsidiary serving private investors, institutional investors, housing associations, and tenants across Denmark with tiered administration, technical, energy, legal, and letting services delivered through proprietary platforms and a three-office national footprint.
- Company typePrivate
- Founded1990
- HeadquartersFrederiksberg, Denmark
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What DEAS Holding does
DEAS Holding (legal entity DEAS A/S) is a Danish full-service property management company operating as a subsidiary of the Nordic real estate services conglomerate PHM Group. Founded in 1989 and headquartered in Valby (Copenhagen) with regional offices in Aarhus and Aalborg, DEAS employs 501-1000 staff and provides integrated administration, technical building consultancy, energy and climate advisory, legal services, financial management, letting, and facility services to private investors, institutional investors, housing associations (ejer- and andelsboligforeninger), and public-private partnership clients across Denmark.
The company's technology stack is built around a proprietary tiered property management platform offering three service levels for private investors: DEAS ONLINE (self-service), DEAS BASIS (basic administration), and DEAS VIP (full-service at fixed annual fee). Supporting infrastructure includes a 24/7 mobile app for investors and tenants, a Digital Post Service integrated with Denmark's national e-Boks system via MitID/Penneo identity verification, OIOUBL-compliant electronic invoicing, and the findbolig.nu residential rental portal — through which DEAS handles more than 6,000 family move-ins annually with an average 12-day tenant placement window. In March 2022, DEAS acquired proptech company Good Monday to expand its real estate technology portfolio. No public API or AI/ML capabilities are evidenced.
DEAS generates revenue through professional services fees across three primary streams: property administration, technical and advisory services, and letting/tenant services. Pricing is not publicly disclosed; private investor services are packaged in fixed-fee tiers, while institutional and association clients receive custom quotes through dedicated Client Managers. Go-to-market combines enterprise field sales for institutional and private investor segments with direct-to-consumer self-service digital channels (findbolig.nu, deaserhverv.dk, foreninger.deas.dk) for tenants and association members. Distribution is single-country (Denmark) across the Capital Region and Jutland. Leadership includes CEO Henrik Dahl Jeppesen, CIO/Head of IT Carsten Bo Jacobsen, and CFO Thomas Colding-Jørgensen.
DEAS Holding firmographics
Firmographics- Name
- DEAS Holding
- Legal name
- DEAS A/S
- Website
- https://deas.dk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DEAS Holding (DEAS A/S) is a Danish full-service property management company and PHM Group subsidiary serving private investors, institutional investors, housing associations, and tenants across Denmark with tiered administration, technical, energy, legal, and letting services delivered through proprietary platforms and a three-office national footprint.
- Ownership category
- akta.pro rank
DEAS Holding industry classification
Industry- Product category
- Property Management Services
- NAICS
- Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Office Property Management (BPAJAGAA)
Keywords
Where DEAS Holding is headquartered
LocationHeadquarters
- HQ city
- Frederiksberg
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
DEAS Holding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Administration Fees: DEAS charges fees for comprehensive property administration services including tenant management, rent collection, annual accounts, and property operations. Fees vary based on service tier (DEAS ONLINE, BASIS, or VIP) and portfolio size.
- Technical and Advisory Services: Revenue from construction consultancy, technical building services, energy and climate advisory, and legal advice provided to property investors and developers.
- Letting and Tenant Services: Fees for residential and commercial property letting services, including tenant placement, lease administration, and property marketing through findbolig.nu portal.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
DEAS Holding product offering
Product offeringCore offering
DEAS Holding provides full-service property management for residential, commercial, and investment properties across Denmark. Its offerings span property administration, operations and maintenance, technical building consultancy, energy and climate advisory, legal advice, financial management, residential and commercial letting, and public-private partnership services. The company serves private investors (via tiered packages DEAS ONLINE, DEAS BASIS, DEAS VIP), institutional investors, and housing associations.
Product overview
DEAS is a full-service property management company operating as a platform-plus-modules architecture. The core offering consists of comprehensive property management services (administration, operations, maintenance, technical advisory, financial management, legal advice, and leasing) for residential, commercial, and investment properties. This is supplemented by tiered service modules: DEAS ONLINE (self-service), DEAS BASIS (basic administration), and DEAS VIP (full-service) for private investors. Additional modules include DEAS 24/7 App for mobile access, DEAS Invoice Portal for suppliers, Digital Post Service for tenant communication, PHM Digital for homeowner associations, IDS-aftale for new construction handover, and specialized services like EV charging solutions and energy consultancy. The company also acquired proptech company Good Monday in March 2022 to expand its real estate technology portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services Full-service property management including total property administration, operations, maintenance, technical advisory, and development for residential and commercial properties. Target customers are private investors, institutional investors, and housing associations across Denmark.
- Letting Services
Quantifiable outcome
- 6,000+ families moved into properties annually
- +2 more outcomes
Companies that use DEAS Holding
Customer profileSegments5 records
Ideal customer profiles4 records
DEAS Holding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
DEAS Holding partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Good MondaycoreDeAS Group acquired the proptech company Good Monday in March 2022. This strategic acquisition aimed to expand DEAS Group's real estate technology portfolio with Good Monday's digital property management tools and capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DEAS Holding competitors and assessment
Company assessmentBroad incumbents
- Savills: Global real estate advisor with property management operations across Europe. Comparable to DEAS on commercial and residential management mandates, particularly for cross-border institutional investors with Nordic exposure.
- JLL: Global real estate services firm with property and facilities management operations in Denmark. Comparable on commercial property management for institutional clients; competes for the same enterprise mandates but at significantly greater scale.
- Colliers: Global real estate services and investment firm with Danish operations (including the acquisition of Sadolin & Albæk). Comparable to DEAS in commercial property management and letting; competes for the same investor and corporate client base.
- Cushman & Wakefield: Global commercial real estate services firm with property management capabilities in Denmark. Competes with DEAS for institutional and corporate property mandates, though its broader portfolio includes investment sales and valuation services.
- CBRE: Global real estate services firm with a Danish property management practice serving institutional and corporate clients. Comparable to DEAS on institutional mandates but operates across a much broader service portfolio (investment sales, valuation, capital markets).
Regional players
- Akelius: Swedish-headquartered residential property owner and manager with operations across Europe. Comparable to DEAS on residential letting and tenant management, but also owns its portfolio directly — competes indirectly for tenant flow and landlord mandates.
- Heimstaden: Major Nordic residential property owner and manager with Danish operations. Comparable to DEAS on residential property management but operates a vertically integrated owner-operator model rather than a third-party fee-for-service model.
Others
- BoligPortal: Denmark's largest independent rental listing portal. Comparable to DEAS's findbolig.nu portal as a tenant-acquisition channel, but operates as a marketplace rather than a property manager; could be both a partner and partial substitute.
Direct peers
- Newsec: The largest Nordic property manager, headquartered in Sweden with operations across the Nordics and Baltics. Directly comparable to DEAS as a full-service property management firm serving institutional investors, residential associations, and private landlords across multiple asset classes.
- Catella: Nordic-focused property and asset management group offering property management, letting, and advisory services across Sweden, Denmark, Finland, and Germany. Overlaps with DEAS's institutional investor and technical advisory offerings in the Nordic region.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DEAS Holding social profiles
Digital presenceDEAS Holding financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEAS Holding leadership team
Management profileNumber of profiles
Profiles6 records
DEAS Holding subsidiaries and ownership
Company hierarchySubsidiaries1 record
DEAS Holding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEAS Holding M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEAS Holding
What does DEAS Holding do?
DEAS Holding provides full-service property management for residential, commercial, and investment properties across Denmark. Its offerings span property administration, operations and maintenance, technical building consultancy, energy and climate advisory, legal advice, financial management, residential and commercial letting, and public-private partnership services. The company serves private investors (via tiered packages DEAS ONLINE, DEAS BASIS, DEAS VIP), institutional investors, and housing associations.
Is DEAS Holding a public or private company?
DEAS Holding is a private company. It is classified as corporate owned and is currently operating.
When was DEAS Holding founded?
DEAS Holding was founded in 1990. It employs 501 to 1,000 people.
Where is DEAS Holding based?
DEAS Holding is headquartered in Frederiksberg, Denmark, in the Europe region.
How does DEAS Holding make money?
Three revenue lines are on record. Property Administration Fees are the primary driver. The others are technical and Advisory Services and letting and Tenant Services.
Who are DEAS Holding's main competitors?
Broad incumbents on record are Savills, JLL, Colliers, Cushman & Wakefield and CBRE. Regional players are Akelius and Heimstaden. BoligPortal is listed as an others. Direct peers are Newsec and Catella.
Does DEAS Holding have an API?
No public API is recorded for DEAS Holding.
What industry is DEAS Holding in?
DEAS Holding's product category is Property Management Services. Its primary akta.pro industry code is BPAJAGAA, Office Property Management. Its NAICS code is 53131 and its SIC code is 6531.