Galt Toys

What Galt Toys does

Galt Toys is a children's educational and play-products brand operating as a sub-brand within Jumbo Group B.V., a Netherlands-headquartered (Wijchen) family entertainment products company. The brand's core portfolio is concentrated in two product families: the Explore and Discover line of hands-on science kits (Dino Lab, Power Lab, Space Lab, Magnetic Lab, Slime Lab, Glow Lab, Rainbow Lab) and the infiniFUN range of electronic pretend-play learning toys (child-safe tablets, smartphones, remote controls, smartwatches, steering wheels, tech trio sets), alongside the Kurio tablet line. These products span developmental stages from babies and toddlers through elementary school ages, with merchandising organized by age cohorts of 0-2, 3-5, 6-11, and 12+ years.

Underlying technology is primarily physical product design (science experiment kits, pretend electronics, tablets), with no disclosed proprietary software, AI features, or platform architecture beyond standard e-commerce. The Kurio tablet is described as a child-friendly educational device available in standard and Smithsonian-recommended versions, while infiniFUN devices simulate adult tech products for imaginative role-play. Commerce operations run on Shopify, handling checkout, payment processing, and inventory management.

The business model is one-time physical product sales direct-to-consumer through the jumboplay.com Shopify storefront, which serves six localized European markets (Belgium, France, Germany, Netherlands, Spain, UK) plus international shipping. Galt Toys sits within Jumbo Group's broader portfolio of iconic games and puzzles brands, including Stratego, Hitster, Party & Co, Wasgij, Jan van Haasteren, Goula, and Falcon, and operates alongside sister brands such as Nathan (France), Pasito a Pasito (Spain), and Walking Mum (family lifestyle). Marketing channels include the e-commerce site, Facebook (KoninklijkeJumbo), and Instagram (jumbo_games). No enterprise or B2B channels, subscription pricing, or licensing revenue streams are disclosed.

Name

Galt Toys

Website

https://galttoys.com

Company type

Private

Founded year

1836

Headcount range

1–10 employees

Short description

Galt Toys is a children's educational and electronic learning toy brand under Netherlands-based Jumbo Group B.V., offering science kits (Explore and Discover line), child-friendly tablets (Kurio), and pretend-play electronics (infiniFUN), sold direct-to-consumer across six European markets via the jumboplay.com Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheadle Hulme

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Physical Products Sales: Revenue generated from direct sales of toys, games, puzzles, and educational products through their e-commerce platform and retail distribution channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Galt Toys is a children's brand within the Jumbo Group portfolio that designs, manufactures, and sells educational toys and games for children aged 0 to 12 and above. Its range covers science and discovery kits, electronic learning toys, puzzles, arts and crafts, and classic games sold primarily through consumer retail channels. The brand is positioned around early-years learning, imaginative play, and STEM-style exploration through branded product lines such as Explore and Discover, infiniFUN, and Galt-branded puzzles and games.

Product overview

Galt Toys is a brand under Jumbo Group offering a diverse portfolio of educational and electronic learning products for children. The product range includes science exploration kits under the Explore and Discover line (Dino Lab, Power Lab, Space Lab, Magnetic Lab, Slime Lab, Glow Lab, Rainbow Lab), electronic learning devices including the Kurio tablet line, and the infiniFUN series of pretend tech toys (smartphones, tablets, remote controls, fitwatches, steering wheels, and tech trio sets). The brand focuses on combining play with learning across categories spanning science experiments, creative arts, and early technology exposure for children from toddler age through elementary school.

Differentiator

Problem solved

Functional benefit

Products and services

• Explore and Discover - Candy Science

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• NathanminorOthersSibling brand under the Jumbo Group umbrella, operating in the French market. Visit destination: jeux.nathan.fr
• Pasito a PasitominorOthersSpanish market brand under Jumbo Group. Visit destination: pasitoapasito.es
• Walking MumminorOthersLifestyle brand under Jumbo Group focused on family and parenting content. Visit destination: walkingmum.com
• ShopifycoreTechnology or IntegrationE-commerce platform powering the jumboplay.com online store with checkout, payment processing, and inventory management capabilities

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Ravensburger: Ravensburger is a German puzzle, games and children's activity brand owner with a deeply comparable portfolio of adult and kids puzzles, strategy/family games and educational products distributed across Europe. Most directly comparable peer to Galt/Jumbo in product mix, age segmentation and European DTC footprint.
• Clementoni: Clementoni is an Italian educational toys and puzzles manufacturer with a science/exploration line (Science & Play, Sapientino) that closely mirrors Galt's Explore and Discover educational kits. Comparable in age-banded product structure, European distribution and STEM/learning positioning.
• Buffalo Games: Buffalo Games is a US-based puzzles and games portfolio owner with comparable adult puzzle lines, licensed/illustrated puzzle collections and family/party games, making it a strong analogue for Galt's Wasgij and Jan van Haasteren puzzle business in a different geography.
• Goliath Games: Goliath is a Dutch family/puzzle/game brand owner headquartered in the Netherlands alongside Jumbo's Wijchen base, with a comparable mid-market games, puzzles and children's activity portfolio sold across European mass and specialty retail channels.
• Asmodee: Asmodee is a France-based board and party games publisher and distributor with strong European retail penetration, directly overlapping with Jumbo's Stratego, Party & Co, Hitster and family games categories and serving the same hobby/game-night consumer.
• Orchard Toys: Orchard Toys is a UK-based educational games and puzzles brand for early-years children, directly comparable to Galt's 0-5 years educational toy segment in product type, learning outcomes and UK retail presence.

Emerging players

• Hape: Hape is a wooden toys and early-learning products brand with a comparable educational, developmental positioning for the 0-5 segment and a multi-country European and global distribution model that overlaps with Galt's toddler category.
• Melissa & Doug: Melissa & Doug is a US-based wooden and educational toys brand focused on early-childhood imaginative play, overlapping with Galt's arts & crafts, puzzles and developmental learning categories for the under-5 segment.

Broad incumbents

• Mattel: Mattel is a global toy incumbent whose games and puzzles division (UNO, Scrabble, Phase 10) competes directly with Jumbo's family and party games, and whose broader portfolio dwarfs Galt's reach in retail buyer negotiation.
• Hasbro: Hasbro is a global toy and games incumbent with deep portfolio breadth (board games, strategy games, children's toys, licensed brands) that competes broadly with Galt's games and family entertainment categories and dominates the shelf where Galt's Stratego sits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/Galttoys
• Facebookfacebook.com/GaltToys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galt Toys