ucura Deutschland GmbH

What ucura Deutschland GmbH does

ucura Deutschland GmbH operates deinePflege, a digital platform that digitizes the ambulatory care system in Germany by streamlining applications for Pflegeversicherung (long-term care insurance) benefits. Founded in 2020 and headquartered in Berlin, the company serves Pflegebedürftige (care recipients) and their family caregivers (Angehörige) by providing a centralized, self-service interface for navigating the German statutory long-term care insurance system. The platform covers the full care journey: initial Pflegegrad applications (Erstantrag), upgrade requests (Höherstufung), and add-on services including monthly care supply deliveries (Pflegehilfsmittel/Pflegebox), 24/7 emergency response systems (Hausnotruf), bathroom accessibility modifications (Badumbau), and household assistance (Haushaltshilfe).

The core technology is a web-based digital application portal with integrated form processing that enables users to complete and digitally sign applications in under 8 minutes for transmission to all German statutory Pflegekassen. The platform supplements its core application services with additional tools including the Pflegekompass (interactive eligibility assessment), Pflegeauskunft (15-minute expert consultations), Pflegeschulungen (online care training), and the Leb App (daily check-in service). The platform emphasizes ease of use, TÜV Saar-certified data security (certificate #46299), and compatibility with all German statutory Pflegekassen.

DeinePflege operates a freemium, free-to-end-user model funded through a B2B2C marketplace structure. The service is 100% free for users, with underlying service costs covered by German Pflegeversicherung. Revenue is generated through commissions from fulfillment partners who deliver the actual care services: Pflegebox/proSenio GmbH (market leader in care supplies), Seniovo (bathroom modifications), JUHI (household assistance), SOS Service/Notrufzentrale München (emergency response), and Familiare (appeals support). Distribution is product-led through SEO-optimized educational content (Ratgeber articles, Pflegekompass), social media presence on LinkedIn, Facebook, and Instagram, and word-of-mouth referrals from a customer base exceeding 300,000 served users. The company is run by co-founders Armando Statti (CEO) and Markus Wild (CTO) following the July 2024 departure of co-founder Michael Maurer-Pühringer, with an 18-person globally distributed team.

Name

ucura Deutschland GmbH

Legal name

deinePflege GmbH

Website

https://deinepflege.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ucura Deutschland GmbH operates deinePflege, a digital platform that digitizes Germany's ambulatory care system by simplifying Pflegeversicherung applications, upgrades, and related care services for care recipients and their family caregivers through a free, self-service marketplace model.

Ownership category

akta.pro rank

Product category

Long-term care insurance assistance

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Prepackaged Software (7372), Services-Social Services (8300)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

akta.pro secondary industry

Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Long-term care insurance
• Care benefits administration
• Elderly care services
• Home emergency response
• Household assistance services

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Partner Commissions: deinePflege earns commissions from service partners (Pflegebox, Hausnotruf providers, Seniovo, JUHI) when users successfully apply for and receive services through the platform. The service remains free for end users as costs are covered by the Pflegeversicherung.
2. B2B2C Platform Model: Partners pay deinePflege for customer acquisition and application processing. Users receive services at no cost as German Pflegekassen cover the underlying service costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DeinePflege operates a digital platform that helps German care recipients (Pflegebedürftige) and family caregivers apply for and manage nursing care insurance (Pflegeversicherung) benefits. The platform enables users to submit Pflegegrad applications and Höherstufungen (care level upgrades) to statutory Pflegekassen in under 8 minutes, and to access additional care services including monthly Pflegehilfsmittel deliveries, Hausnotruf emergency response systems, barrier-free bathroom modifications (Badumbau), and household help services through partner fulfillment networks. The service is free for end users, with the company monetizing via commissions from service partners.

Product overview

DeinePflege is a digital platform that serves as a central hub for managing all aspects of German Pflegeversicherung (long-term care insurance) services. The core offering consists of the Erstantrag service for applying for initial Pflegegrad (care level classification) and the Höherstufung service for requesting a higher care level when needs increase. The platform supplements these core services with add-on offerings including Pflegehilfsmittel (Pflegebox) for monthly care supply deliveries, Hausnotrufsystem for 24/7 emergency alert systems, Badumbau for bathroom accessibility modifications, and Haushaltshilfe for household assistance. Additional tools include Pflegekompass (assessment tool), Pflegeauskunft (expert consultation), Pflegeschulungen (online training), and the Leb App (daily check-in application). Users access all services through a centralized Benutzerkonto (user account) that enables management of applications, benefit tracking, and service coordination in one place.

Differentiator

Problem solved

Functional benefit

Products and services

• Erstantrag (Pflegegrad-Antrag) Digital service enabling users to apply for an initial Pflegegrad (care level classification) in under 8 minutes, completely free of charge. deinePflege creates the official application and transmits it securely to the user's Pflegekasse (health insurance).
• Höherstufung Digital application service for requesting a higher Pflegegrad when a care recipient's health condition deteriorates and current benefits are no longer sufficient. The service handles the application and secure transmission to the Pflegekasse.
• Pflegehilfsmittel (Pflegebox)

Quantifiable outcome

• 300,000+ satisfied customers served
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pflegebox (proSenio GmbH)coreChannel Partner/ Reseller/ DistributorPflegebox is the market leader in Pflegehilfsmittel (care supplies) in Germany. They fulfill orders for disposable care products like gloves, disinfectants, and protective aprons worth up to €42/month, delivered to customers at no cost as covered by Pflegekasse. Part of proSenio GmbH, the largest care supplies provider in Germany.
• SanubiminorChannel Partner/ Reseller/ DistributorAlternative partner for Pflegehilfsmittel delivery, offering care supplies to users through the deinePflege platform.
• SeniovocoreChannel Partner/ Reseller/ DistributorSpecialized provider for barrier-free bathroom modifications (Badumbau). Seniovo handles planning, implementation, and billing with Pflegekasse for home modifications up to €4,180.
• JUHIcoreChannel Partner/ Reseller/ DistributorProvides household assistance and daily living support through engaged students, university students, and apprentices. Services are covered by the Entlastungsbetrag of €131/month from Pflegekasse. Handles direct billing with Pflegekasse.
• SOS Service (Notrufzentrale München)coreChannel Partner/ Reseller/ Distributor24/7 emergency response center located in Munich (Ehrenbreitsteiner Str. 20, 80993 München). Responds to emergency calls from Hausnotruf devices across all of Germany.
• MedicproofminorStrategic or Co-development PartnerAssessment organization for privately insured individuals, similar to the Medizinischer Dienst for statutory insurance. deinePflege supports applications for both public and private insurance holders.
• Medizinischer DienstminorStrategic or Co-development PartnerIndependent assessment body for statutory insurance holders. Conducts home visits to assess care needs and determine Pflegegrad. deinePflege prepares users for these assessments through Pflegeschulungen.
• FamiliaraminorChannel Partner/ Reseller/ DistributorLegal partner providing support for appeals (Widerspruch) against Pflegekasse decisions. Offers free initial consultation with 90% success rate.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Careship: German online marketplace for household help and caregiving services aimed at seniors and their families. Comparable in connecting Pflegebedürftige with service providers and operating as a digital care platform in Germany.
• Lindera: Berlin-based digital health company focused on mobility analysis and fall risk assessment for elderly users, often partnering with Pflegekassen. Comparable in addressing digital care support for the same German statutory care insurance customer base.
• Recare: German healthcare platform providing discharge and post-acute care placement, connecting hospitals, payers, and care providers. Comparable in operating as a digital intermediary for care transitions within the German healthcare system.
• Seniovo: German specialist provider of barrier-free bathroom renovations (Badumbau) serving Pflegebedürftige through Pflegekasse subsidies. Comparable as both a partner to deinePflege and as a digital care services provider addressing the same end customer.

Direct peers

• Curalie: German digital care platform offering online courses, content, and tools for Pflegende Angehörige, including care guidance and support services. Comparable to deinePflege's combination of educational content, application tools, and caregiver support.
• pflege.de: One of the leading German online portals for Pflegekasse information, applications, and service provider directories. Directly comparable to deinePflege as both target Pflegebedürftige and Angehörige with digital content and tools around Pflegegrad, Pflegehilfsmittel, and related benefits.
• pflegio: German digital platform focused on simplifying access to Pflegehilfsmittel and related Pflegekasse benefits. Comparable to deinePflege's Pflegebox/Pflegehilfsmittel offering and consumer-facing digital application flow for care benefits.
• Wellabe (formerly Viacti): German care services provider offering emergency response (Hausnotruf), care navigation, and related services to Pflegebedürftige and families. Direct overlap with deinePflege's Hausnotruf and broader Pflegekasse-funded service portfolio.

Broad incumbents

• MediFox GmbH: Established German provider of software solutions for ambulatory care services and Pflegedienste. Comparable in serving the German ambulatory care ecosystem, though focused on software for care providers rather than consumers.
• Sanvartis GmbH: German healthcare services company providing care management, telephone-based patient support, and case management for insurance clients. Comparable in operating care navigation and case management services within German statutory health/care insurance frameworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deinePflegeDE
• LinkedInlinkedin.com/company/deinepflege
• Instagraminstagram.com/deinepflege.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ucura Deutschland GmbH