Total Events
Total Events is a Montreal-based, founder-led event design and production company founded in 1993 that delivers full-service experiential production for corporate, non-profit, cultural, and private clients across Canada and internationally. It combines in-house fabrication with advanced audiovisual technology to execute large-scale galas, fundraisers, and brand activations.
- Company typePrivate
- Founded1993
- HeadquartersSaint Laurent, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Total Events does
Total Events is a privately held, founder-led event design and production company headquartered in Saint-Laurent (Montreal), Quebec, founded in 1993 by CEO Lorne Levitt. The company delivers full-service event production for corporate clients, non-profit organizations, cultural institutions, and affluent private clients, with marquee projects including Federation CJA's 100th anniversary (1,500 attendees), the Einstein Legacy Project Dinner of the Century (600+ guests), and 30 editions of the Canadian Cancer Society's Daffodil Ball ($1.7M raised at the most recent edition). Its technical capabilities center on advanced audiovisual production, including 120-foot projection surfaces, 50-foot 3D holographic projections, LED pixel tube video walls, and video mapping, complemented by an in-house build shop with CNC cutting, woodworking, metal work, and large format printing that enables rapid prototyping of custom installations. The company has demonstrated international reach through projects in New York, Mexico, and St. Maarten, alongside relationships with global brands such as Rolls-Royce, Target, Netflix, and Playtika.
The business model is professional services, project-based B2B engagement with bespoke pricing rather than standardized rate cards, generating revenue through event design and production fees, custom fabrication, and entertainment booking/artist management services. Go-to-market relies on a portfolio-driven sales motion: the company markets via a bilingual English/French website (total.ca), an active Instagram presence (@total.ca), direct client relationships, and a network of referrals and creative collaborations with agencies such as Sid Lee and production partners including Eclipse Productions. Customer segments span corporate/enterprise (primary), non-profit organizations (primary, including annual fundraising galas), associations and institutions, arts and cultural institutions, and private celebrations. Operating with 11-50 employees (approximately 10 named team members), the company manages 50+ events per year and has been led continuously by founder Lorne Levitt with no disclosed external institutional investment or parent company.
Total Events firmographics
Firmographics- Name
- Total Events
- Legal name
- Total Events
- Website
- https://total.ca
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Events is a Montreal-based, founder-led event design and production company founded in 1993 that delivers full-service experiential production for corporate, non-profit, cultural, and private clients across Canada and internationally. It combines in-house fabrication with advanced audiovisual technology to execute large-scale galas, fundraisers, and brand activations.
- Ownership category
- akta.pro rank
Total Events industry classification
Industry- Product category
- Event Production Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)
Keywords
Where Total Events is headquartered
LocationHeadquarters
- HQ city
- Saint Laurent
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Total Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Event Design and Production Services: Full-service event design and production for corporate events, galas, fundraisers, private celebrations, weddings, and cultural institution events. Revenue is generated through project-based contracts with clients including non-profits, corporations, and private individuals. Services include event design, show direction, technical production, entertainment booking, and custom builds.
- Custom Build and Fabrication: In-house fabrication services for custom builds, set pieces, and event decor. The company maintains an internal workshop capable of woodworking, metal work, CNC cutting, and large format printing for custom event elements.
- Entertainment Booking Services: The company represents entertainers for events and offers producer services to help curate entertainment for client events. This includes sourcing A-list speakers, performers, and dozens of entertainers annually.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Total Events product offering
Product offeringCore offering
Total Events is a full-service event design and production company that designs and produces corporate galas, fundraisers, private celebrations, conferences, and experiential marketing activations. Its offering integrates creative event design, show direction, technical production (A/V, lighting, video mapping), custom in-house fabrication, and entertainment booking under a single vendor model for clients across Canada and internationally.
Product overview
Total Events is a full-service event design and production company offering a unified portfolio of physical event services. The core offering comprises event design and production (including show direction, technical engineering, A/V production, lighting design, and decor production), complemented by entertainment booking and artist management capabilities, and an in-house custom build and fabrication shop. Services span corporate events, private celebrations, fundraisers, and experiential marketing activations. The company operates primarily in Montreal, Canada, and serves international clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Design & Production Services Full-service event design and production offering creative event design, show direction, technical engineering, A/V production, lighting design, decor production, and custom builds for corporate galas, fundraisers, conferences, private celebrations, and experiential marketing activations.
- Entertainment Booking & Artist Management Talent sourcing, entertainment concept development, and producer services curating performers, A-list speakers, and entertainers for client events.
- Custom Build & Fabrication In-house build shop providing custom fabrication for event installations including woodworking, metal work, CNC cutting, large format printing, custom branding, and dye-cutting for unique event elements and decor.
- Corporate Event Production Event production services for corporate clients covering conferences, product launches, awards galas, and experiential marketing activations for international brands.
- Private Events & Galas Private celebration events including themed galas, weddings, b'nai mitzvahs, milestone celebrations, and fundraisers featuring elaborate decor, custom builds, and immersive entertainment experiences.
Quantifiable outcome
- $1.7 million raised at Daffodil Ball's 30th edition for Canadian Cancer Society
- +3 more outcomes
Companies that use Total Events
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Total Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Total Events partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Eclipse ProductionscoreVideo production partner collaborating with Total Events on major projects including the Federation CJA 100th Anniversary event (120 feet of projection surface, 30+ actors) and the Einstein Legacy Project. The partnership combines Total's event design with Eclipse's video production capabilities.
- Sid LeecoreCreative agency that designed the 'Lumissima' theme for the 30th edition of the Daffodil Ball. Total Events was trusted to create all design elements and technical production to bring the theme to fruition.
- Various Entertainment Booking PartnersminorTotal Events represents entertainers for events and works with booking agents to source talent including A-list speakers, performers, and dozens of entertainers annually. The company acts as a booking intermediary for clients seeking entertainment.
- Various Venue and Supplier PartnersminorThe company maintains relationships with venues, caterers, florists, rental companies, and production suppliers including Fairmont Queen E, Luxe Rentals, Cirque du Soleil performers, and other Montreal-based vendors to deliver complete event solutions.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Total Events competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global brand experience agency offering event design, experiential marketing, and brand activations for major corporate clients. Directly comparable to Total Events' full-service experiential production model for Fortune 500 brands, with similar creative + technical integration.
- George P. Johnson Experience Marketing: Global experiential marketing agency specializing in brand activations, corporate events, and immersive experiences. Directly comparable to Total Events' core offering of full-service event design and production for major brand clients worldwide.
- PRA Business Events: Corporate event production company specializing in conferences, incentive events, and brand experiences for enterprise clients. Comparable to Total Events in delivering corporate events and experiential activations with full-service creative and technical production.
- Outbox: Event and experiential agency producing immersive brand experiences and corporate events. Comparable to Total Events in delivering custom event design, technical production, and creative campaigns for major brands.
- BCD Meetings & Events: Global corporate event management company serving enterprise clients across meetings, conferences, and incentive programs. Comparable to Total Events in corporate event execution, though with a stronger meetings-management orientation and broader geographic footprint.
- Aria Events: Event production agency delivering corporate events, galas, and brand activations with full-service design and technical production. Comparable to Total Events in offering full-service event production for corporate and nonprofit clients, including gala and fundraiser production.
- Tandem Event Design: Boutique event design and production firm specializing in high-end custom events with strong creative and fabrication capabilities. Comparable to Total Events' boutique positioning, in-house fabrication approach, and focus on design-led premium event production.
- MKG Experience: Independent experiential marketing agency delivering brand experiences, events, and creative campaigns for major brands. Directly comparable to Total Events' positioning as a creative-driven, full-service event design and production firm for premium clients.
- Freeman: Global full-service event and experiential marketing agency with deep corporate event, trade show, and brand activation capabilities. Directly comparable to Total Events as a full-service event production competitor serving enterprise and brand clients, though operating at vastly greater scale.
- Sparks: Experiential marketing agency producing live events, brand activations, and corporate experiences for global brands. Directly comparable to Total Events in event design, technical production, and creative direction for high-profile client engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Total Events social profiles
Digital presenceTotal Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Events leadership team
Management profileNumber of profiles
Profiles10 records
Total Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Events
What does Total Events do?
Total Events is a full-service event design and production company that designs and produces corporate galas, fundraisers, private celebrations, conferences, and experiential marketing activations. Its offering integrates creative event design, show direction, technical production (A/V, lighting, video mapping), custom in-house fabrication, and entertainment booking under a single vendor model for clients across Canada and internationally.
Is Total Events a public or private company?
Total Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Events founded?
Total Events was founded in 1993. It employs 11 to 50 people.
Where is Total Events based?
Total Events is headquartered in Saint Laurent, Canada, in the North America region.
How does Total Events make money?
Three revenue lines are on record. Event Design and Production Services are the primary driver. The others are custom Build and Fabrication and entertainment Booking Services.
Who are Total Events's main competitors?
Direct peers on record are Jack Morton Worldwide, George P. Johnson Experience Marketing, PRA Business Events, Outbox, BCD Meetings & Events, Aria Events, Tandem Event Design, MKG Experience, Freeman and Sparks.
Does Total Events have an API?
No public API is recorded for Total Events.
What industry is Total Events in?
Total Events's product category is Event Production Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 711 and its SIC code is 7900.