What Vstyle does

Vstyle (Vstyle.vn) is a Vietnamese omnichannel retailer operated by Công Ty Cổ Phần Truyền Thông 3T, a joint stock company established in Ho Chi Minh City on 2015-08-24 (business registration 0313411047). The company sells authentic branded cosmetics, facial skincare, perfumes, body care, fashion, accessories, home goods, and health supplements - primarily Korean luxury beauty lines (The Whoo, Ohui, SUM37) alongside international designer fragrances (Calvin Klein, Hugo Boss, Versace, Burberry, Gucci, Chloe) and athletic apparel (Adidas, Nike, Puma, Fila, Reebok) - at headline discounts of 40-96% off MSRP, sourced from excess, deadstock, or near-expiry distributor inventory. Its core technology is a Haravan-powered e-commerce storefront integrated with a physical retail footprint of 11 mall-anchored stores across Vietnam (7 in Ho Chi Minh City, 2 in Hanoi, and locations in Hung Yen and Khanh Hoa).

Vstyle makes money entirely through one-time unit sales to end consumers at discounted prices, with no subscription, advertising, or B2B component; revenue is generated per transaction via the online store, hotline (19009048/49), and in-store purchases, with event-driven promotional mechanics (Flash Sale 24H, Crazy Night, Deal Bom Tấn, Mid Night Sale, and the institutionalized Xả Kho warehouse-clearance category) used to drive traffic and inventory turn. Pricing is unit-based, ranging from approximately 5,000 VND to 3,000,000+ VND per item, supplemented by voucher programs such as XT70 (70K VND off orders of 999K+). Marketing is multi-channel across the website, Facebook fanpage, Zalo official account, and email newsletter, with national delivery in 2-6 business days across Vietnam.

Name

Vstyle

Legal name

Công Ty Cổ Phần Truyền Thông 3T

Website

https://vstyle.vn

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Vstyle is a Vietnamese omnichannel discount retailer that sells authentic branded cosmetics, skincare, perfumes, fashion, and health supplements at 40-96% off retail, serving value-conscious consumers through a Haravan-powered e-commerce site and 11 mall-anchored physical stores across Vietnam.

Ownership category

akta.pro rank

Product category

Discount Beauty & Personal Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Variety Stores (5331), Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Health & Beauty Value Variety Stores (Non-Pharmacy) (CRAEAGAG)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Discount beauty retail
• Branded cosmetics
• Korean skincare
• Discount fragrance
• Authentic luxury goods

Headquarters

HQ city

Thái Bình

HQ country

Vietnam

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce + Retail): Vstyle generates revenue through direct sales of branded cosmetics, skincare, fragrances, fashion items, accessories, and health food products at discounted prices. The business model relies on purchasing authentic branded inventory (likely excess/deadstock from distributors or retailers) and reselling at reduced markups. Revenue is generated per transaction with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vstyle is a Vietnamese omnichannel discount retailer that sells authentic branded beauty, skincare, fragrance, fashion, accessories, and health supplement products at significant discounts (typically 40-96% off original retail prices). The company sources excess, deadstock, and clearance inventory from international distributors and resells it to value-conscious Vietnamese consumers through 11 physical retail stores and an e-commerce website.

Product overview

Vstyle operates as a multi-category e-commerce platform specializing in discounted authentic branded products. The core offering is the Vstyle E-commerce Platform, which serves as a marketplace connecting consumers with branded goods across multiple categories. The product portfolio includes: Perfumes (Nước Hoa) featuring international luxury and designer brands; Skincare (Chăm Sóc Da Mặt) with premium Korean brands like WHOO, OHUI, and SUM37; Makeup (Trang Điểm) including cosmetics from various international and Korean brands; Body Care (Chăm Sóc Cơ Thể) with lotions, shower gels, and hair care; Fashion (Thời Trang) offering athletic shoes and clothing from brands like Adidas, Nike, Puma, Fila, Under Armour, and Mizuno; Accessories including eyewear; Home & Living products like bed linens and essential oils; and Health Supplements (Thực Phẩm) featuring bird's nest products. The platform also operates promotional features including Flash Sales with time-limited deals and Warehouse Clearance Sales (Xả Kho) offering deep discounts on near-expiry products.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Sociolla: Sociolla is Indonesia's largest beauty retailer combining physical stores and e-commerce selling multi-brand cosmetics, skincare, and fragrances. Comparable to Vstyle as a multi-brand beauty specialist in Southeast Asia, though operating primarily in Indonesia rather than Vietnam; useful as a regional peer for omnichannel beauty retail benchmarks.

Direct peers

• Bo Shop Vietnam: Bo Shop is a Vietnamese multi-brand beauty retailer selling cosmetics and skincare at value pricing through physical stores and e-commerce. Comparable to Vstyle as a discount-oriented H&B retailer targeting value-conscious Vietnamese consumers with branded assortment across cosmetics and skincare.
• Guardian Vietnam: Guardian Vietnam is a health and beauty chain with physical stores across major Vietnamese cities selling cosmetics, skincare, fragrances, and personal care products. Comparable to Vstyle in product category and target customer (Vietnamese beauty shoppers), though Guardian operates as a standard-priced retailer with frequent promotions rather than a dedicated deep-discount authentic-goods format.
• Hasaki Vietnam: Hasaki is a Vietnamese beauty retailer with a large store footprint and e-commerce platform selling cosmetics, skincare, fragrances, and personal care from both local and international brands. Directly comparable to Vstyle as a Vietnamese beauty specialist competing for the same consumer wallet share, though Hasaki's assortment is more weighted toward indie/K-Beauty rather than premium Western designer brands.
• Watsons Vietnam: Watsons Vietnam is the local arm of A.S. Watson's health & beauty retail chain, operating physical stores and an e-commerce site selling cosmetics, skincare, fragrances, and personal care products to Vietnamese consumers. Directly comparable to Vstyle as a multi-brand H&B retailer serving Vietnamese consumers with an omnichannel model, though positioned more toward regular retail prices versus Vstyle's discount model.

Broad incumbents

• Shopee Vietnam: Shopee is a leading horizontal e-commerce marketplace in Vietnam selling cosmetics, fashion, home goods, and consumer products with aggressive flash-sale mechanics. Comparable to Vstyle as a multi-category discounted-branded-goods destination running flash sales, though operating as a broad marketplace rather than a vertical value retailer and possessing far greater scale and logistics infrastructure.
• Tiki: Tiki is a major Vietnamese e-commerce platform selling beauty products, fashion, and consumer goods with regular promotional events. Comparable to Vstyle in offering branded goods at discounted prices through e-commerce to Vietnamese consumers, though Tiki is a horizontal marketplace rather than a value retailer with curated brand assortment.
• Lazada Vietnam: Lazada Vietnam is a major horizontal e-commerce marketplace operated by Alibaba-affiliated Lazada Group, selling cosmetics, fashion, and consumer goods with extensive flash-sale infrastructure. Comparable to Vstyle in selling discounted branded consumer goods to Vietnamese consumers online, but operates as a broad marketplace competing on logistics and assortment breadth rather than curated discount curation.
• Sephora: Sephora operates in Vietnam selling premium and luxury beauty products across cosmetics, skincare, and fragrance. Comparable to Vstyle in carrying international designer beauty brands (Calvin Klein, Versace, Gucci, Burberry appear in both assortments), though Sephora positions at full retail price and benefits from a global brand versus Vstyle's discount-focused model.

Emerging players

• Beauty Box Vietnam: Beauty Box is a Vietnamese online beauty retailer selling discounted branded cosmetics, fragrances, and skincare via e-commerce. Comparable to Vstyle in operating a digital-native discount model for authentic international beauty brands in Vietnam, serving a similar value-seeking customer segment with overlapping brand assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vstyle.vn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vstyle