Nationwide Group
Nationwide Group is Australia's largest emergency roadside assistance and specialist towing and transport operator, running a 400+ vehicle fleet and 700+ workforce across five states under RACV Group ownership. It serves automotive clubs (RACV, NRMA, RACQ), government agencies, insurers, fleet operators and consumers via towing, transport, roadside, storage and auction services.
- Company typePrivate
- Founded1987
- HeadquartersNoble Park, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Nationwide Group does
Nationwide Group Pty Ltd is an Australian privately held towing, transport and roadside assistance operator headquartered in Noble Park, Victoria, founded in 1987. The company describes itself as the largest provider of emergency roadside assistance and specialist towing and transport solutions in Australia, operating 24/7/365 across five states (Victoria, New South Wales, Australian Capital Territory, Queensland and Western Australia) with a 700+ workforce including 110+ owner-operators and 400+ drivers, a 400+ specialised vehicle fleet, and 600+ vehicle storage capacity. The business is consolidated under four wholly-owned operating subsidiaries (Nationwide Towing & Transport, Eastern Van Services, Nationwide Roadside Assist, and Leasetec) and is owned by the RACV Group, with RACV itself acting as both parent and a primary commercial channel.
The core service offering spans three operating divisions: (i) Towing & Transport, including passenger car and truck towing, specialty towing for vintage/racing/rare vehicles, interstate towing, plant & equipment transport for construction/mining/agriculture, portables & containers, and salvage & recovery; (ii) Roadside Assistance, primarily delivered under contract to automotive clubs RACV, NRMA and RACQ; and (iii) Storage & Auctions, providing vehicle storage and monthly auctions. Underlying technology is operational rather than intelligence-driven: a dispatch system with GPS tracking of vehicles and consignments, on-glass electronic signature and photo capture for proof of service, and a Customer Portal plus My Connect self-service platform for real-time job booking, consignment tracking and proof-of-delivery access. Certifications include ISO 9001 and ISO 45001 since 1996, ISO 14001 since 2018, and GRS.
The revenue model is transaction-fee across each service line (tow, roadside assist, transport, storage, auction, plant movement), with go-to-market executed through a mix of contracted B2B channels (automotive clubs acting as resellers to consumers; government entities for clearway/hoon impounds; insurance, fleet management and dealership accounts) and direct channels (24/7 phone dispatch on 134 869, online quote forms, and self-service impound search). Reported operating volume is approximately 450,000 vehicle transports and 450,000 roadside assistances per annum, with over 5 million cumulative tows since inception; product pricing is unit-based, with interstate towing reportedly starting from around A$200 and ranging into several thousand dollars depending on distance and asset.
Nationwide Group firmographics
Firmographics- Name
- Nationwide Group
- Legal name
- Nationwide Group Pty Ltd
- Website
- https://nationwide-group.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nationwide Group is Australia's largest emergency roadside assistance and specialist towing and transport operator, running a 400+ vehicle fleet and 700+ workforce across five states under RACV Group ownership. It serves automotive clubs (RACV, NRMA, RACQ), government agencies, insurers, fleet operators and consumers via towing, transport, roadside, storage and auction services.
- Ownership category
- akta.pro rank
Nationwide Group industry classification
Industry- Product category
- Towing and Transport Services
- NAICS
- Motor Vehicle Towing (48841), Specialized Freight Trucking (4842)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Towing, Recovery & Vehicle Removal Services (TLAJAJAC)
- akta.pro secondary industries
- Roadside Assistance & Breakdown/Recovery Services (THAIANAI), Inoperable / Non-Running Vehicle Transport (HSAKAFAI), Salvage, Total Loss & Insurance Auction Services (TLABAKAH)
Keywords
Where Nationwide Group is headquartered
LocationHeadquarters
- HQ city
- Noble Park
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Nationwide Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Towing Services: Fees charged for vehicle towing services including standard towing, specialty towing, interstate towing, and emergency breakdown towing. Services provided to individual consumers through automotive club partnerships and directly to businesses, government entities, and fleet operators.
- Roadside Assistance Services: Emergency roadside assistance services including jump-starts, tire changes, and minor mechanical repairs provided to automotive club members (RACV, NRMA, RACQ) and direct customers.
- Vehicle Transport: Transport services for vehicles across Australia, including door-to-door delivery, interstate transport, and fleet vehicle logistics for businesses.
- Storage Services: Vehicle storage facilities with over 600 vehicles in storage capacity. Fees charged for impounded vehicles, awaiting transport vehicles, and long-term storage.
- Auction Services: Monthly vehicle auctions providing disposal services for impounded, recovered, and end-of-lease vehicles.
- Plant & Equipment Transport: Specialist transport of construction equipment, machinery, containers, and industrial assets for businesses in construction, mining, and agriculture sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Interstate Towing - Cost varies by distance and vehicle type |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Nationwide Group product offering
Product offeringCore offering
Nationwide Group is an Australian towing, transport and roadside assistance operator providing vehicle recovery, door-to-door vehicle transport, plant and equipment haulage, emergency roadside call-outs, secure vehicle storage and monthly vehicle auctions. The company operates a fleet of more than 400 vehicles and 400 drivers across five states, serving automotive clubs, corporate fleets, government agencies, insurers and individual motorists.
Product overview
Nationwide Group operates as a multi-service transport and roadside assistance company offering a unified platform of three core divisions: Towing & Transport, Roadside Assistance, and Storage & Auctions. The Towing & Transport division encompasses specialized services including vehicle transport, plant & equipment transport, portable & container transport, specialty towing (vintage, racing, rare vehicles), interstate towing, fleet services, and category-specific towing for cars, trucks, boats, caravans, motorcycles, limousines, buses, trailers, construction equipment, agricultural machinery, generators, elevated work platforms, materials handling equipment, salvage & recovery, and undercover carpark towing. The Roadside Assistance division provides 24/7 emergency mechanical services primarily to automotive clubs including RACV, NRMA, RACQ, and RAC. The Storage & Auctions division manages over 600 vehicle storage capacity and conducts monthly vehicle auctions. The company also provides customer-facing digital platforms including a Customer Portal and My Connect for account management and job tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Towing & Transport
- Roadside Assistance
- Storage & Auctions
- Fleet Towing & Transport
- Vehicle Transport
- Plant & Equipment Transport
- Portables & Containers
- Specialty Towing
- Interstate Towing
- Storage Solutions
- Vehicle Auctions
- Customer Portal
- Impound Search
Quantifiable outcome
- 450,000 vehicles transported per annum
- +3 more outcomes
Companies that use Nationwide Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Nationwide Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nationwide Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- RACV (Royal Automobile Club of Victoria)corePrimary automotive club partnership where Nationwide provides roadside assistance and towing services to RACV members across Victoria and other service areas. RACV branded vehicles are operated by Nationwide personnel, providing emergency assistance including jump-starts, tire changes, and vehicle towing. This is a core strategic partnership representing significant volume of the company's 450,000 annual roadside assistance customers.
- NRMA (National Roads and Motorists' Association)coreAutomotive club partnership providing roadside assistance and towing services to NRMA members in NSW and associated regions. Nationwide operates as the contracted service provider delivering emergency roadside services under the NRMA brand.
- RACQ (Royal Automobile Club of Queensland)coreAutomotive club partnership delivering roadside assistance and towing services to RACQ members in Queensland. Nationwide provides emergency breakdown services and vehicle transport under this partnership.
- State and Local Government EntitiescoreContracted service provider for government towing needs including vehicles impounded under hoon laws, stolen and recovered vehicles, vandalised or burnt out vehicles, vehicles obstructing driveways, and those impeding traffic access as directed by police. Services provided in Melbourne, Sydney, Canberra, Perth, Brisbane, and Gold Coast.
- Fleet Management CompaniesmajorCorporate partnerships providing fleet towing and transport services for Australian businesses with no upfront costs for staff and 24/7 national coverage. One-call service model for fleet vehicle incidents.
- Insurance GroupsmajorPartnerships with insurance companies for vehicle recovery, transport, and storage services related to insurance claims, total loss vehicles, and recovered stolen vehicles.
- Major RetailersminorCommercial relationships with major retail chains for vehicle transport and roadside assistance services related to retail operations and customer vehicles.
- Plant and Equipment Hire CompaniesminorSupporting Australia's plant and equipment organisations with specialist transport services for construction equipment, machinery, and industrial assets.
- Mining OperationsminorTransport services for mining equipment and machinery, including heavy industrial assets that require specialised loading and transport compliance.
- Car DealershipsminorVehicle transport and logistics services for automotive dealerships including new vehicle delivery, used car movement, and dealership fleet services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Nationwide Group competitors and assessment
Company assessmentPeers
Direct peers
- RACQ (Royal Automobile Club of Queensland): Queensland motoring club that contracts Nationwide for roadside assistance and towing. Comparable as both a customer and a potential competitor with its own service capabilities, mirroring the auto-club channel model that defines Nationwide's volume base.
- RACV (Royal Automobile Club of Victoria): Parent company and primary customer of Nationwide Group, providing roadside assistance contracts and brand partnership in Victoria. Direct comparable because RACV could in theory insource towing operations and competes broadly in motoring services across the same geography.
- NRMA Insurance / NRMA Motoring & Services: NSW motoring club that is both a Nationwide customer (outsourced tow partner) and a potential competitor via owned roadside operations. Highly comparable due to overlapping roadside/towing service offerings in NSW and the channel-partner/insourcing dynamic identical to Nationwide's.
Emerging players
- Honk Technologies: North American digital roadside assistance platform that connects stranded drivers with towing and roadside service providers via an app. Comparable to Nationwide's roadside and towing business through its technology-enabled dispatch and broad provider network, though operating in a different geography and with an aggregator business model rather than owned fleet.
- Urgently: Digital marketplace for roadside assistance, towing, and related mobility services connecting drivers, OEMs, insurers, and fleets with service providers. Comparable to Nationwide's towing and roadside dispatch model through its tech-driven provider network, though positioned as a digital platform rather than an asset-heavy operator.
Broad incumbents
- Agero: US-based leading provider of roadside assistance, connected vehicle, and claims management services for automotive manufacturers, insurers, and fleet operators. Comparable to Nationwide's roadside assistance and insurance-channel partnerships, with similar B2B contract-driven model and emphasis on digital dispatch and telematics integration.
- AAA (American Automobile Association): US motoring club providing roadside assistance, towing, insurance, and travel services to ~60M members through affiliated club network. Directly comparable to the automotive club channel that underpins Nationwide's volume (RACV, NRMA, RACQ), although AAA is a club owner/insurer rather than a contracted tow operator.
- ADAC (Allgemeiner Deutscher Automobil-Club): Europe's largest motoring club with ~21M members, providing roadside assistance, towing, and mobility services. Comparable to Nationwide's auto-club-channel model, although ADAC is a club owner rather than a contracted tow operator and operates at much larger scale.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Nationwide Group social profiles
Digital presenceNationwide Group compliance and trust
Trust signalCompliance4 records
Nationwide Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nationwide Group leadership team
Management profileNumber of profiles
Nationwide Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Nationwide Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nationwide Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nationwide Group
What does Nationwide Group do?
Nationwide Group is an Australian towing, transport and roadside assistance operator providing vehicle recovery, door-to-door vehicle transport, plant and equipment haulage, emergency roadside call-outs, secure vehicle storage and monthly vehicle auctions. The company operates a fleet of more than 400 vehicles and 400 drivers across five states, serving automotive clubs, corporate fleets, government agencies, insurers and individual motorists.
Is Nationwide Group a public or private company?
Nationwide Group is a private company. It is classified as corporate owned and is currently operating.
When was Nationwide Group founded?
Nationwide Group was founded in 1987. It employs 501 to 1,000 people.
Where is Nationwide Group based?
Nationwide Group is headquartered in Noble Park, Australia, in the Oceania region.
How does Nationwide Group make money?
Six revenue lines are on record. Towing Services are the primary driver. The others are roadside Assistance Services, vehicle Transport, storage Services, auction Services and plant & Equipment Transport.
Who are Nationwide Group's main competitors?
CAA (Canadian Automobile Association) is listed as a peer. Direct peers are RACQ (Royal Automobile Club of Queensland), RACV (Royal Automobile Club of Victoria) and NRMA Insurance / NRMA Motoring & Services. Emerging players are Honk Technologies and Urgently. Broad incumbents are Agero, AAA (American Automobile Association) and ADAC (Allgemeiner Deutscher Automobil-Club).
Does Nationwide Group have an API?
No public API is recorded for Nationwide Group.
What industry is Nationwide Group in?
Nationwide Group's product category is Towing and Transport Services. Its primary akta.pro industry code is TLAJAJAC, Towing, Recovery & Vehicle Removal Services, with a secondary code of THAIANAI, Roadside Assistance & Breakdown/Recovery Services. Its NAICS code is 48841 and its SIC code is 7500.