Mra, Cabinet En Assurance De Personnes

What Mra, Cabinet En Assurance De Personnes does

Cabinet MRa inc. operates as a broker-administrator of personal insurance products (disability, life, supplemental health, travel, dental, critical illness and specialty covers) targeting self-employed professionals, small business employees, retirees and members of Quebec professional associations. The firm is headquartered in Montreal, was founded circa 1984, and is a wholly-owned subsidiary of iA Financial Group (Industrial Alliance Insurance and Financial Services Inc., TSX:IAG). Its distribution model combines a province-wide network of licensed advisors in Quebec with exclusive channel partnerships through more than 20 professional associations, federations and corporations (e.g., ACQ, APCHQ, CMEQ, CSBQ, APNQ, FCCQ, CMMTQ, APDIQ, RMPQ, OOQ). This dual structure enables MRa to underwrite wholesale-priced individual policies that aggregate the buying power of "tens of thousands" of insureds while remaining employer-portable and outside the Quebec 9% group-insurance tax regime.

The core product platform is an individual-policy administration stack integrated with iA Financial Group's "My Client Space" client portal (for claims and document access) and, for Barreau members, Medavie Blue Cross's secure client space. The firm's flagship differentiator is the Cash Refund Program, which reimburses up to 100% of disability insurance premiums (minus claims) at age 65 or retirement for insureds enrolled before age 50 — generating an average refund of approximately CAD $23,500 per client and a documented maximum of CAD $98,075. Underwriting, pricing and claims decisions effectively sit with the carrier partners (iA and Blue Cross), while MRa owns client relationship management, member onboarding, advisor enablement and program design for association partners.

MRa earns revenue through recurring commissions on subscription-style individual premium contracts across disability, life, health, travel and specialty lines, billed annually with customized per-client pricing. There is no public revenue, premium-volume or headcount-growth disclosure; the firm operates with an advisor-led, Quebec-restricted distribution footprint and no disclosed AI/ML, M&A, funding or geographic-expansion activity in the source material.

Name

Mra, Cabinet En Assurance De Personnes

Legal name

Cabinet MRa inc.

Website

https://cabinetmra.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Cabinet MRa inc. is a Montreal-based broker-administrator that distributes individual disability, life, health and travel insurance to self-employed professionals and members of more than 20 Quebec professional associations as a subsidiary of iA Financial Group.

Ownership category

akta.pro rank

Product category

Personal Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Disability & Leave Administration (STD/LTD/FMLA/Paid Leave) (HLAEALAM)

akta.pro secondary industries

Long-Term Disability (LTD) Insurance (FSAIAIAD), Own-Occupation Specialty Disability Insurance (Professional Occupations) (FSAIAIAI), Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Personal insurance brokerage
• Disability insurance programs
• Life insurance distribution
• Group benefits administration
• Professional association insurance

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Disability Insurance: Core insurance product providing income replacement during extended downtime. Includes optional cash refund rider.
2. Life Insurance: Protection for family members in case of death, allowing them to keep the house, continue education and maintain lifestyle.
3. Travel Insurance: Out-of-country medical expense coverage reimbursing up to $5 million. Sold individually or included with supplemental health insurance.
4. Accidental Death, Dismemberment or Loss of Use Insurance: Coverage to offset potential loss of income from accidents, with compensation for accidental death and funds for children's education.
5. Supplemental Accident and Health Insurance: Supplement to government insurance plans providing access to medical and paramedical treatments and health specialists.
6. Drug Coverage: Prescription drug insurance program similar to or more generous than government plan, covering all family members.
7. Overhead Expense Insurance: Pays regular business expenses for self-employed workers and business owners during accident or illness.
8. Loan Insurance: Protects credit rating and mortgage financing by paying monthly payments during disability.
9. Critical Illness Insurance: Provides lump-sum payments to help cover treatment costs and financial obligations.
10. Cancer Coverage: Financial support for cancer patients to focus on recovery.
11. Dental Coverage: Many procedures covered at 100%, 80% or 50%, up to maximum of $1,500 per person per calendar year.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cabinet MRa is a Quebec-based personal insurance brokerage firm operating as a broker-administrator that designs, distributes, and administers individual insurance products (disability, life, supplemental health, drug, dental, travel, critical illness, cancer, loan, and overhead expense coverages) for self-employed professionals, small business employees, retirees, and members of over 20 professional associations. The firm differentiates itself through an exclusive Cash Refund Program that returns up to 100% of disability insurance premiums at age 65 or retirement, and by negotiating wholesale individual-policy pricing using the collective purchasing power of its association network.

Product overview

MRa is a personal insurance brokerage firm operating as a broker-administrator that offers a comprehensive portfolio of individual insurance products designed for self-employed workers, small business employees, retirees, and members of professional associations and corporations. The core product portfolio centers on disability insurance (with an exclusive cash refund program offering up to 100% premium return at retirement), life insurance, supplemental health and accident coverage, prescription drug plans, travel insurance, dental coverage, and specialized covers including critical illness, cancer, overhead expense, and loan insurance. The company also provides tailored programs for small businesses using individual policy structures and specialized construction employee coverage. All products are distributed through an extensive network of licensed advisors across Quebec, supported by 360-degree service capabilities encompassing product design, distribution, claims administration, and customer service. MRa serves over 20 professional associations and federations, leveraging collective purchasing power on behalf of tens of thousands of Canadian insureds.

Differentiator

Problem solved

Functional benefit

Products and services

• Disability Insurance Long-term disability coverage providing income replacement during extended illness or injury recovery periods, allowing policyholders to focus on their health without financial strain. Includes the optional Cash Refund Program rider returning up to 100% of premiums at age 65 or retirement.
• Life Insurance Individual life insurance policies providing financial protection for beneficiaries to maintain housing, education, and standard of living in the event of the insured's death.
• Accidental Death, Dismemberment and Loss of Use Insurance Coverage providing compensation for accidental death or dismemberment, including funds for children's education and spouse retraining support.
• Supplemental Accident and Health Insurance Supplementary coverage working with government healthcare plans to provide access to medical and paramedical treatments, specialists, and travel insurance for out-of-country medical expenses up to $5 million.
• Prescription Drug Coverage Group prescription drug insurance program leveraging collective purchasing power to offer coverage similar to or more generous than government plans, available for the insured's family.
• Travel Insurance and Out-of-Country Assistance Travel insurance reimbursing 100% of out-of-country medical expenses up to $5 million, sold individually or bundled with supplemental health insurance to complement provincial healthcare coverage.
• Cash Refund Program (Return of Premium) Exclusive program reimbursing up to 100% of disability insurance premiums at age 65 or retirement, minus any claims made. Average refund of $23,500 per client. Enrollment required before age 50.
• Overhead Expense Insurance Coverage paying regular business expenses (rent, utilities, salaries) for self-employed workers and business owners during disability-related work absences. Premiums are tax-deductible as a business expense.
• Loan Insurance Protection for credit ratings and mortgage financing, paying monthly personal or commercial mortgage payments, lines of credit, vehicle loans, personal or corporate loans, and credit card balances during disability.
• Critical Illness Insurance Coverage providing lump-sum payments to help policyholders cover treatment costs and meet financial obligations upon diagnosis of specified critical illnesses.
• Cancer Coverage Specialized insurance providing financial support during cancer treatment, allowing policyholders and families to focus on recovery without financial worry.
• Dental Coverage Dental insurance with procedures covered at 100%, 80%, or 50% rates up to a maximum of $1,500 per person per calendar year.
• Insurance for Retirees Tailored insurance program for retired individuals combining life insurance with supplemental health and accident coverage including travel insurance and out-of-country assistance.
• Construction Employee Insurance (Privilège Employés Construction) Affordable insurance solution for construction industry employees covering medical, dental, and disability needs. Fills coverage gaps for workers with mandatory public construction coverage (e.g., Medic Construction in Quebec) at lower cost.
• Individual Policy Programs for Small Businesses Insurance program based on individual policies rather than group insurance, offering flexibility in coverage selection, no minimum employee requirements, no 9% group insurance tax, and stable premiums. Suitable for businesses with up to 50 employees.
• 360° Services (Broker-Administrator Services) Full-service broker-administrator support including product design, distribution through a network of advisors across Quebec, and ongoing administration and claims handling for both insureds and partner associations.
• Association Partnership Programs Wholesale personal insurance programs designed exclusively for members of professional associations and federations, offering group purchasing power with customized benefits at competitive rates. MRa partners with over 20 associations including ACQ, APCHQ, CMEQ, CSBQ, and others.

Quantifiable outcome

• Average cash refund of $23,500 per client at age 65 or retirement
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

23 partnerships are on record, tiered core.

• Association des Acupuncteurs du Québec (AAQ)coreChannel Partner/ Reseller/ DistributorProfessional association partnership for customized insurance coverage for acupuncturists in Quebec.
• Association des chimistes et biochimistes du Québec (ACBQ)coreChannel Partner/ Reseller/ DistributorProfessional association partnership for customized insurance coverage for chemists and biochemists.
• Association chiropratique du Québec (ACQ)coreChannel Partner/ Reseller/ DistributorLong-standing partnership with the Quebec Chiropractic Association providing insurance programs for members with record cash refunds documented.
• Association des gens d'affaires et professionnels du Québec (AGAP)coreChannel Partner/ Reseller/ DistributorProfessional association partnership for business professionals and entrepreneurs.
• Association des inspecteurs en bâtiments du Québec (AIBQ)coreChannel Partner/ Reseller/ DistributorPartnership providing customized insurance for building inspectors.
• Association des marchands dépanneurs et épiciers du Québec (AMDEQ)coreChannel Partner/ Reseller/ DistributorPartnership for convenience store and grocery merchants providing tailored insurance solutions.
• Association des professionnels de la construction et de l'habitation du Québec (APCHQ)coreChannel Partner/ Reseller/ DistributorMajor partnership with construction professionals including record cash refund beneficiary ($98,075). Multiple member testimonials showcasing significant premium refunds.
• Association des propriétaires de machinerie lourde du Québec (APMLQ)coreChannel Partner/ Reseller/ DistributorPartnership for heavy machinery owners with employee insurance solutions.
• Association des Psychothérapeutes du Québec (APQ)coreChannel Partner/ Reseller/ DistributorProfessional association partnership for psychotherapists.
• Association professionnelle des designers d'intérieur du Québec (APDIQ)coreChannel Partner/ Reseller/ DistributorPartnership for interior designers providing customized insurance programs.
• Association professionnelle des notaires du Québec (APNQ)coreChannel Partner/ Reseller/ DistributorPartnership with notaries including notable $57,573 cash refund testimonial.
• Association québécoise des ergothérapeutes en pratique privée (AQEPP)coreChannel Partner/ Reseller/ DistributorPartnership for occupational therapists in private practice.
• Carrefour Affaires Santé (CAS)coreChannel Partner/ Reseller/ DistributorHealth business center partnership for business health insurance solutions.
• Corporation de services du Barreau du Québec (CSBQ)coreChannel Partner/ Reseller/ DistributorPartnership with Quebec Bar legal professionals providing insurance for current and retired members.
• Corporation des maîtres électriciens du Québec (CMEQ)coreChannel Partner/ Reseller/ DistributorPartnership for master electricians with employee insurance solutions and member testimonials.
• Corporation des maîtres mécaniciens en tuyauterie du Québec (CMMTQ)coreChannel Partner/ Reseller/ DistributorPartnership for master pipefitting mechanics providing affordable employee insurance.
• La Corporation internationale des thérapeutes en relation d'aide et des coachs (CITRAC)coreChannel Partner/ Reseller/ DistributorPartnership for international therapists and coaches in relationship aid.
• Fédération des chambres de commerce du Québec (FCCQ)coreChannel Partner/ Reseller/ DistributorPartnership with Quebec Chamber of Commerce federation for business professionals.
• Fédération provinciale du bâtiment et de l'habitation du Québec (FPBHQ)coreChannel Partner/ Reseller/ DistributorPartnership for building and housing professionals with construction employee insurance program.
• L'AssociécoreChannel Partner/ Reseller/ DistributorAssociation grouping members under 45 different associations for insurance programs.
• Ordre des opticiens d'ordonnances du Québec (OOQ)coreChannel Partner/ Reseller/ DistributorPartnership for prescription eyewear opticians.
• Réseau des massothérapeutes professionnels du Québec (RMPQ)coreChannel Partner/ Reseller/ DistributorPartnership for professional massage therapists network.
• iA Financial Group (Industrial Alliance Insurance and Financial Services)coreTechnology or IntegrationParent company providing insurance products and secure client portal for claims submission. MRa operates as a broker-administrator for iA Financial Group products. The company is part of the pan-Canadian iA Financial Group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blue Cross (Medavie Blue Cross): Medavie Blue Cross is referenced in MRa's data as a claims-administration integration partner for Barreau du Québec supplementary health and accident insurance. As a not-for-profit health insurer, it directly competes with MRa in supplementary health, dental, travel, and group/individual plans for Quebec professionals.
• BrokerLink: BrokerLink is one of Canada's largest insurance brokerages, distributing personal and commercial lines across multiple provinces. While not Quebec-specialized, it is a comparable brokerage-distribution model to MRa's independent insurance agency and advisor-network approach.

Broad incumbents

• Sun Life Financial: Sun Life is a top-tier Canadian life and health insurer with deep group benefits and individual insurance capabilities. Comparable to iA/MRa in disability, life, and supplemental health product categories and professional/SME distribution.
• iA Financial Group (Industrial Alliance): iA Financial Group is MRa's parent and one of Canada's largest life and health insurers. It is the underwriter of MRa's products and serves as the closest direct comparator on product portfolio, distribution strategy, and target customer base in Quebec.
• Beneva: Beneva is the largest Quebec-focused mutual insurance provider formed from the merger of La Capitale and SSQ Insurance. Comparable to MRa as a Quebec insurance distribution and administration player serving professionals and groups across life, health, and disability lines.
• Manulife Financial: Manulife is one of Canada's largest insurers with a major group benefits and individual life and health business. Direct competitor to MRa's portfolio of life, disability, critical illness, and supplemental health offerings distributed to professionals and SMEs.
• Canada Life: Canada Life is one of Canada's largest life and health insurers with a strong group benefits and individual insurance business. A broad incumbent that competes with iA/MRa in disability, life, and supplemental health distribution to professionals and SMEs.
• Desjardins Insurance / La Capitale: Desjardins Insurance (via La Capitale legacy operations) is a major Quebec life and health insurance carrier and group benefits provider. Competes with MRa's product categories and shares the Quebec professional and SME distribution channel focus.

Emerging players

• Wawanesa Life: Wawanesa Life is a Canadian life and health insurer targeting individual and small-group distribution channels, with growing emphasis on advisors and association-style partnerships. Smaller scale than the top three carriers but overlapping directly with MRa's individual insurance and association distribution model.

Regional players

• Assumption Life: Assumption Life is a Canadian mutual insurer with strong roots in the Atlantic provinces and active distribution in Quebec. Comparable product mix (life, disability, health) and reliance on advisor-led distribution make it a regional comparable to MRa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mra, Cabinet En Assurance De Personnes