The International Corporation Of Counseling Therapists And Coaches
CITRAC is a Quebec-based non-profit founded in 1987 that certifies and regulates TRAMD therapists and CRPMC coaches trained in the proprietary ANDCMD humanistic methodology, serving adult, child, couple, bereavement, and professional coaching clients through a Quebec-wide network of independent practitioners.
- Company typePrivate
- Founded1987
- HeadquartersLongueuil, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The International Corporation Of Counseling Therapists And Coaches does
The International Corporation of Counseling Therapists and Coaches (CITRAC) is a Canadian non-profit organization founded in 1987 and headquartered in Longueuil, Quebec. It certifies and regulates two trademarked professional titles — TRAMD (Thérapeute en relation d'aide) and CRPMC (Coach en relation professionnelle) — both registered or in process of registration with the Office de la propriété intellectuelle du Canada. All certified members are graduates of CRAM (Centre de relation d'aide de Montréal), the exclusive training institution co-founded by Colette Portelance and François Lavigne in 1985, which requires a minimum of 1,250 hours of basic training and up to 2,500+ hours for advanced specialties.
CITRAC's core technology is the ANDCMD (Approche Non Directive Créatrice), a proprietary humanistic, person-centered methodology developed by Portelance in 1989 that emphasizes non-directivity, empathic listening, and the cultivation of self-knowledge and self-love. The approach is documented across 16 published books, with the flagship work exceeding 100,000 copies sold. CITRAC delivers six core service lines through its independent certified practitioner network: adult individual therapy, bereavement and grief support, child and adolescent therapy (ages 5-17) with parental coaching, couples and dyad relationship therapy, professional regulation, and professional relationship coaching. Services are accessed by consumers through a searchable online member directory filtered by Quebec region, language (eight languages supported), and specialization.
Revenue is generated through annual membership fees from certified practitioners (a recurring subscription model) and through referral economics via the directory to independent practitioners who set their own unregulated session fees. The organization's economic footprint is concentrated in Quebec, with affiliated practitioner access extending to Europe via AETRA, co-founded by Portelance in 1995. CITRAC operates without external funding, parent company, or private equity backing, governed by a volunteer board of directors elected at the annual members' assembly.
The International Corporation Of Counseling Therapists And Coaches firmographics
Firmographics- Name
- The International Corporation Of Counseling Therapists And Coaches
- Legal name
- Corporation Internationale des Thérapeutes en relation d'aide et des coachs
- Website
- https://citrac.ca
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CITRAC is a Quebec-based non-profit founded in 1987 that certifies and regulates TRAMD therapists and CRPMC coaches trained in the proprietary ANDCMD humanistic methodology, serving adult, child, couple, bereavement, and professional coaching clients through a Quebec-wide network of independent practitioners.
- Ownership category
- akta.pro rank
The International Corporation Of Counseling Therapists And Coaches industry classification
Industry- Product category
- Professional Counseling Services
- NAICS
- Educational Support Services (611710), Other Individual and Family Services (624190), All Other Professional, Scientific, and Technical Services (54199)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
- akta.pro secondary industry
- Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)
Keywords
Where The International Corporation Of Counseling Therapists And Coaches is headquartered
LocationHeadquarters
- HQ city
- Longueuil
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The International Corporation Of Counseling Therapists And Coaches business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees for TRAMD and CRPMC certified professionals who are obligated members of CITRAC
- Professional Services (Individual Sessions): Fees for therapeutic and coaching sessions provided by certified TRAMD and CRPMC members. Session fees are not regulated and vary based on the practitioner's training, experience, and geographic region. Sessions are 50-60 minutes in duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Therapy session with TRAMD (Thérapeute en relation d'aide) |
| Unit Pricing | Pay-as-you-go | Coaching session with CRPMC (Coach en relation professionnelle) |
Distribution channels2 records
Marketing channels4 records
The International Corporation Of Counseling Therapists And Coaches product offering
Product offeringCore offering
CITRAC is a non-profit professional corporation that certifies and regulates TRAMD (Thérapeute en relation d'aide) and CRPMC (Coach en relation professionnelle) practitioners who deliver therapy and coaching services using the proprietary ANDCMD (Approche Non Directive Créatrice) methodology. Services span individual adult therapy, bereavement support, child and adolescent therapy with parental coaching, couples and dyads therapy, professional regulation, and professional relationship coaching, all delivered by CRAM-trained certified practitioners accessible via a multilingual online directory.
Product overview
CITRAC (Corporation internationale des thérapeutes en relation d'aide et des coachs) is a non-profit organization (OBNL) founded in 1987 that certifies and regulates TRAMD (Thérapeutes en relation d'aide) and CRPMC (Coaches en relation professionnelle) practitioners. The organization offers a portfolio of therapeutic and coaching services based on the ANDCMD (Approche Non Directive Créatrice) methodology developed by Colette Portelance. Services include individual therapy for adults, children, and adolescents, bereavement support, couples and dyads therapy, professional regulation, and professional relationship coaching. All services are delivered by CITRAC-certified practitioners who have completed extensive training (1250+ hours) at the Centre de relation d'aide de Montréal (CRAM).
Differentiator
Problem solved
Functional benefit
Brands
- ANDCMD (Approche Non Directive Créatrice): The humanistic, client-centered approach created by Colette Portelance in 1989, forming the foundation of all CITRAC member services.
Products and services
- Individual Adult Therapy (Relation d'aide pour adultes)
Quantifiable outcome
- Over 100,000 books sold demonstrating widespread reach and influence of the ANDCMD methodology
Companies that use The International Corporation Of Counseling Therapists And Coaches
Customer profileSegments5 records
Ideal customer profiles4 records
The International Corporation Of Counseling Therapists And Coaches technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The International Corporation Of Counseling Therapists And Coaches partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AETRA ANDC (Association Européenne des Thérapeutes en Relation d'Aide)coreThe European counterpart of CITRAC, co-founded by Colette Portelance in 1995. AETRA represents the European branch of the ANDCMD practitioner community. Members are exclusively graduates of the École internationale de formation (EIF) in France.
- CRAM (Centre de Relation d'Aide de Montréal)coreProfessional training school co-founded by Colette Portelance and François Lavigne in 1985. Provides the 1250-hour basic training for TRAMD and specialized training for CRPMC. All CITRAC members must be CRAM graduates.
- ATRAAD (Association des Thérapeutes en Relation d'Aide en Accompagnement du Deuil)minorAssociation of therapists specializing in grief support and bereavement accompaniment. Provides compassionate, humanistic support for the bereaved.
- RITMA (Regroupement des Intervenants et Thérapeutes en Médecine Alternative et Complémentaire)minorProfessional group for alternative and complementary medicine practitioners. Offers group insurance rates for self-employed practitioners.
- MRa Cabinet de services financiersminorInsurance provider offering advantageous protection plans for self-employed workers for over 40 years.
- TRA MontérégieminorRegional network of therapists in Montérégie offering income-adjusted rates for relational help services, making therapy more accessible.
- SépiaminorExpert in brand commercialization in Canada, supporting growth companies since 2010. Provides targeted strategies, branding, and visual tools.
- L'assisTempsminorManagement tools for self-employed workers including contact management, scheduling, accounting, and online appointment booking.
- SENSdesaffaires.comminorBusiness launch program specifically designed for practitioners in the healthcare, wellness, and personal development fields.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
The International Corporation Of Counseling Therapists And Coaches competitors and assessment
Company assessmentOthers
- BetterHelp: Large online therapy platform connecting consumers with licensed counselors via subscription; represents the digital, scaled distribution model that CITRAC's directory-based approach must compete with for consumer mindshare.
- RITMA: Regroupement des Intervenants et Thérapeutes en Médecine Alternative et Complémentaire, a Quebec professional association offering group insurance and practitioner support for alternative therapy providers in adjacent categories.
Emerging players
- Centre de Relation d'Aide de Montréal (CRAM): Exclusive training partner co-founded by Colette Portelance in 1985; delivers the 1,250-hour TRAMD curriculum and serves as the upstream talent pipeline for CITRAC membership.
- ATRAAD: Association des Thérapeutes en Relation d'Aide en Accompagnement du Deuil, a partner organization specializing in grief and bereavement accompaniment, addressing a sub-segment of CITRAC's service portfolio.
Broad incumbents
- American Counseling Association (ACA): Largest US professional membership organization for counselors, providing credentialing, CE, and ethics oversight comparable to CITRAC's role for TRAMD members, with broader geographic reach.
- Ordre des psychologues du Québec (OPQ): Quebec government-regulated professional order for psychologists; a regulated incumbent that overlaps with TRAMD scope in relational therapy and represents the higher-bar credential competitors must position against.
- Ordre des travailleurs sociaux et des thérapeutes conjugaux et familiaux du Québec (OTSTCFQ): Quebec professional order for social workers and couple/family therapists offering government-recognized titles that overlap with CITRAC's couples/dyads and individual therapy services.
Direct peers
- International Coach Federation (ICF): Global professional coaching credentialing body granting MCEC, PCC, and MCC designations, the most direct analog to CITRAC's CRPMC coach title for professional relationship coaching.
- AETRA ANDC: Association Européenne des Thérapeutes en Relation d'Aide, co-founded by Colette Portelance in 1995 as the European counterpart of CITRAC, certifying ANDCMD practitioners trained at the École internationale de formation (EIF) in France.
- Canadian Counselling and Psychotherapy Association (CCPA): National Canadian professional association certifying counsellors and psychotherapists with similar scope to CITRAC's TRAMD, providing credentialing, ethics codes, and member directories across Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The International Corporation Of Counseling Therapists And Coaches social profiles
Digital presenceThe International Corporation Of Counseling Therapists And Coaches financial estimates
Financial estimateRevenue estimate
Valuation estimate
The International Corporation Of Counseling Therapists And Coaches leadership team
Management profileNumber of profiles
Profiles9 records
The International Corporation Of Counseling Therapists And Coaches funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The International Corporation Of Counseling Therapists And Coaches M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The International Corporation Of Counseling Therapists And Coaches
What does The International Corporation Of Counseling Therapists And Coaches do?
CITRAC is a non-profit professional corporation that certifies and regulates TRAMD (Thérapeute en relation d'aide) and CRPMC (Coach en relation professionnelle) practitioners who deliver therapy and coaching services using the proprietary ANDCMD (Approche Non Directive Créatrice) methodology. Services span individual adult therapy, bereavement support, child and adolescent therapy with parental coaching, couples and dyads therapy, professional regulation, and professional relationship coaching, all delivered by CRAM-trained certified practitioners accessible via a multilingual online directory.
Is The International Corporation Of Counseling Therapists And Coaches a public or private company?
The International Corporation Of Counseling Therapists And Coaches is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The International Corporation Of Counseling Therapists And Coaches founded?
The International Corporation Of Counseling Therapists And Coaches was founded in 1987. It employs 101 to 250 people.
Where is The International Corporation Of Counseling Therapists And Coaches based?
The International Corporation Of Counseling Therapists And Coaches is headquartered in Longueuil, Canada, in the North America region.
How does The International Corporation Of Counseling Therapists And Coaches make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are professional Services (Individual Sessions).
Who are The International Corporation Of Counseling Therapists And Coaches's main competitors?
Others on record are BetterHelp and RITMA. Emerging players are Centre de Relation d'Aide de Montréal (CRAM) and ATRAAD. Broad incumbents are American Counseling Association (ACA), Ordre des psychologues du Québec (OPQ) and Ordre des travailleurs sociaux et des thérapeutes conjugaux et familiaux du Québec (OTSTCFQ). Direct peers are International Coach Federation (ICF), AETRA ANDC and Canadian Counselling and Psychotherapy Association (CCPA).
Does The International Corporation Of Counseling Therapists And Coaches have an API?
No public API is recorded for The International Corporation Of Counseling Therapists And Coaches.
What industry is The International Corporation Of Counseling Therapists And Coaches in?
The International Corporation Of Counseling Therapists And Coaches's product category is Professional Counseling Services. Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE), with a secondary code of EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies. Its NAICS code is 611710 and its SIC code is 8600.