Illusion Aligners
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Illusion Aligners firmographics
Firmographics- Name
- Illusion Aligners
- Legal name
- Bizdent Devices Pvt Ltd
- Website
- https://illusionaligners.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Illusion Aligners industry classification
Industry- Product category
- Clear Aligners / Orthodontic Devices
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Intraoral Optical Scanning & Digital Impression Centers (HLABAIAE)
Keywords
Where Illusion Aligners is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Illusion Aligners business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Clear Aligner Sales: Illusion Aligners generates revenue through the sale of custom clear aligners to dental clinics and orthodontists. Treatment costs (50,000 to 2,00,000 INR) are paid by patients to dentists, with the company receiving payment for the aligner products. Flexible payment options including Pay Per Aligner and Pay as You Go are offered to patients.
- Dental Guards: Sale of complementary dental products including Snore Guards, Sports Guards, and Night Guards through dental clinic partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simple to Advanced cases: INR 50,000 to 2,00,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Illusion Aligners product offering
Product offeringCore offering
Illusion Aligners designs, manufactures, and distributes custom-made clear aligners for orthodontic teeth straightening, including FLX, PRO, Aesthetic (Social Six), and Teen Aligner product lines. The company sells these aligners through a network of dentist and orthodontist partners who register cases via a doctor portal and submit intraoral scans. It also offers complementary dental guards (Snore Guard, Sports Guard, Night Guard) and supporting services including iSMART Plan virtual treatment planning, iSCAN360 intraoral scanning, and iMODIFY treatment adjustments.
Product overview
Illusion Aligners is a comprehensive clear aligner orthodontic solution provider offering a portfolio of products including FLX, PRO, Aesthetic (Social Six), and Teen aligner lines for teeth straightening. The company provides a complete ecosystem comprising iSMART Plan (digital treatment planning platform), i Scope360 (intraoral scanning services), iMODIFY (treatment modification), and PEOT (post-treatment products). Additionally, the product line extends to dental guards including Snore Guard, Sports Guard, and Night Guard for related oral health needs. The company operates through dentist-directed treatment with a doctor portal for case registration and manages the entire aligner lifecycle from digital scan to delivery of custom-made aligners.
Differentiator
Problem solved
Functional benefit
Brands
- ILLUSION ALIGNERS FLX: Advanced clear aligner product line with multilayered iTRACK PLUS material for precision and comfort
- ILLUSION ALIGNERS PRO
- ILLUSION ALIGNERS Aesthetic (Social Six)
- Teen Aligners
- Night Guard
- Sports Guard
- Snore Guard
- iSMART Plan
- iScan Pro
- iScope360
Products and services
- Illusion Aligners FLX Premium clear aligner product line for teeth straightening using iTRACK PLUS multilayered material, offering advanced comfort, precision, and aesthetics for orthodontic patients.
- Illusion Aligners PRO Professional-grade clear aligner solution for orthodontic treatment designed to deliver predictable results for dental practitioners and their patients.
- Illusion Aligners Aesthetic (Social Six) Aesthetic-focused clear aligners targeting the front six teeth (Social Six) for cosmetic smile enhancement in adult and teen patients.
- Teen Aligners Clear aligners specifically designed for teenagers aged 13 and above, featuring iTRACK PLUS multilayered material and compliance-friendly features for mixed dentition and permanent teeth alignment.
- Snore Guard Custom-made mandibular advancement device designed to reduce snoring and improve breathing during sleep for patients with mild sleep apnea or snoring issues.
- Sports Guard Protective mouth guard for athletes to shield teeth, gums, and jaw from impact during contact sports.
- Night Guard Custom dental guard for teeth grinding (bruxism) protection, jaw pain relief, and TMJ management.
Quantifiable outcome
- Over 1 million smiles transformed globally
- +2 more outcomes
Companies that use Illusion Aligners
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Illusion Aligners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Illusion Aligners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Illusion Dental LabcoreIllusion Aligners is associated with Illusion Dental Lab, a pioneer in quality dental restorations with decades of experience. Illusion Dental Lab is known for stringent quality control, expert technicians, and exceptional personalized support. The lab provides the manufacturing backbone for aligner fabrication and offers international warranty on all metal-free restorations and aligners.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Illusion Aligners competitors and assessment
Company assessmentDirect peers
- Align Technology (Invisalign): Global clear aligner market leader behind the Invisalign brand. Directly comparable product category (clear aligners for orthodontic treatment), targets the same patient indications, and operates a comparable dentist-prescribed model. Illusion Aligners competes primarily on price against Invisalign in India and emerging markets.
- makeO (formerly toothsi): India-based clear aligner brand offering at-home scans and dentist-supervised aligner treatment. Competes head-to-head with Illusion Aligners in the Indian market with a similar price band and digital-first customer acquisition model.
Emerging players
- SmileDirectClub: Former US clear aligner direct-to-consumer pioneer. Historically a comparable DTC aligner model, illustrating both the structural risk (subsequent financial distress) and the channel innovation that continues to pressure traditional dentist-led aligner businesses like Illusion Aligners.
- SmilePath: Australia-based clear aligner brand using remote scanning and dentist-supervised treatment. Comparable direct-to-consumer-adjacent model serving a price-conscious patient segment, overlapping with Illusion Aligners' value positioning in Asia-Pacific.
- Candid Co. US-based clear aligner company focused on dentist-directed remote treatment. Comparable clear aligner product with similar dentist-network distribution model, though operates at smaller scale than the global incumbents.
Broad incumbents
- Dentsply Sirona (SureSmile): Global dental equipment and supplies major offering SureSmile clear aligners alongside imaging, CAD/CAM, and restorative solutions. Comparable aligner product category but operates a much broader portfolio and competes across multiple dental segments.
- Straumann (ClearCorrect): Swiss dental conglomerate offering ClearCorrect aligners as part of a broader implant and restorative portfolio. Directly comparable clear aligner product but distributed as one offering inside a much wider dental solutions suite.
- 3M Oral Care (Clarity Aligners): Diversified industrial and healthcare conglomerate offering Clarity clear aligners through its Oral Care division. Comparable aligner offering but distributed via a massive multi-segment product portfolio.
Others
- Illusion Dental Lab: Sister brand and manufacturing partner of Illusion Aligners providing the dental restoration and aligner fabrication backbone. Operates in the same orthodontic/dental lab ecosystem and shares the Laxmi Dental Limited group infrastructure.
Regional players
- Orthero: India-based clear aligner startup offering 3D-printed aligners to Indian dental clinics. Direct India-market competitor with overlapping product positioning, similar B2B2C dentist channel, and competing for the same Indian orthodontic patient segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Illusion Aligners social profiles
Digital presenceIllusion Aligners compliance and trust
Trust signalCompliance2 records
Illusion Aligners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Illusion Aligners leadership team
Management profileNumber of profiles
Profiles4 records
Illusion Aligners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Illusion Aligners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Illusion Aligners
What does Illusion Aligners do?
Illusion Aligners designs, manufactures, and distributes custom-made clear aligners for orthodontic teeth straightening, including FLX, PRO, Aesthetic (Social Six), and Teen Aligner product lines. The company sells these aligners through a network of dentist and orthodontist partners who register cases via a doctor portal and submit intraoral scans. It also offers complementary dental guards (Snore Guard, Sports Guard, Night Guard) and supporting services including iSMART Plan virtual treatment planning, iSCAN360 intraoral scanning, and iMODIFY treatment adjustments.
Is Illusion Aligners a public or private company?
Illusion Aligners is a private company. It is classified as corporate owned and is currently operating.
When was Illusion Aligners founded?
Illusion Aligners was founded in -1. It employs 501 to 1,000 people.
Where is Illusion Aligners based?
Illusion Aligners is headquartered in Mumbai, India, in the Asia region.
How does Illusion Aligners make money?
Two revenue lines are on record. Clear Aligner Sales are the primary driver. The others are dental Guards.
Who are Illusion Aligners's main competitors?
Direct peers on record are Align Technology (Invisalign) and makeO (formerly toothsi). Emerging players are SmileDirectClub, SmilePath and Candid Co.. Broad incumbents are Dentsply Sirona (SureSmile), Straumann (ClearCorrect) and 3M Oral Care (Clarity Aligners). Illusion Dental Lab is listed as an others. Orthero is listed as a regional player.
Does Illusion Aligners have an API?
No public API is recorded for Illusion Aligners.
What industry is Illusion Aligners in?
Illusion Aligners's product category is Clear Aligners / Orthodontic Devices. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339116 and its SIC code is 3843.