The Rosewood at Fort Oglethorpe

What The Rosewood at Fort Oglethorpe does

The Rosewood at Fort Oglethorpe is a single-site, for-profit senior living community located at 14 Fort Town Drive, Fort Oglethorpe, Georgia, operating since 1999 as part of the Regency Senior Living portfolio. The community serves seniors in the Fort Oglethorpe / Chattanooga, Tennessee metropolitan area across four care settings: Independent Living (maintenance-free apartments), Assisted Living (personalized daily support with medication reminders and personal care), Memory Care via the proprietary Pathways Program (secured neighborhood with dementia-trained staff, non-drug therapies, and iN2L engagement technology), and Short-Term Living (recovery, respite, and trial stays, including the Almost Home Program with The Weston Group). Supporting services include chef-prepared Southern Dining, Life Enrichment programming, scheduled transportation, and 24-hour emergency response.

The business operates on a subscription-based monthly rent model across Studio, 1 Bedroom, and 2 Bedroom apartments, with private, quote-based pricing. The company holds a 100% deficiency-free Georgia State Survey, a 4.6/4.8 Google rating across 146 reviews, and 25+ years of operating history. Distribution is regional and direct: in-person tours, phone inquiries, website lead forms, community events, and a referral program ("Friends Make the Best Neighbors") offering one month of free rent or a $2,500 reward for successful referrals. The community also offers a $500 move-in gift promotion for Memory Care admissions.

The operating model is labor-intensive, with current staffing of 11-50 employees including LPNs, CNAs, caregivers, dietary staff, and maintenance. Managed by an Executive Director (Greg Pflug) and a team of Directors overseeing Nursing, Business Office, Life Enrichment, Dining, Maintenance, and Community Relations, the community functions as a localized care provider rather than a technology or platform business. Revenue is not publicly disclosed, and the company is privately held with no parent-level capital markets activity disclosed.

Name

The Rosewood at Fort Oglethorpe

Legal name

The Rosewood at Fort Oglethorpe

Website

https://rosewoodforto.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rosewood at Fort Oglethorpe is a private, for-profit senior living community in Fort Oglethorpe, Georgia, offering Independent Living, Assisted Living, Memory Care, and Short-Term Living to seniors in the Chattanooga metropolitan area on a monthly subscription model. It operates as part of the Regency Senior Living portfolio and has served the community for over 25 years.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living services
• Assisted living facilities
• Memory care programs
• Independent living community
• Retirement community

Headquarters

HQ city

Oglethorpe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Senior Living Residential Services: Monthly rental model for private apartments across Independent Living, Assisted Living, and Memory Care. Pricing is quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Rosewood at Fort Oglethorpe is a senior living community that provides housing and care services across four levels — Independent Living, Assisted Living, Memory Care (delivered through the proprietary Pathways Program), and Short-Term Living (including the Almost Home post-rehabilitation program). Residents receive chef-prepared Southern meals, daily life enrichment programming, scheduled transportation, 24-hour emergency response, and personalized care plans, all within a single community that supports aging in place.

Product overview

The Rosewood at Fort Oglethorpe is a senior living community offering four core care services: Independent Living (maintenance-free apartments with freedom from household responsibilities), Assisted Living (personalized daily support with medication management, bathing, dressing, and wellness monitoring), Memory Care through the Pathways Program (specialized secured support for Alzheimer's and dementia with non-drug therapies including music therapy, pet therapy, and iN2L engagement technology), and Short-Term Living (temporary stays for recovery, respite, or trial with the Almost Home Program for post-rehabilitation transition). Supporting services include Southern Dining (chef-prepared meals served daily), Life Enrichment (activities and social programs), Floor Plans, and Financial Guidance. The community serves seniors near Chattanooga, TN and has operated for over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior living in private Studio, 1 Bedroom, and 2 Bedroom apartments, eliminating responsibilities such as yard work, home maintenance, utility management, and household upkeep while preserving freedom to shape daily schedules and access community amenities, meals, and social activities.
• Assisted Living Personalized daily support for seniors needing help with bathing, dressing, personal grooming, medication reminders, ongoing wellness monitoring, and appointment scheduling while preserving independence and personal routines, with 24-hour emergency response and access to community amenities.
• Memory Care (Pathways Program) Specialized secured-neighborhood care for residents with Alzheimer's or dementia featuring dementia-trained staff, individualized care plans, non-drug therapeutic programs including music therapy and pet therapy, structured cognitive engagement, iN2L engagement technology, and 24-hour emergency response.
• Short-Term Living Temporary residential stays of typically 30–60 days for recovery, respite, or trial living, including a fully-furnished private suite, chef-prepared meals, personal care assistance, medication reminders, 24-hour emergency response, scheduled transportation, full community amenities access, and the Almost Home Program for post-rehabilitation transition support via The Weston Group partnership.
• Southern Dining Chef-prepared Southern-inspired meals served fresh daily using quality ingredients and time-honored recipes, providing three made-from-scratch meals in a welcoming dining room with in-room dining available for residents who are unwell.
• Life Enrichment Resident-led activities and engagement programming including daily social programs, exercise classes, arts and crafts, music sessions, outings, and wellness observation designed to create purpose, connection, and meaningful daily experiences for residents.

Quantifiable outcome

• 100% deficiency-free state survey
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Weston GroupcoreStrategic or Co-development PartnerPartnership with The Weston Group enables the Almost Home Program, which provides therapy services for short-term residents recovering from rehabilitation. Helps families prepare a safe home environment during the transition period, typically 30-60 days.
• TapestryminorStrategic or Co-development PartnerTapestry partners with Rosewood to host special events for veterans and provides programming like Balloon Hockey for Memory Care residents.
• iN2L (It's Never 2 Late)coreTechnology or IntegrationiN2L engagement technology provides interactive programs, games, and virtual tours for cognitive stimulation and social connection in memory care settings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enlivant: Senior living company specializing in assisted living, memory care, and respite services across multiple U.S. states. Comparable because it operates with a similar service mix including short-term stays and personalized memory care.
• Pegasus Senior Living: Operator of assisted living and memory care communities with personalized programming and a hospitality-driven culture. Directly comparable to Rosewood for similar care services, family-oriented positioning, and lifestyle programming.
• Discovery Senior Living: Regional senior living operator running multiple assisted living and memory care communities in the Southeast U.S. Directly comparable as it operates similar multi-level community models in Rosewood's region with comparable pricing structures.
• Sonida Senior Living: Senior living provider operating assisted living and memory care communities with emphasis on personalized care. Comparable because it delivers a similar core service mix targeting the same senior demographic.
• Senior Lifestyle: Senior living operator with independent living, assisted living, memory care, and short-term stay offerings. Comparable for the same multi-level care model, lifestyle programming emphasis, and community-based engagement approach.
• Capital Senior Living: Independent and assisted living community operator with a footprint across multiple U.S. states. Comparable because it serves similar resident segments with overlapping service offerings, though it has historically focused more on independent and assisted living.

Broad incumbents

• Atria Senior Living: Major senior living operator with a broad portfolio of assisted living and memory care communities. Highly comparable because its core service mix (assisted living, memory care, engaging lifestyle programs) overlaps directly with Rosewood's offerings.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Comparable because it provides the same multi-level care continuum, though at national scale versus Rosewood's single-site footprint.
• Sunrise Senior Living: Established senior living provider with assisted living, memory care (Reminiscence program), and short-term stay services. Comparable for the same assisted living and memory care emphasis plus signature programming approach similar to Rosewood's Pathways.
• Five Star Senior Living: Multi-state senior living operator providing independent living, assisted living, and memory care with a strong community-engagement focus. Comparable because it serves the same customer segments with similar lifestyle and care programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RosewoodFortO
• Pinterestpinterest.com/rosewoodliving
• LinkedInlinkedin.com/company/rosewood-assisted-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rosewood at Fort Oglethorpe