Sommier Center
Sommier Center is an Argentine omnichannel specialty retailer of mattresses, box springs (sommiers), bedding, and bedroom furniture, operating sommiercenter.com and physical branches across Argentina, distributing international brands (Sealy, Serta, Tempur, King Koil, Stearns & Foster) plus its own Zlow brand, serving primarily B2C consumers and secondarily hotel/hospitality buyers.
- Company typePrivate
- Founded2006
- HeadquartersBoulogne, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sommier Center does
Sommier Center (legal name SommierCenter) is an Argentine omnichannel specialty retailer of mattresses, box springs (sommiers), and bedroom furniture, headquartered in Ciudad Autónoma de Buenos Aires with a stated founding year of 2006 and 101–250 employees. The company operates a hybrid model combining an e-commerce storefront at sommiercenter.com with physical retail branches throughout Argentina, supported by a 0800 sales line, WhatsApp-based sales and support, and free nationwide delivery (excluding Tierra del Fuego). Its catalog spans entry-level foam mattresses (Telgo Vida), mid-range spring and foam products (Meyer, Inducol), premium international brands (Sealy, Serta, Tempur, King Koil, Stearns & Foster), compressed bed-in-box lines, bedding under its own Zlow brand, sofa beds, divans, and articulated and storage bed frames.
The company's technical proposition is concentrated in mattress construction rather than software: it markets multiple spring systems (Bonnell coils, individually wrapped pocket springs, LFK), foam technologies (high-density polyurethane, viscoelastic memory foam), box-in-box compressed packaging, europillow tops, and one-sided construction. E-commerce technology is conventional — a templated storefront integrating MercadoPago (with 24 interest-free installments), NPS payment gateway, and major Argentine credit card networks (Visa, Mastercard, American Express, Naranja, Cabal), with social sharing across Facebook, Twitter, WhatsApp, Instagram, and TikTok, plus an educational content blog at blog.sommiercenter.com.
Revenue comes from direct unit sales of mattresses, sommiers, bedding, and bedroom furniture to Argentine consumers (and secondarily to hotel/hospitality buyers via the Línea Hotel category), with a secondary stream of transaction-fee income from installment financing. Pricing is in Argentine pesos and tiers from roughly ARS 259,999 entry-level to over ARS 10,000,000 premium, supported by 70%-OFF promotional events, 24-installment interest-free financing, a 30-night trial, and warranties up to 10 years. The company holds ISO 9001 certification for customer service quality and is bootstrapped, with no disclosed venture, private equity, or strategic investor involvement.
Sommier Center firmographics
Firmographics- Name
- Sommier Center
- Legal name
- SommierCenter
- Website
- https://sommiercenter.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sommier Center is an Argentine omnichannel specialty retailer of mattresses, box springs (sommiers), bedding, and bedroom furniture, operating sommiercenter.com and physical branches across Argentina, distributing international brands (Sealy, Serta, Tempur, King Koil, Stearns & Foster) plus its own Zlow brand, serving primarily B2C consumers and secondarily hotel/hospitality buyers.
- Ownership category
- akta.pro rank
Sommier Center industry classification
Industry- Product category
- Mattress and Bedding Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (44911)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Adjustable Beds & Bases Retail (CRAIABAB)
Keywords
Where Sommier Center is headquartered
LocationHeadquarters
- HQ city
- Boulogne
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Sommier Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Sleep Products: Direct retail revenue from selling mattresses (foam, spring, hybrid), sommiers (bed bases), pillows, bedding, beds, sofas, and related accessories through both online and physical retail channels.
- Financing Interest Income: Revenue partially derived from installment payment processing through MercadoPago and credit card issuers, with promotional periods offering 24 installments without interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level foam mattresses and sommiers (e.g., Telgo Vida line) |
| Unit Pricing | Pay-as-you-go | Mid-range spring and foam mattresses (e.g., Inducol, Meyer Dream, Sealy Field) |
| Unit Pricing | Pay-as-you-go | Premium international brand mattresses (Serta, Sealy, King Koil, Stearns & Foster, Tempur) |
| Unit Pricing | Pay-as-you-go | Bed-in-Box compressed mattresses |
| Unit Pricing | Pay-as-you-go | Bedding and accessories (pillows, sheets, mattress protectors) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sommier Center product offering
Product offeringCore offering
Sommier Center is an Argentine omnichannel retailer selling mattresses (colchones), box spring sets (sommiers), bed frames, sofa beds, pillows, and bedding accessories through its owned e-commerce platform (sommiercenter.com) and a network of physical retail branches throughout Argentina. The product catalog spans entry-level foam mattresses through premium international brands (Sealy, Serta, Tempur, King Koil, Stearns & Foster) as well as local Argentine brands (Meyer, Telgo, Inducol) and its own Zlow bedding line.
Product overview
Sommier Center operates as a specialized bedding and furniture e-commerce platform and retailer in Argentina, offering a comprehensive portfolio of mattresses (colchones), sommiers (foundation beds), and related sleep products. The core product lineup includes internationally recognized brands (Sealy, Serta, Stearns & Foster, Tempur, King Koil) alongside local Argentine brands (Meyer, Telgo, Inducol), covering spring-based technologies (Bonnell, Pocket, LFK) and foam materials (standard, high-density, viscoelastic). Complementary product categories span pillows, bed linens (Zlow brand), box mattresses, divans, sofa beds, and bed frames (including storage, articulated, and chest options). The company provides both direct-to-consumer delivery and free in-store pickup through physical locations.
Differentiator
Problem solved
Functional benefit
Brands
- Zlow: Zlow is the company's own brand for bedding products including sheet sets, pillows, and duvets made from microfibers like Micro Cotton with 1500 thread count.
Products and services
- Mattresses (Colchones) Spring and foam mattresses sold in multiple sizes (1-plaza through King), offered under international and local brands for Argentine consumers furnishing residential bedrooms.
- Sommiers Bed bases sold together with mattresses as integrated sommier sets, combining foundation and sleeping surface in unified furniture pieces for residential customers.
- Combos Pre-packaged furniture bundles that combine bed bases with mattresses and accessories at promotional bundle pricing.
- Pillows (Almohadas) Pillows available in fiber and viscoelastic (memory foam) materials, sold individually or via 2x1 promotional bundles.
- Box Mattresses (Colchones en Caja) Compressed and rolled mattresses packaged in boxes for convenient transport and delivery, expanding to full size upon unpacking.
- Divans (Divanes)
Quantifiable outcome
- 30-night trial period allows customers to test mattresses before commitment
- +1 more outcomes
Companies that use Sommier Center
Customer profileSegments2 records
Ideal customer profiles2 records
Sommier Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Sommier Center partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sommier Center competitors and assessment
Company assessmentDirect peers
- Cannon Colchones (Argentina): Cannon is one of Latin America's most recognized mattress brands with a major Argentine retail footprint. Competes head-to-head with Sommier Center in mid-tier spring and foam mattresses and has a similar omnichannel model.
- Colchones Flex Argentina: Flex is a major LATAM mattress manufacturer with an Argentine retail and e-commerce presence selling spring, foam, and hybrid mattresses. Directly comparable multi-channel sleep retailer competing for similar consumer budgets.
- Colchones Suavestar: Long-established Argentine foam mattress manufacturer and multi-brand retailer offering mattresses, sommiers, and bedding across physical stores and e-commerce. Directly comparable as a domestic multi-brand sleep-products retailer competing in overlapping price tiers.
- Tu Colchón: Argentina-focused online and showroom mattress retailer offering multiple brands and installment financing. Closely mirrors Sommier Center's DTC + branches GTM and multi-brand positioning.
- Simmons Argentina: Simmons operates its own branded retail presence in Argentina selling premium spring and pocket-coil mattresses. Direct competitor in the premium tier where Sommier Center carries Sealy, Serta, and King Koil.
Emerging players
- MercadoLibre (Home & Mattresses category): Dominant Latin American marketplace where mattresses and bedding are sold by both third-party sellers and vertically integrated brands. Competes with Sommier Center's e-commerce motion and MercadoPago financing integration runs on the same parent ecosystem.
Broad incumbents
- Easy Argentina: Large Argentine home-improvement and household goods retailer with beds, mattresses, and bedroom furnishings. Adjacent competitor on the home-furnishing basket but with a much broader product portfolio.
- Falabella Argentina: Multi-category department store with a substantial home and mattress department. Represents a broad incumbent competing for the same household furnishing basket through a wider retail portfolio.
Others
- Tempur Sealy International: Global manufacturer of Tempur, Sealy, and Stearns & Foster brands that Sommier Center distributes in Argentina. Principal supplier and a benchmark comparable for premium mattress brand economics, though not a direct retail competitor.
Regional players
- Rosen (Chile): Rosen is a leading Chilean mattress and bedding manufacturer and multi-brand retailer. Comparable in product portfolio (mattresses, sommiers, bedding accessories) and omnichannel retail model, though operating in Chile rather than Argentina.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sommier Center social profiles
Digital presenceSommier Center compliance and trust
Trust signalCompliance1 record
Sommier Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sommier Center leadership team
Management profileNumber of profiles
Sommier Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sommier Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sommier Center
What does Sommier Center do?
Sommier Center is an Argentine omnichannel retailer selling mattresses (colchones), box spring sets (sommiers), bed frames, sofa beds, pillows, and bedding accessories through its owned e-commerce platform (sommiercenter.com) and a network of physical retail branches throughout Argentina. The product catalog spans entry-level foam mattresses through premium international brands (Sealy, Serta, Tempur, King Koil, Stearns & Foster) as well as local Argentine brands (Meyer, Telgo, Inducol) and its own Zlow bedding line.
Is Sommier Center a public or private company?
Sommier Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sommier Center founded?
Sommier Center was founded in 2006. It employs 101 to 250 people.
Where is Sommier Center based?
Sommier Center is headquartered in Boulogne, Argentina, in the Latin America region.
How does Sommier Center make money?
Two revenue lines are on record. Retail Sales of Sleep Products are the primary driver. The others are financing Interest Income.
Who are Sommier Center's main competitors?
Direct peers on record are Cannon Colchones (Argentina), Colchones Flex Argentina, Colchones Suavestar, Tu Colchón and Simmons Argentina. MercadoLibre (Home & Mattresses category) is listed as an emerging player. Broad incumbents are Easy Argentina and Falabella Argentina. Tempur Sealy International is listed as an others. Rosen (Chile) is listed as a regional player.
Does Sommier Center have an API?
No public API is recorded for Sommier Center.
What industry is Sommier Center in?
Sommier Center's product category is Mattress and Bedding Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 4491 and its SIC code is 5712.