The Operating Room
The Operating Room is a privately held, founder-led production company that develops original animated and live-action family TV series and licenses them to major broadcasters and streaming platforms, with a flagship pre-production deal at FOX and a dual US-Israel footprint.
- Company typePrivate
- Founded2007
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Operating Room does
The Operating Room (the OR) is a privately held, founder-led entertainment production company that identifies and develops original animated and live-action TV properties for family audiences. Its stated model is to source "diamonds in the rough" — undeveloped or under-developed IP — and refine them into commercially viable content for sale or license to broadcasters, SVOD platforms, and production companies. The current slate includes four original projects: Hawkmaster, a prime-time action-adventure series created by Oscar-winning Pixar director Mark Andrews and in pre-production at FOX; Adrenaline Lemmings, a CG animated kids comedy with Emmy-winning producer Scott D. Peterson and Pixar alumnus Alex Orrelle; Stuffed, a preschool fantasy animated series partnered with Boat Rocker; and Under the Hood, a hybrid live-action/animation series created by Pixar alumnus Andrew Gordon with Emmy-winning producer Sander Schwartz. None of the projects have aired or generated disclosed revenue.
The company is structured as The Operating Room LLC, incorporated in California, with headquarters in Hollywood, California and a secondary office in Jerusalem, Israel. The two co-founders — Oded Turgeman (President) and Roby Freireich (Managing Director) — run the business with a small permanent team (1-10 employees), supplemented by an eight-member advisory board of senior executives from Disney, Sony Pictures Imageworks, Warner Bros. Animation, Technicolor, Moonbug, Legendary Pictures, and Smart Cinema. The company is privately funded, with no disclosed venture, private equity, or institutional capital.
The revenue model is centered on content licensing and royalty streams derived from selling or licensing finished (or in-development) IP to major US studios, broadcasters, and streaming platforms. GTM is relationship-driven enterprise development: the company pitches and co-develops content with named partners such as FOX and Boat Rocker, and leverages its advisory network to access distribution. The company has not disclosed pricing, contract structures, or revenue figures, and the model is inherently lumpy and deal-dependent on a small set of counterparties.
The Operating Room firmographics
Firmographics- Name
- The Operating Room
- Legal name
- The Operating Room LLC
- Website
- https://theoperatingroom.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Operating Room is a privately held, founder-led production company that develops original animated and live-action family TV series and licenses them to major broadcasters and streaming platforms, with a flagship pre-production deal at FOX and a dual US-Israel footprint.
- Ownership category
- akta.pro rank
Where The Operating Room is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Operating Room business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Content Development and Production: Creating and developing original animated and live-action TV series for family audiences, with projects in pre-production at major networks.
- Distribution and Licensing: Commercializing finished content through extensive network of broadcasters, SVODs, and production companies. Includes licensing content rights internationally.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
The Operating Room product offering
Product offeringCore offering
The Operating Room is a production company that creates, develops, produces, and distributes animated and live-action entertainment franchises for family audiences. It identifies raw and undiscovered content from a global creative network (with strong ties to Israel) and refines it into finished products that it commercializes through major broadcasters, SVOD platforms, and production companies. Its current slate includes the Hawkmaster action-adventure series (in pre-production at FOX), Adrenaline Lemmings, Stuffed, and Under the Hood.
Product overview
The Operating Room (the OR) is a production company focused on creating, developing, producing, and distributing entertainment franchises. The company operates across four core functions: Development, Production, Distribution, and Licensing. The current portfolio of projects includes HAWKMASTER (action-adventure animated series in pre-production at FOX), Adrenaline Lemmings (CG animated comedy series), Stuffed (animated series about mythical plush toys), and Under the Hood (drama about vehicles and their owners). The company works with major Hollywood studios, independent production companies, new media companies, and content creators.
Differentiator
Problem solved
Functional benefit
Products and services
- Hawkmaster
- Adrenaline Lemmings
- Stuffed
- Under the Hood
Companies that use The Operating Room
Customer profileSegments2 records
Ideal customer profiles2 records
The Operating Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Operating Room partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FOXcoreFOX is developing Hawkmaster, a Prime Time action-adventure TV series for the whole family. This is a flagship project in pre-production at the network.
- Boat RockercoreBoat Rocker partnered with The Operating Room on the Stuffed project. Boat Rocker is a major entertainment company involved in content development.
- Smart CinemaminorAdvisory board member Jack Q. Gao is Founder and CEO of Smart Cinema, a digital distribution platform. This represents a strategic advisory relationship.
- Moonbug EntertainmentminorAdvisory board member David Levine is former Chief Content Officer at Moonbug Entertainment. Advisory relationship bringing industry expertise.
- TechnicolorminorAdvisory board member Tim Sarnoff is former Deputy CEO and President of Production Services at Technicolor. Advisory relationship in production services.
- Happy Nest EntertainmentminorAdvisory board member Sadaf Muncy is SVP, Head of Development and Production at Happy Nest Entertainment. Advisory relationship bringing content development expertise.
- SandMan FilmsminorAdvisory board member Sander Schwartz is Executive Producer at SandMan Films and has produced content for Netflix and other platforms. Advisory relationship.
- The Licensing Group, LtdminorAdvisory board member Danny Simon is CEO of The Licensing Group, Ltd with 40 years of licensing industry experience. Advisory relationship for licensing strategy.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
The Operating Room competitors and assessment
Company assessmentBroad incumbents
- Warner Bros. Animation: Established animation division of Warner Bros. with deep library (Looney Tunes, DC, Hanna-Barbera) and active development pipeline. Advisory board member Sander Schwartz is a former president, illustrating the talent crossover but also the scale gap The Operating Room faces against this incumbent.
- DreamWorks Animation: Major animation studio producing family entertainment franchises for theatrical and streaming release. As a broad incumbent within the family animation category, DreamWorks Animation competes with The Operating Room for studio partnerships and family audience attention at vastly greater scale.
- Lionsgate: Independent studio with significant family and kids content operations including Starz and a Lionsgate Kids & Family division. Lionsgate serves as both a potential partner and a competing acquirer of family IP in the same target segment.
- Netflix Animation: Global streaming platform with a rapidly expanding original animation slate targeting families and kids. Netflix is both a potential distribution partner (referenced in The Operating Room's materials) and a competitive incumbent that is increasingly producing its own IP in-house.
Direct peers
- Aardman Animations: Independently-owned British animation studio known for character-driven family franchises (Shaun the Sheep, Wallace & Gromit). Aardman is a structurally similar mid-sized independent studio developing and producing family animation IP for global distribution.
- Moonbug Entertainment: Digital-first kids entertainment company known for CoComelon and other global franchises. Moonbug represents a directly comparable model: identifying and developing family-friendly IP and scaling it across streaming platforms globally — the same trajectory The Operating Room is targeting.
- WildBrain: Canadian entertainment company specializing in kids and family content, including animation development, production, and global licensing. WildBrain operates a similar end-to-end model of developing IP and licensing to broadcasters and streamers, with comparable family-audience focus.
- Boat Rocker Media: Independent entertainment company that develops, produces, and distributes family and kids content across animation and live-action. Boat Rocker is both a direct peer and an actual partner of The Operating Room on the Stuffed project, making it the most direct comparable given overlapping content focus and active collaboration.
Emerging players
- Happy Nest Entertainment: Kids and family entertainment production company with similar focus on developing multi-platform content for young audiences. Sadaf Muncy (SVP at Happy Nest) sits on The Operating Room's advisory board, reflecting close ties and directly overlapping development focus.
Others
- Technicolor (now Mikros Animation and Technicolor Games): Major post-production, VFX, and animation services provider supporting content creators across film and TV. Advisory board member Tim Sarnoff is former Deputy CEO of Technicolor, illustrating the production-services ecosystem on which The Operating Room depends.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Operating Room social profiles
Digital presenceThe Operating Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Operating Room leadership team
Management profileNumber of profiles
Profiles10 records
The Operating Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Operating Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Operating Room
What does The Operating Room do?
The Operating Room is a production company that creates, develops, produces, and distributes animated and live-action entertainment franchises for family audiences. It identifies raw and undiscovered content from a global creative network (with strong ties to Israel) and refines it into finished products that it commercializes through major broadcasters, SVOD platforms, and production companies. Its current slate includes the Hawkmaster action-adventure series (in pre-production at FOX), Adrenaline Lemmings, Stuffed, and Under the Hood.
Is The Operating Room a public or private company?
The Operating Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Operating Room founded?
The Operating Room was founded in 2007. It employs 1 to 10 people.
Where is The Operating Room based?
The Operating Room is headquartered in Los Angeles, United States, in the North America region.
How does The Operating Room make money?
Two revenue lines are on record. Content Development and Production is the primary driver. The others are distribution and Licensing.
Who are The Operating Room's main competitors?
Broad incumbents on record are Warner Bros. Animation, DreamWorks Animation, Lionsgate and Netflix Animation. Direct peers are Aardman Animations, Moonbug Entertainment, WildBrain and Boat Rocker Media. Happy Nest Entertainment is listed as an emerging player. Technicolor (now Mikros Animation and Technicolor Games) is listed as an others.
Does The Operating Room have an API?
No public API is recorded for The Operating Room.