Generika
Generika Drugstore is a Philippine retail pharmacy chain of 800+ franchise stores selling affordable generic medicines and supplements under Actimed, Inc., a subsidiary of Ayala Corporation's AC Health, serving price-conscious Filipino families via franchise retail, government healthcare integrations, and digital channels.
- Company typePrivate
- Founded2005
- HeadquartersParañaque, Philippines
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Generika does
Generika Drugstore is a Philippine retail pharmacy chain founded in 2005 and operated by Actimed, Inc., a subsidiary of Ayala Healthcare Holdings, Inc. (AC Health) under Ayala Corporation. The company runs a network of more than 800 franchised stores nationwide across NCR, Luzon, Visayas, and Mindanao, offering affordable generic medicines and healthcare products with savings of up to 85% versus branded alternatives. Its core proprietary product lines are Actimed Generics (prescription and OTC medicines across allergies, respiratory, cardiovascular, diabetes, and GI categories) and Nutrawell (food supplements), complemented by GeneriKard (loyalty program with points accrual and redemption across the network), MedPadala (electronic gift certificates), Plus Services (free BP monitoring, scheduled doctor consultations, mobile lab diagnostics), and medicine delivery via the Generika mobile app, Grab Mart, and Lazada.
The business model combines direct-to-consumer retail with a franchise growth engine. Franchisees pay approximately PHP 799,000 in total capital expenditure (including a PHP 150,000 franchise fee), sign 5-year renewable agreements with no royalty fees, and contribute 1-1.5% of monthly generic medicine sales to a nationwide marketing fund. The franchisor provides site evaluation, training, supply chain, and marketing support, while a centralized commissary operated by Actimed ensures consistent product availability. End-consumer pricing is unit-based across both core lines (Actimed and Nutrawell) and is positioned at substantial discounts to branded equivalents. A GeneriKard physical card is sold for PHP 30 and serves as the loyalty hook across the network.
Generika serves price-conscious Filipino families as its primary segment, alongside senior citizens and PWDs, DSWD AICS aid recipients, PhilHealth GAMOT beneficiaries (171 accredited branches), franchisee-entrepreneurs, and underserved/rural communities reached through community outreach programs such as Ginhawang Barangayan, Libreng Konsulta, and partner-led medical missions. Government and institutional integrations with PhilHealth, DSWD, LGUs (including Valenzuela City), and partner organizations (Philippine Red Cross, Lions Club, IMI, ACEN) supplement core retail revenue and create long-cycle preferred-provider positioning. The Ayala Corporation parent provides both operational scale and brand credibility that supports franchise expansion and government engagement.
Generika firmographics
Firmographics- Name
- Generika
- Legal name
- Actimed, Inc.
- Website
- https://generika.com.ph
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Generika Drugstore is a Philippine retail pharmacy chain of 800+ franchise stores selling affordable generic medicines and supplements under Actimed, Inc., a subsidiary of Ayala Corporation's AC Health, serving price-conscious Filipino families via franchise retail, government healthcare integrations, and digital channels.
- Ownership category
- akta.pro rank
Generika industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
- akta.pro secondary industries
- Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI), Discount Drugstores with Clinics (Retail Health Clinics) (CRAEAHAE)
Keywords
Where Generika is headquartered
LocationHeadquarters
- HQ city
- Parañaque
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Generika business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue from selling generic medicines (Actimed Generics) and food supplements (Nutrawell) to consumers at affordable prices. Products offer up to 85% savings compared to branded counterparts.
- Franchise Fees: Initial franchise fee of ₱150,000 plus capital expenditure requirements (approximately ₱799,000 total). Franchise term is 5 years with renewal option. No royalty fees charged.
- GeneriKard Loyalty Program: Physical GeneriKard issued for ₱30. Program drives customer retention and repeat purchases across the franchise network.
- Marketing Fund Contributions: Franchisees contribute 1%-1.5% of Monthly Generic Medicine Sales to a marketing fund for nationwide campaigns and local store promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Actimed Generic Medicines - up to 85% savings vs branded |
| Unit Pricing | Pay-as-you-go | Nutrawell Food Supplements - up to 85% savings vs branded vitamins |
| One time/ perpetual license | Multi-year contract | Generika Franchise - Initial investment approximately ₱799,000 |
| One time/ perpetual license | Pay-as-you-go | GeneriKard Loyalty Card - ₱30 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Generika product offering
Product offeringCore offering
Generika Drugstore is a Philippine retail pharmacy chain operating 800+ franchise stores nationwide that sells affordable generic medicines (Actimed Generics) and food supplements (Nutrawell) at up to 85% savings versus branded equivalents. The company also provides Plus Services (free blood pressure monitoring, scheduled doctor consultations, mobile lab diagnostics), a GeneriKard loyalty rewards program, MedPadala electronic gift certificates, and integrated access to PhilHealth GAMOT and DSWD AICS government medicine programs.
Product overview
Generika Drugstore operates as a Philippine retail pharmacy chain offering affordable generic medicines and healthcare products through a network of 800+ stores nationwide. The company operates under a franchise business model and is backed by AC Health (Ayala Healthcare Holdings). The core product portfolio consists of Actimed Generics (affordable OTC and prescription medicines) and Nutrawell (exclusive line of food supplements), both offering up to 85% savings versus branded alternatives. The ecosystem includes GeneriKard loyalty program for points earning and redemption, MedPadala electronic gift certificates for remote medicine purchases, Plus Services providing free blood pressure monitoring, scheduled doctor consultations, and mobile lab diagnostic services, plus government partnerships with PhilHealth GAMOT and DSWD AICS for subsidized medicine access. Products are available in-store, via the Generika mobile app, through Grab Mart delivery, Lazada marketplace, and franchise stores.
Differentiator
Problem solved
Functional benefit
Brands
- Actimed Generics: Line of affordable, quality over-the-counter and prescription generic medicines exclusively available at Generika Drugstore branches.
- Nutrawell
- MedPadala
- GeneriKard
Quantifiable outcome
- Up to 85% savings vs branded medicines
- +4 more outcomes
Companies that use Generika
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Generika technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Generika partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Valenzuela City GovernmentflagshipFirst citywide partnership between a nationwide drugstore chain and an LGU providing free essential medicines under PhilHealth's GAMOT Program. YAKAP-registered residents can claim up to P20,000 worth of essential medicines at 10 Generika Drugstore branches in Valenzuela City.
- Metro Retail Stores Group, Inc. (MRSGI)flagshipPartnership to expand Generika Drugstore branches within Metro Supermarket locations across Luzon and Visayas. Targets 14 locations including 2 in Metro Manila, 4 in CALABARZON, and 8 in Visayas. Combines Metro Retail's retail expertise with Generika's pharmacy operations.
- Ayala Foundation Inc.corePartnership for the Enrollment to Employment Scholarship Program supporting pharmacy students. The program addresses the demand for pharmacists, especially in rural areas, by making it possible for students to pursue their studies with the promise of employment within the Generika network.
- Philippine Health Insurance Corporation (PhilHealth)flagshipPartnership for the GAMOT (Guaranteed and Accessible Medications for Outpatient Treatment) Program. 171 Generika Drugstore branches are accredited as GAMOT providers, allowing members to claim essential medicines for free.
- Department of Social Welfare and Development (DSWD)corePartnership for AICS (Assistance to Individuals in Crisis Situation) program. Beneficiaries receive guarantee letters enabling them to claim free medicines at participating Generika Drugstore branches.
- Healthway Medical NetworkminorGeneriKard members receive 5% discount on imaging, laboratory services, room and board at Healthway Medical Network clinics and hospitals, and Healthway QualiMed Hospital facilities.
- Grab MartminorDelivery partner for medicine delivery services, allowing customers to order medicines through Grab Mart platform.
- Partner DoctorscoreLicensed doctors partner with Generika Drugstore to provide scheduled free consultations (Libreng Konsulta) at store locations nationwide, supporting the company's mission of accessible healthcare.
- Mobile Lab PartnerscorePartnership with mobile laboratory service providers to offer affordable diagnostic tests (Creatinine, FBS, Uric Acid, SGPT, Urinalysis) at Generika Drugstore locations. Services are available through scheduled visits across North Luzon, NCR, South Luzon, Visayas, and Mindanao.
- ACEN (A Enriquez Group)minorPartner in Guimaras Wind Health Caravan, serving community members with free medicines, doctor consultations, and learning sessions.
- Good Neighbors PhilippinesminorPartnership for medical missions and community outreach programs supporting those affected by Typhoon Carina and other community needs.
- Integrated Micro-Electronics Inc. (IMI)minorPartnership led by IMI and AC Health for medical missions and community outreach, serving nearly 2,000 people during events in Biñan, Laguna.
- Philippine Red CrossminorPartnership for medical missions, including events with Cavite National High School, providing free vitamins and consultations.
- Lions ClubminorPartnership for medical missions, including events in Bagac, Bataan, providing free medicines to community members.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Generika competitors and assessment
Company assessmentBroad incumbents
- CVS Health: US broad incumbent operating one of the world's largest pharmacy retail chains; useful benchmark for retail-clinic-plus-pharmacy omnichannel strategy that Generika is replicating at smaller scale with Plus Services.
- Walgreens Boots Alliance: Global pharmacy retail incumbent with strong private-label and loyalty-program expertise (Balance Rewards), directly comparable to Generika's GeneriKard and Actimed private-label play.
Direct peers
- Southstar Drug: Philippine retail pharmacy chain, now under Robinsons Retail Holdings. Directly comparable nationwide retail-pharmacy footprint and product offering targeting Filipino families.
- Watsons Philippines: Major Philippine drugstore/health-and-beauty chain under A.S. Watson. Overlaps with Generika in prescription dispensing and consumer health, though positioned more toward health-and-beauty than value generics.
- Mercury Drug: Largest retail pharmacy chain in the Philippines; competes directly with Generika for prescription and OTC traffic nationwide. Comparable customer base and product mix, but differentiated by broader assortment and brand-pharmacy positioning.
- The Generics Pharmacy (TGP): Direct Philippine competitor operating an even larger franchise-based pharmacy chain focused on affordable generic medicines. Most directly comparable on value-generics positioning, franchise model, and target customer segment.
- Rose Pharmacy: Visayas-and-Mindanao-rooted Philippine pharmacy chain. Comparable product and customer profile; competes most directly with Generika's expansion into Visayas and Mindanao.
Regional players
- Caring Pharmacy (Malaysia): Largest retail pharmacy chain in Malaysia with strong private-label supplement and OTC portfolio; comparable Southeast Asian value-pharmacy franchise-and-private-label model.
- Big C Supercenter Pharmacy (Thailand): Thai retail-pharmacy operations embedded in hypermarket footprint; comparable omnichannel play combining supermarkets, private-label health products, and pharmacy services in Southeast Asia.
Emerging players
- PCX (Philippine Care and Wellness): Philippine pharmacy/primary-care player combining dispensing with clinic services. Comparable Plus Services concept (free BP, consultations) and value-pharmacy positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Generika social profiles
Digital presenceGenerika compliance and trust
Trust signalCompliance1 record
Generika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generika leadership team
Management profileNumber of profiles
Profiles3 records
Generika subsidiaries and ownership
Company hierarchySubsidiaries4 records
Generika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generika
What does Generika do?
Generika Drugstore is a Philippine retail pharmacy chain operating 800+ franchise stores nationwide that sells affordable generic medicines (Actimed Generics) and food supplements (Nutrawell) at up to 85% savings versus branded equivalents. The company also provides Plus Services (free blood pressure monitoring, scheduled doctor consultations, mobile lab diagnostics), a GeneriKard loyalty rewards program, MedPadala electronic gift certificates, and integrated access to PhilHealth GAMOT and DSWD AICS government medicine programs.
Is Generika a public or private company?
Generika is a private company. It is classified as corporate owned and is currently operating.
When was Generika founded?
Generika was founded in 2005. It employs 501 to 1,000 people.
Where is Generika based?
Generika is headquartered in Parañaque, Philippines, in the Asia region.
How does Generika make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are franchise Fees, generiKard Loyalty Program and marketing Fund Contributions.
Who are Generika's main competitors?
Broad incumbents on record are CVS Health and Walgreens Boots Alliance. Direct peers are Southstar Drug, Watsons Philippines, Mercury Drug, The Generics Pharmacy (TGP) and Rose Pharmacy. Regional players are Caring Pharmacy (Malaysia) and Big C Supercenter Pharmacy (Thailand). PCX (Philippine Care and Wellness) is listed as an emerging player.
Does Generika have an API?
No public API is recorded for Generika.
What industry is Generika in?
Generika's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies), with a secondary code of CRAEAHAI, Discount Drugstores with Front-End General Merchandise (Value GM). Its NAICS code is 456110 and its SIC code is 5912.