MPI Research
MPI Research is a Canadian boutique marketing research firm, founded in 1992, that conducts pharmaceutical, biotechnology, and healthcare product research studies across the US and Canada using a bilingual, in-house staff model with no subcontracting.
- Company typePrivate
- Founded1992
- HeadquartersPointe-claire, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MPI Research does
MPI Research is a privately held Canadian marketing research firm founded in 1992, headquartered in Mount Albert, Ontario, with a reported headcount of 1-10 employees. The company conducts marketing research studies for pharmaceutical manufacturers, biotechnology companies, and other healthcare product manufacturers across the United States and Canada, operating under a bilingual (English/French) service model that is formalized through its French-language trade name "MPI Recherche." Its core offering is a portfolio of research methodologies — face-to-face interviews (central location, in-office/clinic, at-home), telephone interviews with CATI/WATI capabilities, webcam interviews (individual and group), group moderation via online bulletin boards or telephone, online surveys on desktop and mobile, and home usage tests with diary tracking. The firm operates two engagement models: a full-service agency offering that spans problem definition, questionnaire design, fieldwork, data analysis, and reporting, and a fieldwork-partner model that delivers specified recruitment quotas — all executed by internal MPI staff with no subcontracting.
MPI's go-to-market is sales-led and direct, relying on its company website, LinkedIn, Twitter (@PharmaMR), and Facebook for brand presence, with client acquisition driven by direct outreach, industry reputation, and word-of-mouth referrals. Each engagement is assigned a dedicated project leader, and proposals are quoted on a per-study basis with pricing not publicly disclosed. The company serves pharmaceutical and biotechnology manufacturers as its primary segments, with healthcare professionals, patients, and payers recruited as research subjects — including difficult therapy areas where respondent access is a known barrier. The firm is PIPEDA-compliant and has a designated Data and Privacy Officer, with data handling policies addressing Canadian federal and provincial privacy legislation.
MPI's revenue model is professional services on a per-study basis, with no disclosed pricing, no public revenue figures, no funding rounds, and no institutional investors documented. The firm has been in continuous operation for over 30 years, conducting dozens of studies annually, with all work performed by its own bilingual staff — a positioning that emphasizes reliability and respondent-quality control over scale.
MPI Research firmographics
Firmographics- Name
- MPI Research
- Legal name
- MPI Research
- Website
- https://mpiresearch.ca
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MPI Research is a Canadian boutique marketing research firm, founded in 1992, that conducts pharmaceutical, biotechnology, and healthcare product research studies across the US and Canada using a bilingual, in-house staff model with no subcontracting.
- Ownership category
- akta.pro rank
MPI Research industry classification
Industry- Product category
- Pharmaceutical Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where MPI Research is headquartered
LocationHeadquarters
- HQ city
- Pointe-claire
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MPI Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Marketing Research Services: MPI Research generates revenue by conducting marketing research studies for pharmaceutical, biotechnology, and healthcare product companies. Services span from full-service agency work (problem definition, questionnaire development, fieldwork, data analysis, reporting) to targeted fieldwork partnerships. Pricing is quoted on a per-study basis based on methodology, sample size, geography, and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-Service Agency Engagement |
| Other | Multi-year contract | Fieldwork Partner / Quota-Based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MPI Research product offering
Product offeringCore offering
MPI Research is a Canadian-based marketing research firm that conducts qualitative and quantitative research studies for pharmaceutical, biotechnology, and healthcare product manufacturers across the US and Canada. The company operates either as a full-service agency (handling problem definition, questionnaire development, fieldwork, analysis, and reporting) or as a fieldwork partner delivering specific respondent quotas. All work is conducted by MPI's own bilingual staff without subcontracting.
Product overview
MPI Research operates as a Canadian-based marketing research firm specializing in pharmaceutical, biotechnology, and healthcare product research since 1992. The company offers a portfolio of research methodology services including face-to-face interviews (conducted at central locations, clinics, or homes), telephone interviews (with CATI/WATI capabilities), webcam interviews (individual and group), group moderation (via bulletin boards, telephone, or webcam), online surveys (desktop and mobile), and home usage tests (product placement and diaries). MPI provides two engagement models: full-service agency capabilities covering the entire research lifecycle from problem definition through reporting, and targeted fieldwork partner services for quota delivery across the US and Canada. All work is conducted by MPI's own bilingual staff without subcontracting.
Differentiator
Problem solved
Functional benefit
Products and services
- Face-to-Face Interviews
Companies that use MPI Research
Customer profileSegments5 records
Ideal customer profiles3 records
MPI Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MPI Research partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MPI Research competitors and assessment
Company assessmentDirect peers
- Recon MR: A North American qualitative market research firm specializing in healthcare and pharmaceutical research, including focus groups, IDIs, and ethnographic work. Closely comparable to MPI in pharma vertical, methodology mix, and small-firm positioning.
- Toluna: A global consumer and B2B research panel and technology company offering online surveys, qualitative interviews, and community panels. Comparable to MPI as an alternative provider of online and qualitative fieldwork services, including in healthcare.
- MedSurvey: A US-based healthcare-focused market research company conducting surveys with physicians, patients, and other healthcare professionals. Closely comparable to MPI given its healthcare vertical specialization and similar methodology mix.
- Dynata: One of the world's largest first-party data and research panel companies, providing online survey, qualitative, and panel-based research services. Directly comparable to MPI's online survey and panel recruitment capabilities, though operating at much larger scale.
- AplusA Research: A healthcare-focused market research firm with operations across Europe, US, and emerging markets, offering both qualitative and quantitative services to pharma clients. Comparable to MPI in pharma specialization and full-service/fieldwork dual model, though with broader geographic reach.
- Escalent: A human insights and advisory firm serving healthcare and other industries through custom qualitative and quantitative research. Comparable to MPI in healthcare research focus and methodology mix, though serving a broader set of verticals.
- Schlesinger Group: One of the largest qualitative fieldwork and market research services firms in North America and Europe, offering in-person, online, and telephone interviews plus panel access. Directly comparable to MPI as a fieldwork partner with broad methodology coverage and similar pharma/healthcare client overlap.
Broad incumbents
- Ipsos: A global market research firm with significant healthcare research capabilities serving pharmaceutical and biotech clients worldwide. Directly overlapping with MPI's pharma research offering but as part of a much broader, global portfolio.
- Kantar: One of the world's largest market research and consulting firms with a dedicated healthcare division offering market research, brand tracking, and analytics for pharma clients. Comparable to MPI as a healthcare MR provider but operating at global scale with much broader portfolio.
- IQVIA: A leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, including a substantial market research and real-world evidence practice. Comparable to MPI as a healthcare research vendor to pharma clients but operating at vastly greater scale and scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MPI Research social profiles
Digital presenceMPI Research compliance and trust
Trust signalCompliance1 record
MPI Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPI Research leadership team
Management profileNumber of profiles
Profiles1 record
MPI Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MPI Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPI Research
What does MPI Research do?
MPI Research is a Canadian-based marketing research firm that conducts qualitative and quantitative research studies for pharmaceutical, biotechnology, and healthcare product manufacturers across the US and Canada. The company operates either as a full-service agency (handling problem definition, questionnaire development, fieldwork, analysis, and reporting) or as a fieldwork partner delivering specific respondent quotas. All work is conducted by MPI's own bilingual staff without subcontracting.
Is MPI Research a public or private company?
MPI Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MPI Research founded?
MPI Research was founded in 1992. It employs 1 to 10 people.
Where is MPI Research based?
MPI Research is headquartered in Pointe-claire, Canada, in the North America region.
How does MPI Research make money?
One revenue line is on record: marketing Research Services.
Who are MPI Research's main competitors?
Direct peers on record are Recon MR, Toluna, MedSurvey, Dynata, AplusA Research, Escalent and Schlesinger Group. Broad incumbents are Ipsos, Kantar and IQVIA.
Does MPI Research have an API?
No public API is recorded for MPI Research.
What industry is MPI Research in?
MPI Research's product category is Pharmaceutical Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191.