What C&B Advertising does

C&B Advertising is a privately held, full-service creative agency headquartered in Calgary, Alberta with a secondary office in Kelowna, British Columbia. Founded in 2012, the firm operates under the trademarked positioning 'The Brand Behind a Brand™' and delivers brand strategy, visual identity development, integrated multi-channel campaigns (film, social, OOH, radio, print, digital), packaging design, website and digital experience work, event and activation marketing, and end-to-end rebranding services. The agency functions as a professional services business, earning project-based and likely retainer-style fees from a roster that spans government tourism organizations, multi-location retail and grocery enterprises, energy and utilities companies, agricultural co-operatives, craft food and beverage brands, and entertainment venues.

The company's client base is anchored by long-cycle engagements with Travel Alberta (nine-plus campaigns including Sky Painter, Adjust Your Altitude, One Day Getaways, and international work), Calgary Stampede (Hell or High Water flood relief, You're the Greatest, YAHOO, Bar Nineteen Twelve), Calgary Co-op (full 100-location rebrand), Tourism Jasper (Venture Beyond rebrand), Tourism Richmond, UFA, and ATCO. It maintains an in-house cross-disciplinary team of art directors, writers, account managers, photographers, directors, and illustrators, supplemented by contract and project-based contributors, allowing it to execute integrated campaigns entirely in-house.

C&B acquires business primarily through direct client relationships, referrals, and portfolio visibility via its case-study-rich website. It operates as a regional Western Canadian agency that can deliver national and U.S.-targeted campaigns on behalf of clients such as Travel Alberta in markets including Los Angeles, Dallas, Houston, and San Francisco. The firm is founder/management-owned with no disclosed institutional investment, parent company, or M&A activity, and has accumulated a substantial awards portfolio — most notably 14+ 2024 international creative awards concentrated on the Travel Alberta Sky Painter campaign.

Name

C&B Advertising

Legal name

C&B Advertising

Website

https://candbadvertising.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

C&B Advertising is a privately held, full-service creative agency in Calgary and Kelowna, Canada, delivering brand strategy, integrated multi-channel campaigns, packaging, and rebranding services to government tourism boards, multi-location retailers, energy companies, agricultural co-operatives, and craft brands across Western Canada.

Ownership category

akta.pro rank

Product category

Advertising & Branding Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising agency services
• Brand strategy consulting
• Integrated marketing campaigns
• Creative campaign development
• Brand identity design

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising and Branding Services: C&B Advertising generates revenue through project-based fees for creative advertising campaigns, brand identity work, rebrand projects, and integrated marketing campaigns. As a full-service agency, they likely also earn retainers from key accounts and may participate in performance-based compensation structures for certain engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

C&B Advertising is a full-service creative agency that develops brand strategies, visual identities, and integrated advertising campaigns for enterprise and government clients. The agency produces work across multiple mediums including video, social media, out-of-home (OOH), radio, print, digital, packaging, and event activations. Core offerings include brand strategy and identity development, multi-channel campaign creation, website and digital design, packaging design, event marketing, and end-to-end rebranding services for clients in tourism, retail, energy, agriculture, food and beverage, and entertainment sectors.

Product overview

C&B Advertising is a full-service advertising agency that operates as The Brand Behind a Brand™, providing integrated marketing and advertising services. The agency offers a comprehensive suite of services including brand strategy and identity development, integrated multi-channel campaign creation (spanning video, social media, OOH, radio, and print), website and digital design, packaging design, event and activation marketing, and rebranding services. Their portfolio showcases extensive work for tourism destinations (Travel Alberta, Tourism Jasper, Tourism Richmond, Heritage Park), retail brands (Calgary Co-op), energy sector clients (ATCO, UFA), food and beverage brands (Big Rock, Dew, Cluck N Cleaver), and corporate clients (Excel Homes, Bond at Bankers Hall). The agency has offices in Calgary, Alberta and Kelowna, British Columbia.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Services Development of brand strategies, visual identity systems, and brand guidelines for enterprise and government clients across tourism, retail, energy, and agriculture sectors.
• Integrated Campaign Development Creation and execution of multi-channel marketing campaigns spanning video, social media, out-of-home (OOH), radio, print, and digital advertising for enterprise and government clients.
• Website & Digital Design Web design and digital experience development for brand websites, landing pages, and online stores for enterprise clients.
• Packaging Design Product packaging design for food, beverage, and consumer goods brands including labels, wrappers, and full-wrap designs.
• Event & Activation Marketing Event marketing, brand activations, and experiential campaigns including tradeshows, product launches, and community events for enterprise clients.
• Rebranding Services Brand transformation and modernization services including new visual identity systems, brand stories, and multi-location rollout strategies for established organizations.

Quantifiable outcome

• 160,000 t-shirts sold, $2.1 million raised for Canadian Red Cross Flood Relief in 3 weeks
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TAXI (Yellow Pages): TAXI is a long-standing Canadian full-service creative agency based in Toronto and Vancouver, offering brand strategy, advertising, digital, and design services. It directly competes with C&B for enterprise Canadian accounts and shares an independent, non-holding-company heritage.
• Rethink: Rethink is a Vancouver-based, independently owned creative agency known for integrated campaigns, brand work, and award-winning creative. It is closely comparable to C&B in size, ownership structure (independent), and full-service creative offering with strong Western Canadian roots.
• Cossette: Cossette is the largest Canadian-owned full-service advertising and communications agency with offices across Canada. Like C&B, it offers integrated creative, brand strategy, digital, and media services to enterprise and government clients — making it the most directly comparable Canadian-owned peer at greater scale.
• Sid Lee: Sid Lee is a Montreal-headquartered creative agency with offices in Toronto, LA, and elsewhere, offering brand strategy, advertising, design, and digital. Comparable to C&B in offering integrated creative services with strong design and brand storytelling credentials, but at significantly larger scale and broader geographic reach.
• Juniper Park\TBWA: Juniper Park\TBWA is a Toronto-based TBWA-affiliated creative agency offering brand strategy, advertising, and integrated campaigns for major Canadian and international brands. Comparable to C&B in offering full-service creative with an emphasis on disruptive brand work, though at greater scale and with holding-company backing.

Broad incumbents

• BBDO Canada: BBDO Canada is the Canadian arm of the global BBDO/Omnicom creative network, offering integrated advertising and brand strategy to multinational clients. It competes for the same enterprise and consumer brand accounts as C&B but with greater resources, global reach, and holding-company procurement leverage.
• Leo Burnett Canada: Leo Burnett is a global Publicis-owned creative network with a Toronto office offering full-service advertising and brand-building for major CPG and enterprise clients. It overlaps with C&B's brand and creative capabilities but operates at much larger scale as part of a global holding company network.
• Wieden+Kennedy: Wieden+Kennedy is an independent global creative agency headquartered in Portland with offices worldwide, known for iconic brand storytelling and integrated campaigns. Comparable to C&B in creative philosophy and independence, but operating as a broad global incumbent competing for the same international enterprise accounts.
• DDB Canada: DDB Canada is a Canadian creative network (DDB Worldwide / Omnicom) offering full-service advertising, brand strategy, and integrated campaigns. Comparable to C&B in core offering, but positioned as a broad incumbent with greater scale and global network access.
• McCann Canada: McCann Canada is the Canadian arm of McCann Worldgroup (IPG), offering advertising, brand strategy, and integrated communications. It overlaps with C&B's enterprise, government, and consumer brand work but at broader scale and as part of a global holding-company network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights3 records

Customer concentration

• Xx.com/CB_Advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&B Advertising