Asio Capital

What Asio Capital does

Asio Capital is an employee-owned, SEC-registered investment advisory firm founded in 2018 and headquartered in Lexington, Kentucky. The firm provides customized, fee-based wealth management and investment advisory services to four primary client segments: business owners, medical professionals, retirees, and high-net-worth families. Asio operates with a small team of seven founders, each with an average of 21 years of industry experience, and positions itself as a fiduciary-only practice with aligned incentives under its employee-owned structure.

The firm's core offering is personalized financial strategy and portfolio construction delivered through direct advisor-client relationships and an in-depth discovery process. Operationally, Asio relies on Schwab's custody and client portal platform for account hosting and client access, while maintaining a content marketing presence through its blog to support thought leadership and referral-based client acquisition. The firm does not operate a proprietary technology platform; its competitive differentiation is rooted in human advisory talent, fiduciary alignment, and long-term relationship management.

Asio Capital generates revenue through recurring advisory fees on managed client assets, with a stated 98% client retention rate and a client base spanning 26 U.S. states. In early 2026, the firm formalized a dual-CIO leadership structure by promoting Bryce Goldbach to Co-Chief Investment Officer alongside John Cheshire. Recent Q4 2025 portfolio activity shows active tactical positioning across U.S. equities, ETFs, and fixed income, including notable positions in the iShares Core S&P 500 ETF, NVIDIA, Amazon, Meta, and the T. Rowe Price Small-Mid Cap ETF.

Name

Asio Capital

Legal name

Asio Capital LLC

Website

https://asiocapital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Asio Capital is an employee-owned, SEC-registered wealth management firm founded in 2018 in Lexington, Kentucky. It provides fee-based investment advisory and financial planning services to business owners, medical professionals, retirees, and high-net-worth families across 26 U.S. states, supported by a seven-person founder team.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

Keywords

• Wealth management services
• Investment advisory services
• Financial planning services
• Retirement income planning
• Portfolio management advisory

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wealth Management Advisory Fees: Asio Capital generates revenue through fee-based wealth management advisory services. They are an SEC-registered investment adviser providing customized financial strategies and investment management to individual clients. The firm operates as an employee-owned firm with a fiduciary duty to act in clients' best interests.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Asio Capital is an SEC-registered investment adviser that delivers customized wealth management and investment advisory services to individuals and families. Services include portfolio construction, retirement planning, tax management, diversification of concentrated positions, and multi-generational legacy planning, delivered through ongoing advisor-client relationships backed by Schwab's custodial platform.

Product overview

Asio Capital is a wealth management firm offering investment advisory and financial planning services. The firm provides customized financial strategies, investment management, and portfolio construction services tailored to individual client goals. As a registered investment adviser, the firm serves various client segments including business owners, medical professionals, retirees, and high-net-worth families. The firm operates as a unified advisory service rather than a platform with discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Advisory Services Customized, fee-based wealth management advisory delivered through an in-depth discovery process and ongoing advisor-client relationship, covering investment strategy, portfolio construction, and personalized financial planning for individuals and families.
• Retirement and Legacy Planning Planning services for retirees and end-of-career individuals focused on retirement income, confident spending, legacy planning, family/charitable support, and multi-generational wealth transfer including next-generation financial education.
• Tax Management and Diversification Advisory Coaching and advisory support for clients on tax management, diversification of concentrated positions (such as concentrated stock or land ownership), and risk-managed portfolio adjustments aligned with client goals.
• Business Owner Wealth Strategy Tailored wealth strategy for business owners focused on building wealth outside the operating business, diversifying assets, and freeing up time to focus on business and family, complemented by the firm's vetted partner network.
• Medical Professional Wealth Planning Investment and retirement planning for doctors and medical professionals, with peer networking opportunities among other medical-professional clients of the firm.

Quantifiable outcome

• 98% client retention rate
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SchwabcoreTechnology or IntegrationAsio Capital uses Schwab's platform for client account hosting and access. Clients access their accounts through Schwab's client portal at client.schwab.com/Areas/Access/Login.
• Vetted Partners NetworkminorStrategic or Co-development PartnerAsio Capital connects clients to vetted partners that complement their areas of experience. These partners are brought in to support specific client needs that fall outside the firm's core competencies.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Others

• Schwab Wealth Advisory (Independent Advisor Services): Schwab's own advisor-led wealth advisory offering using the same custodian platform Asio Capital relies on. Comparable as a custodian-anchored advisory service targeting HNW clients, though operated in-house by Schwab.

Broad incumbents

• Edelman Financial Engines: Large independent RIA serving mass-affluent and HNW clients with planning and investment management. Comparable service offering to retirees and professionals, but at significantly greater scale and broader market segment.
• Focus Financial Partners: Partnership of independent advisory firms serving HNW clients; provides scale, technology, and M&A platform to RIAs. Comparable as a broader ecosystem housing RIA firms like Asio, though far larger and PE-backed.

Direct peers

• Mariner Wealth Advisors: Large independent RIA serving HNW families and business owners with comprehensive wealth planning, tax, and estate services. Comparable as a fee-based fiduciary advisor to HNW clients, though significantly larger in scale.
• Carson Group: Partnership-based wealth management firm serving advisors and their HNW clients with investment, planning, and coaching resources. Comparable in serving HNW individuals and business owners through dedicated advisor relationships.
• Mercer Advisors: National RIA focused on HHNW families with financial planning, tax, estate, and investment management. Directly comparable service offering to HNW families, business owners, and retirees via dedicated advisor teams.
• Sanctuary Wealth: Partnership platform for high-performing advisors serving HNW clients with comprehensive wealth services. Comparable in providing HNW advisory services through independent advisor relationships.
• Moneta Group: Independent, employee-owned RIA serving HNW families and business owners with comprehensive financial planning. Directly comparable ownership model, fiduciary orientation, and HNW client focus.
• Creative Planning: Independent, employee-owned RIA offering wealth management, tax, and estate planning to HNW individuals and families. Closely comparable in ownership structure, fiduciary model, and target client base to Asio Capital.

Emerging players

• Ronald Blue Trust: Faith-based, fee-only RIA providing investment management, financial planning, and trust services to HNW individuals and families. Comparable in fiduciary fee-only model and personalized advisory approach for HNW clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asio-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asio Capital