Bedashing

What Bedashing does

Bedashing Beauty Lounge is a UAE-headquartered, family-owned chain of premium beauty salons founded in 2008 by H.E. Noor Al Tamimi alongside her sisters Bodour (CFO), Dana (CMO), and Sara (Creative Director). The company operates 24 company-owned lounges across the UAE — spanning Dubai, Abu Dhabi, Sharjah, Fujairah, and Ras Al Khaimah, including a presence at Zayed International Airport — and has expanded into Saudi Arabia via a dedicated KSA site. Its service catalog covers hair, nails, face, body & grooming, and lash services, supported by a proprietary multi-functional "Bedashing Chair" that integrates a mobile hair basin, manicure basin, reclining backrest, and adjustable pedicure basin to enable simultaneous multi-service delivery without the client changing seats.

Revenue is generated primarily through pay-as-you-go service fees for individual treatments priced in AED, with tiered pricing by hair length or service type across hair coloring (e.g., Colour Couture from AED 400, Balayage up to AED 1,850), nail services (AED 85–336), facials and lash services (AED 157.50–577.50), and body treatments (AED 157.50–420), with bridal makeup reaching AED 3,150. A secondary revenue stream comes from reloadable gift cards valid for 12 months on services only, and from emerging co-branded product collaborations such as the SIRR Hair Perfume with TB+. The company runs multi-channel booking (Phorest-powered website, iOS/Android apps, phone, WhatsApp) and an always-on consumer marketing engine across Instagram, Facebook, Snapchat, YouTube, email, and a UGC Squad / Beauty Content Creator program.

The go-to-market is direct-to-consumer targeting "modern working women" who need to consolidate multiple beauty services into a single premium, time-efficient visit. All payments are digital (no cash), pricing is inclusive of 5% VAT for most services, and the company maintains 101–250 employees. While the brand is self-described as "award-winning," no specific awarding body is disclosed, and the business is private with no external institutional investors, M&A activity, or funding rounds in the data.

Name

Bedashing

Legal name

Bedashing Beauty Lounge

Website

https://bedashingbeauty.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Bedashing Beauty Lounge is a UAE-based, family-owned chain of 24 premium beauty salons offering integrated hair, nail, face, body, and lash services delivered simultaneously via a proprietary multi-functional chair, serving modern working women across the UAE and Saudi Arabia.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Beauty Services: One-time service fees for hair, nails, face, and body treatments. Services are priced per treatment with tiered pricing based on hair length or service type. Payment is collected at time of service via digital payment methods (no cash accepted).
2. Gift Cards: Physical and digital gift cards sold at lounges. Gift cards are valid for 12 months and can be reloaded for physical cards. Cards are valid only for services, not retail items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Bedashing Beauty Lounge is a multi-service beauty salon chain operating 24 lounges across the UAE and Saudi Arabia, offering integrated hair, nail, face, body, and grooming treatments delivered simultaneously through its proprietary Bedashing Chair. The company also offers a specialized lash extension sub-brand (The Romoosh Lash Bar), gift cards, and operates a freelance professional network (Beauty Squad Pro).

Product overview

Bedashing Beauty is a luxury beauty salon chain offering an integrated multi-service experience across Hair, Nails, Face, and Body & Grooming categories. The company operates on a unified platform model with its proprietary Bedashing Chair as the core differentiator, enabling simultaneous multi-service delivery. Services include hair coloring and treatments (using brands like Balmain, K18, Olaplex, Kerastase), nail services (manicures, pedicures, gel polish, Russian manicure, nail enhancements), facial treatments and makeup, body massages (Hot Stone, Deep Tissue), Moroccan Hammam rituals, and specialized lash services via The Romoosh Lash Bar. Additional offerings include gift cards, a Beauty Squad Pro membership for freelance beauty professionals, and a Beauty Content Creator program. The company operates 24 lounges across the UAE with expansion into Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• The Romoosh Lash Bar: A dedicated lash and brow bar offering four exclusive lash extension looks (Kim K Classic, Kylie Drama, Gigi Cat Eye, Bella Doll Eye) and eyebrow lamination services.

Products and services

• Hair Services Comprehensive hair care services including cuts, coloring (Balmain Couleur Couture, Balayage, Highlights), treatments (K18, Olaplex, Kerastase, Tokio Inkarami), extensions, keratin/botox, and styling. Available at all Bedashing lounges across the UAE and Saudi Arabia.
• Nail Services Full nail care including manicures, pedicures, gel polish, Russian manicure, nail enhancements (LP Full Set, Plexigel), nail art, and luxurious hand/feet treatments (Caviar & Pearls, Skin Soul, Paraffin).
• Face Services Facial treatments, makeup services (including bridal makeup), and brow/lash services including LVL Lashes, Eyebrow Lamination, and Eyelash Extensions.
• Body & Grooming Services Body treatments including massages (BBL Signature, Hot Stone, Deep Tissue, Madero Therapy), Moroccan Hammam rituals, hair removal (waxing, halawa), and henna services.
• The Romoosh Lash Bar Specialized lash extension sub-brand offering four signature celebrity-inspired looks (Kim K Classic, Kylie Drama, Gigi Cat Eye, Bella Doll Eye) with one-time application and free refill options, plus eyebrow lamination services.
• Gift Cards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tips & Toes: Tips & Toes is a long-established UAE beauty salon chain offering nails, hair, skin, and body services across multiple emirates. It is the most direct comparable in terms of multi-service salon model, premium positioning, and GCC footprint.
• H&B (Hair & Beauty) Salon: H&B is a UAE salon chain offering hair, nails, makeup, and grooming services in Dubai and Abu Dhabi. Comparable as a multi-location UAE salon targeting women with a broad service menu.
• The Nail Spa: The Nail Spa is a GCC beauty chain focused on nails, hair, and skin services with multiple UAE locations. Comparable in chain scale, service menu emphasis on nails, and regional GCC footprint.
• Sisters Beauty Lounge: Sisters Beauty Lounge is a UAE-born multi-service beauty chain offering hair, nails, skin, and body services across Dubai and Abu Dhabi. Comparable as a fellow Emirati-origin, women-focused multi-service salon chain with a similar premium-but-approachable positioning.
• NStyle Beauty Lounge: NStyle is a UAE-based chain of beauty lounges specializing in nails, hair, and skin services with a similar lounge-style concept and multiple Dubai/Abu Dhabi locations. Comparable in target demographic (women), service breadth, and physical-retail model.
• Sensasia Stories Spa: Sensasia operates premium urban spa locations across the UAE offering massage, skin care, and body treatments with a luxury positioning. Comparable on the spa/body side of Bedashing's offering and overlapping target customer (premium UAE women).

Emerging players

• Kaya Skin Clinic: Kaya Skin Clinic is a GCC-focused chain offering dermatologist-led skin and aesthetic services. Comparable in GCC footprint and premium women's beauty market, but differentiated by medical/dermatologist positioning versus Bedashing's lifestyle salon model.

Broad incumbents

• Toni&Guy: Toni&Guy is a globally established hair salon brand with UAE locations, offering premium hair services. Comparable on premium positioning and brand recognition, but narrower in service scope (hair-focused) than Bedashing.
• Jean Louis David: Jean Louis David is a global hair salon franchise with a UAE presence, primarily focused on hair services. Comparable as a wider brand operating in the UAE hair salon category, but lacks Bedashing's multi-service lounge model.

Others

• Bloomingdale's Spa & Beauty: Bloomingdale's operates luxury spa and beauty services within its department store locations in the UAE (e.g., The Dubai Mall). Comparable as a premium beauty-services touchpoint in the same UAE retail environment, though positioned as a department store amenity rather than a standalone salon chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQJUBWK_UyvzH7aYhAfXBfg
• Facebookfacebook.com/bedashingbeauty
• Instagraminstagram.com/bedashingbeauty
• Xx.com/bedashingbeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedashing