Sisters Beauty Lounge

What Sisters Beauty Lounge does

Sisters Beauty Lounge is a UAE-based luxury multi-service beauty salon chain founded in 2003 by Shirin Abulrazak. The company operates 8 branches across Dubai and Abu Dhabi — anchored in tier-1 real estate including Dubai Mall, Mall of the Emirates, City Walk, JBR, City Centre Mirdif, plus St. Regis Abu Dhabi, Al Bateen Villa, and Marina Mall — and is headquartered as a Dubai LLC currently owned by The Grooming Company Holding (TGCH) following a 2015 acquisition, with the founder and her three daughters retained as brand ambassadors.

The operating model is a horizontally integrated full-service salon offering hair (cuts, color, treatment, extensions, straightening), nail (gel, classic, Russian, BIAB, extensions, art), body spa and massage, hair removal, lash and brow services, and an extensive facial menu (24K Gold, Dr. Levy, Elemis Pro-Collagen, Korean facials, HALO Colour Collection, Age-Defy). Proprietary technical assets include the patented In-Flow eco-shower system reducing water/energy consumption by 50%, an ammonia- and PPD-free hair color (Sisters Pure Cover), the in-house HALO signature color range, formaldehyde-free straightening treatments, and a 200-250-strong trained workforce recruited from 30+ countries.

Revenue is generated primarily through per-visit service charges at premium price points (signature facials AED 700-1,000+; tape-in extensions from AED 850), supplemented by gift voucher sales via the Zenoti webstore, hair extension product sales, and a referral/loyalty mechanic (Give AED 50/Get AED 50; "buy 3 same services, get 4th free"). Distribution is omnichannel within the UAE: physical salon locations, walk-ins, online booking through the Zenoti platform, a proprietary mobile app, and a corporate discount/event-hosting channel via the Sisters Suite at Mall of the Emirates. Customer acquisition is driven by social media (Instagram, TikTok, Facebook, Pinterest), influencer and press coverage, and a developed #sisterhood community engagement program.

Name

Sisters Beauty Lounge

Legal name

Sisters Beauty Lounge LLC

Website

https://sistersbeautylounge.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Sisters Beauty Lounge is a UAE-headquartered luxury multi-service beauty salon chain operating 8 premium-mall and hotel locations across Dubai and Abu Dhabi, offering hair, nails, facials, body, and lash/brow services to affluent UAE women, with 250+ trained experts from 30+ countries.

Ownership category

akta.pro rank

Product category

Luxury Hair and Beauty Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Luxury beauty salon
• Hair color services
• Facial treatments
• Nail salon services
• Spa and massage

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Beauty Services: One-time service appointments for hair, nails, facials, body treatments, lashes and brows. Revenue generated per visit from services like haircuts, coloring, manicures, pedicures, facials, massages, and waxing.
2. Gift Vouchers: Sale of gift vouchers for services, enabling gifting and driving future customer acquisition
3. Hair Extensions Products: Premium 100% Remy human hair extensions with 14 shades available and up to 22 inch lengths, sold with consultation
4. Retail Products: Sale of extension-compatible haircare products and salon-approved sulfate and paraben free products through partner site Beauty Tribe

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sisters Beauty Lounge operates a multi-service luxury beauty salon chain across Dubai and Abu Dhabi, providing hair styling and coloring, manicures and pedicures, body spa and massage, hair removal, lash and brow treatments, and facial treatments. Offerings include proprietary services such as the HALO Colour Collection, Sisters Pure Cover ammonia-free color, Age-Defy Facial, 24K Gold Facial, and formaldehyde-free smoothing treatments, supported by a Zenoti booking platform and mobile app.

Product overview

Sisters Beauty Lounge is a luxury beauty salon chain operating 8-9 locations across Dubai and Abu Dhabi, UAE. The company offers a comprehensive portfolio of hair, nail, body, lash, brow, and facial services organized as distinct but interconnected service categories. Core offerings include hair salon services (cuts, color, treatments, extensions), nail salon services (manicures, pedicures, nail art, extensions), body spa and massage, facials, lash and brow treatments, and hair removal. The portfolio features signature/premium offerings including the HALO Colour Collection, 24K Gold Facial, Dr. Levy Facials, Elemis Pro-Collagen Facial, Korean Facials, Sisters Pure Cover ammonia-free hair color, and Sisters hair straightening treatments. The company also offers private event hosting through Sisters Suite, sells gift vouchers, and partners with Beauty Tribe for retail products. A mobile app enables client booking and service access.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Salon Services Comprehensive hair care services covering haircuts, blow dries, styling, braids and upstyles, plus Color Wow blow-dry finishing, delivered to women in Dubai and Abu Dhabi using premium partner brands such as Kerastase.
• HALO Hair Colour Collection Signature hair color collection featuring four custom shades inspired by desert light and global trends, formulated for low-maintenance, natural-looking results on Middle Eastern complexions, available across all Dubai and Abu Dhabi locations.
• Sisters Pure Cover Ammonia-Free Hair Color Exclusive in-house ammonia-free and PPD-free hair color formula developed with proprietary technology and organic extracts, providing a gentler alternative for color transformations without compromising hair health.
• Hair Color Services Hair coloring services including Full Color Coverage, Express Color, Highlights, Balayage and Foilyage, and Color Removal, alongside signature Sisters color collections.
• Hair Treatments Specialized hair care treatments including Deluxe Treatments, Color Protect, Moisture and Anti-Frizz, Damaged/Restructure Repair, Scalp and Hair Loss, and Shine, plus long-lasting smoothing options such as Sisters Seriously Sleek, Sisters Frizz-Free, and Sisters Curl Control (6-12 months).
• Sisters Hair Control Long-lasting hair control treatment for straightening, reduced frizz, or defined curls, increasing manageability across all weather conditions.
• 24K Liquid Gold Hair Treatment Premium hair treatment combining real 24K gold regenerative properties with argan oil nourishment and a caviar ritual rejuvenation step.
• Hair Extensions Premium 100% Remy human hair tape-in extensions with 14 shades available and up to 22-inch lengths, starting from AED 850, including complimentary color match consultation.
• Nail Salon Services Manicure and pedicure services including gel, classic, Russian, BIAB, Sisters PolySculpt, DesignEx, and gel extensions, plus nail art with chrome and crystal stone options and hand/foot treatment add-ons.
• Body Spa and Massage Body treatments including exfoliating scrubs, detoxifying wraps, hydrating masks, and therapeutic massages offered in-chair, in-room, pregnancy, and targeted-area formats, plus 24K Gold Body Treatments, Hammam, bleaching, and the Sisters Intimate Mask.
• Hair Removal Professional hair removal services for women including full-body, bikini, and Brazilian waxing plus facial waxing and threading for precise eyebrow and facial hair removal.
• Lash and Brow Services Lash extensions including Russian Layering, lash lifts, tints, and brow treatments including lamination, tinting, Hibrow experience, threading, and waxing.
• Facial Treatments Luxurious facial treatments including the Age-Defy (QMS Medicosmetics), 24K Gold, 24K Rose Gold, 24K Truffle and Gold, Dr. Levy (Sheer Brilliance, Fitness, Facelift, Medi-Sculpt), Elemis Pro-Collagen, Korean facials (Vampire Boost, Illuminating Orange, Nature's Rose, Acne Eraser, Hyaluronic Boost), and Sisters Thermal Facial.
• 24K Gold Facial Award-winning anti-aging luxury facial enhanced with 24K gold that stimulates collagen, brightens, rejuvenates, detoxifies, and helps reverse sun damage. Starting from AED 1000.
• Age-Defy Facial (QMS Medicosmetics) GRAZIA-recommended hydration facial powered by QMS Medicosmetics, using medical-grade skin-identical active ingredients for deep, long-lasting hydration and visible firmness.
• Gift Vouchers Sisters Beauty Lounge gift vouchers available for purchase via the Zenoti webstore, redeemable across all branches, with corporate discount programs available.
• Sisters Suite Private Events Private event space at the Mall of Emirates branch for hosting celebrations, brand launches, and corporate events, with bookings via [email protected] and a corporate partner discount offering AED 50 off the first pamper.
• Mobile App Sisters Beauty Lounge mobile app for iOS and Android enabling appointment booking, service browsing, and access to exclusive offers and promotions.
• Beauty Tribe Retail Partnership Partner e-commerce site offering sustainably sourced hair care and beauty products from brands like Aveda, Davies, and Miria Nila, including vegan-friendly formulas and eco-conscious packaging, sold as an extension of Sisters Beauty Lounge's retail offering.

Quantifiable outcome

• 50% reduction in water consumption with eco-shower heads
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• On A MissioncoreStrategic or Co-development PartnerEnvironmental charity partnership supporting tree planting. Sisters Beauty Lounge planted 1,000 trees in Kenya in support of Earth Month for every hair cut booked, partnering with On A Mission to support their planting facility.
• Dubai Foundation for Women and ChildrencoreStrategic or Co-development PartnerFirst licensed non-profit shelter in UAE. For every Sisters Pure Cover service, AED 10 is donated to the foundation. Over AED 20,000 has been donated to date. Partnership supports well-being and empowerment of women and children.
• Hamleys ToystoreminorGTM or Marketing PartnerFestive season partnership where Sisters joined forces with Hamleys Toystore to support Dubai Foundation for Women and Children non-profit shelter, with over 100 gifts donated.
• Al Jalila Foundation x Brest Friends CharityminorStrategic or Co-development PartnerPinktober breast cancer awareness month partnership. Raffle tickets sold for AED 10 to win a 360 pamper worth AED 1,000, with all proceeds donated to the foundation.
• AvedaminorOthersPremium sustainable haircare brand offering vegan-friendly formulas with innovative alternative packaging.
• KerastaseminorOthersLuxury haircare brand used exclusively for treatments like Sisters Signature Shine using Kerastase Absolu professional range.
• The Gel BottleminorOthersHigh-quality nail product brand used for BIAB manicures and pedicures.
• QMS MedicosmeticsminorOthersMedical-grade skincare brand powering the Age-Defy Facial Ritual, recommended by GRAZIA magazine.
• Beauty TribeminorOthersPartner e-commerce site for extension-compatible haircare products and salon-approved sulfate and paraben free products.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Great Lengths: Italian luxury hair extension brand with global certified-salon network. Emerging player in the premium hair extensions category, comparable to Sisters Beauty Lounge's hair extension service line, competing for the same luxury extensions customer segment.

Direct peers

• Rossano Ferretti Hair Spa: Italian luxury hair salon brand with UAE locations specializing in The Method cut technique. Direct peer in the ultra-premium hair services category, competing for the same luxury clientele and using a similar premium mall positioning strategy.
• Tips & Toes: UAE-based multi-location beauty salon chain offering nails, hair, and spa services across Dubai and Abu Dhabi. Direct peer operating in the same premium mall locations and targeting the same affluent female customer base as Sisters Beauty Lounge.
• Franck Provost: French luxury hair salon and beauty brand with presence in the UAE. Direct peer in the luxury salon segment, offering similar premium hair services and targeting the same high-end customer demographic in Dubai/Abu Dhabi malls.

Broad incumbents

• Toni&Guy: Global hair salon chain with multiple UAE locations in premium malls. Broad incumbent offering overlapping hair services and styling expertise, but operating as part of a much wider international franchise network rather than a localized luxury beauty lounge concept.
• Hershesons: London-based luxury hair salon with multiple high-profile locations. Broad incumbent in the premium hair styling segment, comparable in service quality and price point, though operating primarily in the UK market rather than the Middle East.
• Jean Louis David: European salon chain with locations across multiple countries including the Middle East. Broad incumbent offering hair styling and beauty services at premium price points; comparable to Sisters Beauty Lounge in service category though operating a franchise model at much larger scale.
• Sassoon Salons: Iconic UK-based luxury hair salon brand with international presence. Broad incumbent in the premium hair services category, comparable in terms of brand prestige and styling expertise, though operating as part of a global brand rather than a regional beauty lounge.
• Aveda Lifestyle Salons: Global premium salon network anchored by Aveda's plant-derived beauty brand. Broad incumbent in the premium hair and beauty space with salon locations in the UAE; Sisters Beauty Lounge uses Aveda as one of its product brand partners, making it both a competitor and ecosystem partner.

Regional players

• The Nail Spa: UAE-based nail salon and spa chain with multiple Dubai and Abu Dhabi locations. Regional player operating in the same malls as Sisters Beauty Lounge, with partial overlap on nail services (Sisters offers Russian Manicure, BIAB, gel services) though narrower in scope (nails-focused rather than full-service beauty lounge).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SistersBL
• Instagraminstagram.com/sistersbl/?hl=en
• TikToktiktok.com/@sisters.beautylounge
• LinkedInlinkedin.com/company/sisters-beauty-lounge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sisters Beauty Lounge