What Tips & Toes does

Tips & Toes is a UAE-founded beauty salon and spa chain established in 2004, operating 42-44 owned branches across the United Arab Emirates (Dubai, Abu Dhabi, Al Ain, Ras Al Khaimah) and Saudi Arabia (Al Khobar, Riyadh), with its head office in Al Faris Building, Arjan, Barsha South, Dubai. The company delivers a full-service beauty and wellness offering across twelve service categories — nail care, hair, facials, massage, eyelash extensions, HD brows, nail extensions, slimming and body contouring, henna, grooming, hammam rituals, and makeup — through three retail formats: Luxury Day Spa, Mid Salon, and Nail Haven. Service delivery is supported by 1,000+ trained technicians from in-house academies and uses a digital stack composed of the Zenoti booking platform, WhatsApp booking, a proprietary mobile app, and Etisalat Payment Gateway, with virtual consultations offered via WhatsApp.

The business operates on a primarily direct-to-consumer, transactional model with services ranging from AED 35 (basic nail cut & file) to AED 3,100 (keratin treatments). Revenue is diversified across four streams: one-time service payments, the GAIA GLOW annual membership at AED 1,950 (~33% savings versus equivalent à la carte spend), gift vouchers in denominations of AED 100 to AED 1,000, and bundled service packages (e.g., 6 blow-drys for AED 585). Premium brand partnerships with Aveda, Pevonia, Olaplex, Kérastase, HD Brows, ORLY, Kevin Murphy, Alessandro, and K18 anchor product credibility, and Tamara buy-now-pay-later is offered for purchases above AED 500. The primary customer segment is premium women seeking beauty and wellness services, with secondary segments including families (with dedicated children's 'Little Princess' services) and repeat/membership customers; pricing is inclusive of 5% VAT and varies by service, duration, and hair/length.

Name

Tips & Toes

Legal name

Tips & Toes

Website

https://tipsandtoes.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Tips & Toes is a UAE-founded beauty salon and spa chain operating 42-44 branches across the UAE and Saudi Arabia, offering nail care, hair, facials, massage, slimming, and grooming services to individual consumers via owned retail locations and digital booking channels.

Ownership category

akta.pro rank

Product category

Beauty Salon and Spa Services

NAICS

Beauty Salons (812112), Nail Salons (812113), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Basic Manicures & Pedicures (HSALACAA)

Keywords

• Salon spa services
• Beauty treatments
• Nail care services
• Hair styling
• Wellness services

Headquarters

HQ city

Arjan

HQ country

Iran

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Services: One-time payment services including nail care, hair services, facials, massage, grooming, hammam, and make-up. Wide price range from AED 35 (nail cut & file) to AED 3,100 (keratin treatments).
2. Annual Membership (Gaia Glow): Annual subscription program at AED 1,950 per annum offering 10% retail discount, 20% service discount, 10% gift voucher discount, free manicure/pedicure package (pay for 10 get 12), birthday gift, and welcome gift. Valid for 12 months from purchase.
3. Gift Cards and Vouchers: Gift vouchers sold in denominations of AED 100, 200, 300, 400, 500, and 1000. Valid for 12 months from purchase. Service vouchers available for specific treatments.
4. Service Packages: Bundled service packages such as Blow Dry Package (6 blow drys for AED 585), ASRI package including massage, color, facial, blow dry, hammam, pedicure, and manicure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tips & Toes operates a chain of 44 owned-and-operated beauty salons and day spas across the UAE and Saudi Arabia, delivering in-person beauty and wellness services including nail care (manicures, pedicures, extensions), hair services (cutting, coloring, keratin, extensions), facials, massage therapy, eyelash extensions, brow shaping, henna, grooming, hammam rituals, and body slimming. Services are sold individually at unit prices, packaged in bundles, or accessed via an annual loyalty membership.

Product overview

Tips & Toes is a unified salon and spa platform offering a comprehensive range of beauty and wellness services across 44 branches in the UAE and Saudi Arabia. The portfolio is organized into core service verticals including Nail Care (manicures, pedicures, nail extensions), Hair Services (styling, coloring, keratin), Facials (HydraFacial, Pevonia), Massage (Brazilian, Thai, Swedish), Grooming (waxing, threading), and specialized treatments (Hammam rituals, slimming, henna, makeup). The offering is extended through value-add programs including the GAIA GLOW membership (annual loyalty program), gift vouchers, a mobile app for bookings and promotions, and virtual consultation services. Services are delivered using branded products from partners like Aveda, Olaplex, Kerastase, and Pevonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Nail Care Services Professional nail care including manicures, pedicures, BIAB treatments, BeautiFile Russian manicure, Soigne strengthening treatments, and hand/feet spa treatments delivered across all 44 branches.
• Hair Services Hair styling, cutting, keratin treatments, coloring, highlights, balayage, and hair extension services using Aveda, Olaplex, Kérastase, and Kevin Murphy products.
• Facials Skincare treatments including HydraFacial, Comfort Zone, Nano Meso, and Pevonia facials addressing hydration, anti-aging, brightening, and deep cleansing.
• Massage Services Luxury massage treatments including Brazilian Fit Firming, Thai, Swedish, hot stone, pregnancy massage, head neck & shoulder, and signature rituals.
• Eyelash Extensions Full set eyelash extensions, Russian lashes, hybrid lash extensions, and lash tinting services.
• HD Brows Professional eyebrow services including HD Brows Classic, HD Brows Sculpt with brow lamination, threading, and tinting.
• Nail Extensions Acrylic, gel, and Plexigel nail extensions with natural, French, and ombre style options.
• LPG Slimming and Body Contouring Body sculpting treatments including LPG Endermologie (Body Cellu M6 and Alliance), Gold Alliance, and InfraslimX combining vacuum, infrared, collagen, oxygen, and ozone therapies.
• Henna Services Traditional and contemporary henna/mendhi designs for fashion, bridal parties, and private events including henna parties.
• Grooming Hair removal services including waxing, threading, halawa, and bleaching for face and body.
• Hammam Rituals Traditional Moroccan and Turkish hammam experiences including coconut escape, mandarin ritual, imperial ritual, and thousand and one nights treatments.
• Make-Up Services Professional makeup application services including natural, glamorous, and smokey eye looks for everyday wear and special occasions.
• Gaia Glow Membership Annual membership program at AED 1,950/year offering 12 manicure/pedicure services (pay for 10 get 12), 20% service discount, 10% retail discount, birthday gift, and welcome gift, valid for 12 months.
• Gift Vouchers Gift cards available in denominations of AED 100, 200, 300, 400, 500, and 1,000, valid for 12 months at any Tips & Toes branch, redeemable against services and select retail.
• Tips & Toes Mobile App Mobile application offering AED 50 off first booking, exclusive promotions, personalized recommendations, appointment booking, and location finder.
• Virtual Beauty Consultations One-on-one virtual beauty consultations for nail care, skincare, hair care, and general beauty Q&A conducted via WhatsApp.
• Service Packages Bundled service packages such as Blow Dry Package (6 blow drys for AED 585) and ASRI package combining massage, color, facial, blow dry, hammam, pedicure, and manicure.

Quantifiable outcome

• 20,000+ happy customers served
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• AvedacoreTechnology or IntegrationAveda is a premium professional hair care brand used at Tips & Toes for hair coloring, toning, and treatments including Aveda Toner, Aveda Roots Tint, Aveda Full Head Tint, Aveda Balayage, and Aveda hair treatment rituals.
• PevoniacoreTechnology or IntegrationPevonia is a professional skincare brand featured in facial services at Tips & Toes including Express Facial, Essential Deep Cleansing Facial, Anti-Free Radical Facial, Plantomer Lift Off Facial, and Stem Cell Facial.
• OlaplexcoreTechnology or IntegrationOlaplex bond repair technology is offered as standalone treatment and add-on service for various hair services, marketed for repairing and protecting bonds from damage.
• KérastasecoreTechnology or IntegrationKérastase professional hair care products used for treatments including Fusio Dose Treatment, Ritual Treatment, Chronologique Protocol, and Scalp Treatment at Tips & Toes.
• HD BrowscoreTechnology or IntegrationHD Brows is a signature brow treatment service offered at Tips & Toes including HD Brows Classic and HD Brows Sculpt (brow lamination).
• ORLYcoreTechnology or IntegrationORLY professional nail products used for nail care services including manicures and pedicures at Tips & Toes.
• Kevin MurphycoreTechnology or IntegrationKevin Murphy professional hair care products used for scalp and hair treatments including Scalp Spa and Treat Me customizable treatments.
• AlessandrocoreTechnology or IntegrationAlessandro professional nail and beauty products used in nail care services.
• K18coreTechnology or IntegrationK18 molecular repair treatment offered as standalone service and add-on for color, enlightener, and strengthening services for hair repair.
• TamaracoreTechnology or IntegrationTamara is a buy-now-pay-later payment option available at Tips & Toes for purchases. Minimum purchase amount AED 500 applies.
• ZenoticoreTechnology or IntegrationZenoti salon and spa management platform used for online booking, appointments, and service reservations across all Tips & Toes locations.
• Etisalat Payment Gateway (EPG)coreTechnology or IntegrationEtisalat Payment Gateway used as payment processing method on Tips & Toes website for secure transactions.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Sisters Beauty Lounge: UAE-based luxury multi-service salon and spa chain offering hair, nails, skincare, and bridal services to a similar female, premium-segment clientele across the Gulf. Closest direct comparable in geography, positioning, and service breadth.
• The Nail Spa: UAE-based chain specializing in nail care, hair removal, and beauty services with multiple branches across Dubai, Abu Dhabi, and other Emirates. Directly comparable in service mix (strong nail focus), price points, and target customer.
• Eden Spa: UAE-based spa and salon group offering massages, facials, hammam, and beauty treatments. Comparable in service mix, regional footprint, and premium positioning targeting women in the Gulf.
• Kaya Skin Clinic: Middle East chain of skin and beauty clinics operating across UAE, KSA, and other regional markets, with a heavier dermatology/aesthetic focus. Comparable in geographic footprint, customer base, and premium service positioning.

Broad incumbents

• Regis Corporation: Global operator of salon brands including Supercuts and SmartStyle, providing a public-market comparable for a large multi-brand, multi-unit salon platform. Useful as a broad incumbent benchmark, though operating in a different geography.
• Toni&Guy: Global hair salon franchise with a meaningful Middle East presence, focusing primarily on hair services. Broader incumbent that overlaps on haircare and styling but is narrower in service breadth versus Tips & Toes' full beauty platform.
• Hand & Stone Massage and Facial Spa: Large North American chain specializing in massages, facials, and hair removal with a membership-driven model. Comparable in service categories, subscription/repeat-visit model, and multi-unit operating approach, though not present in the Middle East.
• European Wax Center: US-based specialty beauty services franchise focused on waxing and related skincare. Comparable as a multi-unit, marketing-intensive beauty services chain with a membership-like loyalty program, though it does not operate in the Middle East.
• Jean Louis David: Global hairdressing chain with salons across the Middle East and Europe, focused on cut, color, and styling. Overlaps with Tips & Toes on hair services and Gulf customer base but is narrower in service scope.

Regional players

• Saco Hair & Beauty: UK-based multi-unit hair and beauty salon chain with a comparable service mix (hair, nails, beauty treatments) and mid-premium positioning. A regional peer in business model and unit economics, though operating outside the Middle East.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/tipsandtoesme
• Facebookfacebook.com/TipsToesME
• LinkedInae.linkedin.com/company/tips-&-toes-middle-east
• Instagraminstagram.com/tipsandtoesme
• TikToktiktok.com/@tipsandtoesme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tips & Toes