NetOne

What NetOne does

NetOne is a privately held membership network of independently owned electronic security companies operating across the United States and Canada. Founded in 1998 and headquartered in Raleigh, North Carolina, the association aggregates approximately 36 to 41 shareholder companies that collectively operate more than 200 offices, employ nearly 7,000 security professionals, and serve over one million residential, commercial, and national account customers. The organization functions as a collaborative platform rather than a direct security services provider, uniting members under shared branding, governance, and best-practice exchange.

NetOne's product surface centers on member programs and shared services rather than proprietary technology. Core offerings include the Approved Vendor Purchasing Program (collective procurement leverage on security products and equipment), SNAPS (a comparative financial performance benchmarking program), the Grand Champions incentive travel program, leadership development seminars, and annual Strategic Leadership and Sales & Marketing Leadership conferences. NetOne does not sell, service, or maintain end-user security installations; customers are directed to shareholder companies such as Per Mar Security Services and Vector Security for delivery.

NetOne's revenue model is subscription/recurring, derived from membership fees paid by shareholder companies. Pricing is not publicly disclosed. Go-to-market is exclusively channel-driven: growth comes from onboarding new independent security dealers and deepening engagement among existing members via events, vendor webinars (e.g., with Wesco, featuring Actuvate, Liberty Air, and Evolon), and member referrals. The association is governed by a Board of Directors composed of executives from member companies, and there is no evidence of external private equity, venture capital, or parent company ownership.

Name

NetOne

Legal name

NetOne

Website

https://netoneintl.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

NetOne is a private membership network of 36-41 independently owned US and Canadian electronic security companies that share purchasing leverage, benchmarking programs, and best practices to serve over one million customers across 200+ offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Network Membership: NetOne generates revenue through membership/network fees from its shareholder companies. Member companies pay to be part of the network which provides access to shared expertise, leadership development, approved vendor purchasing programs, incentive travel programs (Grand Champions), SNAPS comparative financial performance program, and annual conferences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NetOne is a membership network that unites independently owned electronic security companies across the US and Canada under a shared brand, enabling them to pool expertise, leadership development, best-practice sharing, and collective purchasing power. It does not sell security services directly to end-users; rather, it routes customers to its 41 member companies, which deliver alarm, monitoring, fire protection, and life-safety solutions through 200+ offices. Revenue is generated through membership/network fees paid by the shareholder companies.

Product overview

NetOne is an elite network of 36+ independently owned security companies operating as a unified platform. The company functions as a network aggregator rather than a direct product seller, uniting "Best of the Best" security companies across North America. The portfolio consists of the core NetOne Security Network platform, supplemented by member programs including SNAPS (financial performance benchmarking), Grand Champions (employee recognition/travel awards), the Approved Vendor Purchasing Program, and Leadership Development/Executive Education services. Collectively, member companies represent the nation's 3rd largest electronic security organization with $1.56 billion in annual gross revenues.

Differentiator

Problem solved

Functional benefit

Products and services

• NetOne Security Network
• SNAPS (Comparative Financial Performance Program)
• Approved Vendor Purchasing Program
• Grand Champions Incentive Travel Program
• Strategic Leadership and Sales & Marketing Leadership Conferences

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Approved Vendor PartnerscoreGTM or Marketing PartnerNetOne maintains an Approved Vendor Purchasing Program that allows member companies to purchase security products, business equipment, and services at considerable savings. This provides vendors with access to NetOne's nationwide network of elite security dealers and provides members with competitive pricing.
• WescocoreGTM or Marketing PartnerWesco partners with NetOne to deliver vendor webinars to member companies, featuring solutions like Actuvate (battery solutions), Liberty Air (cloud storage and AI analytics for cameras), and Evolon (proactive video monitoring). These webinars help members build recurring monthly revenue (RMR).

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Security-Net: Security-Net is a network of leading independent security systems integrators across the US, organized to provide shared resources, technical expertise, and geographic coverage. Like NetOne, it competes to attract and retain top independent security dealers through collaboration and collective scale.
• Bay Alarm: Bay Alarm is one of the largest NetOne member companies and a major independent security provider on the US West Coast. While a member rather than a peer to NetOne itself, Bay Alarm is comparable in product offering (alarm, monitoring, fire/life safety) to other NetOne members and many PSA/Security-Net member companies.
• PSA Security Network: PSA Security Network is the world's largest consortium of independent security system integrators, operating a similar cooperative model where member companies share purchasing power, training, and best practices. NetOne and PSA are the two most directly comparable security dealer/integrator networks in North America.

Broad incumbents

• Security Industry Association (SIA): SIA is a leading US trade association for security solution providers, manufacturers, and service providers. While not a peer network in the dealer consortium sense, SIA serves many of the same independent security companies as NetOne and competes for attention and dues from security industry members.
• ADT Inc. ADT is the largest US residential and commercial security provider with national scale in installation, monitoring, and RMR. ADT competes directly with NetOne member companies for end customers and represents the dominant incumbent against which NetOne's independent-dealer network positions itself.
• Electronic Security Association (ESA): ESA is the largest trade association in the US representing the electronic security and life safety industry, serving member companies with training, advocacy, and industry standards. ESA is comparable to NetOne in serving security industry members but operates as a broader trade association rather than a tightly curated elite network.
• Vivint Smart Home: Vivint is a major smart home security provider offering professionally installed and monitored systems across the US. Vivint competes directly with NetOne member companies for residential and small-business security customers, particularly in the smart-home integrated segment.
• Brinks Home Security: Brinks Home (formerly Monitronics) is a large national home security provider with a sizable dealer network and direct-to-consumer offerings. Brinks operates a hybrid dealer-direct model that overlaps with NetOne's member companies in the residential and commercial security market.

Emerging players

• SimpliSafe: SimpliSafe is a leading DIY home security provider with self-installed systems and no-contract professional monitoring. SimpliSafe represents the disruptive DIY/smart-home category that competes with NetOne member companies, particularly for residential customers seeking lower-cost alternatives.
• Ring (Amazon): Ring, owned by Amazon, offers DIY home security cameras, doorbells, and alarm systems with optional professional monitoring. Ring is a major emerging competitor in the residential security space that pressures traditional dealer-based offerings from NetOne member companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/netoneintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetOne