Midwest

What Midwest does

Midwest Assembly & Distribution (Midwest AWD), legally Midwest Assembly, Warehouse & Distribution, LLC, is a Wisconsin-based, family-owned third-party logistics (3PL) provider that operates a single 500,000-square-foot facility in West Bend, WI, roughly north of Milwaukee. Founded in 1998, the company is a subsidiary of Frank Mayer and Associates, Inc., and serves more than 100 customers across the Midwest and nationwide with an integrated offering that combines warehousing, pick-and-pack fulfillment, contract assembly, custom packaging, kitting, transportation (FTL/LTL, refrigerated, flatbed, expedited), reverse logistics, and Amazon FBA prep. The company's vertical focus spans Food & Beverage — supported by AIB Food Grade Certification and FDA-compliant facilities — as well as Commercial, Industrial, and eCommerce customers, with documented enterprise references including Masterbrand (commercial displays) and Zoa (food and beverage fulfillment on a multi-year engagement).

The technology stack is centered on a Warehouse Management System with real-time inventory tracking, barcode and RFID scanning, and pre-built integrations with major eCommerce shopping carts (Shopify, WooCommerce, Magento) and major U.S. parcel carriers (UPS, FedEx, USPS); the company also offers a self-service Warehouse Space Calculator as a top-of-funnel lead-generation tool. Technology serves an operational and integration role rather than a differentiated AI/ML role, with no disclosed machine learning, predictive analytics, or proprietary models. The company is also a member of the International Warehouse Logistics Association (IWLA), and operates a content marketing and SEO-driven demand generation function around an industry-education blog.

Commercially, Midwest AWD runs a sales-led, consultative B2B motion targeted at manufacturers, distributors, retailers, and DTC eCommerce brands in Wisconsin, Greater Milwaukee, Chicagoland, and across the U.S. Revenue is generated through a mix of managed-services warehousing fees (storage and handling), per-transaction pick-and-pack fees, per-unit assembly and packaging fees, freight transportation transaction fees, per-unit Amazon FBA prep fees, and per-return reverse logistics processing fees. Pricing is uniformly quote-based on multi-year contracts and is not publicly disclosed. The company is privately held with no institutional capital, no disclosed revenue, and a headcount range reported at 11–50 employees; a 2026 leadership transition followed the retirement of founding General Manager/COO George Bichanich.

Name

Midwest

Legal name

Midwest Assembly, Warehouse & Distribution, LLC

Website

https://midwestawd.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Assembly & Distribution is a Wisconsin-based, family-owned 3PL provider offering warehousing, contract assembly, packaging, pick-and-pack fulfillment, transportation, reverse logistics, and Amazon FBA prep from a 500,000 sq ft West Bend facility serving manufacturers, retailers, and eCommerce brands across the Midwest and nationwide.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) / Warehousing & Distribution

NAICS

General Warehousing and Storage (493110), Freight Transportation Arrangement (48851), General Freight Trucking, Local (484110), Refrigerated Warehousing and Storage (493120)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Ambient General Merchandise Warehousing (Dry Storage) (TLAIACAA), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Personalization & Value-Added E-commerce Fulfillment (Kitting, Inserts, Engraving) (TLAIADAK)

Keywords

• Third-party logistics
• Warehousing services
• Order fulfillment
• Contract assembly
• Freight transportation

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Warehousing and Storage Services: Secure, climate-controlled warehouse storage with 500,000 sq ft of space. Services include palletized goods, bulk storage, temperature-sensitive items, and specialized goods storage. Revenue generated through storage space rental and handling fees.
2. Pick and Pack Fulfillment: Order fulfillment services including picking, packing, and shipping. Handles orders of all sizes from single-item picks to complex multi-SKU orders. Revenue model based on per-order processing fees plus materials and shipping.
3. Assembly and Packaging Services: Product assembly, custom packaging, kitting, and bundling services for electronics, automotive parts, consumer goods, and medical devices. Revenue from per-unit assembly fees and custom packaging projects.
4. Transportation and Logistics: Nationwide transportation services including FTL, LTL, fleet diversity from box trucks to semi-trailers, refrigerated trailers, flatbeds, expedited shipping, and international shipping. Revenue from freight transportation fees based on distance, weight, and service type.
5. Amazon FBA Prep Services: Fulfillment by Amazon prep services including inspection, labeling, polybagging, bundling, and compliance checks. Revenue from per-unit prep fees and custom kitting/bundling projects.
6. Reverse Logistics: Returns management, refurbishment, repackaging, recycling, and recall management services. Revenue from per-return processing fees and value recovery services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Midwest AWD provides third-party logistics (3PL) services from a 500,000 sq. ft. facility in West Bend, Wisconsin. The company delivers integrated warehousing, product assembly, packaging, pick-and-pack fulfillment, reverse logistics, and nationwide transportation services for manufacturers, retailers, and eCommerce brands across the Midwest and broader U.S.

Product overview

Midwest AWD offers a unified suite of warehousing, logistics, and fulfillment services. The core offerings include Wisconsin Warehousing (500,000 sq. ft. facility with advanced surveillance), Logistics (supply chain management), Pick and Pack (order fulfillment), Reverse Logistics (returns management), Transportation (nationwide freight services), Assembly & Packaging (product assembly and kitting), and 3PL eCommerce Fulfillment (end-to-end order management). Specialized services include Amazon FBA Prep & Compliance Services, Custom Contract Assembly, and industry-specific solutions for Food & Beverage, Commercial, and Industrial sectors. The company also provides a Warehouse Space Calculator tool for capacity planning. All services are designed to work together as an integrated supply chain solution under one partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisconsin Warehousing Secure, scalable storage facilities offering over 500,000 sq. ft. of warehouse space north of Milwaukee with advanced surveillance, climate-controlled environments, and flexible storage options for various inventory types. For manufacturers, distributors, and brands requiring short-term overflow or long-term fulfillment partnerships.
• Integrated Logistics Management Comprehensive logistics services combining warehousing, assembly, inventory management, and distribution to create efficient and responsive supply chains from the strategically located Midwest facility. For businesses seeking end-to-end supply chain coordination.
• Pick and Pack Fulfillment Reliable pick and pack fulfillment services including order receiving, picking, professional packing, kitting and assembly, labeling, documentation, and shipment preparation. For retailers, eCommerce brands, and manufacturers in greater Milwaukee and Chicago areas.
• Reverse Logistics Efficient returns management services including returns processing, refurbishment and repackaging, product disposal and recycling, inventory management, and recall management. For eCommerce brands and retailers needing to maximize value recovery and reduce waste.
• Transportation Services Comprehensive transportation services including nationwide FTL and LTL shipping, fleet diversity ranging from box trucks to semi-trailers, real-time tracking, expedited shipping, refrigerated trailers, flatbeds, customized logistics planning, and freight management. For businesses needing flexible freight solutions across North America.
• 3PL eCommerce Fulfillment Third-party logistics services for eCommerce businesses including inventory management, order processing and fulfillment, shipping and logistics, returns management, and custom solutions with seamless integration with major shopping carts (Shopify, WooCommerce, Magento). For direct-to-consumer and online retail brands.
• Amazon FBA Prep & Compliance Services Certified Amazon prep center providing FBA compliance services including inspection, labeling, polybagging, bundling, and packaging. Products shipped to Amazon fulfillment centers nationwide after compliance verification. For Amazon sellers needing FBA-ready inventory.
• Assembly & Packaging Services Expert assembly and packaging services including product assembly, kitting, customization, integrated quality controls, and sustainability initiatives. For commercial and light industrial manufacturers including electronics, automotive parts, consumer goods, and medical devices.
• Custom Contract Assembly Scalable custom contract assembly solutions for businesses across Wisconsin and Illinois, handling everything from simple mechanical assemblies to complex electronic configurations with flexible production lines. For manufacturers requiring outsourced assembly capacity.
• Food and Beverage Storage Specialized food and beverage storage solutions including dry goods/ambient storage, ingredient storage, packaged goods storage, beverage storage, and AIB Food Grade Certified facilities with FDA-compliant storage. For food and beverage manufacturers, distributors, and brands with temperature-sensitive and regulated products.
• Commercial Warehousing & Distribution Customized logistics services for the commercial sector including advanced warehousing, inventory management, order fulfillment and distribution, specialized product assembly and packaging, and cross-docking services. For manufacturing, wholesale distribution, and retail operations with non-industrial commercial products.
• Industrial Warehousing Services Specialized logistics services for the industrial sector including heavy-duty warehousing, custom kitting and assembly, order fulfillment and distribution, transportation for heavy goods, and reverse logistics for industrial equipment and parts. For manufacturing, automotive, and heavy equipment companies.

Quantifiable outcome

• Over 100 companies serviced throughout the Midwest
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Frank Mayer and Associates, Inc.coreStrategic or Co-development PartnerParent company of Midwest AWD. Frank Mayer is an industry-leading manufacturer of custom displays and kiosks. This relationship provides integrated full-service warehousing, logistics, and display manufacturing solutions under one corporate family.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• XPO Logistics: Large North American transportation and contract logistics provider with LTL/FTL trucking, warehousing, and last-mile capabilities. Overlaps with Midwest AWD on the freight transportation, general warehousing, and large-customer enterprise fulfillment dimensions.
• Ryder System Supply Chain Solutions: North American 3PL operator offering warehousing, dedicated transportation, fulfillment, and supply chain management for retail and industrial customers. Directly comparable to Midwest AWD on the warehousing-plus-transportation plus fulfillment stack, though operating a national footprint versus Midwest AWD's regional single-facility model.
• Geodis: Global logistics provider offering contract logistics, freight forwarding, and supply chain optimization across multiple verticals. Overlaps with Midwest AWD on contract warehousing, F&B logistics, and reverse logistics offerings.
• DHL Supply Chain: Global 3PL and contract logistics division of Deutsche Post DHL Group offering integrated warehousing, fulfillment, and transportation services across multiple verticals. Comparable as a wide-portfolio incumbent offering pick-pack, FBA prep-adjacent eCommerce fulfillment, and value-added services, though at significantly larger scale than Midwest AWD.

Direct peers

• Saddle Creek Logistics Services: Privately held 3PL offering warehousing, omnichannel fulfillment, eCommerce, and value-added services with multiple U.S. facilities. Closely comparable to Midwest AWD on customer segments (omnichannel retail, eCommerce, F&B) and integrated service model.
• NFI Industries: Family-owned, vertically integrated 3PL offering dedicated transportation, warehousing, eCommerce fulfillment, and value-added services. Closely comparable to Midwest AWD in ownership structure, integrated service menu, and focus on food/retail verticals.
• SEKO Logistics: Global 3PL specializing in eCommerce fulfillment, white-glove delivery, warehousing, and cross-border logistics. Comparable to Midwest AWD on 3PL eCommerce fulfillment, pick-and-pack, and returns management.
• Echo Global Logistics: Technology-enabled freight broker and 3PL arranging transportation services for shippers across truckload, LTL, and intermodal. Comparable to Midwest AWD on the transportation arrangement and freight management dimensions.
• Radial (formerly eBay Enterprise): Provider of omnichannel commerce fulfillment and logistics services including warehousing, fulfillment, and returns for retailers and brands. Comparable to Midwest AWD on eCommerce fulfillment, returns management, and value-added services.

Emerging players

• ShipBob: Tech-enabled eCommerce fulfillment 3PL operating a distributed network of warehouses with Shopify/WooCommerce integrations. Comparable to Midwest AWD on 3PL eCommerce fulfillment, DTC integrations, and pick-and-pack for SMB/mid-market brands, though ShipBob is technology-led and multi-site while Midwest AWD is regional and integrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest