What i-Orthodontics does

i-Orthodontics is a private orthodontic practice founded in 2014 and headquartered in Lone Tree, Colorado, operating three clinical locations across the Denver metropolitan area in Lone Tree, Cherry Creek, and Aurora. The practice provides orthodontic treatment to children, teenagers, and adults, offering traditional metal braces, translucent ceramic braces, and Invisalign clear aligners (including Invisalign First for children ages 6-10, Invisalign Teen with compliance indicators, and Invisalign for Adults). Treatment is supported by digital imaging technology including digital and panoramic X-rays, the iTero intraoral scanner for 3D digital impressions, and the DentalMonitoring smartphone app, which applies AI to patient-submitted photos for remote tracking of clear aligner progress. Additional clinical offerings include palatal expanders, Temporary Anchorage Devices, Smile Bars (Carriere Motion Appliance), surgical orthodontics for severe bite correction, and professional teeth whitening kits.

The practice is led by Dr. Isaac Chung, a board-certified orthodontist (American Board of Orthodontics) trained at the University of Pennsylvania as a Dean's Scholar, with undergraduate education from Stanford University. Dr. Chung maintains Diamond Plus Provider status with Align Technology for Invisalign and has been recognized as a 5280 Magazine Top Dentist every year since 2020. i-Orthodontics operates under Corus Orthodontists as its parent organization, with digital operations managed through Tymbrel.

The business operates a direct-to-consumer model requiring no referral for new patients, offering complimentary consultations and same-day treatment starts. Revenue is generated primarily through fee-for-service orthodontic treatment, with payment plans managed via the OrthoFi platform offering 0% interest financing, down payments starting at $250, and monthly billing cycles up to 36 months. Additional recurring revenue comes from a Retainer Insurance Program providing 7 years of guaranteed replacement retainers for $880. Marketing is conducted through organic social channels (Facebook, Instagram), dentist referral partnerships, website content, and direct online booking.

Name

i-Orthodontics

Legal name

i-Orthodontics

Website

https://i-ortho.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

i-Orthodontics is a private Denver-metro orthodontic practice operating three clinics in Lone Tree, Cherry Creek, and Aurora, providing braces, Invisalign clear aligners, and adjunctive orthodontic services to children, teens, and adults under the leadership of Dr. Isaac Chung.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Traditional metal braces
• Ceramic braces
• Pediatric orthodontics

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatment including braces and Invisalign. Patients pay for comprehensive orthodontic care through flexible payment plans, financing, or upfront payment. The practice offers 0% interest financing, down payments starting at $250, and payment plans up to 36 months.
2. Retainer Insurance Program: Post-treatment retainer program providing 7 years of guaranteed replacement retainers for $880, with $30 copay per arch per replacement (regularly $260 value). Patients receive 3D-printed custom teeth models for fabrication of replacement retainers.
3. Teeth Whitening: Professional take-home whitening kits provided as complimentary benefit for patients completing comprehensive treatment, with touch-up kits available for purchase.
4. DentalMonitoring Subscription: Remote monitoring service through DentalMonitoring app for clear aligner patients, allowing remote check-ins and progress tracking to reduce office visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

i-Orthodontics is a private orthodontic practice that provides teeth straightening and bite correction treatments for children, teens, and adults across three Denver-area clinic locations. The practice sells and delivers traditional metal braces, translucent ceramic braces, and Invisalign clear aligners (including Invisalign First for children, Invisalign Teen, and Invisalign for Adults), supplemented by adjunct services such as palatal expanders, Smile Bars, temporary anchorage devices, surgical orthodontics, DentalMonitoring remote tracking, professional teeth whitening, and a post-treatment Retainer Insurance Program.

Product overview

i-Orthodontics is an orthodontic practice offering a unified portfolio of treatment options centered around two core products: traditional/translucent braces and Invisalign clear aligners. The product suite includes specialized sub-brands of Invisalign (Invisalign First for children ages 6-10, Invisalign Teen with compliance indicators, and Invisalign for Adults), supplemented by complementary treatments such as palatal expanders, Smile Bars (Carriere Motion Appliance), temporary anchorage devices (TADs), and surgical orthodontics for severe cases. Add-on services include DentalMonitoring for remote treatment tracking, professional teeth whitening kits, and a Retainer Insurance Program. The practice serves children, teens, and adults across three Denver-area locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Conventional metal braces using brackets, archwires, and elastic bands that gradually straighten teeth and correct bite alignment for children, teens, and adults.
• Translucent Ceramic Braces Tooth-colored ceramic braces that blend with natural teeth for a more discreet appearance than metal braces, offered for aesthetics-conscious patients.
• Invisalign Clear Aligners Series of custom-made, BPA-free clear plastic aligners that straighten teeth by applying gentle, continuous pressure, removable for eating, brushing, and flossing.
• Invisalign First Clear aligners specially designed for children ages 6-10 with baby teeth still present, with smaller aligners and Eruption Compensation features.
• Invisalign Teen Clear aligner system designed for teenagers with eruption tabs for developing adult teeth and compliance indicators (blue dots) to track aligner wear time.
• Invisalign for Adults Clear aligner treatment designed for adult patients seeking discreet orthodontic treatment with the flexibility to remove aligners for work, social events, and meals.
• Palatal Expanders Custom-made metal devices that gradually widen the upper jaw by gentle pressure, fixed in place during Phase 1 treatment for children.
• Smile Bars (Carriere Motion Appliance) Free-moving corrective bars within sockets attached to teeth for rotational control of molars and space creation, used to correct unhealthy bites before braces or Invisalign treatment.
• Temporary Anchorage Devices (TADs) Small titanium alloy screw implants temporarily inserted into the jawbone to provide stable anchorage for moving teeth when back teeth cannot serve as anchors.
• Surgical Orthodontics Combination of orthodontic treatment (braces or Invisalign) with orthognathic surgery to reposition the upper or lower jaw for correcting severe bite issues.
• Retainer Insurance Program Program providing 7 years of guaranteed replacement retainers for $880, with $30 copay per arch for replacements, including 3D-printed custom teeth models for fabrication of replacement retainers.
• DentalMonitoring Remote orthodontic monitoring app for iOS and Android that allows patients to track clear aligner progress by submitting weekly photos for AI analysis and remote check-ins with the orthodontist.

Quantifiable outcome

• Retainer Insurance provides 7 years of guaranteed replacement retainers for $880 ($30 copay per arch)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Corus OrthodontistsminorOthersParent company managing i-Orthodontics practice operations. Copyright indicates Corus Orthodontists as the rights holder.
• OrthoFicoreTechnology or IntegrationSecure payment platform used by i-Orthodontics for patients to view balances, make payments, and manage payment plans online. Integrated into practice financial operations.
• DentalMonitoringcoreTechnology or IntegrationRemote monitoring technology partner providing smartphone app for tracking clear aligner progress through weekly photo submissions. AI analyzes submitted scans and Dr. Isaac reviews to determine treatment progression.
• Align Technology (iTero Scanner)coreTechnology or IntegrationProvider of iTero intraoral scanner used for 3D digital impressions and Invisalign clear aligners. iTero technology eliminates need for goopy impression materials.
• Kids In Need of Dentistry (KIND)coreOthersNonprofit dedicated to providing quality dental care to underserved children in Colorado. Dr. Isaac serves as Board Chair, demonstrating deep community commitment.
• Judi's HouseminorOthersCommunity partner supported by i-Orthodontics through events and sponsorships.
• World VisionminorOthersInternational nonprofit organization supported by i-Orthodontics through community partnership programs.
• Project WorthmoreminorOthersOrganization supporting Denver's refugee communities. Dr. Isaac previously served on the Dental Advisory Board.
• Children's Hospital of ColoradominorOthersDr. Isaac Chung serves as adjunct faculty member at Children's Hospital of Colorado.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear aligner treatment targeting mild-to-moderate cases. Comparable as an alternative orthodontic delivery model focused on clear aligners, though the companies differ fundamentally in their channel (DTC vs. in-clinic) and clinical scope.

Direct peers

• Smile Doctors: Smile Doctors is the largest orthodontic-focused DSO in the U.S., operating hundreds of affiliated clinics offering braces and Invisalign. Directly comparable to i-Orthodontics as a multi-location orthodontic group practice serving similar patients with similar treatment modalities, but at substantially greater scale.

Others

• Align Technology: Align Technology is the maker of Invisalign clear aligners and iTero intraoral scanners—i-Orthodontics' core product and imaging inputs. Although not a direct clinical competitor, Align is a key enabler and partner whose strategy, pricing, and product roadmap directly shape i-Orthodontics' economics.
• DentalMonitoring: DentalMonitoring is the AI-powered remote orthodontic monitoring platform integrated into i-Orthodontics' clear aligner workflow. Comparable as a technology partner enabling remote check-ins, but adjacent rather than competitive given its B2B2C positioning.
• OrthoFi: OrthoFi is a patient financing and insurance management platform used by i-Orthodontics for payment plans and billing. Comparable as an enabling technology partner supporting practice financial operations rather than a clinical competitor.
• Corus Orthodontists: Corus Orthodontists is the parent holding company of i-Orthodontics and other orthodontic practices across North America. Comparable as a portfolio operator of orthodontic practices with shared services and operating infrastructure.

Broad incumbents

• Heartland Dental: Heartland Dental is a large U.S. DSO supporting over 1,700 dental offices with general, specialty, and orthodontic services. Comparable as a multi-location dental practice operator with orthodontic capabilities and similar DSO-style operational infrastructure.
• Aspen Dental: Aspen Dental is one of the largest DSOs in the U.S., operating over 1,000 locations that offer general dentistry plus orthodontic services including Invisalign. Comparable as a multi-site dental services organization with orthodontic offerings, though orthodontics is one of many service lines rather than the core focus.
• Western Dental & Orthodontics: Western Dental & Orthodontics operates a large network of dental and orthodontic clinics across multiple states, including Invisalign and braces offerings. Comparable as a multi-location dental group with embedded orthodontic services serving similar patient demographics.
• Pacific Dental Services: Pacific Dental Services supports hundreds of dental practices across the U.S., offering general dentistry and specialty services including orthodontics. Comparable to i-Orthodontics as a dental services organization providing multi-location practice infrastructure and clinical support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iorthodontics
• Instagraminstagram.com/i_ortho
• Xx.com/iorthousa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i-Orthodontics