What measX does

measX is a German measurement and testing technology company, organized as a GmbH & Co. KG and headquartered in Mönchengladbach, founded in 1983 and operating for more than 40 years. The company develops integrated hardware and software systems for measurement data acquisition, signal analysis, and automated test evaluation, with a primary focus on the automotive sector — OEMs, Tier 1 suppliers, and crash laboratories. Its product architecture is anchored by the DASYLab data acquisition platform (supporting up to 512 channels) and the X-Frame analysis framework, on which a family of specialized evaluation systems is built: X-Crash (passive safety crash test analysis), X-Zero (active safety and ADAS evaluation), X-Pedpro (pedestrian protection), X-Veracity (data validation), plus in-vehicle vehicle dynamics tooling (MOSES) and complementary hardware (eGAS, X-Conn PWM/Runout, X-LED). measX co-developed the ISO MME (ISO-TS 13499) data exchange standard, which is the de facto format in passive safety globally, and maintains predefined evaluation projects aligned with Euro NCAP, ANCAP, C-IASI, C-NCAP, FMVSS, IIHS, JNCAP, UN/ECE, and US NCAP protocols.

The company monetizes through a combination of one-time and subscription software licenses (DASYLab, X-Frame, X-Crash, X-Zero, MOSES), hardware sales, recurring maintenance contracts, and professional services including training seminars and custom development. Its go-to-market is primarily direct enterprise sales in Germany, supported by a global network of authorized DASYLab resellers across more than ten countries, plus a value-added reseller relationship with National Instruments for DIAdem. Named enterprise customers include Daimler AG, Continental AG, and Solvay Acetow GmbH. measX is privately held with no disclosed institutional investors, no public funding history, and an estimated 11–50 employees, with no revenue, valuation, or ownership data publicly available.

Name

measX

Legal name

measX GmbH & Co. KG

Website

https://measx.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

measX is a German measurement and testing technology company founded in 1983, providing software and hardware systems for automotive crash testing, vehicle dynamics, and ADAS validation. Its DASYLab, MOSES, X-Crash, and X-Zero products serve OEMs, Tier 1 suppliers, and crash laboratories worldwide.

Ownership category

akta.pro rank

Product category

Automotive Test and Measurement Software

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Custom Computer Programming Services (541511), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ADAS Compute & Control Units Manufacturing (Domain Controllers/ECUs) (IMACAMAG)

akta.pro secondary industry

MEP (Mechanical, Electrical & Plumbing) Engineering Consulting (BPAHAIAE)

Keywords

• Measurement data acquisition
• Crash test analysis
• Vehicle dynamics testing
• Test data management
• Automotive safety software

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licenses: Sale of proprietary software products including DASYLab, X-Frame, X-Crash, X-Zero, and MOSES. Offered as perpetual licenses or subscription with maintenance.
2. Hardware Products: Sale of measurement hardware including eGAS, X-Conn PWM, X-Conn Runout, and X-LED measurement devices.
3. Training Services: Know-how transfer through training seminars, workshops, and individual training sessions covering DASYLab, NI DIAdem, Visual Basic Script, and product-specific training.
4. Consulting and Custom Development: Custom software development and consulting services for test rig technology and data management solutions, including LabVIEW-based systems.
5. Maintenance Contracts: Ongoing maintenance and support contracts providing software updates, technical support, and hotline assistance for all software products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

measX develops and sells measurement and testing software and hardware systems for automotive and industrial customers. Its portfolio includes DASYLab for data acquisition, MOSES for in-vehicle vehicle dynamics testing, X-Frame as a universal analysis platform, and specialized safety testing products such as X-Crash (crash testing), X-Pedpro (pedestrian protection), X-Zero (active safety/ADAS), and X-Veracity (data verification). The company also provides specialized hardware (eGAS, X-Conn PWM, X-Conn Runout, X-LED) and offers training, consulting, and custom development services.

Product overview

measX is a measurement system expert company offering a comprehensive portfolio of hardware and software products for test rig technology and test data management. The product portfolio consists of: Hardware products (eGAS, X-Conn PWM, X-Conn Runout, X-LED) for measurement acquisition; Software products including DASYLab for general measurement data acquisition, MOSES for in-vehicle vehicle dynamics testing, NI DIAdem for measurement data analysis, X-Frame as the core analysis platform for custom evaluations; and specialized safety testing software including X-Crash (passive safety/crash testing with ATD and Advanced HIC modules), X-Pedpro (pedestrian protection), X-Veracity (data verification), and X-Zero (active safety/ADAS testing). The software portfolio is unified through the X-Frame analysis platform, which provides foundational capabilities that specialized products like X-Crash and X-Zero are built upon.

Differentiator

Problem solved

Functional benefit

Brands

• DASYLab: Professional software platform for data acquisition, analysis, and reporting.
• MOSES
• X-Crash
• X-Frame
• X-Zero
• X-Pedpro
• X-Veracity
• eGAS
• X-Conn PWM
• X-Conn Runout
• X-LED

Products and services

• DASYLab Easy-to-use software for measurement data acquisition, signal analysis, and automation. Supports up to 512 channels with extensive hardware driver support. Sold to engineers and researchers in automotive, industrial, and research settings.
• MOSES In-vehicle test system for vehicle dynamics testing with maneuver-oriented workflow, supports ISO/DIN/NHTSA standardized driving maneuvers with sensor integration and real-time evaluation. Used by automotive R&D teams at proving grounds.
• X-Frame Universal analysis application platform for interactive and automated data processing with customizable evaluation layouts, formula library, and channel mapping capabilities. Serves as the foundation for specialized safety testing products.
• X-Crash Evaluation system for passive vehicle safety crash testing with comprehensive evaluation library supporting international regulations (Euro NCAP, ANCAP, FMVSS, C-NCAP, IIHS, etc.), QuickLook, video synchronization, and automated reporting. Used by crash test labs and automotive safety engineers.
• X-Pedpro Evaluation and certification software for pedestrian protection testing. Used by automotive safety testing labs to evaluate and certify pedestrian impact protection systems.
• X-Zero Evaluation system for active vehicle safety testing including ADAS validation, with On Road Mode for immediate test assessment on track. Built on the X-Frame platform with predefined evaluations and extensive formula library. Used for active safety and ADAS validation on proving grounds.
• X-Veracity Data verification and validation software for measurement data quality assurance. Used by test engineers to ensure measurement data integrity.
• NI DIAdem Established measurement data analysis software from National Instruments, offered with measX support, training, and custom application development. Used by engineers for measurement data analysis workflows.
• eGAS Electronic gas measurement system for test rig applications, used to measure exhaust gases during crash testing.
• X-Conn PWM PWM signal connection interface for measurement systems. Used with test bench measurement setups.
• X-Conn Runout Runout measurement sensor connection interface used in test bench applications.
• X-LED Precision system for measuring the brightness of headlight LEDs. Used in automotive lighting measurement and quality assurance.
• Training and Workshops Know-how transfer services including project-specific workshops, DASYLab training courses, NI DIAdem fundamentals, Visual Basic Script training, and Python integration workshops. Delivered to customer engineers and analysts.
• Consulting and Custom Development Custom software development and consulting services for test rig technology and data management solutions, including LabVIEW-based systems. Delivered to automotive and industrial customers requiring tailored measurement and testing setups.
• Maintenance and Support Contracts Ongoing maintenance and support contracts providing software updates, technical support, and hotline assistance for all measX software products.

Quantifiable outcome

• Over 680 measurements completed in 7 maneuvers during a two-week Daimler testing campaign
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Euro NCAP (European New Car Assessment Programme)coreStrategic or Co-development PartnermeasX cooperates with Euro NCAP. The company's software products (X-Crash, X-Zero) support Euro NCAP testing protocols and evaluation requirements. Predefined projects in X-Crash include all necessary test evaluations for Euro NCAP standard-compliant evaluation.
• AKMFminorStrategic or Co-development PartnermeasX cooperates with AKMF (Automobil-Klubs und Mobilitäts-Forschungs GmbH). The nature of cooperation is related to vehicle safety testing standards and protocols.
• Vector InformatikcoreTechnology or IntegrationmeasX MOSES software supports Vector CANCard X and CANCard XL for CAN bus data acquisition. XCP support is provided over Vector Informatik CANape. Deep integration with Vector hardware and software platforms.
• National InstrumentscoreTechnology or IntegrationmeasX is an authorized distributor and developer for National Instruments DIAdem software. DASYLab supports National Instruments analog cards and TDMS/TDMS data format. X-Frame uses NI DataPlugins for data format support.
• DASYLab Reseller NetworkcoreChannel Partner/ Reseller/ DistributormeasX distributes DASYLab through a global network of authorized resellers covering Germany, China, Finland, France, Japan, Poland, Sweden, and United Kingdom. The reseller network provides local sales, support, and training services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vector Informatik: German supplier of automotive networking, ECU development, and testing tools. Direct peer via CANape/CANcard integration with MOSES, and competes in the broader automotive test and measurement software market.
• National Instruments (Emerson Test & Measurement): Major test and measurement platform vendor whose DIAdem and TDMS formats measX distributes and integrates with. Overlaps in measurement data acquisition, analysis, and reporting for automotive and industrial test applications.
• Kistler Group: Swiss manufacturer of sensors, measurement systems, and data acquisition solutions including crash test instrumentation. Highly comparable to measX in automotive passive safety measurement, with overlapping customer base in crash laboratories and proving grounds.
• dSPACE: German provider of simulation and validation tools for automotive ECUs and ADAS. Directly comparable to measX in serving automotive R&D with hardware-in-the-loop testing and validation software, though dSPACE focuses on embedded controls rather than crash/dummy data analysis.
• Applus+ IDIADA: Spanish proving ground and vehicle engineering services firm explicitly mentioned in measX's Daimler case study. Comparable as operator of crash and vehicle dynamics test campaigns that use measX's MOSES and X-Crash software.
• FEV Group: German automotive engineering services and development tools provider. Comparable in serving OEM safety, powertrain, and vehicle dynamics programs with testing solutions and consulting, though more services-weighted than measX's product portfolio.
• HBK (Hottinger Brüel & Kjær): Global supplier of measurement chains, sensors, and data acquisition systems for automotive, aerospace, and industrial testing. Direct overlap with measX in physical test data acquisition and analysis for vehicle programs.
• AVL List: Austrian provider of automotive development, testing, and simulation services and tools. Comparable to measX as a full-scope automotive test technology supplier serving OEMs and Tier 1s across powertrain, vehicle dynamics, and safety testing.

Broad incumbents

• HORIBA: Japanese provider of test and measurement instruments spanning automotive, environmental, and semiconductor markets. Overlaps with measX in automotive emissions and drivetrain testing instrumentation, though at a much larger scale and broader scope.
• TÜV SÜD: Global testing, inspection, and certification company including automotive homologation and active/passive safety services. Adjacent peer with overlapping customer base in NCAP testing, though operates at much larger scale and broader regulatory scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/measx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about measX