Rice Home

What Rice Home does

Rice Estate is a faith-based continuing care retirement community (CCRC), also referred to as a Life Plan Community, located on a 54.55-acre campus at 100 Finley Road in Columbia, South Carolina. Operated as a non-profit ministry of Lutheran Homes of South Carolina, Inc. (a ministry of the South Carolina Synod of the Evangelical Lutheran Church in America), the community traces its lineage to Mrs. Benzie T. Rice's 1935 boarding house and the 1977 land donation by her son James Rice. Rice Estate delivers a full continuum of care services for older adults, including independent living, assisted living, memory support, short-term rehabilitation, skilled nursing, long-term care, a PACE (Programs of All-Inclusive Care for the Elderly) unit, plus affiliated Lutheran Hospice and BeWell Home Services / BeWell@Home programs delivered through the parent LHSC system.

The service offering is residential and healthcare in nature rather than technology-driven. Operational infrastructure includes electronic health records supporting skilled nursing and rehabilitation, activity-calendar distribution, and standard administrative and resident engagement tools. Rice Estate does not disclose pricing publicly; prospective residents complete a guided enrollment process that includes campus tours, personal consultations, an application, and a 10% reservation deposit against the chosen residence's entrance fee. Monthly service fees are recurring and bundle residence, utilities, housekeeping, maintenance, dining, fitness, and life enrichment programs.

Revenue is generated through a mix of one-time entrance fees, recurring monthly service fees, fees for healthcare and skilled nursing services, and donations channeled through the Lutheran Homes of South Carolina Foundation. Go-to-market is sales-led and relationship-driven: a Community Outreach Director maintains chamber-of-commerce presence across Blythewood and Florence, SC; Summer Series educational events generate leads; a content marketing blog covers senior health and caregiving topics; and direct campus tours and personal consultations close the enrollment funnel. The organization is governed as a non-profit with no venture capital, private equity, or public ownership, and operates within the LHSC multi-community system alongside The Heritage at Lowman.

Name

Rice Home

Legal name

Lutheran Homes of South Carolina, Inc.

Website

https://riceestate.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Rice Estate is a faith-based, non-profit continuing care retirement community on a 54.55-acre campus in Columbia, SC, operated by Lutheran Homes of South Carolina. It serves older adults across the full care continuum — independent living, assisted living, memory support, skilled nursing, rehabilitation, and hospice — funded via entrance fees, monthly service fees, and donations.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community / Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Continuing care retirement community
• Assisted living facilities
• Skilled nursing care
• Memory support services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Entrance Fees: One-time entrance fees for independent and assisted living residences. The enrollment process requires a reservation deposit equal to 10% of the current entrance fee for the chosen residence.
2. Monthly Service Fees: Predictable monthly fees covering residence, utilities, housekeeping, maintenance, dining plan, fitness center membership, and life enrichment programs. This provides recurring revenue and financial predictability for residents.
3. Healthcare and Skilled Nursing Services: Fees for rehabilitation services, memory support, skilled nursing, and long-term care provided on-campus at the Arbor Center. These healthcare services generate revenue alongside residential living.
4. Donations and Charitable Contributions: As a non-profit ministry of Lutheran Homes of South Carolina, Rice Estate accepts donations through the LHSC Foundation to support benevolent funds and community programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Rice Estate operates a Continuing Care Retirement Community (also called a Life Plan Community) on a 54.55-acre campus in Columbia, South Carolina, providing residents with a full continuum of care that includes independent living, assisted living, memory support, short-term rehabilitation, skilled nursing, and long-term care, supplemented by affiliated BeWell Home Services (in-home non-medical care), BeWell@Home (healthcare membership), and Lutheran Hospice. Residents pay a one-time entrance fee plus predictable monthly service fees that bundle housing, utilities, dining, housekeeping, maintenance, fitness, and life enrichment, with the ability to transition between care levels as needs change.

Product overview

Rice Estate is a faith-based Continuing Care Retirement Community (CCRC), also referred to as a Life Plan Community, operated by Lutheran Homes of South Carolina. The community offers a continuum of care services spanning from independent living for active seniors to skilled nursing and memory support for those requiring more intensive care. The integrated portfolio includes: Independent Living (maintenance-free residential units), Assisted Living (personal care assistance), Memory Support (dementia-specific care), Short-Term Rehabilitation (post-surgery recovery), Skilled Nursing (24/7 medical care), Long-Term Care (ongoing residential support), plus Lutheran Homes-provided services including BeWell Home Services (non-medical home care), BeWell@Home (healthcare membership), and Lutheran Hospice (end-of-life care). Residents can transition between care levels as their needs change, providing peace of mind through a predictable monthly fee covering residence, utilities, housekeeping, maintenance, dining, fitness, and life enrichment programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free residential housing for active, self-sufficient older adults, with dining, social opportunities, life enrichment activities, utilities, housekeeping, maintenance, and fitness center access bundled into predictable monthly fees.
• Assisted Living Residential assisted living providing support with everyday tasks such as dressing, bathing, and medication management while encouraging independence in a safe, welcoming environment. Available in one and two bedroom suite configurations.
• Memory Support Specialized care for individuals living with Alzheimer's or other forms of dementia, with structured routines, secure environments, and trained caregivers.
• Short-Term Rehabilitation Recovery-focused skilled nursing and therapy services for individuals regaining strength and confidence after surgery, illness, or injury, with the goal of returning home safely.
• Skilled Nursing Around-the-clock medical care delivered by licensed nurses and clinical professionals for individuals with complex health needs, including those requiring the on-campus PACE (Programs of All-Inclusive Care for the Elderly) unit.
• Long-Term Care Ongoing residential care for individuals who require continuous support with daily activities and clinical healthcare needs, delivered in a welcoming campus environment.
• BeWell Home Services Non-medical home care program bringing support to individuals' doors, allowing them to remain in the comfort and familiarity of home with flexible hours ranging from a few hours weekly to more regular assistance.
• BeWell@Home Healthcare membership program offered by Lutheran Homes of South Carolina providing ongoing health support services for members in their homes.
• Lutheran Hospice Comprehensive hospice services for end-of-life care delivered to patients and families across the Upstate, Midlands, and Lowcountry regions of South Carolina.

Quantifiable outcome

• Residents enjoy calm yet active neighborhood lifestyle with wealth of life enrichment activities
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• LeadingAgecoreOthersRice Estate and Lutheran Homes of South Carolina are members of LeadingAge, a national association representing nonprofit aging services providers. This affiliation provides advocacy, research, and best practice resources for senior living communities.
• South Carolina Health Care AssociationcoreOthersMembership organization supporting healthcare providers in South Carolina, providing advocacy and regulatory guidance for skilled nursing and rehabilitation facilities.
• American Health AssociationminorOthersHealth association membership supporting quality care initiatives and professional development for healthcare organizations serving older adults.
• National Aging in Place CoalitionminorOthersNational organization supporting aging in place initiatives, aligning with Rice Estate's CCRC model that allows residents to remain in community as care needs evolve.
• The Heritage at LowmancoreStrategic or Co-development PartnerAnother continuing care retirement community operated by Lutheran Homes of South Carolina, located in the Upstate region. The Heritage at Lowman hosted SHRM South Carolina's 2026 Legislative Conference, demonstrating inter-community collaboration within the LHSC system.
• Lutheran Homes of South Carolina FoundationcoreOthersThe affiliated foundation supports benevolent care and community programs at Rice Estate. Donors can contribute through the foundation website to support residents who may need financial assistance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunrise Senior Living: Established senior living operator focused on assisted living and memory care with a strong continuum-of-care model. Comparable service offering and target resident demographic, though operates at national scale.
• Atria Senior Living: Major for-profit operator of senior living communities including independent living, assisted living, and memory care across the U.S. Comparable resident profile and assisted living service mix; competes in the broader Southeast market.
• Senior Lifestyle: Operator of senior living communities including independent living, assisted living, and memory care across multiple states. Comparable resident demographics and full service continuum, though operates at larger scale than Rice Estate.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S. Comparable resident demographic and assisted living/memory care service lines, though larger and more geographically diversified.
• Life Care Services: One of the largest operators of CCRCs / Life Plan Communities in the U.S., managing communities that combine independent living, assisted living, skilled nursing, and memory care — the most direct CCRC management comparable to Rice Estate's model.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing across 700+ communities. Comparable in service mix (IL/AL/memory care/SNF) but operates at national scale rather than single-site CCRC.

Others

• Encompass Health: Major provider of inpatient rehabilitation and post-acute care services including home health and hospice. Comparable in delivering the short-term rehabilitation and skilled nursing service lines that Rice Estate operates in its Arbor Center.
• Amedisys: Provider of home health, hospice, and high-acuity care services. Comparable to Lutheran Hospice and BeWell Home Services as Rice Estate's home- and community-based care arm, though operates at much larger scale.

Direct peers

• The Heritage at Lowman: Sister continuing care retirement community operated by Lutheran Homes of South Carolina in the Upstate region. Operates the same continuum-of-care (IL/AL/skilled nursing) model under the same parent, making it the most directly comparable community.
• National HealthCare Corporation: Operates skilled nursing, assisted living, and home care communities primarily in the Southeast U.S. Comparable in operating geography (Southeast) and the skilled nursing + assisted living service stack that Rice Estate delivers on its Arbor Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100040748541986
• LinkedInlinkedin.com/company/rice-estates-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice Home