Cellar Door Promotions Ltd

Name

Cellar Door Promotions Ltd

Legal name

Cellar Door Promotions Ltd

Website

https://cellardoorgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Experiential marketing services
• Brand activation events
• Event management services
• Promotional event production
• Cultural brand engagement

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. B2B Promotions Management Services: Project-based fees for creative concept development, entertainment sourcing, venue sourcing, project management, logistics, event production, and related services for corporate clients seeking brand experiences and cultural engagement.
2. B2C In-house Brand Incubation: Revenue generation from developing and operating in-house consumer brands, putting their own resources behind brand concepts that align with their cultural positioning strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cellar Door Promotions Ltd runs a B2B brand integration service that delivers end-to-end experiential event production for corporate clients seeking to re-energise or reinvent lagging brands, covering creative concept development, entertainment and venue sourcing, project management, logistics, licensing, health and safety compliance, and total event production. In parallel, it operates a B2C arm in which it incubates and operates its own proprietary consumer brands. The company produces a wide range of event formats including pop-up bars, outdoor cinemas, street food markets, corporate parties, live music concerts, product launches, bike festivals, fanzones, walking tours, live art, dance events, employee engagement events, and pop-up stores.

Product overview

Cellar Door Promotions Ltd is an audacious promotions management company that operates across two primary business models: B2B brand integration services and B2C in-house brand incubation. The B2B offering provides full-service event production including creative concept development, entertainment and venue sourcing, project management, logistics, licensing, health and safety, and total event production. The B2C arm involves investing in and incubating proprietary consumer brands. The company specializes in experiential event types such as pop-up bars, outdoor cinemas, street food markets, corporate parties, live music concerts, product launches, bike festivals, fanzones, walking tours, live art, dance events, employee engagement activities, and pop-up stores. Founded in 2010, the company is headquartered in Croydon, London.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Brand Integration Services End-to-end brand integration service for companies and organisations needing to re-energise or reinvent lagging brands, covering creative concept development, entertainment and venue sourcing, project management, logistics, licensing, event health and safety, and total event production.
• B2C In-House Brand Incubation Consumer-facing service in which Cellar Door develops and operates its own proprietary consumer brands, putting its own capital behind concepts that align with its cultural positioning strategy.
• Pop-Up Bar Events Pop-up bar installations designed for brand activations, corporate events, and experiential marketing campaigns.
• Outdoor Cinema Events Open-air cinema experiences produced for brand activations and community engagement events.
• Experiential Events Immersive brand experiences designed to engage audiences through interactive and memorable activations.
• Street Food Market Events Curated street food market events featuring food vendors for corporate and public-facing events.
• Corporate Party Events Christmas and summer corporate party planning and production services for businesses.
• Live Music Concert Events Live music event production and entertainment sourcing services for brand activations and corporate clients.
• Product Launch Events Brand and product launch event management and production services.
• Bike Festival Events Cycling festival events combining sports, entertainment, and brand activations.
• Fanzone Events Fan engagement zones produced for sports, entertainment, and cultural events.
• Walking Tour Events Guided walking tour experiences developed for cultural and brand activations.
• Live Art Events Art installations and live art creation events produced for brand experiences.
• Dance Events Dance and movement-focused event productions for brand and cultural engagements.
• Employee Engagement Events Corporate team-building and staff engagement event services.
• Pop-Up Store Events Temporary retail space activations produced for brand launches and experiential marketing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Amplify: London-based brand experience agency creating immersive activations, pop-ups, and events for global brands. Directly comparable to Cellar Door in service mix, target clients, and cultural-led positioning.
• Smyle: UK creative events and brand experience agency delivering live, hybrid, and digital experiences for corporate clients. Comparable on B2B event production services and target market.
• MKG Events: Creative experience agency producing brand activations, immersive events, and pop-ups for consumer and lifestyle brands. Comparable to Cellar Door on cultural positioning and event-type mix.
• DRPG: UK-headquartered creative communications and event agency offering end-to-end event production, creative, and logistics. Closely matches Cellar Door's full-service experiential model for corporate and brand clients.
• Bearded Kitten: London-based creative events agency specializing in immersive brand experiences, parties, and cultural activations. Closely comparable in size, geography, and creative-led event positioning.

Broad incumbents

• Havas Events: Global events and experiential arm of Havas Creative Network delivering brand experiences for enterprise clients. Comparable on B2B experiential services with significantly broader geographic and resource base.
• Wasserman: Global sports, music, and entertainment marketing agency producing brand experiences and live events. Comparable in delivering brand integration services via experiential productions, with stronger music and sports credentials than Cellar Door.
• Jack Morton Worldwide: Global brand experience agency owned by IPG that designs and delivers live, digital, and hybrid brand experiences for major clients. Comparable to Cellar Door as an experiential marketing peer but operates at vastly larger scale with multinational delivery capability.
• Sparks (George P. Johnson Experience): Global experience marketing agency delivering brand experiences, exhibitions, and events. Comparable on B2B experiential services for enterprise brands, with much larger geographic footprint than Cellar Door.
• Imagination Group: London-founded global brand experience agency producing events, installations, and digital experiences for major brands. Comparable in creative-led event production and B2B brand integration services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CellarDoorFam
• YouTubeyoutube.com/user/CellarDoorFriends
• Facebookfacebook.com/cellardoorfam
• LinkedInlinkedin.com/company/1551462
• Instagraminstagram.com/cellardoorgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellar Door Promotions Ltd