What Curiocity does

Curiocity is a Canadian digital media company that publishes lifestyle, food and drink, travel, and local events content targeted at urban audiences in four major Canadian cities: Calgary, Edmonton, Toronto, and Vancouver. Founded in 2017 and headquartered in Calgary, the company operates under the legal entity Curiocity Group Inc. and functions as a subsidiary of ZoomerMedia Limited, a diversified Canadian media conglomerate that also administers Curiocity's contest platform. The company curates editorial recommendations on local attractions, restaurants, and experiences, and distributes a twice-weekly email newsletter ("The Weekly") alongside content syndication agreements with blogTO and Daily Hive.

The core product is a web-based content management and publishing platform with built-in email newsletter delivery, social media integration (Facebook, Twitter, Pinterest, Instagram, YouTube), Facebook and Google OAuth-based identity, and a third-party booking integration with Showpass for event ticketing transactions. The platform organizes content into dedicated city hubs and topic categories (Lifestyle, Things To Do, Food & Drink, Travel) and supports sponsored content placements clearly labeled as such. Operations are supported by a team of 11–50 employees led by founder and CEO Mark Montanini.

Curiocity's business model is primarily advertising-driven. Revenue is generated through branded content partnerships, sponsored articles, and display advertising, with named sponsors including Farm Boy, Circle K, FanDuel, and Casamigos. A secondary revenue stream comes from transaction fees on event bookings processed via Showpass, though the platform facilitates rather than owns these transactions. Content is free for readers; no subscription pricing is publicly disclosed. Distribution spans owned web and mobile properties, email, organic social, and syndicated partner publications, and the service is explicitly restricted to Canadian audiences.

Name

Curiocity

Legal name

Curiocity Group Inc.

Website

https://curiocity.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Curiocity is a Canadian digital media company that publishes lifestyle, food, travel, and events content for urban audiences across Calgary, Edmonton, Toronto, and Vancouver, monetizing primarily through advertising, sponsored content, and event booking transactions.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Digital media publishing
• City lifestyle content
• Email newsletter publishing
• Local event coverage
• Sponsored branded content

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsored Content: Curiocity generates revenue through branded content partnerships, sponsored articles, and advertising across its platform. Articles frequently feature sponsored content from brands like Farm Boy, Circle K, FanDuel, and Casamigos.
2. Event Bookings: Curiocity hosts third-party event bookings through Showpass integration. Bookings are processed via the booking partner, with Curiocity facilitating transactions but not claiming ownership of events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Curiocity is a Canadian digital media publisher that produces and distributes city-focused lifestyle and entertainment editorial content across Calgary, Edmonton, Toronto, and Vancouver. Coverage includes articles and guides on things to do, food and drink, travel, and lifestyle, supported by a twice-weekly email newsletter, sponsored content partnerships with consumer brands, and event booking referrals processed via Showpass.

Product overview

Curiocity operates as a unified content platform providing lifestyle and entertainment coverage across Canadian cities. The core offering is the Curiocity Content Platform, which aggregates and publishes editorial content including things to do, food and drink, travel, and lifestyle articles. Supporting the main platform are the Curiocity Newsletter (a twice-weekly email subscription service delivering curated recommendations), City-Specific Content Hubs for localized coverage in Calgary, Edmonton, Toronto, and Vancouver, Sponsored Content for brand partnerships, and a Contest Platform for promotional sweepstakes. The platform functions primarily as a media and content discovery service rather than a technical SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Curiocity Content Platform A free, ad-supported digital media platform producing and publishing lifestyle, things-to-do, food and drink, and travel editorial content for Canadian readers across Calgary, Edmonton, Toronto, and Vancouver, with localized city pages and curated recommendations.
• Curiocity Newsletter ("The Weekly") A twice-weekly email newsletter delivering exclusive deals, stories, recommendations, and city-specific tips directly to subscribers' inboxes, supporting ongoing engagement with Curiocity's audience.
• Sponsored Content Brand-sponsored editorial articles and branded content placements on the Curiocity platform, clearly labeled as sponsored, sold to brands such as Farm Boy, Circle K, FanDuel, and Casamigos to reach Curiocity's engaged urban Canadian audience.
• Contest Platform Sweepstakes and contests hosted on Curiocity with documented rules, eligibility requirements, winner selection via random number generator, and prize fulfillment, administered in partnership with ZoomerMedia Limited and used as a branded engagement channel for sponsors.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZoomerMedia LimitedcoreOthersZoomerMedia Limited governs and administers contests on Curiocity's platform. The platform is operated by Curiocity Group Inc., with ZoomerMedia handling contest administration, rules, and winner selection processes.
• ShowpasscoreTechnology or IntegrationShowpass is Curiocity's booking partner for processing event and experience ticket transactions. All bookings on Curiocity's platform are hosted by Showpass.
• blogTOminorGTM or Marketing PartnerContent syndication partnership where blogTO articles appear on Curiocity's platform, with Curiocity content also appearing on blogTO. Mutual content sharing arrangement.
• Daily HiveminorGTM or Marketing PartnerContent syndication partnership where Daily Hive content is republished on Curiocity. Content from Curiocity is also syndicated to Daily Hive readers.
• Farm BoyminorGTM or Marketing PartnerFarm Boy is a sponsor of branded content on Curiocity, with articles featuring Farm Boy products and Father's Day BBQ guides.
• Circle KminorGTM or Marketing PartnerCircle K sponsors branded content campaigns on Curiocity, including the Fuel Your Summer Sweepstakes promotion.
• FanDuelminorGTM or Marketing PartnerFanDuel sponsors branded content related to FIFA World Cup coverage and sports betting features on Curiocity.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eater: Digital food media brand covering restaurant news, dining guides, and food culture across U.S. and select international cities. Comparable editorial coverage of food & drink and city lifestyle content.
• Thrillist: Digital lifestyle media brand covering food, travel, entertainment, and things to do for urban audiences. Overlaps with Curiocity's "things to do / food & drink / travel" verticals at a larger U.S.-led scale.
• Time Out: Global city-guide media brand covering food, things to do, travel, and cultural events in major world cities. Comparable in editorial format and audience use case but operates at much larger global scale as an established brand.

Direct peers

• blogTO: Toronto-focused digital city guide covering news, food, events, and lifestyle. Directly comparable in audience, content verticals (things to do, food & drink, lifestyle), and Canadian urban focus; also a syndication partner to Curiocity.
• Daily Hive: Vancouver-based digital publisher covering lifestyle, food, travel, and events across major Canadian cities. Closely mirrors Curiocity's content verticals and city footprint; operates as both a competitor and syndication partner.
• The Infatuation: Restaurant and city-guide digital publisher covering where to eat, drink, and what to do in major cities. Closely comparable content verticals (food & drink, things to do, lifestyle) and audience demographic.
• Culture Trip: Digital travel and culture publisher with curated city guides, things to do, food content, and travel recommendations. Comparable content-led, city-focused editorial model monetized via sponsored content.
• Narcity: Canadian digital media company covering city-specific lifestyle, food, events, and travel content across multiple Canadian markets. Directly competes for the same Canadian urban audience and advertising dollars.

Others

• ZoomerMedia: Parent company of Curiocity Group Inc., operating Canadian media properties including VisionTV, The New Classical 96.3 FM, and others. Relevant as the corporate parent and source of strategic/operational support, not a direct competitor.

Regional players

• Scout Magazine: Vancouver-based digital lifestyle publication covering local food, events, and culture. Comparable city-guide editorial focus but regionally concentrated to Vancouver, competing in one of Curiocity's core markets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CuriocityCanada
• Facebookfacebook.com/curiocitycanada
• Instagraminstagram.com/curiocitygroup
• Pinterestpinterest.ca/curiocitycanada
• LinkedInlinkedin.com/company/curiocity-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curiocity