Restaurant 2 Night
Restaurant 2 Night (R2N) is a Danish mobile-first marketplace, founded in 2009, that connects diners with 100+ partner restaurants in Denmark and Sweden for last-minute discounted table reservations and takeaway orders, earning performance-based restaurant commissions.
- Company typePrivate
- Founded2009
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Restaurant 2 Night does
Restaurant 2 Night ApS (R2N) is a Danish privately held company founded in 2009 and headquartered in Copenhagen, operating a two-sided last-minute restaurant booking marketplace. The platform connects diners with 100+ partner restaurants and cafés across Denmark and Sweden, offering discounts of up to 40% on the entire bill (food and drinks). It is accessible via a responsive website at r2n.dk and native iOS and Android applications. The service is free for consumers; restaurants pay a performance-based commission only when a booked guest actually visits, and a small service fee applies to takeaway orders placed through the R2N Go module. Distribution and marketing rely on direct-to-consumer self-serve channels (apps, website, email newsletters), paid search (Google AdWords), organic social (Facebook, Instagram, LinkedIn), and location-based push notifications triggered by geozones near participating restaurants.
The core technology stack is a mobile-first booking platform integrated with restaurant management systems for real-time table availability and reservation management, featuring instant SMS confirmations, automated discount tracking, and review functionality. Proprietary features include R2N Go (in-app takeaway ordering with discount pricing), location-based geozone push notifications, and a real-time reservation engine. The company holds no patents, has no subsidiaries, and has not disclosed any external funding, acquisitions, or investors; it operates as an independent Danish ApS (private limited company) with 1-10 employees. Compliance posture includes GDPR registration as a data controller under Danish data protection law.
The business model is transaction-based with two revenue streams: (1) restaurant commissions on completed bookings, with the commission amount independent of total bill size, and (2) a small processing fee on R2N Go takeaway orders. Customer segments are two-fold: individual Danish/Swedish diners seeking spontaneous, discounted dining experiences, and SMB restaurant owners seeking to fill off-peak tables without upfront marketing spend. Geographic operations span Denmark (Copenhagen, Aalborg, Aarhus, and other cities) as the primary market with secondary presence in Sweden. The company has one disclosed partnership — an annual charity initiative with Dansk Folkehjaelp (Danish People's Aid) active since 2013.
Restaurant 2 Night firmographics
Firmographics- Name
- Restaurant 2 Night
- Legal name
- Restaurant 2 Night ApS
- Website
- https://r2n.dk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Restaurant 2 Night (R2N) is a Danish mobile-first marketplace, founded in 2009, that connects diners with 100+ partner restaurants in Denmark and Sweden for last-minute discounted table reservations and takeaway orders, earning performance-based restaurant commissions.
- Ownership category
- akta.pro rank
Restaurant 2 Night industry classification
Industry- Product category
- Online Restaurant Reservations
- NAICS
- Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Restaurant/Table Reservation & Booking Engines (THALADAH), Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Restaurant 2 Night is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Restaurant 2 Night business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Restaurant Commission: R2N charges a commission fee from restaurant partners only when a booked guest actually visits the restaurant. The commission is the same regardless of the total bill amount (e.g., 300 kr or 1,000 kr), making it a performance-based revenue model.
- Takeaway Service Fee: A small service fee is added to takeaway orders placed through the R2N Go platform, charged to cover processing and order handling costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access to all restaurant listings and bookings |
| Transaction based/ take rate | Pay-as-you-go | Restaurant partner commission on completed bookings |
| Transaction based/ take rate | Pay-as-you-go | Small service fee on takeaway orders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Restaurant 2 Night product offering
Product offeringCore offering
Restaurant 2 Night operates an online restaurant reservation marketplace where diners can browse and book last-minute tables at 100+ partner restaurants and cafés across Denmark (and select Sweden locations), typically receiving discounts up to 40% on the entire bill (food and drinks). The R2N Go extension enables takeaway ordering at discount from partner restaurants, accessible through the same platform. Consumer-side use is free; partner restaurants pay a commission only when an R2N-booked guest physically arrives and consumes a meal.
Product overview
Restaurant 2 Night operates a unified platform combining table reservation and takeaway ordering services. The core R2N Platform enables last-minute restaurant bookings with discounts on the entire bill across 100+ partner restaurants in Denmark and Sweden. This core offering is supplemented by R2N Go, a takeaway ordering module. Both services are accessible via a responsive website and dedicated mobile applications for iPhone and Android, providing users with location-based restaurant discovery, booking management, and review capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- R2N Platform Last-minute restaurant booking platform accessible via web (r2n.dk) that aggregates 100+ partner restaurants and cafés across Denmark and Sweden, enabling users to search by area, cuisine, price level, and availability, then book tables with discounts up to 40% on the entire bill. The platform also incorporates the R2N Go takeaway ordering module for pickup orders at discount from partner restaurants.
- R2N Mobile App (iPhone) Native iOS application delivering the R2N booking and R2N Go takeaway experience on iPhone, with push notification support, location-based restaurant discovery, and on-the-go table bookings for individual diners.
- R2N Mobile App (Android) Native Android application delivering the R2N booking and R2N Go takeaway experience on Android devices, with push notification support, location-based restaurant discovery, and on-the-go table bookings for individual diners.
Quantifiable outcome
- Up to 40% discount on restaurant bills
- +2 more outcomes
Companies that use Restaurant 2 Night
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Restaurant 2 Night technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Restaurant 2 Night partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dansk FolkehjælpminorR2N partners with Dansk Folkehjælp (Danish People's Aid), a nonprofit organization, for their annual Christmas charity initiative. R2N donates 10 kr per reservation made between November 15 and December 15 to help families in need, with the funds distributed to applicants by Dansk Folkehjælp.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Restaurant 2 Night competitors and assessment
Company assessmentBroad incumbents
- Tripadvisor: Global travel and dining reviews platform that owns TheFork, integrating restaurant discovery, reviews, and bookings — competes broadly with R2N for both consumer attention and restaurant partner relationships.
- Yelp: Local business reviews and discovery platform with restaurant reservation features (Yelp Reservations / Waitlist) — competes with R2N for restaurant discovery and booking demand, especially from cross-border travelers.
- Bookatable: European online restaurant reservation platform (now part of TheFork) that historically operated in markets adjacent to Denmark — historically a direct peer and now consolidated under R2N's largest competitor.
Direct peers
- Tock: Reservation and ticketing platform for restaurants and food experiences, with prepaid bookings and event management — overlaps with R2N on reservation mechanics and consumer-facing deal discovery.
- OpenTable: Global restaurant reservation platform providing online booking, guest management, and diner promotions to restaurants worldwide — competing head-to-head with R2N on restaurant-side supply and consumer-side reservation flow.
- Resy: Restaurant reservation platform (owned by American Express) serving premium and independent restaurants with online booking, guest data, and curated marketing tools — comparable to R2N in its core reservation-and-discovery product.
- Quandoo: European restaurant booking marketplace operating in Germany, Austria, Switzerland, and other markets, offering real-time reservations and promotional deals — a near-twin of R2N's marketplace-and-discount model, though at larger geographic scale.
- TheFork: Europe's leading restaurant booking platform (owned by Tripadvisor), offering online reservations, promotions, and discounts across thousands of restaurants in 20+ countries — directly competing with R2N's last-minute discount booking model.
- SevenRooms: Restaurant CRM and reservations platform offering booking, guest profiles, and marketing automation — competes with R2N on the restaurant partner side by offering deeper operational tooling alongside reservations.
Emerging players
- Lastminute.com: European last-minute deals marketplace originally focused on travel, with expanding restaurant and local experiences inventory — comparable to R2N through its last-minute, discount-driven consumer proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Restaurant 2 Night social profiles
Digital presenceRestaurant 2 Night compliance and trust
Trust signalCompliance1 record
Restaurant 2 Night financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurant 2 Night leadership team
Management profileNumber of profiles
Restaurant 2 Night funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurant 2 Night M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurant 2 Night
What does Restaurant 2 Night do?
Restaurant 2 Night operates an online restaurant reservation marketplace where diners can browse and book last-minute tables at 100+ partner restaurants and cafés across Denmark (and select Sweden locations), typically receiving discounts up to 40% on the entire bill (food and drinks). The R2N Go extension enables takeaway ordering at discount from partner restaurants, accessible through the same platform. Consumer-side use is free; partner restaurants pay a commission only when an R2N-booked guest physically arrives and consumes a meal.
Is Restaurant 2 Night a public or private company?
Restaurant 2 Night is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Restaurant 2 Night founded?
Restaurant 2 Night was founded in 2009. It employs 1 to 10 people.
Where is Restaurant 2 Night based?
Restaurant 2 Night is headquartered in Copenhagen, Denmark, in the Europe region.
How does Restaurant 2 Night make money?
Two revenue lines are on record. Restaurant Commission is the primary driver. The others are takeaway Service Fee.
Who are Restaurant 2 Night's main competitors?
Broad incumbents on record are Tripadvisor, Yelp and Bookatable. Direct peers are Tock, OpenTable, Resy, Quandoo, TheFork and SevenRooms. Lastminute.com is listed as an emerging player.
Does Restaurant 2 Night have an API?
No public API is recorded for Restaurant 2 Night.
What industry is Restaurant 2 Night in?
Restaurant 2 Night's product category is Online Restaurant Reservations. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines. Its NAICS code is 56159 and its SIC code is 7900.