CARWIZ International

What CARWIZ International does

CARWIZ International d.o.o. is a Zagreb-based car rental franchise operator founded in 2017 that has built a multi-country network of 450+ rental locations across more than 50 countries on six continents. The company's core product is branded vehicle rentals delivered through a fleet with an average vehicle age of approximately one year, sold both directly via the carwiz.rent online booking platform and through local franchise partners who operate under the CARWIZ mark in their respective markets.

The underlying technology is a centralized online reservation and booking platform with an integrated rental management system, paired with an inventory of "GO!" add-on modules: GO! CAREFREE (total damage protection coverage), GO! FLEXIBLE (unlimited mileage), and GO! FLY&DRIVE (bundled discounts with Croatia Airlines). Revenue is generated through four streams: (i) transaction-based rental fees on direct bookings, (ii) franchise/license fees paid by local operators for brand and systems access (e.g., Sigma Mobility for the Middle East/GCC/Africa, Elfahd Auto Group in Egypt, ABD Rent in North Macedonia, Access Car Rental in Guatemala), (iii) recurring insurance and protection product revenue, and (iv) ancillary fees such as unlimited mileage and cross-promotional partner offers. An additional affiliate program targets the U.S. and Canada specifically.

CARWIZ serves a primarily B2C customer base — individual tourists and leisure travelers across 450+ locations, with a secondary business-traveler segment — and reports 1 million+ clients served and a 99.8% recommendation rate. The company is privately held, registered as a Croatian d.o.o. limited liability company, with 51-100 employees, a small stated share capital of €41,460, and Krešimir Dobrilović listed in management. Distribution is overwhelmingly franchise-led, with the parent organization providing brand, technology platform, partner enablement (annual WizTalk conference), and centralized marketing while local franchisees own fleet and on-the-ground operations in each market.

Name

CARWIZ International

Legal name

CARWIZ International d.o.o.

Website

https://carwiz.rent

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

CARWIZ International is a Zagreb-based car rental franchise operator running 450+ branded rental locations across 50+ countries, serving leisure and business travelers via local franchise partners, a centralized online booking platform, and ancillary GO! insurance and mileage add-on products.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Local City / In-Town Car Rental (THADAAAC), Airport Car Rental (On-Airport Concessions) (THADAAAA)

Keywords

• Vehicle rental services
• Car rental franchise
• Airport car rental
• Travel transportation services
• Vehicle leasing solutions

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Services: Core car rental revenue through daily/weekly vehicle rentals. Customers pay based on rental duration with optional add-ons like insurance coverage and unlimited mileage packages.
2. Franchise Business: Franchise model where local partners operate CARWIZ-branded rental locations, paying franchise fees for brand access and operational support.
3. Insurance and Protection Products: TOTAL PROTECT COVERAGE package that releases customers from financial responsibility in case of vehicle damage.
4. Ancillary Services: Additional services including unlimited mileage packages (GO! FLEXIBLE), and partnership benefits such as Croatia Airlines flight discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CARWIZ International is a Croatian car rental franchise company operating 450+ rental locations across more than 50 countries. It offers daily and weekly vehicle rentals supported by an online Booking Wizard, plus add-on packages including GO! CAREFREE damage protection, GO! FLEXIBLE unlimited mileage, and GO! FLY&DRIVE flight-plus-car bundles with Croatia Airlines. The franchise business model licenses the CARWIZ brand, systems, and operational support to local operators in exchange for franchise fees.

Product overview

CARWIZ International is a car rental company operating a single unified platform offering vehicle rentals across 450+ locations in over 50 countries worldwide. The core product is the CARWIZ car rental service featuring vehicles with 1 year average car age. The company offers three main add-on modules: GO! CAREFREE (Total Protect Coverage) for damage protection, GO! FLY&DRIVE for combined flight and car packages with airline partners, and GO! FLEXIBLE for unlimited mileage. Additionally, CARWIZ offers franchise and affiliate business partnership programs for market expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• CARWIZ Car Rental Core vehicle rental service offering cars across 450+ locations in over 50 countries, with a fleet averaging 1 year of age, bookable online or at airport/downtown rental counters, and supporting leisure and business travel use cases.
• GO! CAREFREE (Total Protect Coverage)

Quantifiable outcome

• 99.8% of clients recommend CARWIZ services

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Elfahd Auto Group (ECRAL S.A.E.)coreChannel Partner/ Reseller/ Distributor · 1 June 2026Egypt franchise partner through Sigma Mobility expansion. Represents CARWIZ's entry into the Egyptian market.
• ABD RentminorChannel Partner/ Reseller/ Distributor · 1 March 2026New franchise partner in North Macedonia, expanding CARWIZ's Balkan presence.
• Access Car RentalminorChannel Partner/ Reseller/ Distributor · 1 March 2026New franchise partner for Guatemala market expansion in Central America.
• Sigma MobilitycoreChannel Partner/ Reseller/ Distributor · 1 December 2025Regional expansion partnership covering Middle East, GCC, and Africa markets. Sigma Mobility serves as the regional partner for CARWIZ franchise expansion in these territories, launching operations in the Middle East in December 2025.
• Croatia AirlinesminorGTM or Marketing Partner · 1 December 2025Fly&Drive partnership offering CARWIZ customers 20% discount on Croatia Airlines flights. Provides cross-promotional benefits for travelers visiting Croatia.

Scale indicators5 records

Recent moves20 records

Expansion highlights5 records

Direct peers

• Sixt SE: European-headquartered global car rental company with premium positioning and franchise/partner models in select markets, comparable to CARWIZ's franchise-led international expansion.
• Thrifty Car Rental: Franchise-driven value car rental brand operating through licensee partners worldwide - a direct structural analog to CARWIZ's franchised multi-country distribution.
• Localiza & Co. Latin American car rental franchise heavyweight built on licensee/franchise partner model expanding internationally, structurally similar to CARWIZ's franchised multi-country growth.
• Goldcar (part of Europcar Group / ALD): European budget car rental brand focused on airport leisure customers - same traveler segment, same airport-counter distribution, and overlapping Mediterranean footprint with CARWIZ.
• Europcar Mobility Group: Pan-European car rental leader built heavily on franchise/licensee partners across many countries, the closest analog to CARWIZ's franchise-centric global network model.
• Dollar Car Rental: Sister brand to Thrifty, operated predominantly via franchisees worldwide, comparable to CARWIZ's franchise model and competitive in overlapping leisure destinations.

Broad incumbents

• Enterprise Mobility: World's largest car rental company by fleet, with extensive franchise network (Enterprise, National, Alamo). Sets the competitive benchmark CARWIZ faces in every market it enters.
• Avis Budget Group: Global car rental conglomerate operating Avis, Budget, and franchise brands. Competes with CARWIZ in airport and leisure markets worldwide, particularly in Croatia and the Mediterranean.
• Hertz Global Holdings: Global car rental giant with deep fleet, airport concessions, and franchise brand (Hertz Local Edition). Overlaps with CARWIZ's airport-led, franchise-using model but at vastly larger scale.

Emerging players

• Virtuo: Digital-first, app-led car rental brand expanding across European cities. Comparable to CARWIZ's online-booking-led, no-counter vision and offers a benchmark for next-gen distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@carwizrentacar3385
• Facebookfacebook.com/CarwizInternational
• LinkedInlinkedin.com/company/carwiz-int
• Instagraminstagram.com/carwizinternational
• TikToktiktok.com/@carwiz_international
• Xx.com/CARWIZMalta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARWIZ International