Pepup Sales

What Pepup Sales does

PepUpSales, operated by Quy Technology Private Limited, is a SaaS-based retail intelligence platform serving consumer goods companies with field sales automation, distribution management, visual merchandising, van sales, and influencer loyalty solutions. Founded in 2010 and headquartered in Gurgaon, India, the company reports deployments at 1000+ CPG brands spanning 200,000+ active users and 6 million-plus retailers. The firm maintains direct regional offices in 10+ countries across India, the Middle East, Africa, and Southeast Asia, including Dubai, Riyadh, Bangkok, Jakarta, Nairobi, Bulawayo, Dar es Salaam, Lagos, and Yangon. Customer logos span FMCG (Marvel Tea, Sheenlac Paints, Harvest Gold), beverages (Pernod Ricard, Parle Agro, Italasia, Monika Alcobev), automotive (Yokohama, MY TVS, Eastman Auto), industrial (SMC Corporation, Daewoo), healthcare/pharma (FDC/Electral, T-MARC Tanzania), building materials (Aludecor, Ajay Pipes), and adjacent verticals.

The platform combines sales force automation (SFA), distributor management systems (DMS), visual merchandising with AI image recognition, van sales automation with live inventory intelligence, and an influencer loyalty module within a unified, offline-capable mobile architecture. Technical differentiators include a zero-code integration hub connecting to 20+ enterprise systems (SAP, Oracle, Tally, Microsoft Dynamics, NetSuite, Odoo, Salesforce, Zoho, Sage, Busy, QuickBooks, WhatsApp Business API, Slack, Microsoft Teams, Power BI, Tableau, Qlik), AI-powered route optimization that the firm reports reduces travel time by 30%, predictive analytics for outlet risk and stockout forecasting, and computer vision for planogram compliance. The PepUp AI Suite, launched in 2026, packages these capabilities as a discrete intelligence layer atop the SFA/DMS product.

Commercially, PepUpSales sells through direct enterprise field sales targeting mid-market and enterprise customers, with a 20-minute discovery call followed by a free product demonstration. Pricing is quote-based and tiered by user count (10-25, 25-50, 50-100, 100-250, 250-500, 500+ users), with annual billing and dedicated customer success. The company appears bootstrapped with no disclosed external funding rounds and reports 97% customer satisfaction with the platform's scalability and customization flexibility.

Name

Pepup Sales

Legal name

Quy Technology Private Limited

Website

https://pepupsales.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

PepUpSales is a SaaS-based retail intelligence platform providing sales force automation, distributor management, visual merchandising, van sales, and influencer loyalty solutions to 1000+ CPG brands across India, the Middle East, Africa, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Sales force automation
• Distributor management system
• Visual merchandising software
• Van sales automation
• Retail intelligence platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: PepUpSales operates as a SaaS-based technology platform with subscription pricing model. The platform is sold as an integrated Sales Force Automation and Distributor Management System with modular capabilities including SFA, DMS, Visual Merchandising, Van Sales, and Loyalty Management. Pricing is quote-based and tailored to company size (10-25, 25-50, 50-100, 100-250, 250-500, 500+ users).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PepUpSales operates a SaaS-based unified retail intelligence platform that automates field sales, distribution, and retail execution for enterprise and mid-market companies. The platform combines Sales Force Automation (SFA), Distributor Management Systems (DMS), Visual Merchandising, Van Sales, and Influencer Loyalty Management with AI-powered insights, offline-first mobile capability, and pre-built integrations to ERP/CRM systems. It is sold via annual subscriptions with tiered pricing based on user count and is deployed across FMCG, beverages, automotive, and other distribution-intensive industries.

Product overview

PepUpSales is a SaaS-based unified retail intelligence platform that transforms field sales and distribution operations with AI-powered insights across the value chain. The platform operates as a modular, integrated system combining Sales Force Automation (SFA), Distributor Management Systems (DMS), and Retail Execution tools. Core products include SFA, DMS, Visual Merchandising, Van Sales/Ready Stock Solution, and the PepUp AI Suite, supplemented by add-on modules for Dealer Portal, In-Store Promoter's Application, Lead and Task Management, Location Tracking, Route Optimization, Retailer App, and Order Taking App. The platform works in both online and offline modes and integrates with major ERP, CRM, accounting, and BI systems. Target industries span FMCG, Retail, Dairy, Cosmetics, Food & Beverages, Liquor, Automotive, Pharmaceutical, Building Materials, and BFSI sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Force Automation (SFA) Mobile-first sales force automation solution that enables field sales teams to capture orders, track activities, manage leads, and monitor performance in real time with offline capability; sold to enterprise and mid-market sales organizations.
• Distributor Management System (DMS) All-in-one distribution management solution covering primary sales, distributor network management, inventory tracking, and order processing with real-time visibility for distributors and brand owners.
• Visual Merchandising Visual merchandising software for in-store audits that enables brands to plan, execute, and monitor visual merchandising activities with photo capture, geo-tagging, and AI-based compliance tracking.
• Van Sales / Ready Stock Solution AI-powered van sales automation software for direct store delivery operations featuring real-time van tracking, intelligent stock management, route planning, and on-the-spot invoicing for field sales teams.
• Influencer Loyalty Management B2B loyalty platform for channel partners such as retailers, mechanics, painters, and influencers, providing automated sales-linked rewards and goal-based loyalty journeys.
• PepUp AI Suite AI-powered intelligence suite providing insights for sales planning, execution tracking, and market action with predictive analytics, SKU recommendations, and anomaly detection.

Quantifiable outcome

• 30% reduction in travel time through AI-optimized beat plans
• +8 more outcomes

Named customers25 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core, major and standard.

• SAPcoreTechnology or IntegrationEnterprise resource planning integration enabling real-time sync of orders, inventory, pricing, and customer data between SAP and PepUpSales platform. Featured in case studies with SMC Corporation, Eastman Auto, Daewoo India, and Sheenlac Paints.
• OraclecoreTechnology or IntegrationIntegration with Oracle ERP systems enabling seamless data exchange for enterprise customers with complex Oracle deployments.
• TallycoreTechnology or IntegrationIntegration with Tally accounting software for Indian market customers. Implemented with Eastman Auto, Daewoo India, and Solo for seamless financial data synchronization.
• SalesforcemajorTechnology or IntegrationCRM integration enabling bidirectional sync of customer and sales data between Salesforce CRM and PepUpSales platform.
• ZohomajorTechnology or IntegrationIntegration with Zoho CRM and business applications for small and mid-market customers.
• OdoomajorTechnology or IntegrationIntegration with Odoo open-source business applications suite.
• Microsoft DynamicsmajorTechnology or IntegrationIntegration with Microsoft Dynamics ERP and CRM solutions for enterprise deployments.
• NetSuitemajorTechnology or IntegrationIntegration with Oracle NetSuite cloud ERP platform.
• SagestandardTechnology or IntegrationIntegration with Sage accounting and business management software. Implemented with Rayyan in Qatar.
• BusystandardTechnology or IntegrationIntegration with Busy accounting software for Indian market. Implemented with Solo.
• WhatsApp Business APIstandardTechnology or IntegrationCommunication integration enabling WhatsApp-based order updates and customer communication.
• SlackstandardTechnology or IntegrationCommunication tool integration for team collaboration and notifications.
• Microsoft TeamsstandardTechnology or IntegrationIntegration with Microsoft Teams for enterprise communication and collaboration.
• Power BIstandardTechnology or IntegrationBusiness intelligence integration for advanced analytics and reporting.
• TableaustandardTechnology or IntegrationData visualization and analytics integration with Tableau platform.
• QlikstandardTechnology or IntegrationAnalytics and business intelligence integration with Qlik platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAP: SAP's S/4HANA and SAP CRM cover primary/secondary sales, distributor management, and field execution for large enterprises. PepUpSales is presented as a complementary, faster-deploying SFA/DMS layer that sits on top of SAP ERP at customers like SMC Corporation and Eastman Auto.
• Körber WMS / HighJump: Körber (formerly HighJump) provides warehouse, distribution, and supply-chain execution software with adjacent capabilities to PepUpSales' DMS and Van Sales modules. Comparable as an enterprise incumbent in distributor and direct-store-delivery workflow automation.
• Salesforce: Salesforce Sales Cloud and Field Service Lightning cover SFA, route management, and offline mobile for enterprise sales teams. PepUpSales is positioned as a more specialized, verticalized alternative for CPG/FMCG distribution that integrates *into* Salesforce rather than competing directly at the broad-CRM layer.
• Oracle NetSuite: Oracle NetSuite / Oracle ERP offer CRM-adjacent and order-management capabilities targeted at mid-market and enterprise customers. Comparable as a partner and adjacent competitor to PepUpSales' ERP-integrated SFA/DMS suite (SMC Corporation, Rayyan case studies cite Oracle ERP).
• Microsoft Dynamics 365: Microsoft Dynamics 365 offers CRM, field service, and ERP with mobile and offline capabilities relevant to CPG and distribution customers. A broad enterprise platform competitor that PepUpSales integrates with via its Zero-Code Integration Hub while competing against at the field-execution layer.

Direct peers

• StayinFront: StayinFront provides mobile CRM and retail-execution solutions including image-based surveys, planogram compliance, and direct-store-delivery tools for CPG manufacturers. Comparable to PepUpSales' SFA + Visual Merchandising combination serving similar FMCG/CPG field teams.
• Pitcher: Pitcher is a SFA/retail-execution platform with AI image recognition, offline mobile, and pre-built ERP connectors (SAP, Oracle, Microsoft). Closest direct competitor to PepUpSales given overlapping product surface — SFA + visual merchandising + image recognition + ERP integration — and shared buyer profile in CPG/FMCG.
• Repsly: Repsly is a field-team management platform for CPG brands with mobile data collection, retail execution, route planning, and a back-office analytics suite. Directly comparable to PepUpSales' mid-market SFA + retail-execution proposition, with similar emphasis on offline-capable field apps and FMCG buyer personas.
• BeatRoute: BeatRoute offers AI-powered retail execution, image recognition, and route optimization for CPG field teams with a focus on emerging markets (India, Southeast Asia). Overlaps meaningfully with PepUpSales' AI Suite and offline-first architecture for FMCG/CPG distribution-heavy geographies.
• AFS (Retail Execution): AFS / AFS POP provides merchandising and retail-execution software for consumer goods manufacturers, including photo capture, planogram compliance, and mobile field tools. Comparable to the Visual Merchandising and image-recognition modules of the PepUpSales platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pepupsales
• Facebookfacebook.com/pepupsales
• LinkedInlinkedin.com/company/pepupsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepup Sales