Hair & Make EARTH

What Hair & Make EARTH does

Hair & Make EARTH is a privately held Japanese beauty salon operator headquartered in the Aoyama area of Shibuya, Tokyo, incorporated as Earth Holdings Co., Ltd. (株式会社アースホールディングス) on June 1, 2007. The company operates a network of 220-259+ hair and beauty salons across Japan under both direct and franchise models, with a consolidated group of 124+ subsidiary companies and 3,150 employees. Its service portfolio spans haircuts, coloring, perms, head spa, skincare, esthetics, and pet grooming (Doggy Earth), complemented by diversified businesses including consulting for franchise operations, real estate leasing, restaurant operations (Earth Cafe), pet shop management, and insurance solicitation.

The company's core product revenue is generated through its proprietary EARTH original brand, which comprises 14+ specialized product series including Silk One (the top-selling professional haircare line), Aqua Zero (water-replaced fermented collagen formulas), Volume Up (aging scalp care), Vegan and Vegan Aroma, Aroma, Cool, Organic Natural, Color, SC (anti-aging skincare), Parfum, and Styling. Cumulative sales of Silk One and Volume Up series exceed 1.9 million bottles over approximately 11 years. Products are sold both in-salon and through e-commerce channels including Amazon, Rakuten, Yahoo Shopping, and the Furusato Tax Donation platform.

EARTH's go-to-market is direct-to-consumer via its nationwide salon footprint and online product storefronts, supported by marketing through beauty blogs, YouTube channels (including BEAUTY GARAGE), PR placements in beauty publications, and IP/media tie-up campaigns with TV anime and film properties. The company is led by Representative Director and CEO 國分 利治 (Kokubun Toshiharu), with a founder-controlled ownership structure showing no disclosed institutional funding rounds or IPO.

Name

Hair & Make EARTH

Legal name

株式会社アースホールディングス (Earth Holdings Co., Ltd.)

Website

https://hairmake-earth.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hair & Make EARTH is a privately held Japanese beauty salon chain operating 220+ salons nationwide, offering haircuts, coloring, skincare, and pet grooming services alongside a proprietary 14+ product line (EARTH original brand) sold in-salon and via Amazon, Rakuten, and Yahoo.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Toilet Preparation Manufacturing (325620), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Hair salon services
• Beauty salon chain
• Professional hair styling
• Hair care products
• Salon brand products

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beauty Salon Services: Hair and beauty salon services operating over 259 stores nationwide. Core revenue stream from cut, color, perm, and styling services.
2. Beauty Product Sales: Sale of proprietary hair and skincare products through salon locations and e-commerce channels including Amazon, Rakuten, and Yahoo.
3. Consulting Services: Beauty management consulting services for franchise operations
4. Real Estate and Other: Real estate leasing, restaurant operations, pet shop management, and insurance solicitation services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Hair & Make EARTH operates a chain of 220+ hair and beauty salons across Japan, providing cut, color, perm, styling, head spa, skincare, and esthetic services to general consumers. The company also develops, manufactures, and sells its proprietary EARTH Original Brand of hair and skincare products (Silk One, Aqua Zero, Vegan, Aroma, Volume Up, SC, Cool, Organic Natural, Color, Parfum, and Styling series) through its salons and online channels including Amazon, Rakuten, and Yahoo Shopping. The business extends to pet grooming (Doggy Earth), real estate leasing, restaurant operations (Earth Cafe), and beauty management consulting for franchise operations.

Product overview

Hair & Make EARTH operates a chain of 220+ hair salons across Japan under the parent company Earth Holdings Corporation (株式会社アースホールディングス). The company's product portfolio centers on its proprietary EARTH original brand, comprising multiple specialized hair and scalp care product series: the AQUA ZERO series (water-free luxury formulas replacing water with fermented collagen), the SILK ONE series (top-selling silk-derived professional line including Silk One Charge Shampoo and Hydro Charge Hair Pack), the VOLUME UP series (aging care + probiotic scalp care), the VEGAN and VEGAN AROMA series (cruelty-free formulas), the AROMA series (aromatherapy-inspired amino acid-based shampoo and treatment in 5 scents), the COOL series (mint-based refreshing scalp care), the ORGANIC NATURAL series (100% natural multi-use products), the COLOR series (color protection), the SC series (anti-aging skincare), the PARFUM series (fragrance-oriented treatments), and the STYLING series (comprehensive styling products including waxes, sprays, and finishing agents). Standalone products include UV protection sprays, eyelash serums, nail care tools, and skincare items. Products are sold both in-salon and through online channels (official store, Amazon, Rakuten, Yahoo). The company also operates pet grooming (Doggy Earth), cafe (Earth Cafe), and rental space businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair & Beauty Salon Services
• EARTH Original Brand (proprietary product line)
• AQUA ZERO Series
• SILK ONE Series
• VOLUME UP Series
• VEGAN Series
• VEGAN AROMA Series
• AROMA Series Shampoo
• AROMA Series Treatment
• COOL Series
• Organic Natural Series
• COLOR Series
• SC Series (Skincare)
• STYLING Series
• PARFUM Series
• Non-Chemical UV Spray
• Cleansing Scalp Shampoo

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• ANA (全日空)minorGTM or Marketing PartnerANA mileage partnership allowing customers to earn ANA miles at EARTH salon locations
• Amazon JapancoreChannel Partner/ Reseller/ DistributorOfficial Amazon store for EARTH product sales including Amazon Prime eligible items
• RakutencoreChannel Partner/ Reseller/ DistributorOfficial Rakuten online shopping store for domestic product distribution
• Yahoo! Japan ShoppingcoreChannel Partner/ Reseller/ DistributorOfficial Yahoo Shopping store for domestic product distribution
• TV Anime Candy CombineminorStrategic or Co-development PartnerCross-promotion tie-up campaign with TV anime Candy Combine (June 2026)

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Great Clips: Large North American franchise salon chain. Comparable scale and franchise-driven salon model, though focused on value haircuts rather than full-service styling.
• Milbon: Major Japanese professional hair care manufacturer selling through salons. Comparable product business serving the same salon channel, though without retail salon operations.
• Shiseido Professional: Division of Shiseido serving Japanese salons with professional hair care products. Competes in the salon product segment that EARTH's proprietary brand addresses.
• Kracie (Hoyu): Large Japanese personal care manufacturer with hair care and styling products. Comparable in product portfolio overlap although primarily a manufacturer rather than a salon operator.
• Regis Corporation: Global salon operator with multiple brands. Comparable franchise/multi-brand salon operating model, though operates primarily outside Japan.

Direct peers

• TBC Group (TBC Salon): Large Japanese beauty salon chain offering hair removal, beauty, and hair styling services. Comparable multi-service salon model with national footprint.
• Aoyama Beauty System: Major Japanese salon chain and product distributor. Competes directly with EARTH in both salon services and the proprietary beauty product segment.
• ZACC (Zac's International): Japanese regional hair salon chain with direct salon operations and proprietary product offerings. Comparable salon + product business model.
• Ash (Ash Collection): One of Japan's largest hair salon chains with hundreds of locations. Direct competitor in the same Japanese salon market with similar service offerings and proprietary product lines.

Regional players

• QB House (IBJ): Japanese express haircut chain. Differentiates on price and speed rather than full-service, but competes for the same hair care consumer wallet share in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hairmake_earth
• Facebookfacebook.com/earthholdingsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair & Make EARTH