Hirota Food Supermercados
Hirota Food Supermercados is a São Paulo-based private Brazilian grocery retailer (founded 1972) that operates the "Supermercados Online" e-commerce storefront at lojahirota.com.br, selling food and household products directly to individual Brazilian consumers and households.
- Company typePrivate
- Founded1972
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Hirota Food Supermercados firmographics
Firmographics- Name
- Hirota Food Supermercados
- Legal name
- Supermercados Online
- Website
- https://hirota.com.br
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hirota Food Supermercados is a São Paulo-based private Brazilian grocery retailer (founded 1972) that operates the "Supermercados Online" e-commerce storefront at lojahirota.com.br, selling food and household products directly to individual Brazilian consumers and households.
- Ownership category
- akta.pro rank
Hirota Food Supermercados industry classification
Industry- Product category
- Supermarket Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
- akta.pro secondary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where Hirota Food Supermercados is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Hirota Food Supermercados business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Online Grocery Retail: Operates as an online supermarket platform selling food and grocery products directly to consumers. Revenue is generated through retail sales of grocery items via their e-commerce storefront.
Go-to-market motion1 record
Distribution channels1 record
Hirota Food Supermercados product offering
Product offeringCore offering
Hirota Food Supermercados operates Supermercados Online (Loja Virtual), an e-commerce supermarket platform selling groceries, food, and household products directly to Brazilian consumers through lojahirota.com.br. The business combines a traditional supermarket chain with an online storefront that enables home delivery of grocery and household items to households in São Paulo, Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Supermercados Online (Loja Virtual)
Companies that use Hirota Food Supermercados
Customer profileSegments1 record
Ideal customer profiles1 record
Hirota Food Supermercados technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hirota Food Supermercados competitors and assessment
Company assessmentDirect peers
- Grupo BIG (formerly Walmart Brasil): Operates multiple Brazilian supermarket banners (BIG, Bompreço, Maxxi) with online channels; a direct peer in mid-market grocery retail and omnichannel operations.
- St Marche: Premium São Paulo-based supermarket chain with an established e-commerce offering; comparable in geography, target customer profile, and online grocery model.
- Tenda Atacado: Brazilian wholesale/club grocery chain scaling e-commerce; comparable in channel mix (physical + online) and mid-market customer focus.
- Assaí Atacadista: Brazilian cash-and-carry/wholesale grocery chain (part of GPA) increasingly serving end consumers with growing omnichannel operations.
- Pão de Açúcar (GPA - Grupo Pão de Açúcar): One of Brazil's largest supermarket groups, headquartered in São Paulo, with a substantial online grocery platform. Closest direct comparable as a Brazilian omnichannel supermarket serving similar consumer segments.
- Carrefour Brasil: Major Brazilian grocery retailer combining physical stores with a growing e-commerce platform; directly comparable in omnichannel grocery retail and São Paulo market overlap.
Broad incumbents
- Rappi: Latin American delivery super-app with significant presence in Brazilian grocery delivery; comparable as a multi-vertical delivery platform competing for grocery spend.
- Mercado Livre: Latin America's largest e-commerce marketplace with an expanding grocery and Mercado Pago ecosystem; competes indirectly for online retail share in Brazil.
- iFood: Dominant Brazilian food and grocery delivery marketplace; competes for the same online grocery demand through a marketplace model rather than owned inventory.
Regional players
- Mateus Supermercados: Large Brazilian supermarket chain primarily operating in the Northeast (Maranhão) with a growing online presence; comparable as a multi-format grocery retailer scaling e-commerce.
Market position
Customer concentration
Hirota Food Supermercados social profiles
Digital presenceHirota Food Supermercados financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hirota Food Supermercados leadership team
Management profileNumber of profiles
Hirota Food Supermercados funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hirota Food Supermercados M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hirota Food Supermercados
What does Hirota Food Supermercados do?
Hirota Food Supermercados operates Supermercados Online (Loja Virtual), an e-commerce supermarket platform selling groceries, food, and household products directly to Brazilian consumers through lojahirota.com.br. The business combines a traditional supermarket chain with an online storefront that enables home delivery of grocery and household items to households in São Paulo, Brazil.
When was Hirota Food Supermercados founded?
Hirota Food Supermercados was founded in 1972. It employs 1,001 to 5,000 people.
Where is Hirota Food Supermercados based?
Hirota Food Supermercados is headquartered in São Paulo, Brazil, in the Latin America region.
How does Hirota Food Supermercados make money?
One revenue line is on record: online Grocery Retail.
Who are Hirota Food Supermercados's main competitors?
Direct peers on record are Grupo BIG (formerly Walmart Brasil), St Marche, Tenda Atacado, Assaí Atacadista, Pão de Açúcar (GPA - Grupo Pão de Açúcar) and Carrefour Brasil. Broad incumbents are Rappi, Mercado Livre and iFood. Mateus Supermercados is listed as a regional player.
Does Hirota Food Supermercados have an API?
No public API is recorded for Hirota Food Supermercados.
What industry is Hirota Food Supermercados in?
Hirota Food Supermercados's product category is Supermarket Retail. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel, with a secondary code of CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 445110 and its SIC code is 5411.