The Movement Foundation
The Movement Foundation is a Philadelphia-based 501(c)(3) nonprofit that issues $750 unrestricted Teaching Grants to certified movement instructors and runs community fitness events like Philly Moves Week to expand inclusive movement access across the Philadelphia and Camden County metro.
- Company typePrivate
- Founded2022
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Movement Foundation does
The Movement Foundation, Inc. is a Philadelphia-based 501(c)(3) nonprofit organization (EIN 86-1635632; PA Certificate of Registration #117887) that provides direct financial support to certified movement instructors and organizes community fitness programming to make inclusive movement accessible in the greater Philadelphia and Camden County metropolitan area. The organization was established in 2022 and is governed by a four-member Board of Directors (President Dana Auriemma, Secretary Allie Vanyur, Directors Te'yana Dyer and Taja Jones) with a three-person Advisory Council (Rachel Robinson, Tiffani Vaughan, Mazvita Rankin); staff size is 1–10.
The foundation's core product is the Teaching Grant, an unrestricted $750 award (extendable to up to $1,500) issued to certified movement instructors (fitness, yoga, Pilates, dance, adaptive, etc. with at least four months of teaching experience) running inclusive classes for underserved communities; applications are reviewed monthly. Its second core product is a portfolio of recurring community fitness collaborations, led by the annual Philly Moves Week (Feb 22 – Mar 1 in 2025) and historical events including commUNITY Fit, Spring Training, Super Strength, Heart & Flow, and Power Play, executed with 17+ partner studios and nonprofits such as Puentes de Salud, Soul2SoleBounceFitness, Pilates by Valerie, Lumos Yoga & Barre, Monarch Yoga, Brewerytown Pilates, Acro&, and the Bok Building.
The organization operates with no proprietary technology, running on standard web infrastructure (Wix), online donation processing (DonorBox), and event registration (Eventbrite and direct partner links). Revenue is generated entirely through charitable donations from individuals and organizations, with classes offered free or at $5–$10 to maximize participation access. The Movement Foundation reports no disclosed financial figures, no disclosed institutional funders, no subsidiaries, no parent entity, and no acquired or divested assets.
The Movement Foundation firmographics
Firmographics- Name
- The Movement Foundation
- Legal name
- The Movement Foundation, Inc.
- Website
- https://themvmtfoundation.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Movement Foundation is a Philadelphia-based 501(c)(3) nonprofit that issues $750 unrestricted Teaching Grants to certified movement instructors and runs community fitness events like Philly Moves Week to expand inclusive movement access across the Philadelphia and Camden County metro.
- Ownership category
- akta.pro rank
The Movement Foundation industry classification
Industry- Product category
- Nonprofit Community Wellness Grants
- NAICS
- Grantmaking Foundations (813211)
- akta.pro primary industry
- Private Foundations (BPAGAKAA)
Keywords
Where The Movement Foundation is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Movement Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: The organization is funded primarily through charitable donations from individuals and organizations. EIN 86-1635632 confirms 501(c)(3) nonprofit status. The website prominently features a Donate button linking to DonorBox, indicating direct donation-based funding as the primary revenue source.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Teaching Grant - $750 award for movement instructors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Movement Foundation product offering
Product offeringCore offering
The Movement Foundation is a Philadelphia-based 501(c)(3) nonprofit that funds certified movement instructors through its Teaching Grant Program ($750 unrestricted grants, with an optional Extension Grant of up to $1,500) to start or continue accessible and inclusive movement classes for underserved communities. The foundation also organizes signature community fitness events, including the annual Philly Moves Week, in collaboration with local studios, gyms, and instructors across the greater Philadelphia metropolitan area and Camden County.
Product overview
The Movement Foundation is a nonprofit grant-making organization rather than a technology product company. Its core offerings consist of the Teaching Grant program (a $750 unrestricted grant for movement instructors, with an optional $1,500 Extension Grant), event programs including the annual Philly Moves Week and flagship Philly Moves event, and support for a network of grantee-led community movement classes spanning yoga, Pilates, barre, dance, adaptive fitness, and rehabilitation across Philadelphia and Camden County.
Differentiator
Problem solved
Functional benefit
Products and services
- Teaching Grant Program
Quantifiable outcome
- 26 teaching grant recipients listed as current/past grantees across diverse inclusive fitness programs
- +1 more outcomes
Companies that use The Movement Foundation
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
The Movement Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Movement Foundation partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Bok BuildingcoreHost venue for the inaugural Philly Moves 2021 event on the rooftop of the Bok Bar in South Philly. The event featured skyline views and multiple fitness classes to raise money for the Movement Foundation grant program.
- Pilates by ValerieminorPartner studio for Philly Moves 2025, offering Intro to Pilates class at 47 High St location during the event week.
- Soul2SoleBounceFitnesscoreLa'Verne Webb's rebounding fitness studio, a key partner for Philly Moves 2025 and Teaching Grant recipient. Partnered on Burn w/Verne!™ Rebound Fitness classes.
- Swift Fit GymminorHost venue for Philly Moves 2025 class (3512 Weikel St location) during the event week.
- Lumos Yoga & BarreminorPartner studio for Philly Moves 2025 Latinas in Motion Pilates class at 1822 Spring Garden St location.
- Acro&minorPartner for Philly Moves 2025 Acroyoga Fundamentals class taught by Sarah Moser & Nate Rieder at Concierge Ballroom.
- Second Chance DanceminorPartner for Philly Moves 2025 Adult Jazz Dance class at 5836 Henry Ave location.
- Puentes de SaludcoreNonprofit organization supporting Philly's Latinx immigrant population. Partner for Latinx Dance class and Teaching Grant recipient (Puentes de Yoga led by Ariela Zebede).
- The Cedar WorksminorHost venue for Philly Moves 2025 QTPOC Yoga Flow class at 4919 Pentridge St location.
- Monarch YogaminorPartner studio for Philly Moves 2025 Heated Power Yoga Flow + Meditation class at NoLibs location (709 N 2nd St).
- Brewerytown PilatesminorPartner for Philly Moves 2025 Pilates for Seniors class at 1458 N 30th St location.
- Jessi Perna-EliasminorInstructor partner for commUNITY Fit event (July 2023), a high-energy cardio workout featuring rebounding, HIIT, kickboxing, and dance.
- Kelsie DanielscoreKey instructor partner and Teaching Grant recipient. Partnered on commUNITY Fit (July 2023) and Spring Training (May 2022). Associated with Upcycle Fitness and Revel Ride.
- Strength HaüsminorPartner for Super Strength event (July 2022), a kettlebell and resistance training workout.
- Mind Over MatterminorPartner for Spring Training event (May 2022) alongside Kelsie Daniels.
- Philadelphia MagazineminorMedia coverage of Philly Moves 2021 event, providing earned media visibility for the organization.
- Cherina Jones StudiosminorPhotography partner for Philly Moves 2021 event documentation.
- Julia JacksonminorPhotography partner for Philly Moves 2021 event documentation.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Movement Foundation competitors and assessment
Company assessmentEmerging players
- Black Yoga Teachers Alliance: Membership-based nonprofit supporting Black yoga teachers and increasing access to yoga in Black communities. Overlaps with TMF on instructor support and inclusive yoga programming, though BYTA focuses specifically on Black practitioners.
Others
- Donorbox: Online donation platform used by TMF for fundraising. Not a peer in mission, but an enabling infrastructure provider for the donation-based revenue model.
Regional players
- Philadelphia Foundation: Community foundation serving the Greater Philadelphia region, distributing grants across many causes. Comparable as a Philadelphia-based grantmaker, though broader in mission than TMF's exclusive focus on inclusive movement.
Direct peers
- Good Sports: 501(c)(3) that donates sports equipment, apparel, and footwear to youth in need. Comparable to TMF in providing in-kind/grant-like support to enable inclusive fitness participation, though at the equipment rather than instructor level.
- Girls on the Run: National 501(c)(3) nonprofit using movement (running) to advance inclusion and empowerment of underserved girls, with a network of local councils and grant/funded programming. Directly comparable to TMF's mission of making movement accessible to specific underserved populations.
- Back on My Feet: Nonprofit that uses running and fitness to help individuals experiencing homelessness and poverty. Comparable to TMF in deploying movement-based programming for underserved populations and relying on donations plus community events.
- The Yoga Foster: Nonprofit that brings yoga and mindfulness programs to schools and underserved communities through grants and training for instructors. Closely mirrors TMF's Teaching Grant model—direct funding for movement instructors serving vulnerable populations.
- Black Girls RUN! Foundation: National nonprofit promoting health and fitness among Black women through running groups, events, and community programs. Directly comparable on the intersection of race-focused inclusive fitness and donor-supported community programming.
Broad incumbents
- National Fitness Foundation: National nonprofit focused on funding and advocating for fitness access across underserved communities. Comparable as a grantmaking entity for inclusive fitness, but operates at a much larger national scale than TMF's Philadelphia footprint.
- American Council on Exercise (ACE) Foundation: Larger fitness-industry organization with charitable and educational programming supporting exercise professionals. Comparable as a fitness ecosystem enabler, though at a far broader industry level than TMF's local grantmaking niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Movement Foundation social profiles
Digital presenceThe Movement Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Movement Foundation leadership team
Management profileNumber of profiles
Profiles7 records
The Movement Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Movement Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Movement Foundation
What does The Movement Foundation do?
The Movement Foundation is a Philadelphia-based 501(c)(3) nonprofit that funds certified movement instructors through its Teaching Grant Program ($750 unrestricted grants, with an optional Extension Grant of up to $1,500) to start or continue accessible and inclusive movement classes for underserved communities. The foundation also organizes signature community fitness events, including the annual Philly Moves Week, in collaboration with local studios, gyms, and instructors across the greater Philadelphia metropolitan area and Camden County.
Is The Movement Foundation a public or private company?
The Movement Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Movement Foundation founded?
The Movement Foundation was founded in 2022. It employs 1 to 10 people.
Where is The Movement Foundation based?
The Movement Foundation is headquartered in Philadelphia, United States, in the North America region.
How does The Movement Foundation make money?
One revenue line is on record: donations and Charitable Contributions.
Who are The Movement Foundation's main competitors?
Black Yoga Teachers Alliance is listed as an emerging player. Donorbox is listed as an others. Philadelphia Foundation is listed as a regional player. Direct peers are Good Sports, Girls on the Run, Back on My Feet, The Yoga Foster and Black Girls RUN! Foundation. Broad incumbents are National Fitness Foundation and American Council on Exercise (ACE) Foundation.
Does The Movement Foundation have an API?
No public API is recorded for The Movement Foundation.
What industry is The Movement Foundation in?
The Movement Foundation's product category is Nonprofit Community Wellness Grants. Its primary akta.pro industry code is BPAGAKAA, Private Foundations. Its NAICS code is 813211.