Alpack

What Alpack does

Alpack is an Irish food and gift packaging supplier, now operating as Berlin Packaging Ireland Limited following its January 9, 2024 acquisition by Berlin Packaging, the world's largest Hybrid Packaging Supplier. The company runs a self-serve e-commerce storefront at alpack.ie (built on WooCommerce/WordPress) selling a broad physical-packaging catalogue across seven categories: glass bottles and jars, cardboard boxes, plastic containers, lids and closures, gift packaging, packaging consumables, and protective packaging, including niche items such as BPAni BPA-free twist-off caps, ESBO-sealed closures, and Flexi-Hex honeycomb cardboard bottle sleeves. Customers are primarily small and micro-scale food producers, home preservers, gift/hamper and wine businesses, and SMB ecommerce shippers in Ireland and the UK, supported by an inside-sales team reachable by phone and email, last-mile delivery via An Post and other couriers, and documented next-day fulfilment. Pricing is published in Euro on a per-unit/per-pack basis (inclusive or exclusive of VAT), with bulk/pallet options alongside single-unit retail SKUs. The business model is straightforward physical-goods distribution: one-time and repeat unit sales via e-commerce, plus an inside-sales channel for assisted orders, with no software/SaaS revenue stream and no disclosed enterprise contracts.

Name

Alpack

Legal name

Berlin Packaging Ireland Limited

Website

https://alpack.ie

Company type

Private

Founded year

1998

Operating status

Acquired

Headcount range

1–10 employees

Short description

Alpack is an Irish e-commerce packaging supplier (now Berlin Packaging Ireland Limited) selling glass, cardboard, plastic, gift, and protective packaging to small food producers, gift businesses, and SMB shippers across Ireland and the UK, with inside-sales support and next-day delivery.

Ownership category

akta.pro rank

Product category

Food Packaging Supplies

NAICS

Plastics Bag and Pouch Manufacturing (326111), Textile Bag and Canvas Mills (314910), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Secondary & Multipack Packaging (IMALAHAB)

akta.pro secondary industries

Paper Bags & Sacks (Multiwall, SOS, Grocery) (IMALACAD), Hazardous Materials & UN-Certified Bulk Packaging (IMALAGAH)

Keywords

• Food packaging supplies
• Glass jars bottles
• Cardboard shipping boxes
• Gift hamper packaging
• Protective packaging solutions

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce sales of packaging products: One-time sales of packaging SKUs (glass jars/bottles, cardboard boxes, plastic containers, gift packaging, lids/closures, consumables, protective packaging) via the alpack.ie storefront with unit prices quoted inclusive/exclusive of VAT. Bulk/pallet options (e.g., Bulk Packed Pallet of 199ml Jars) enable wholesale-style purchases alongside single-unit retail SKUs.
2. Wine and gift packaging wholesale: Multi-pack wine boxes (single, 2-bottle, 3-bottle, 4-bottle, 6-bottle), hamper trays, wicker baskets, gift boxes and luxury gift bags sold as case/pack quantities to gift producers, hamper businesses and wine retailers.
3. Compliance/regulatory documentation services (implicit): VPAT Accessibility Conformance Report and related compliance documentation made available to support B2B procurement requirements of larger customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Alpack sells physical food and gift packaging products including glass bottles and jars, cardboard boxes, plastic containers, lids and closures (including BPAni-compliant caps), gift and hamper packaging, packaging consumables (tape, wrap, pouches, ice packs, insulated boxes), and protective packaging such as Flexi-Hex bottle sleeves. Products are sold direct to small producers, gift/hamper businesses, and SMBs in Ireland and the UK via the alpack.ie e-commerce storefront, with per-pack/per-unit and bulk pallet pricing in Euro.

Product overview

Alpack (now Berlin Packaging Ireland Limited) is a single unified B2B e-commerce platform for physical food packaging products, rather than a software platform with modules. The site offers seven main product categories that together form the company’s catalogue: Glass Bottles & Jars (round, hexagonal, octagonal, oval, clip top, honey, beer, milk bottles), Cardboard Boxes (single wall, double wall, e-commerce, cake/tart, archival, wine postal), Plastic Containers (tamper-evident buckets, plastic tubs with lids, PET bottles), Lids & Closures (BPAni twist off caps, screw caps, crown caps, tethered caps, pourers), Gift Packaging (hamper baskets/trays, wine boxes, gift boxes, jute/cellophane bags, tissue, woodwool filler), Packaging Consumables (paper bags, luxury gift bags, stand-up pouches, bubble/pallet wrap, tape, ice packs, polystyrene insulated boxes, loose fill), and Protective Packaging (Flexi-Hex cardboard bottle sleeve packs and FlexiAir air sleeves). All categories share a single shopping basket and are supplied to Ireland and the UK under the Berlin Packaging Hybrid Packaging Supplier® brand following the January 2024 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Bottles & Jars
• Cardboard Boxes Corrugated cardboard shipping and storage boxes including single wall, double wall, e-commerce, moving, archival, wine postal, and cake/tart boxes in a wide range of sizes (PAP20 recyclable). Includes Flexi-Hex cardboard bottle sleeve protection packs. Sold to SMBs shipping goods to customers, gift businesses and home users in Ireland and the UK.
• Plastic Containers Plastic packaging containers including tamper-evident plastic buckets (1L, 2.5L, 5L, 10L, 20L, 30L), oval and round plastic tubs with lids (155ml to 1180ml), PET bottles (330ml to 1L), and plastic caps including tamper-evident, screw caps and pourers. Sold to small food producers and SMBs in Ireland and the UK.
• Lids & Closures Closures including metal twist off caps (43mm to 82mm in colours like black, pale gold, Branston gold, flying bee, honeycomb, red check, silver, white, navy check), clip top caps, crown caps, screw caps, tethered plastic caps, pourers, and BPAni BPA-free caps compliant with EU regulations. Sold to small food producers, brewers and gift businesses.
• Gift Packaging Gift packaging products including hamper baskets/trays (wicker, willow, fluted kraft, black, cream, burgundy, gold, green), wine boxes (single to 6 bottle), gift boxes with PVC lids, jar gift boxes, jute bags, cellophane bags and wrap, luxury gift bags, tissue paper, hamper filler (woodwool), labels, jute string, and cake/tart boxes. Sold to gift, hamper and wine businesses plus individual consumers in Ireland and the UK.
• Packaging Consumables Packaging consumables including paper bags (brown and white, small to large), luxury gift bags (black, white, kraft, red), stand-up pouches (70g to 1kg kraft, clear, black), bubble wrap, pallet wrap, packing tape (eco-brown, fragile tape), tape dispensers, ice packs (foam brick, flexible, absorbent), polystyrene insulated boxes, EPS loose fill, and FlexiAir/Flexi-Hex protective sleeves. Sold to SMBs and individuals shipping goods in Ireland and the UK.
• Protective Packaging Protective packaging solutions for bottles including Flexi-Hex cardboard bottle sleeves (single, double, triple, six bottle packs) designed to prevent bottle damage in transit and reduce total packaging required, plus FlexiAir air sleeves in multiple sizes (25x100mm to 25x350mm, plus Flexi-Hex sleeve light and mid). Sold to wine retailers, gift businesses and SMBs shipping bottles.

Quantifiable outcome

• Next-day delivery: customer order placed afternoon, delivered 8:20am following morning to Mohill, Co. Leitrim
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship / parent entity, core and minor.

• Berlin Packagingflagship / parent entityStrategic or Co-development Partner · 9 January 2024Berlin Packaging, described as the world's largest Hybrid Packaging Supplier, acquired Alpack Limited (now Berlin Packaging Ireland Limited) on January 9, 2024. The acquisition gives Alpack access to Berlin Packaging's global Hybrid Packaging Supplier scale while expanding Berlin Packaging's footprint further into Ireland. Post-acquisition, the website, email addresses ([email protected], [email protected]) and CRM systems are integrated with the Berlin Packaging group, with Berlin Packaging Italy S.p.A. acting as European parent and CRM servers hosted in the United States.
• Berlin Packaging Italy S.p.A.coreStrategic or Co-development PartnerBerlin Packaging Italy S.p.A. is the European parent company of Berlin Packaging Ireland Limited. It processes personal data for marketing activities, oversees the e-commerce site's accessibility (Berlin Packaging Italy S.p.A. is committed to making digital channels accessible to everyone), and is identified as the Data Controller for cookie and privacy matters across the group.
• Berlin Packaging L.L.C. (US parent)coreStrategic or Co-development PartnerBerlin Packaging L.L.C. is the US parent company where servers hosting the group's CRM (customer relationship management) system are physically located. Personal data may be transferred to the United States on the basis of EU standard contractual clauses and the Data Privacy Framework Program.
• RepakminorOthersRepak, Ireland's packaging recycling compliance scheme, is listed as a partner/affiliation in the website footer. Membership supports compliance with Irish packaging recycling obligations and the company's sustainability positioning.
• SedexminorOthersSedex member, displayed via logo in the website footer. Sedex is the Supplier Ethical Data Exchange, used by Alpack/Berlin Packaging Ireland to share ethical and responsible business data with buyers.
• An PostminorChannel Partner/ Reseller/ DistributorAn Post is the Irish national postal service used for last-mile delivery of Alpack/Berlin Packaging Ireland customer orders across Ireland; referenced via customer testimonials (e.g., Martin Prendergast credited An Post with next-morning delivery).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Veritiv: Veritiv is a North American packaging and print distribution business with a broad product catalogue spanning boxes, protective and food packaging. Operates a similar multi-line distribution model to Alpack but at enterprise scale and in a different geography.
• DS Smith: DS Smith is a UK-based international packaging manufacturer and recycler with a strong corrugated and e-commerce box portfolio. Comparable to Alpack in cardboard and protective packaging, but addresses large industrial buyers rather than micro-producers.
• TricorBraun: TricorBraun is one of the largest rigid packaging distributors in North America with broad glass, plastic and closure lines. Analogous distribution model to Berlin Packaging/Alpack across rigid packaging, though serving a different primary geography.
• Smurfit Kappa: Smurfit Kappa is an Ireland-headquartered global integrated packaging giant with deep corrugated and consumer packaging operations. Overlaps with Alpack on cardboard boxes and food-contact packaging across the UK/Ireland market, but operates at industrial scale rather than SMB distribution.

Emerging players

• Noissue: Noissue is a global sustainable packaging supplier selling custom and stock mailers, boxes, tissue and stickers to small brands. Comparable to Alpack on SMB e-commerce packaging customers but focused on sustainable custom-printed SKUs rather than food-contact glass/jars.
• Packhelp: Packhelp is a European online platform supplying custom-printed and stock packaging to SMBs across multiple categories. Overlaps with Alpack on the e-commerce-first SMB packaging motion and on certain product categories (boxes, mailers), but with a stronger custom-print focus.

Direct peers

• Kite Packaging: Kite Packaging is an Ireland/UK-based distributor of cardboard, plastic and protective packaging with a similar B2B e-commerce storefront model. Directly comparable to Alpack on geography, product mix (boxes, polybags, tapes, stretch film) and SME customer base.
• All In Packaging: All In Packaging is a UK and Ireland packaging supplier selling glass, plastic, closures and gift packaging online. Closely matches Alpack's one-stop SMB storefront proposition and customer segments across food, beverage and gift producers.
• Ramp Group: Ramp Group is a UK-based packaging distributor offering cardboard, mailers and protective packaging through e-commerce channels. Directly comparable SME distribution model to Alpack with a UK focus and similar product breadth in transit packaging.
• The Packaging Group: The Packaging Group is a UK-based B2B packaging supplier offering glass, plastics, closures and gift packaging with an online catalogue. Comparable SME-focused distribution model and product mix to Alpack, primarily serving UK small producers and gift businesses.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpack-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpack