SIM Rede de Postos

What SIM Rede de Postos does

SIM Rede de Postos is a privately held Brazilian fuel and convenience store retailer founded in 1985 in Flores da Cunha, Rio Grande do Sul. It operates the country's largest fuel station and convenience store network by its own claim, with over 200 units across four states — Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo — under the SIM brand as well as partner brands including BR/Petrobras, Shell, Ipiranga, Charrua, and PETRONAS. The company employs more than 5,300 people across retail operations and a centralized administrative and logistics structure in Flores da Cunha, and is owned and controlled by the Argenta family as part of the Grupo Argenta ecosystem of nine companies spanning fuel distribution, lubricants, aviation fuel, financial services, and adjacent businesses.

The core offering is fuel retail across multiple fuel types (ethanol, premium and regular gasoline, diesel S10/S500, GNV, kerosene, Arla 32) augmented by convenience stores at each location. SIM operates several differentiated sub-formats: SIM Bravos (highway stations tailored to truck drivers with rest areas, showers, and parking), SIM Aqui (urban daily-needs stores with 1,600+ SKUs including fresh produce), SIM Ativa (proprietary fuel brand), SIM Scuderia (racing-themed), SIM Retro (heritage-themed), plus adjacent services such as Troca Fácil oil changes, Saque e Pague cash withdrawal, Restaurantes Tradição and Pizza MOOD dining concepts, and Rota Sul electric vehicle fast-charging stations deployed in partnership with Movida, Nissan, and Zletric. The mobile app (APP SIM Rede) provides QR-code discounts, station locator, fueling history, and promotional engagement.

Revenue is generated through transactional fuel and convenience store sales, automotive products and services, and usage-based electric vehicle charging. Fuel pricing is government-regulated in Brazil and varies by region. The go-to-market motion is direct-to-consumer through a regional physical retail footprint, supplemented by the proprietary mobile app and customer service channels (phone, WhatsApp, email). The company markets through brand sponsorships (Stock Car, football clubs, Porsche Cup, Formula Truck), social media, content marketing, and community events.

Name

SIM Rede de Postos

Legal name

SIM REDE DE POSTOS LTDA

Website

https://simrede.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Fuel Retail and Convenience Store Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

Keywords

• Fuel retail network
• Gas station services
• Convenience store retail
• Trucker rest stops
• EV charging stations

Headquarters

HQ city

Flores Da Cunha

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Revenue from selling various fuel types including Etanol, Gasolina Aditivada, Gasolina Premium, Gasolina Comum, Querosene, Diesel S10, Diesel S500, GNV, and Arla 32. Operates under multiple brands including SIM own brand, BR, Charrua, Ipiranga, Shell, and PETRONAS.
2. Convenience Store Sales: Revenue from retail sales of food, beverages, and everyday items in on-site convenience stores at each location.
3. Automotive Products and Services: Revenue from oil changes, automotive filters, wiper blades, additives, batteries, and vehicle maintenance services.
4. Electric Vehicle Charging: Revenue from electric vehicle charging stations installed at select locations as part of the Rota Sul initiative with partners Movida, Nissan, and Zletric.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SIM Rede de Postos operates Brazil's largest retail fuel station and convenience store network, encompassing over 200 locations across Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo. The company sells multiple fuel types (Etanol, Gasolina Aditivada, Diesel S10, GNV, Arla 32, etc.) under its own brand and partner brands (BR, Shell, Ipiranga, Charrua, PETRONAS), alongside full-service convenience stores with food, beverages, and automotive products. Complementary offerings include proprietary convenience formats (SIM Aqui for urban shoppers, SIM Bravos for truckers), Troca Fácil oil change services, Saque e Pague cash withdrawal, dining concepts (Restaurantes Tradição, Pizza MOOD), and EV charging through the Rota Sul partnership.

Product overview

SIM Rede de Postos operates as a diversified fuel retail and convenience platform encompassing over 190 gas station locations across four Brazilian states (RS, SC, PR, SP), functioning both under its proprietary SIM brand and through partnerships with BR, Charrua, Ipiranga, and Shell. The core offering centers on the SIM fuel retail network complemented by SIM Aqui (urban convenience format), SIM Bravos (truck-driver-focused service stations), and full convenience stores under the Conveniência sub-brand. The mobile app (APP SIM Rede) serves as the digital customer engagement layer, enabling discount QR codes, station location, and transaction history. Adjacent offerings include automotive products (Linha Leve/Linha Pesada), Troca Fácil oil changes, Saque e Pague cash withdrawal, Restaurantes Tradição dining, Pizza MOOD, and electric vehicle charging via the Rota Sul partnership. The Argenta Ecosystem (Grupo Argenta) includes related entities: SIM Distribuidora, Charrua, Querodiesel, A27, SIM Aviação, SIM Lubrificantes, Aiva, and Vinícola Luiz Argenta.

Differentiator

Problem solved

Functional benefit

Brands

• SIM Bravos: Concept developed especially for truckers and road travelers, offering comfort, practicality and convenience.
• SIM Ativa
• SIM Aqui
• SIM Scuderia
• SIM Retrô

Products and services

• SIM Rede de Postos Fuel Retail Network The flagship fuel retail network operated under the SIM brand, encompassing over 200 gas station locations across Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo, operating both under the proprietary SIM brand and in partnership with BR, Charrua, Ipiranga, Shell, and PETRONAS. Serves individual motorists, truck drivers, and fleet operators with multiple fuel types including Etanol, Gasolina Aditivada, Gasolina Premium, Gasolina Comum, Querosene, Diesel S10, Diesel S500, GNV, and Arla 32.
• APP SIM Rede Mobile Application Mobile application for consumers that generates QR codes for fuel and convenience store discounts, locates nearby SIM units via Google Maps API, tracks fueling history, and surfaces ongoing promotions. Available on Apple App Store and Google Play Store.
• Conveniência SIM Convenience Stores

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core, strategic and minor.

• PETRONAScoreTechnology or IntegrationPETRONAS is an 8x Formula 1 champion and provides fuel technology partnership. SIM offers PETRONAS-branded fuel at select locations, and the partnership includes motorsport sponsorships with drivers Átila Abreu and Cristian Mohr competing in Stock Car and Porsche Cup respectively.
• ShellcoreTechnology or IntegrationShell is a fuel brand partner supplying fuel to select SIM locations. The partnership provides access to Shell's fuel technology and brand recognition.
• Shell (Chapecó units)coreTechnology or IntegrationShell-branded fuel is available at SIM locations in Chapecó, Santa Catarina, as part of the fuel supply partnership.
• BR (Petrobras)coreTechnology or IntegrationBR (Petrobras) is a fuel brand partner supplying fuel to select SIM locations with wide coverage across the network.
• CharruacoreTechnology or IntegrationCharrua is a regional fuel brand operated by SIM, including units like Ijuí Charrua, providing fuel across southern Brazil.
• IpirangacoreTechnology or IntegrationIpiranga is a fuel brand partner supplying fuel to select SIM locations across the network.
• MovidacoreStrategic or Co-development PartnerMovida partnered with SIM, Nissan, and Zletric to launch the Rota Sul electric vehicle charging network. Chargers are installed at SIM locations providing EV charging services.
• NissancoreStrategic or Co-development PartnerNissan partnered with SIM, Movida, and Zletric to launch the Rota Sul electric vehicle charging network supporting Nissan LEAF and other electric vehicles.
• ZletriccoreTechnology or IntegrationZletric is an electric vehicle charging infrastructure company that installed and operates the Rota Sul fast chargers at SIM locations. The company launched the concept of charging networks in 2019.
• Pole MotorsportstrategicGTM or Marketing PartnerPole Motorsport is the racing team for the Stock Car championship where Átila Abreu represents the SIM and PETRONAS brands with customized cars featuring company branding.
• NescafeminorGTM or Marketing PartnerNescafe supported the SVM Riders Challenge Iron Butt 2021 motorcycle certification event held at SIM locations.
• CMS Caminhão Mais SegurominorGTM or Marketing PartnerCMS Caminhão Mais Seguro partnered with SIM for the Parada da Saúde event offering free health services to truck drivers at SIM Santa Rosa location.
• TranspocredminorGTM or Marketing PartnerTranspocred partnered with SIM for the Parada da Saúde event providing financial services information to truck drivers.
• Sest/SenatminorGTM or Marketing PartnerSest/Senat partnered with SIM for the Parada da Saúde event offering transportation worker services.
• CCR Via SulminorGTM or Marketing PartnerCCR Via Sul partnered with SIM for the Roda Legal event at SIM Freeway location providing road safety services.
• SETCERGSminorGTM or Marketing PartnerSETCERGS partnered with SIM for the Roda Legal road safety event at SIM Freeway.
• FETRANSULminorGTM or Marketing PartnerFETRANSUL partnered with SIM for the Roda Legal road safety event.
• Engenharia SolidáriaminorGTM or Marketing PartnerEngenharia Solidária partnered with SIM for waste collection events including electronic waste, cooking oil, and aluminum recycling.
• Mão AmigaminorGTM or Marketing PartnerMão Amiga is a social project that SIM supports through events like Noite das Sopas, with proceeds funding early childhood education for vulnerable children.
• Paris FilmesminorGTM or Marketing PartnerParis Filmes partnered with SIM to offer movie ticket giveaways to app users at cinemas across Rio Grande do Sul, with over 1,950 tickets distributed.
• Grupo ArgentacoreOthersSIM is part of the Argenta ecosystem of companies which includes SIM Distribuidora, Querodiesel, SIM Lubrificantes, SIM Aviação, Aiva, Charrua, A27 Serviços Financeiros, and Vinícola Luiz Argenta. Founded in 1985 with 39 years of history.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Cosan: Cosan is a Brazilian diversified energy and mobility holding (including stake in Raízen) with fuel retail interests; relevant as a broader incumbent across fuel distribution and convenience in the same geographies as SIM.
• Casey's General Stores: Casey's operates a large US convenience-store chain with fuel, foodservice, and private-label offers; comparable to SIM's SIM Aqui and convenience-format strategy combining fuel, prepared food, and grocery.
• Alimentation Couche-Tard (Circle K): Couche-Tard operates the global Circle K convenience and fuel retail network; a broader incumbent benchmark for SIM's convenience-store-and-forecourt strategy, multi-format retailing, and loyalty programs.
• TravelCenters of America (BP): TravelCenters of America (acquired by BP) operates full-service truck stops and travel centers with fuel, dining, and convenience; comparable as a broader incumbent serving the same long-haul trucking customer base addressed by SIM Bravos.
• Seven & i Holdings (7-Eleven): Seven & i operates 7-Eleven, the world's largest convenience retailer, often combined with fuel; relevant broad incumbent for SIM's SIM Aqui urban convenience and integrated fuel-plus-convenience model.

Direct peers

• Ipiranga: Ipiranga is one of Brazil's largest fuel distribution and convenience retail networks (subsidiary of Ultrapar), and a direct competitor to SIM Rede de Postos across southern Brazilian states with branded and unbranded stations plus convenience stores.
• Pilot Travel Centers (Berkshire Hathaway): Pilot is the largest US travel center network focused on truck drivers with fuel, parking, showers, and food; directly comparable to SIM Bravos' trucker-focused format with truck parking, showers, and diesel fueling.
• Ale Combustíveis: Ale Combustíveis is a Brazilian regional fuel retailer with white-flag and branded stations; comparable to SIM as a multi-brand fuel retail operator serving fleet and retail consumers in southern Brazil.
• Vibra Energia (BR Distribuidora): Vibra Energia operates the BR Distribuidora branded fuel station network across Brazil and is also a direct SIM fuel supplier; directly comparable as a fuel retail and convenience operator in overlapping geographies.
• Raízen: Raízen is the Shell licensee in Brazil and operates a large fuel station network including convenience retail; directly comparable in fuel-and-convenience retail, and competes with SIM's Shell-branded sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/postossim
• YouTubeyoutube.com/@simredepostos
• Facebookfacebook.com/Simredepostos
• LinkedInlinkedin.com/company/simrededepostos
• Instagraminstagram.com/simredepostos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIM Rede de Postos