Maxwood Washrooms

What Maxwood Washrooms does

Maxwood Washrooms is a UK-based commercial washroom solutions provider that designs, manufactures and installs bespoke joinery products — including toilet cubicles (Movana, Mivera, Marante), shower cubicles, the Superloo all-in-one unit, duct panelling (Maxwall), vanities (Xeista), Prism Mirror units and lockers — primarily for premium UK commercial office schemes, transport infrastructure, healthcare facilities and luxury retail/hospitality venues. The company operates an in-house manufacturing facility in Stafford equipped with CNC machining, pressing and edge banding capabilities, enabling custom finishes across high-pressure laminate, wood veneers, glass, stainless steel and PVD-coated metals, paired with a 2025-opened flagship showroom in Clerkenwell, London.

The business is family-owned (the McMullan family across three generations and three brothers in director roles) with approximately 30 staff across two UK locations and no external institutional funding. Its go-to-market is enterprise field sales targeting architects, interior designers and main contractors through a consultative specification, design, estimation and installation process, supported by BIMstore integration, CPD training events and direct contractor engagement. Pricing is project-based and quote-driven under multi-year contracts, with revenue derived from one-time product sales combined with supply-and-install professional services. Differentiation rests on proprietary innovations (Movana's patented 3-second emergency-access cubicle door, Mivera's solid bamboo cubicle), regulatory expertise in UK Building Regulations (Doc-M, Doc-T, Part M, Part T), and Climate Partner-certified carbon neutral product ranges.

Name

Maxwood Washrooms

Legal name

Maxwood Washrooms Limited

Website

https://maxwoodwashrooms.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxwood Washrooms is a UK family-owned manufacturer and installer of bespoke commercial washroom joinery — cubicles, duct panelling, vanities, lockers and Superloo units — supplying premium office, transport, healthcare and luxury retail projects through direct enterprise specification sales and a full supply-and-install service.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bespoke Washroom Product Sales: One-time sale of custom-manufactured commercial washroom products including cubicles, vanities, duct panelling, lockers, and accessories. Products are made to measure with extensive finish options including high pressure laminates, natural wood veneers, glass, stainless steel, and specialty finishes like PVD coated metals.
2. Supply and Installation Services: Full supply and installation package for commercial washrooms, including project management, on-site installation, and quality assurance. Services include specification support, design consultation, CAD drafting, and project management throughout the ordering and installation process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Maxwood Washrooms designs, manufactures, and installs bespoke commercial washroom solutions for premium UK office schemes, transport hubs, healthcare facilities, and luxury retail/hospitality venues. Core offerings include WC cubicles, shower cubicles, duct panelling, vanity units, mirror units, lockers, and end-of-trip facilities, supplied with extensive finish options and full project management. The company operates its own joinery manufacturing facility in Stafford and combines supply with on-site installation services in London and surrounding areas.

Product overview

Maxwood Washrooms is a commercial washroom solutions provider offering a comprehensive portfolio of luxury washroom products. The core offering centers on toilet cubicle systems (Movana with its industry-first emergency outward-opening door, Mivera as the first solid bamboo cubicle, and Marante with its minimalist flush-fronted design), shower cubicles (Mylo, Marin/Marin XT, and Mirage), Superloo all-in-one compact units, duct panelling (Maxwall), vanity units (Xeista range), Prism Mirror multifunctional units, and lockers/benching (Oracle, Omega, Orla, Opex). The company also provides washroom accessories through a partnership with Dolphin Solutions and offers bespoke joinery services for reception areas, lobbies, and amenity spaces. All products can be specified with various finishes including high-pressure laminate, wood veneer, glass, PVD metal, and specialty materials. Maxwood also pioneered carbon-neutral washroom ranges including Movana, Marante, Mystiq, Mylo, Maxwall IPS, and Prism Mirror Units.

Differentiator

Problem solved

Functional benefit

Brands

• Mivera: Industry-first solid bamboo commercial washroom cubicle range. A renewable, super-material sustainable choice for specifying sustainable washroom cubicles.
• Movana
• Marante
• Maxwall
• Prism Mirror

Products and services

• Movana Emergency-Access WC Cubicle The only full height commercial washroom cubicle door that opens outward in an emergency, providing 3-second outward access, Doc-M and Doc-T compliance, LED occupancy indicator, and full-height privacy. Designed for premium commercial office schemes and transport hubs requiring accessibility and emergency egress compliance.
• Mivera Solid Bamboo Cubicle Industry-first solid bamboo commercial washroom cubicle range made from renewable bamboo material that absorbs up to 12 tonnes of CO2 per hectare per year. Designed for specifiers seeking sustainable cubicle solutions with high tensile strength exceeding steel.
• Marante Toilet Cubicle Luxury toilet cubicle range with flush surface appearance derived from unique pilaster design, rebated hardwood lipping, and full-height system for total privacy. Available in high pressure laminate, natural wood veneer, PVD metal, and glass finishes.
• Mylo Shower Cubicle Shower cubicle system with minimalistic clean lines and flush-fronted elegance, made with 20mm thick Solid Grade Laminate (SGL) panels for waterproof and durable construction. Designed for end-of-trip facilities in premium commercial buildings.
• Marin / Marin XT Shower Cubicle Cost-effective and dependable shower cubicle system for high-use environments, featuring impressive waterproof qualities and robust hardware. Marin XT is an extra-tall full-height variant of the Marin shower cubicle.
• Mirage Shower Cubicle Shower cubicle with strong aesthetic appeal featuring rimless glass panels and bold functional metal supports, offering a wide range of colours and finishes with hard-wearing, easy-to-clean properties.
• Superloo All-in-One Unit Space-saving single unit combining toilet pan, washbasin, vanity unit, mirror, hand-dryer, and bin with integrated cubicle door. Designed for compact or unisex washroom spaces with privacy features.
• Maxwall Duct Panelling System Duct panelling system with factory-hung panels and pre-laminated shadows for rapid installation and perfect panel alignment. Available in glass, laminate, Corian, wood veneers, PVD stainless steel, and tile finishes.
• Xeista Vanity Units (Cascade, Cask, Caustora) Range of washroom vanity units providing statement pieces for washroom design, including Cascade, Cask, and Caustora models designed to pair with Prism Mirror Units.
• Prism Mirror Unit Multifunctional mirror units with hinged mirrored panels maximizing wall space and providing concealed storage for soap dispensers and paper towels. Features gas strut hinges, minimalist design, optional LED lighting surrounds, and bespoke shapes including circular or lozenge designs.
• Lockers and Benching (Oracle, Omega, Orla, Opex) Secure storage lockers including Oracle, Omega, and Orla models, plus Opex benching. Versatile options for gyms, workplaces, and educational facilities within end-of-trip and changing areas.
• Washroom Accessories Range Range of washroom accessories including soap dispensers, paper towel dispensers, toilet tissue dispensers, hot air dryers, bins, and combination units. Provided through partnership with Dolphin Solutions in stainless steel, chrome, white metal, and plastic finishes.
• Bespoke Joinery Solutions Bespoke joinery solutions for receptions, lobbies, lift interiors, amenity spaces, tea points, doorsets, and end-of-trip facilities crafted with precision and attention to detail. Extends washroom design language into adjacent commercial interiors.

Quantifiable outcome

• 3-second emergency access to collapsed persons in washroom cubicles
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Dolphin SolutionscoreStrategic or Co-development PartnerPartnership with Dolphin Solutions to offer an extensive range of washroom accessories including soap dispensers, paper towel dispensers, toilet tissue dispensers, hot air dryers, bins, and combination units. Dolphin accessories add finishing touches to executive washrooms with quality finishes including stainless steel, chrome, white metal, and plastic options.
• BIMstorecoreTechnology or IntegrationProduct data integration through BIMstore platform for architectural BIM (Building Information Modelling) software. Allows architects and designers to access Maxwood product specifications directly in their design software for specification and documentation.
• Climate PartnercoreStrategic or Co-development PartnerCarbon offset certification partner for the carbon neutral washroom product range. Climate Partner certified offset projects include Nashik wind energy (India), Cujubim forest protection (Brazil), and Plastic Bank ocean protection (worldwide). Offsets verified at approximately 1,311,000 kg CO2.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Cubicle Centre: UK commercial washroom cubicle manufacturer offering made-to-measure toilet and shower cubicles, duct panelling, and vanity units. Directly comparable to Maxwood in bespoke commercial washroom manufacturing and specification-driven B2B sales.
• Relcross Door Systems: UK commercial washroom hardware and cubicle specialist offering cubicles, lockers, and washroom hardware. Comparable to Maxwood in commercial washroom partitioning and supply-and-install services for office and institutional customers.
• PSG (Partition Systems Group): UK commercial partitioning and washroom cubicle manufacturer. Directly comparable to Maxwood in washroom cubicle manufacturing and installation services, serving similar commercial office and institutional customers.
• Venesta Washroom Systems: One of the UK's largest commercial washroom cubicle and washroom system manufacturers with full supply-and-install services. Comparable to Maxwood in product portfolio (cubicles, duct panels, vanities) and target segments including premium office, education, and transport infrastructure.
• Bushboard Washroom Systems: UK manufacturer and supplier of commercial washroom cubicles, duct panelling, and vanity units. Directly comparable to Maxwood in product range, target customers (commercial office, education, healthcare), and specification-driven sales approach via architects and contractors.

Broad incumbents

• Ideal Standard: Major UK and European bathroom brand offering a broad portfolio of sanitaryware, brassware, and commercial washroom solutions. Comparable to Maxwood as a competitor in commercial washroom specification but with a much broader residential and hospitality portfolio.
• Dyson (Washroom/Hand Drying): While not a cubicle manufacturer, Dyson Airblade hand dryers are commonly specified alongside Maxwood's washroom fit-outs through the Dolphin Solutions accessories partnership. They compete for share of premium commercial washroom specification value.

Others

• Initial Group (Rentokil Initial): Large UK washroom services provider (initial) offering washroom hygiene services and consumables. Adjacent rather than directly comparable, but competes for share of the broader commercial washroom specification and ongoing services revenue.
• Kimberly-Clark Professional: Global supplier of washroom consumables and dispensers (soap, paper, hand drying). Comparable to Maxwood via the washroom accessories ecosystem and competes for specification value in commercial washroom fit-outs, though Maxwood partners with Dolphin Solutions rather than competing directly.

Emerging players

• Hadrian Inc: Global manufacturer of solid phenolic and metal commercial washroom partitions. Comparable to Maxwood in commercial washroom cubicles and partitions but operates at larger scale internationally with a focus on durable, high-traffic applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaxwoodLondon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwood Washrooms