Systime
Systime is a Danish educational publisher (Gyldendal Uddannelse division) that produces iBøger — interactive digital textbooks — and ancillary adaptive learning tools for all Danish upper secondary programmes (STX, HF, HHX, HTX, EUD/EUX), selling subscriptions and licenses directly to schools via its iBog.dk platform.
- Company typePrivate
- Founded1980
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Systime does
Systime is a Danish educational publishing company founded in 1980 and headquartered in Aarhus, now operating as a division of Gyldendal Uddannelse following the 2021 merger. The company develops and publishes digital and print teaching materials for the full Danish upper secondary curriculum across STX, HF, HHX, HTX, and EUD/EUX programmes, spanning more than 60 subjects. Its core product is the iBog (interactive digital textbook) platform — a proprietary, continuously updated, multimodal content delivery system that integrates text, video, interactive exercises, AI-powered learning activities, text-to-speech, and accessibility features (WCAG 2.1 AA compliant). Authenticated access is provided via UNILogin, Microsoft, Google, or platform credentials, and content is sourced from long-standing author partnerships with Danish secondary school teachers.
Systime monetizes through a multi-stream subscription and licensing model: time-limited digital iBog licenses (institutional and individual), physical textbook sales, subject packages (Fagpakker) sold by class or study direction, the cross-publisher iBibliotek streaming subscription, ancillary services like Pluslærer (paid teacher subscription) and workshop delivery, and adjacent offerings such as the adaptive training platform ABaCus Virksomhedsøkonomi (launched February 2025). Distribution is exclusively direct via systime.dk and iBog.dk, with public schools purchasing via EAN invoicing. The company also extends its reach through content partnerships with case companies (Matas, JYSK, Dagrofa, SPORT24, Shaping New Tomorrow, Ahlsell) and the BookBites streaming platform for literary works. The market is entirely domestic Denmark, revenue is not publicly disclosed, and the company holds GDPR/ISAE3000 compliance plus EU Accessibility Act readiness as institutional procurement prerequisites.
Systime firmographics
Firmographics- Name
- Systime
- Legal name
- Systime A/S
- Website
- https://systime.dk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Systime is a Danish educational publisher (Gyldendal Uddannelse division) that produces iBøger — interactive digital textbooks — and ancillary adaptive learning tools for all Danish upper secondary programmes (STX, HF, HHX, HTX, EUD/EUX), selling subscriptions and licenses directly to schools via its iBog.dk platform.
- Ownership category
- akta.pro rank
Systime industry classification
Industry- Product category
- Educational Publishing & Digital Textbooks
- NAICS
- Software Publishers (5132), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Teaching Resources & Lesson Plan Libraries (EDAGAEAK)
Keywords
Where Systime is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Systime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Digital iBog Licenses: Systime sells time-limited licenses (typically annual) for access to digital iBøger via the iBog.dk platform. Institutions purchase site or class-level licenses. For individual consumers, licenses are sold per title. Licensing terms prohibit sharing credentials and restrict concurrent access.
- Physical Textbook Sales: Printed editions of iBøger are sold as physical books, particularly for subjects where an analog alternative is pedagogically preferred. Physical books are shipped to schools and consumers with 2-5 day delivery.
- Subject Packages (Fagpakker): Bundled subscriptions giving access to all iBøger in a subject area, available at class, study direction, year level, or full-program tiers.
- iBibliotek Institutional Access: Schools subscribe to the iBibliotek platform for unlimited streaming access to all iBøger from six publishers. Revenue derived from institutional licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual iBog/Physical Book Purchase |
| Subscription | Annual | Class/Study Direction Package (Fagpakke) |
| Subscription | Annual | iBibliotek Full Access |
| Subscription | Annual | ABaCus Virksomhedsøkonomi |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Systime product offering
Product offeringCore offering
Systime develops, publishes, and sells interactive digital textbooks (iBøger) and physical textbooks for Danish upper secondary education programs (STX, HF, HHX, HTX, and EUD/EUX). The company operates the proprietary iBog platform, a digital learning and content delivery system supporting multimodal content (text, video, interactive exercises, AI-driven activities, accessibility features), and offers subject packages (Fagpakker) and the cross-publisher streaming subscription iBibliotek.
Product overview
Systime is a Danish educational publishing company (now part of Gyldendal Uddannelse) that produces teaching and learning materials for Danish upper secondary education (STX, HF, HHX, HTX, and EUD/EUX). The core product is the iBøger (interactive digital textbooks) — a platform of multimodal digital learning materials covering over 60 subjects, continuously updated with current knowledge and cases. iBøger form the centerpiece of Systime's portfolio and are supplemented by printed books, subject-specific packages (Fagpakker) bundling iBøger by subject, and the iBibliotek subscription providing access to iBøger from six publishers. Notable named products include Erhvervsinformatik til EUD/EUX (a video-driven informatics iBog), Erhvervsfag Business (a practice-oriented business vocational iBog), UX Design iBog (covering user experience design), ABaCus Virksomhedsøkonomi (an adaptive training platform for business economics), and Opgaveguiden til EUX Business (a guide for the vocational area project). Systime also partners with BookBites for book streaming, offers workshops and webinars for teachers, publishes the annual sysTIMES magazine, and maintains SystimeNyt as a news platform. The company embeds AI interactivity into iBøger as learning tools for students.
Differentiator
Problem solved
Functional benefit
Products and services
- iBøger (Interactive Digital Textbooks)
- iBibliotek
- Fagpakker (Subject Packages)
- ABaCus Virksomhedsøkonomi
- UX Design iBog version 2.0
- iBog.dk (Relaunch of Konto.systime.dk)
- Erhvervsinformatik til EUD/EUX
- Erhvervsfag Business
- BookBites (with Systime)
- Workshops
- Pluslærer
Quantifiable outcome
- Ole Schultz Larsen's books (e.g., Psykologiens veje) have sold enough copies to fill more than 18 Eiffel Towers if stacked
Companies that use Systime
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Systime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature6 records
Systime partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MatascoreSystime entered a partnership with Matas to develop case study materials for use in EUD/EUX Business education. The case covers Matas's marketing, e-commerce, loyalty programme (Club Matas), and corporate social responsibility. Systime conducted video interviews with Matas staff including a Store Manager, store trainee, marketing, e-commerce, and Finance Business Partner. The material includes 20 challenges (20 skarpe) for students and is featured in the Studievaner på EUD/EUX platform.
- BookBitescoreSystime collaborated with BookBites to develop a digital book streaming service for Danish gymnasium (upper secondary) students. BookBites provides a digital library of e-books and audiobooks with reading support features. Systime chose BookBites to motivate young people to read more and better, and to give students and teachers greater choice in reading assignments. The platform includes 600,000+ student users at primary school level.
- iBibliotek Partners (Gyldendal, Dansklærerforeningens Forlag, Frydenlund, Nucleus, Columbus, Systime)coreSystime's iBibliotek platform aggregates iBøger from six publishers: Systime itself, Gyldendal, Dansklærerforeningens Forlag, Frydenlund, Nucleus, and Columbus. This gives schools a one-stop streaming subscription for all digital textbooks across publishers.
- AhlsellminorAhlsell (formerly Sanistål) is featured as a case company in Erhvervsinformatik to EUD/EUX. The case study covers the company's website, webshop, and customer app, focusing on digital artifact analysis, UX design, and data security/GDPR compliance.
- JYSKminorJYSK appears as a case company in Erhvervsfag Business, providing real-world business challenges for students in Danish vocational education.
- DagrofaminorDagrofa is featured as a case company in Systime's EUD/EUX Business educational materials.
- SPORT24minorSPORT24 is included as a case company in Systime's EUD/EUX Business educational materials.
- Shaping New TomorrowminorShaping New Tomorrow is featured as a case company for authentic student challenges, including a Trustpilot review management challenge and a Black Friday logistics scenario in Erhvervsfag Business.
- Christian Dalsgaard (DPU, Aarhus Universitet)coreChristian Dalsgaard, researcher at DPU (Danmark Pædagogiske Universitetsskole), Aarhus Universitet, provided the pedagogical framework for Systime's AI learning interactivities. His research on learning-promoting AI use informs Systime's AI-deklaration and AI development guidelines.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Systime competitors and assessment
Company assessmentBroad incumbents
- Cengage: Global educational content and technology company with digital textbooks, courseware, and learning platforms across multiple disciplines. Comparable product category but operates at much larger scale across multiple geographies.
- Pearson: Global educational publishing and digital learning company with K-12 and higher education courseware, assessment, and adaptive learning products. Broad incumbent operating across all education segments rather than specializing in Danish upper secondary.
- McGraw Hill Education: Major US-based educational publisher offering digital textbooks, adaptive learning platforms, and curriculum solutions across K-12 and higher education. Comparable digital courseware business but with a much broader international footprint.
Regional players
- Sanoma (Sanoma Pro): Finnish-based learning materials publisher with a comparable digital curriculum business for Nordic schools. Operates a similar model of digital textbooks, learning platforms, and school licensing, but primarily in Finland rather than Denmark.
Direct peers
- Forlaget Columbus: Independent Danish educational publisher serving the upper secondary market and one of the six publishers included in Systime's iBibliotek. Direct competitor for subject-specific iBog adoptions.
- Dansklærerforeningens Forlag: Publisher owned by the Danish language teachers' association, specializing in Danish-language educational materials for upper secondary schools. Direct competitor and iBibliotek partner.
- Munksgaard: Sister division under Gyldendal Uddannelse publishing for Danish secondary and tertiary education, including law and social science textbooks. Direct competitor in the same institutional procurement cycles.
- Frydenlund: Danish educational publisher active in upper secondary humanities and language subjects, also part of the iBibliotek consortium. Direct competitor in school-level subject adoption.
- Gyldendal Uddannelse: Parent division of Systime and Denmark's largest educational publisher. Directly competes in the same Danish upper secondary school market with overlapping subjects, and Systime's iBibliotek aggregates Gyldendal's own iBøger alongside Systime's titles.
- Hans Reitzels Forlag: Sister division under Gyldendal Uddannelse publishing educational materials for Danish upper secondary schools in social sciences, history, and humanities. Competes head-to-head with Systime for subject adoption in the same schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Systime social profiles
Digital presenceSystime compliance and trust
Trust signalCompliance3 records
Systime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Systime leadership team
Management profileNumber of profiles
Profiles14 records
Systime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Systime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Systime
What does Systime do?
Systime develops, publishes, and sells interactive digital textbooks (iBøger) and physical textbooks for Danish upper secondary education programs (STX, HF, HHX, HTX, and EUD/EUX). The company operates the proprietary iBog platform, a digital learning and content delivery system supporting multimodal content (text, video, interactive exercises, AI-driven activities, accessibility features), and offers subject packages (Fagpakker) and the cross-publisher streaming subscription iBibliotek.
Is Systime a public or private company?
Systime is a private company. It is classified as corporate owned and is currently operating.
When was Systime founded?
Systime was founded in 1980. It employs 11 to 50 people.
Where is Systime based?
Systime is headquartered in Aarhus, Denmark, in the Europe region.
How does Systime make money?
Four revenue lines are on record. Digital iBog Licenses are the primary driver. The others are physical Textbook Sales, subject Packages (Fagpakker) and iBibliotek Institutional Access.
Who are Systime's main competitors?
Broad incumbents on record are Cengage, Pearson and McGraw Hill Education. Sanoma (Sanoma Pro) is listed as a regional player. Direct peers are Forlaget Columbus, Dansklærerforeningens Forlag, Munksgaard, Frydenlund, Gyldendal Uddannelse and Hans Reitzels Forlag.
Does Systime have an API?
No public API is recorded for Systime.
What industry is Systime in?
Systime's product category is Educational Publishing & Digital Textbooks. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 5132 and its SIC code is 2731.