3-Legged Dog
3LD Art & Technology is a Brooklyn-based nonprofit arts organization founded in 1994 that produces original immersive theater, mixed-reality, and performance works, operating the Mixed Reality Bridge platform and funding independent art through bespoke commissions for museums, luxury brands, and cultural institutions.
- Company typePrivate
- Founded1994
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 3-Legged Dog does
3LD Art & Technology (operating as 3-Legged Dog) is a Brooklyn-based, nonprofit performing arts organization founded in 1994 by Kevin Cunningham and a group of artists at the Ontological Hysteric Theater. The organization produces original works across theater, performance, dance, media, and hybrid forms, with a stated focus on leveraging technology to amplify human expression without commercial or censorship pressure. At the technical core is the Mixed Reality Bridge, an immersive interactive platform that integrates multiple software tools to create spaces of mapped video, audio, and sensor fields augmented with AR and VR layers, supporting both Mac and PC workflows for interdisciplinary creation. The system incorporates full-spectrum chroma 3D video, tracked video mapping, and holographic projection capabilities and has been demonstrated at Sundance New Frontiers, China Shanghai Performing Arts Festival, Today Art Museum Beijing, and B3 Biennial Frankfurt.
3LD operates under what it calls the Virtuous Cycle Model: the organization fields custom creative teams drawn from an international network (averaging roughly 750 artists per year from 25 countries over a prior 13-year operational window) to execute bespoke commissions for cultural institutions and luxury brands, with proceeds flowing to a Production Fund that underwrites independent artistic work. Revenue is generated through commissioned artwork services (creative direction, scenic and video design, interactive and AR/VR design, holographic effects, app development), an authorized Epson professional projection equipment reseller program (Gear for Good) shipping to all 50 U.S. states, fiscal sponsorship of emerging arts projects, a tiered monthly/annual donation platform, and Artists' Training Workshops. Named customers span museums (The Metropolitan Museum of Art, New Museum, La MaMa), luxury and fashion brands (Michael Kors, Calvin Klein, Tag Heuer, Vogue China), financial services (American Express), media (Vice Magazine), real estate (Tavistock/Lake Nona), and academia (UC Irvine, Pratt, NYU, Columbia, Carnegie Mellon, University of Maryland).
The organization previously operated a 12,500 sq ft Lower Manhattan venue for 13 years (2001-2014 era, then disrupted by 9/11 and the eventual 2020 COVID-driven closure) but currently operates asset-light, with headquarters in New York and an 11-50 headcount. Forward calendar is anchored by a Mixed-Reality Theater production at La MaMa in 2026 and an 8-week residency at La MaMa's Ellen Stewart Theater in 2027 (including a 7,500 sq ft flexible immersive space and two new works), plus a UC Irvine xMPL design residency in March 2027. Wet Electrics, an early-stage software subsidiary funded by the Rockefeller Foundation, New York City Investment Fund, and European Social Venture Capitalists that produced Production Designer software, ceased operations after 9/11 and the ensuing tech downturn.
3-Legged Dog firmographics
Firmographics- Name
- 3-Legged Dog
- Legal name
- 3LD Art & Technology
- Website
- https://3ld.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3LD Art & Technology is a Brooklyn-based nonprofit arts organization founded in 1994 that produces original immersive theater, mixed-reality, and performance works, operating the Mixed Reality Bridge platform and funding independent art through bespoke commissions for museums, luxury brands, and cultural institutions.
- Ownership category
- akta.pro rank
3-Legged Dog industry classification
Industry- Product category
- Immersive Performing Arts Production
- NAICS
- Independent Artists, Writers, and Performers (71151), Graphic Design Services (541430)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
Keywords
Where 3-Legged Dog is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3-Legged Dog business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Commissions and Consulting: 3LD accepts selected commissions to create one-of-a-kind media, event, film, or performance designs for exclusive clientele. They also provide consultation in creative technology, immersive programming, and facility planning.
- Epson Equipment Resales: 3LD is an authorized Epson reseller providing professional-grade projection technology at significant discounts. Proceeds from sales go directly to the 3LD Production Fund to support independent experimental art.
- Donations and Contributions: Individual donations accepted on a one-time, monthly, or yearly basis at various tiers ($50, $100, $200, $1,000 or custom amounts) to support the mission of supporting independent artistic production.
- Fiscal Sponsorship: 3LD acts as a fiscal sponsor for new work, providing administrative and financial oversight for sponsored projects. They have sponsored organizations like Outernet Foundation.
- Original Works Production: 3LD produces original works in performing arts, media, immersive and interactive arts, and hybrid forms, exploring narrative possibilities created by technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Donation tiers for supporting 3LD's mission |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
3-Legged Dog product offering
Product offeringCore offering
3-Legged Dog (3LD Art & Technology) is a non-profit performing arts organization that produces original works in theater, performance, dance, media, and hybrid forms, exploring the narrative possibilities created by technology. The organization leverages its proprietary Mixed Reality Bridge platform to create immersive interactive experiences with mapped video, audio, sensor fields, AR and VR layers, and accepts commissions to create one-of-a-kind media, event, film, and performance designs for cultural institutions, luxury brands, and commercial clients.
Product overview
3LD Art & Technology is a non-profit organization that operates as a multi-faceted arts and technology company with several integrated offerings. The core product is the Mixed Reality Bridge platform, which provides an immersive interactive environment incorporating mapped video, audio, sensor fields with AR and VR layers. The company produces original works including UNSILENT (a music-based immersive experience) and Not Knowing (immersive theater). These are complemented by commissioned artwork services offering creative direction, video/lighting/interactive design, holographic effects, AR/VR, and app development. The Virtuous Cycle Model serves as the underlying business framework, funding original works through proceeds from commercial commissions. Additional services include Gear for Good (Epson projection technology reseller), consultation in creative technology, and Artists' Training Workshops.
Differentiator
Problem solved
Functional benefit
Brands
- Mixed Reality Bridge: An immersive interactive platform incorporating multiple software tools to create immersive, interactive experiences with mapped video, audio, sensor fields, AR and VR layers.
Products and services
- Commissioned Artwork Services
Quantifiable outcome
- Over 170 large-scale interdisciplinary works and 7 feature films created
- +3 more outcomes
Companies that use 3-Legged Dog
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
3-Legged Dog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
3-Legged Dog partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- UC Irvine Experimental Media and Performance Lab (xMPL)major3LD has been invited for a full-scale design development residency from March 13-28, 2027 at the Experimental Media and Performance Lab at UC Irvine.
- Sundance FestivalmajorThe MR Bridge was invited into the Sundance Festival New Frontiers Venue in 2019.
- B3 Biennial Frankfurt / Frankfurter BuchmessemajorThe MR Bridge was invited to the B3 Biennial in Frankfurt at the Frankfurter Buchmesse in 2019.
- Today Art Museum BeijingmajorExhibition .ZIP featured nine Chinese artists on the Mixed Reality Bridge at the Today Art Museum in Beijing in 2018.
- China Shanghai Performing Arts FestivalmajorInvited to bring the Mixed Reality Bridge system to the China Shanghai Performing Arts Festival in 2017, showing the system with guest artists.
- Epsoncore3LD is an authorized Epson reseller providing professional-grade projection technology at significant discounts. Proceeds from equipment sales go to the 3LD Production Fund, directly supporting independent experimental art. They ship to all 50 states with national reach.
- Elle DitcoreCo-produced by Elle Dit and 3LD Art & Technology, Unsilent is a bleeding edge immersive musical performance blending music, spoken word, hyper-cinematic storytelling, and live performance.
- La MaMa Experimental Theatercore3LD and La MaMa creative communities overlap with shared mission to create a haven for under-resourced artists to experiment with new work without commercial pressures and in an environment free of censorship. 3LD will inhabit the Ellen Stewart Theater for 8 weeks in 2027.
- Bureau BetakminorCollaborated with Bureau Betak to design Michael Kors Jet Set event at Hongquao International Airport.
- House of NorthminorWorked with House of North and their China production partner LXL Studios to create immersive wonderland for Vogue China.
- Harrison SchriftmanminorCollaborated with Harrison Schriftman to create translucent large scale video display of Lady Gaga's picture book at the New Museum.
- Pratt Instituteminor3LD regularly partners with Pratt for the internship program.
- NYUminor3LD regularly partners with NYU for the internship program.
- Columbia Universityminor3LD regularly partners with Columbia University for the internship program.
- Carnegie Mellonminor3LD regularly partners with Carnegie Mellon for the internship program.
- Blumenthal Arts Blume StudiosminorConsulting work to help design a flexible immersive system and advise on immersive programming.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
3-Legged Dog competitors and assessment
Company assessmentDirect peers
- Third Rail Projects: New York-based immersive theater company behind 'Then She Fell' and similar site-specific work. Closest geographic and artistic peer for 3LD's intimate, technology-rich immersive performance style.
- teamLab: Interdisciplinary art collective producing large-scale digital immersive installations globally. Comparable in fusing art, technology, mapped projections, and sensor-driven environments at museum scale.
- Artechouse: Operates immersive digital art exhibition spaces featuring AR, VR, and projection-mapping installations. Comparable as a venue/distributor of the type of mixed-reality work 3LD produces.
- Moment Factory: Montreal-based multimedia studio creating immersive installations combining video, lighting, sound, and AR/VR for museums, airports, and brands. Closely comparable to 3LD's Mixed Reality Bridge work and commissioned immersive event practice.
- BRC Imagination Arts: Designs immersive narrative experiences for museums, brands, and cultural institutions. Comparable in the commissioned immersive storytelling practice serving cultural and enterprise clients.
- Refik Anadol Studio: Studio producing data-driven immersive media installations and large-scale projections for museums and brands. Comparable in using projection, AR/VR, and immersive environments as the core medium.
- Punchdrunk: UK originator of immersive theatrical works (e.g., Sleep No More). Comparable in producing original immersive performance and in mixing commissioned brand experiences with independent artistic work.
- Meow Wolf: Artist-led immersive art collective producing large-scale interactive installations and exhibitions. Comparable in mission (independent artists, technology-enabled immersive art) and revenue mix (ticketed original work plus commercial commissions).
Broad incumbents
- Dragone Entertainment: Large-scale theatrical and immersive entertainment producer for residencies and brands. Comparable to 3LD's commissioned immersive event work but at significantly larger venue and budget scale.
Emerging players
- Studio Elsewhere: Immersive art and neuroscience-driven experience studio with cultural and commercial partners. Comparable emerging peer combining immersive art creation with technology partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
3-Legged Dog social profiles
Digital presence3-Legged Dog financial estimates
Financial estimateRevenue estimate
Valuation estimate
3-Legged Dog leadership team
Management profileNumber of profiles
Profiles4 records
3-Legged Dog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3-Legged Dog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3-Legged Dog
What does 3-Legged Dog do?
3-Legged Dog (3LD Art & Technology) is a non-profit performing arts organization that produces original works in theater, performance, dance, media, and hybrid forms, exploring the narrative possibilities created by technology. The organization leverages its proprietary Mixed Reality Bridge platform to create immersive interactive experiences with mapped video, audio, sensor fields, AR and VR layers, and accepts commissions to create one-of-a-kind media, event, film, and performance designs for cultural institutions, luxury brands, and commercial clients.
Is 3-Legged Dog a public or private company?
3-Legged Dog is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 3-Legged Dog founded?
3-Legged Dog was founded in 1994. It employs 11 to 50 people.
Where is 3-Legged Dog based?
3-Legged Dog is headquartered in Brooklyn, United States, in the North America region.
How does 3-Legged Dog make money?
Five revenue lines are on record. Commissions and Consulting is the primary driver. The others are epson Equipment Resales, donations and Contributions, fiscal Sponsorship and original Works Production.
Who are 3-Legged Dog's main competitors?
Direct peers on record are Third Rail Projects, teamLab, Artechouse, Moment Factory, BRC Imagination Arts, Refik Anadol Studio, Punchdrunk and Meow Wolf. Dragone Entertainment is listed as a broad incumbent. Studio Elsewhere is listed as an emerging player.
Does 3-Legged Dog have an API?
No public API is recorded for 3-Legged Dog.
What industry is 3-Legged Dog in?
3-Legged Dog's product category is Immersive Performing Arts Production. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 71151 and its SIC code is 7990.