Severin

What Severin does

Severin A/S operates a single-site conference center and hotel in Middelfart, Denmark, under the ownership of Coop Danmark (the Danish retail and consumer cooperative). The business combines three core product lines: structured meeting packages (Dagsmøde from DKK 725 per person, Døgnmøde from DKK 1,955, and 1.5-Døgnmøde from DKK 2,720), all-inclusive overnight accommodation across 107 recently renovated rooms (50 double, 13 single, 22 queen-size), and an events division (Fest & Selskab) covering weddings, confirmations, Christmas parties, corporate parties, and memorial services, supported by four restaurant areas seating up to 400 diners.

The venue spans 16 meeting rooms (largest capacity 300 in cinema/theater setup), 11 group rooms, 308 free parking spaces with 12 EV chargers and 2 fast chargers, and modern AV infrastructure with four on-site service technicians. A 16-partner teambuilding ecosystem (Fieldmore, Kreaværk, Bridgewalking Lillebælt, Hvalsafari operators, FoodOp) is aggregated and brokered through the in-house conference coordinators. Digital infrastructure is limited to the BookYourStay booking platform, standard payment processing (Verifone/Bambora), and basic social/content marketing (Facebook, LinkedIn, Instagram, YouTube).

Commercially, Severin runs a direct, sales-led go-to-market: a dedicated conference sales team (Sales Manager Per Nørbygaard, Conference Sous Chef Jakob Vestergaard, three conference coordinators, and a Fest Coordinator) handles enterprise and private events with free obligation-free consultation, physical or virtual tours, and personalized quotations. SKI-approved supplier status enables Danish public-sector procurement. Ancillary revenue streams include catering add-ons (snacks, beverages, all-inclusive drink packages), a seasonal Elevrestaurant (trainee restaurant weeks 27-32), and a Golfophold add-on package via Try3Golf. Certifications include Green Key, the Danish Økologiske Spisemærke Bronze (30-60% organic ingredients), Hotel Stars Union 4-star/3-star classification, and God Adgang accessibility; ESG metrics include 0.018 ton CO2e per guest-night and 42% renewable energy share.

Name

Severin

Legal name

Severin A/S

Website

https://severinkursuscenter.dk

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Severin A/S is a privately held Danish conference center and hotel in Middelfart, owned by Coop Danmark. It serves corporate, public-sector, and private-event customers with meeting packages, 107 on-site rooms, full catering, and a 16-partner teambuilding ecosystem.

Ownership category

akta.pro rank

Product category

Conference Center & Hotel

NAICS

Accommodation (721), Food Service Contractors (722310), Caterers (722320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Conference center services
• Meeting packages
• Hotel accommodation
• Corporate events
• Private celebrations

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Conference & Meeting Packages: Day meetings, overnight (24-hour) meetings, and 1½-day meetings with full catering included. Pricing from DKK 725 for day meetings to DKK 2,720 for 1½-day meetings. All packages include AV equipment, internet, and service.
2. Hotel Accommodation: 107 rooms available for individual and group booking. Room types include double rooms (50), single rooms (13), and queen size rooms (22). Revenue from overnight stays as part of conference packages and leisure guests.
3. Private Events (Fest & Selskab): Wedding, confirmation, company parties, Christmas parties, memorial services, and private gatherings. Catering and venue rental revenue.
4. Restaurant & Bar: Elevator restaurant run by culinary students (weeks 27-32), bar, terrace dining. Full catering made from scratch in their own kitchen included in conference packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Severin is a conference center and hotel in Middelfart, Denmark, offering all-inclusive meeting packages (day, overnight, and 1.5-day) that combine 16 meeting rooms with full in-house catering, modern AV equipment, and on-site accommodation in 107 rooms. The venue also hosts private celebrations, weddings, corporate parties, and seasonal dining through a trainee-run restaurant, plus leisure stays and teambuilding activities.

Product overview

Severin is a conference centre and hotel offering a unified hospitality platform combining meeting/course facilities, overnight accommodation, and event services. The core offering consists of three structured meeting packages — Dagsmøde (Day Meeting, from DKK 725), Døgnmøde (Overnight Meeting, from DKK 1,955), and 1½-Døgnmøde (1.5-Day Meeting, from DKK 2,720) — all including catering, AV equipment, and access to 16 conference rooms (12–300 persons) and 11 group rooms. These core products are supported by 107 hotel rooms, a Fest & Selskab (celebration and events) division covering weddings and corporate parties, a seasonal Elevrestaurant (trainee restaurant, weeks 27–32), and a Golfophold (golf package) add-on. Teambuilding is delivered through a portfolio of 16+ external activity partners, including Bridgewalking Lillebælt, Hvalsafari, and Fieldmore-facilitated programmes (Cocktail Class, Da Vinci Mysteriet, Hotspotting, Profit, Unfair, Out of the Box, Flow, Team Show, Performance OL, Drone Racing, Art Booster), Kreaværk activities (Lav et Smykke, Mal på Keramik, Pjattede Portrætter), and Severin's own free Aktivitetskuffert. Catering add-ons (snacks, lunch boxes, beverages) and the BookYourStay booking engine round out the product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Meeting Package (Dagsmøde) Day meeting package with full catering including breakfast buffet, lunch with local ingredients and cheese, cake table with coffee/tea ad libitum, and private meeting room hire with modern AV equipment, for corporate groups of 12-300 persons, priced from DKK 725 per person.
• Overnight Meeting Package (Døgnmøde med overnatning) Full-day meeting with overnight single-room accommodation, large breakfast buffet, all-day conference facilities, technical support, and full catering (lunch, cake table, dinner), for corporate groups, priced from DKK 1,955 per person.
• 1.5-Day Meeting Package (1½-Døgnmøde) One-and-a-half-day meeting combining day and overnight components: breakfast, lunch with local produce and cheeses, cake buffet, 2-course dinner with seasonal ingredients, single-room overnight accommodation, and hot lunch buffet, for corporate groups, priced from DKK 2,720 per person.
• Hotel Accommodation (Overnatning & Værelser) Hotel accommodation with 107 recently renovated rooms (50 double rooms, 13 single rooms, 22 queen-size rooms of 140x200cm), including a west-facing terrace with panoramic views over Lillebælt; available for individual, couple, and group booking.
• Celebrations & Events (Fest & Selskab) Private and corporate event services covering weddings (bryllup), confirmations (konfirmation), memorial services (mindestund), Christmas parties (julefrokost), and corporate parties (firmafest), with catering and venue rental across multiple restaurant rooms seating up to 400 guests.
• Trainee Restaurant (Elevrestaurant) Seasonal restaurant open weeks 27-32 where culinary and service apprentices prepare and serve multi-course dinners to guests, featuring dishes such as lobster toast, beef tartare, and signature fried plaice, with wine pairings.
• Golf Package (Golfophold) Golf stay package combining overnight accommodation at Severin with green fee access to Golf Club Lillebælt and three additional courses via Try3Golf (Middelfart, Fredericia, Kolding), plus dining.

Quantifiable outcome

• 0.018 ton CO₂e per guest per night (carbon footprint)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Coop DanmarkcoreOthersCoop Danmark is the owner of Severin A/S. Severin was established in 1932 as a cooperative school for FDB (now Coop) store managers and remains owned by Coop Denmark, operating under the same community-focused values from its cooperative roots.
• Green KeycoreOthersGreen Key is an international environmental certification for the tourism and conference industry. Severin is Green Key certified, demonstrating systematic sustainability and environmental work.
• RelationsnetværketminorOthersA professional network focused on strong relationships and business development. As part of this, Severin participates in 'Virksomheder adopterer skoleklasser' (companies adopt school classes), hosting students from Vestre Skole in Middelfart twice a year.
• Hotel Stars UnioncoreOthersHotel Stars Union provides international quality classification for hotels. Severin is classified as a 4-star course centre and 3-star hotel through this organization, providing a quality guarantee to guests.
• OKminorOthersOK provides electric car charging infrastructure on Severin's parking lot. Severin has 12 OK charging stations and 2 fast chargers available to guests via the OK app.
• Bridgewalking LillebæltminorChannel Partner/ Reseller/ DistributorBridgewalking Lillebælt offers unique bridge-climbing experiences on the Old Lillebælt Bridge, 4 km from Severin. Presented as a teambuilding activity option. 2.5 km walk at 60m height with views over Lillebælt. Price: DKK 325/person. Capacity: 1-20 persons per group, 2 hours, year-round.
• Hvalsafari (Whale Safari operators)minorChannel Partner/ Reseller/ DistributorWhale safari operators (MS Marianne, Mira3, MS Fortuna, Aventura, M/S Sabine) offer boat trips from Middelfart Old Harbour (3 km from Severin) to see the world's densest population of harbor porpoises (~3,000). Featured as a teambuilding activity. 2-3 hours, 10-50 persons, from DKK 5,500/trip.
• FieldmoreminorChannel Partner/ Reseller/ DistributorFieldmore provides multiple teambuilding activities: Cocktail Class (DKK 595/person, min DKK 8,000), Da Vinci Mystery (DKK 395/person, min DKK 6,000), Hotspotting (1.5-2 hours, min DKK 5,000), Profit (DKK 475/person, min DKK 12,000), Unfair Games (min DKK 5,700), Out of the Box (1-1.5 hours), Performance OL (DKK 375/person, min DKK 7,500), Drone Racing (5-200 persons), Team Show (20-100 persons), Art Booster (DKK 455/person, min 10 persons), and Flow (min DKK 5,000).
• KreaværkminorChannel Partner/ Reseller/ DistributorKreaværk provides creative teambuilding activities: Make a Piece of Jewellery (bracelet in sterling silver DKK 195, necklace DKK 220, min DKK 4,000), Paint on Ceramics (DKK 219/item, min DKK 4,000), and Playful Portraits (DKK 50/person, min DKK 2,500). Located at Algade 63, Middelfart. Contact: 61 62 27 07.
• FoodOpminorStrategic or Co-development PartnerFoodOp helps Severin measure and minimize food waste. Several recipes on Severin's website are developed with FoodOp, including sustainable dishes like fish fritters with crispy rye breadcrumbs (low climate footprint) and potatoes with mayonnaise. This partnership supports Severin's sustainability goals.
• Flensted MobilesminorOthersDanish design brand whose products (mobiles) are sold/displayed at Severin, in line with Severin's support for Danish craftsmanship and design.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Comwell Hotels: Comwell operates the largest dedicated conference-hotel chain in Denmark with multiple properties, full meeting packages, F&B, and integrated AV. Severin competes head-to-head with Comwell for corporate and public-sector conference bookings in the Danish MICE market, including via SKI framework access.
• Vingsted Hotel & Konferencecenter: Vingsted is a Danish conference and course center southwest of Vejle with on-site accommodation, meeting rooms, and activity partnerships. It competes with Severin for the same regional corporate and association bookings in the Jutland corridor.
• Hotel Koldingfjord: Hotel Koldingfjord is a full-service conference and event hotel located in Kolding, just 30km from Severin's Middelfart base, offering integrated rooms, meeting facilities, and dining to the same Triangle Region corporate and wedding market.
• Sinatur Hotel & Konference: Sinatur is a Danish chain of conference hotels focused on small-to-mid-sized corporate meetings, course stays, and inclusive packages with on-site dining. Severin's day-meeting-to-overnight-stay bundled product directly mirrors Sinatur's positioning in the same Nordic MICE segment.
• Horisont Hotel: Horisont is a Jutland-based conference and event hotel offering day meeting and overnight packages, serving a similar mid-tier corporate segment as Severin. Comparable in scale, package structure, and regional Danish MICE focus.

Regional players

• Bella Center Copenhagen: Bella Center is Scandinavia's largest congress and event venue located in Copenhagen, hosting trade fairs, conferences, and corporate events. While geographically separate from Middelfart, it competes for large Danish association, public-sector, and corporate MICE mandates that Severin also targets.
• MCH (Messe Center Herning): MCH is the largest exhibition and congress venue in Jutland, hosting large-scale trade fairs and events with on-site conferencing. It overlaps with Severin's corporate event demand but operates at a different scale (mass exhibitions vs. course-center meetings) within the same Danish region.

Broad incumbents

• First Hotels: First Hotels is a Scandinavian hotel collection with conference-ready properties in Denmark. It sits in the same mid-market MICE space as Severin but leverages a multi-property brand network rather than single-site specialization.
• Scandic Hotels: Scandic is the largest Nordic hotel operator with a broad portfolio across business and leisure including significant Danish MICE capacity. It overlaps with Severin's corporate and public-sector meeting demand but competes via a broad multi-city network rather than single-venue depth.
• Radisson Hotel Group: Radisson operates multiple upscale conference-capable hotels in Denmark (Radisson Blu and Radisson brands) with strong international corporate programs. It competes for premium Danish MICE bookings through global distribution and loyalty reach that a single-site operator like Severin cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@severinkursuscenter
• Facebookfacebook.com/severinkursuscenter
• LinkedInlinkedin.com/company/severin-kursuscenter-og-konferencehotel
• Instagraminstagram.com/severinkursuscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Severin