Turnstile
Turnstile is a sponsorship services firm that partners with Gemba Group to design and deliver sponsorship programs for brands and rights holders (sports organizations and event owners), focused on sustainable outcomes rather than disclosed products or technology.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Turnstile firmographics
Firmographics- Name
- Turnstile
- Website
- https://turnstilegroup.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turnstile is a sponsorship services firm that partners with Gemba Group to design and deliver sponsorship programs for brands and rights holders (sports organizations and event owners), focused on sustainable outcomes rather than disclosed products or technology.
- Ownership category
- akta.pro rank
Where Turnstile is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Turnstile business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Turnstile product offering
Product offeringCore offering
Turnstile partners with Gemba Group to design, structure, and deliver sponsorship programs for brands and rights holders. The joint "Gemba x Turnstile" offering focuses on building sponsorship portfolios and partnerships intended to produce sustainable outcomes for both sides of the sponsorship relationship.
Differentiator
Problem solved
Functional benefit
Products and services
- Gemba x Turnstile Sponsorship Programs Joint sponsorship program design and delivery service offered in partnership with Gemba Group, targeted at brands and rights holders seeking to build sponsorship portfolios that deliver sustainable outcomes.
Companies that use Turnstile
Customer profileSegments2 records
Ideal customer profiles1 record
Turnstile technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turnstile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gemba GroupcoreTurnstile partners with Gemba Group on sponsorship programs. The partnership is evidenced by a co-branded logo 'Gemba x Turnstile' displayed on Gemba's sponsorship services page. The collaboration focuses on building sponsorship programs that deliver sustainable outcomes for both brands and rights holders.
Turnstile competitors and assessment
Company assessmentDirect peers
- Engine Shop: Engine Shop is a sports and entertainment marketing agency delivering sponsorship strategy and experiential activations for brands and rights holders, comparable to Turnstile's offering.
- Gemba Group: Gemba is Turnstile's named strategic partner and the source of all disclosed activity; the 'Gemba x Turnstile' co-branding suggests Gemba is either the parent or the closest functional peer, operating in the same sponsorship strategy and outcomes space.
- Two Circles: Two Circles is a sports data-driven sponsorship and fan engagement agency that mirrors Turnstile's emphasis on measurable sponsorship outcomes for both brands and rights holders.
Broad incumbents
- Octagon: Octagon is one of the largest global sports marketing agencies, offering sponsorship strategy, rights holder representation, and brand activation services directly comparable to Turnstile's stated value proposition for brands and rights holders.
- Optimum Sports (Omnicom): Optimum Sports is the dedicated sports marketing arm of Omnicom, offering brand sponsorship planning and rights holder representation similar to Turnstile's dual-side value proposition.
- MKTG (Dentsu): MKTG is Dentsu's sports and lifestyle marketing agency, operating across sponsorship strategy, activation and rights holder services directly overlapping with Turnstile's scope.
- SPORTFIVE: SPORTFIVE is a global sports rights and marketing agency representing rights holders and advising brands on sponsorship, directly comparable to the brand/rights-holder dual focus Turnstile describes.
- Wasserman: Wasserman is a major sports marketing, talent management and sponsorship consulting firm that competes for the same brand and rights holder sponsorship mandates Turnstile targets.
Emerging players
- Fuse (Omnicom): Fuse is an integrated sports and entertainment agency within Omnicom, providing brand sponsorship strategy and partnership activation adjacent to Turnstile's sponsorship outcomes focus.
- Influx (now Elephant): Influx/Elephant is a sports partnerships agency advising brands and rights holders on commercial deals, a smaller but directly comparable player to Turnstile in the sponsorship advisory niche.
Market position
Customer concentration
Turnstile social profiles
Digital presenceTurnstile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turnstile leadership team
Management profileNumber of profiles
Turnstile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turnstile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turnstile
What does Turnstile do?
Turnstile partners with Gemba Group to design, structure, and deliver sponsorship programs for brands and rights holders. The joint "Gemba x Turnstile" offering focuses on building sponsorship portfolios and partnerships intended to produce sustainable outcomes for both sides of the sponsorship relationship.
Is Turnstile a public or private company?
Turnstile is a private company. It is classified as unknown and is currently operating.
When was Turnstile founded?
Turnstile was founded in 2018. It employs 11 to 50 people.
Where is Turnstile based?
Turnstile is headquartered in London, United Kingdom, in the Europe region.
Who are Turnstile's main competitors?
Direct peers on record are Engine Shop, Gemba Group and Two Circles. Broad incumbents are Octagon, Optimum Sports (Omnicom), MKTG (Dentsu), SPORTFIVE and Wasserman. Emerging players are Fuse (Omnicom) and Influx (now Elephant).
Does Turnstile have an API?
No public API is recorded for Turnstile.