Data Futures

What Data Futures does

Data Futures, Inc. is a privately-held database consulting firm founded in 1995 by David J. Rubin and headquartered in Florida (Broward County). The firm specializes in Oracle and Microsoft SQL Server database environments with complementary expertise in Adobe ColdFusion server technology and database-driven web application development. It operates a portfolio of five trademarked database service lines: DF-PM (preventive maintenance), DF-OnCall (emergency support with Business Level and Global 24x7 tiers), DF-Mentor (expert assistance on demand), DF-VirtualDBA (bundled service), and DF-Recruit (candidate evaluation), alongside project-based consulting in database design, web design, application programming, business analysis, and project management.

Revenue is generated through prepaid hour blocks (4, 8, 16, 32, or 64 hours) with sliding-scale pricing, supplemental project-based T&M consulting engagements, and bundled service contracts where hours pool across service lines under a unified rate. All distribution is direct via website inquiries, phone (1.561.416.9882), and email ([email protected]); there are no resellers or intermediaries. The firm has also developed proprietary packaged products OnlineViolation™ (violation management) and VirtualWaitingRoom.com™, extending its product footprint beyond services.

Data Futures serves a horizontal mix of Fortune 500 enterprises and small/medium businesses across industries that include food and beverage (Kraft Foods), telecommunications (Cable Bahamas, Full Spectrum Telecommunications), and retail (Bed Bath & Beyond), with multi-decade client retention — Bed Bath & Beyond has relied on Data Futures continuously since 1999. The leadership team consists of Founder/President David J. Rubin and CTO Jose Linares (joined 2000), with no disclosed external funding, parent company, institutional investors, or recent leadership changes.

Name

Data Futures

Legal name

Data Futures, Inc.

Website

https://data-futures.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Futures is a privately-held database consulting firm founded in 1995 and based in Florida, specializing in Oracle and SQL Server environments plus ColdFusion application development. It sells prepaid hourly database support, bundled VirtualDBA packages, and project consulting to Fortune 500 enterprises and smaller businesses.

Ownership category

akta.pro rank

Product category

Database Consulting Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

akta.pro secondary industries

Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO), Database Administration & Data Engineering (RDBMS/NoSQL, ETL/ELT, Pipelines) (EDABAFAI)

Keywords

• Database consulting services
• Oracle database administration
• SQL Server support
• ColdFusion development
• Virtual database administration

Headquarters

HQ city

Coconut Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Database Services (Hourly Blocks): All database services are sold in prepaid blocks of hours (4, 8, 16, 32, or 64 hours) with sliding scale pricing. More hours purchased results in lower hourly rates. Services include DF-PM (billed at 2 hours per database/instance), DF-OnCall, DF-Mentor, and DF-VirtualDBA.
2. DF-VirtualDBA Bundled Service: Comprehensive bundled package combining preventive maintenance, emergency support, and mentorship hours. Customers can pool hours across services and receive unified hourly rates based on their DF-Mentor purchase tier.
3. Consulting Services: Project-based consulting for database design, web design, application programming, business analysis, and project management. Delivered on a time and materials basis with expert staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Data Futures provides remote database consulting and administration services focused on Oracle, Microsoft SQL Server, and Adobe ColdFusion environments. The firm sells five named service products (DF-PM preventive maintenance, DF-OnCall emergency support, DF-Mentor expert assistance, DF-Recruit candidate assessment, and the bundled DF-VirtualDBA package) alongside project-based consulting in database design, web design, ColdFusion application programming, business analysis, and project management. Services are sold as prepaid blocks of hours with volume-based pricing, delivered directly to clients.

Product overview

Data Futures is a database consulting services firm offering a portfolio of database-focused services and consulting offerings. The core database services include five named service products: DF-PM (preventive maintenance for Oracle and SQL Server), DF-OnCall (emergency support at two tiers), DF-Mentor (expert database assistance with prepaid hours), DF-Recruit (database professional recruitment assistance), and DF-VirtualDBA (the most popular bundled package combining all three DF-PM, DF-OnCall, and DF-Mentor services into one cost-efficient offering). Complementing these database services are consulting offerings in Database Design, Web Design, Application Programming (specializing in ColdFusion), Business Analysis, and Project Management. The company also develops proprietary products including OnlineViolation and VirtualWaitingRoom.com. Founded in 1995, the firm serves Fortune 500 companies as well as smaller clients, specializing in Oracle and SQL Server database environments.

Differentiator

Problem solved

Functional benefit

Brands

• DF-PM: Preventive maintenance service for Oracle and Microsoft SQL Server database environments, providing health checks, system analysis, backup analysis, error log analysis, and freespace analysis.
• DF-OnCall
• DF-Mentor
• DF-VirtualDBA
• DF-Recruit
• OnlineViolation
• VirtualWaitingRoom.com

Products and services

• DF-PM (DFI-PM) Preventive maintenance service for Oracle and Microsoft SQL Server database environments, providing proactive health checks including system analysis, backup analysis, error log analysis, freespace analysis, redo/transaction log analysis, table analysis, and index analysis. Sold at a fixed rate of 2 hours per database/instance per event. For organizations needing ongoing database reliability and proactive issue detection.
• DF-OnCall (DFI-OnCall) Emergency database support service offered at two coverage tiers: Business Level (9AM-5PM ET Monday-Friday, first response within 2 hours) and Global Level (24x7 coverage, first response within 1 hour). Delivered on prepaid hours with reduced overage costs for higher commitments. For organizations needing guaranteed emergency response for Oracle and SQL Server environments.
• DF-Mentor (DFI-Mentor) On-demand expert database assistance covering design issues, query optimization, complex trigger development, and general database guidance. Sold in prepaid hour blocks of 4, 8, 16, 32, or 64 hours with sliding-scale pricing, and includes quick-response phone support and pre-arranged meeting support. For organizations needing senior Oracle/SQL Server expertise on demand.
• DF-VirtualDBA Comprehensive bundled database service that combines preventive maintenance (DF-PM), emergency support (DF-OnCall), and programming/mentoring services (DF-Mentor) into a single cost-efficient package. Hours can be pooled across services, with a unified hourly rate based on the highest volume tier purchased. Typically contracted on an annual basis. For organizations seeking a complete virtual database administration function.
• DF-Recruit (DFI-Recruit) Database professional recruitment assistance service that evaluates and assesses candidates for Oracle or SQL Server positions, providing technical interviews and recommendations to help clients hire qualified database staff. For organizations struggling to identify and validate senior database talent.
• Database Design Consulting Flexible database design consulting for Oracle and SQL Server environments, emphasizing application control, audit trails, security, flexibility, and scalability. Uses a proprietary design methodology that avoids the need to rewrite applications as business needs evolve. For organizations undertaking new database projects or redesigning existing systems.
• Web Design Consulting Web design services specializing in Adobe ColdFusion server technology, including dynamic content, dynamic administration, and reporting capabilities for e-commerce, back-office processing, and data warehousing applications. For organizations needing database-driven web applications.
• Application Programming Consulting ColdFusion-based application programming service that builds database-driven applications combining world-class database design with dynamic, flexible programming for consumer-facing and internal business use. For organizations needing custom database-backed applications.
• Business Analysis Consulting Business analysis consulting focused on understanding client business needs, pain points, and desired outcomes to produce workflow, dataflow documentation, and a roadmap for successful project implementation. For organizations needing structured discovery before embarking on database or application projects.
• Project Management Consulting Expert project management services aimed at completing projects on-time and under-budget, including scope creep control, cost management, and remediation when dealing with consulting firms or internal resource gaps. For organizations needing senior oversight to deliver complex database or application projects.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pythian: Specializes in database consulting and managed services across Oracle, SQL Server, and cloud data platforms; serves enterprise clients with on-call and proactive DBA services analogous to Data Futures' portfolio.
• Percona: Open-source database services and consulting firm offering managed DBA services, performance tuning, and 24x7 support across MySQL, PostgreSQL, and MongoDB, comparable to Data Futures' on-call/mentor positioning.
• Datavail: A managed database services provider offering 24x7 Oracle, SQL Server, and MySQL DBA support, consulting, and database administration — directly comparable to Data Futures' DF-PM, DF-OnCall, and DF-Mentor offerings.
• Cintra Software & Services: Oracle-focused consulting and managed services firm supporting database administration, performance tuning, and cloud migrations for enterprise clients — closely comparable to Data Futures' Oracle specialization.
• Remote DBA Experts / RemoteDBA: Delivers remote Oracle, SQL Server, and MySQL DBA services and consulting — a direct competitor in the same niche of outsourced database administration.
• Ntirety (formerly Hosting.com): Provides managed database, hosting, and infrastructure services with DBA support for SQL Server, Oracle, and PostgreSQL — overlaps Data Futures' DF-VirtualDBA bundled model and enterprise focus.

Broad incumbents

• Quest Software: Enterprise database management tooling (Toad, Foglight) for Oracle and SQL Server environments; an incumbent adjacent to Data Futures' customer base that competes indirectly for tooling and monitoring budgets.
• IDERA: A broader database tools and management vendor (SQL Diagnostic Manager, DBArtisan) that touches the same Oracle/SQL Server ecosystem Data Futures operates in, though from a software rather than services angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/datafutures
• Facebookfacebook.com/DataFuturesInc
• LinkedInlinkedin.com/company/data-futures-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Futures