Medallion Global

What Medallion Global does

Medallion Global, doing business as Medallion Global Wine Group, is a Houston, Texas-based wholesaler and importer of alcoholic beverages, with the bulk of its documented activity centered on wine. Founded in 2011, the company functions as a direct importer, sourcing wines from producers around the globe and distributing them to two distinct customer groups: retail clients purchasing bottles for personal consumption or gifting, and wholesale clients such as restaurants and wine bars purchasing wine for resale. The company positions itself around staff expertise, with in-house wine professionals offering decades of combined trade experience and personalized guidance to help clients select appropriate bottles across a wide price and age range.

The company's core product offering is a single integrated wine import and sourcing service. Its distribution model combines two channels: a direct B2B wholesale channel serving restaurants and wine bars, and a direct-to-consumer e-commerce channel via the company website for retail purchases. The website describes the business as a "Texas based source" for wines, and the Houston phone area code (713) confirms the Texas headquarters. There is no disclosed proprietary technology platform, no app, no API, and no disclosed integrations; the technology footprint is limited to the company website and a Facebook social media profile.

Commercially, Medallion Global operates a transaction-based revenue model, earning margin on the spread between wine import costs and the prices it charges retail and wholesale customers. Pricing is not publicly disclosed, and the portfolio spans value-priced daily drinkers to special older bottles, indicating variable per-bottle pricing. The company is privately held with no disclosed funding rounds, no parent company, no M&A activity, and no management team profiles in the available data. Marketing presence is limited to organic social (Facebook), and the website displays a 2021 copyright date alongside a notice that an "updated website coming soon," suggesting limited recent digital investment.

Name

Medallion Global

Legal name

Medallion Global

Website

https://medallionglobal.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Medallion Global is a Houston, Texas-based direct importer and wholesaler of wine, serving retail consumers and hospitality wholesale clients (restaurants and wine bars) with globally sourced bottles across a range of price points.

Ownership category

akta.pro rank

Product category

Wine Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine importing services
• Wholesale wine distribution
• Beverage logistics
• Wine sourcing
• Hospitality beverage supply

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wine Import and Distribution: Medallion Global operates as a direct wine importer, generating revenue through the sale of wines sourced from around the globe to both retail and wholesale clients. Revenue is derived from the margin between import costs and retail/wholesale pricing. The company serves retail clients purchasing bottles for personal consumption or gifts, and wholesale clients including restaurants and wine bars purchasing for resale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Medallion Global Wine Group is a Texas-based direct wine importer and wholesaler that sources wines from around the globe through its own importing activities and its relationships within the wine trade. It supplies these wines to retail clients (bottles for personal consumption and gifts) and wholesale clients (restaurants and wine bars for resale), spanning value-priced daily drinkers to special older bottles for celebrations.

Product overview

Medallion Global Wine Group operates as a single unified wine importing and sourcing service. They function as a direct importer while also leveraging relationships within the wine trade to source wines from around the globe. Their single product/offering encompasses serving both retail clients seeking bottles for personal consumption or gifts, and wholesale clients (restaurants and wine bars) looking for wines for their establishments. The company offers a range from value-priced daily drinkers to special older bottles for celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Importing Services Direct wine importing and sourcing service providing wines from around the globe to retail and wholesale clients, including value-priced daily drinkers and special older bottles for celebrations. Functions as a direct importer and leverages relationships within the wine trade.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Vias Imports: Specialist importer of Italian wines distributed to restaurants and retailers in select U.S. markets. Comparable as a small, relationship-driven direct importer targeting on-premise and specialty retail.
• Verity Wine Partners: Boutique wine importer focused on family-owned and smaller producers, distributing through on-premise and independent retail channels. Highly comparable in scale and customer base to Medallion Global.
• Terlato Wine Group: Family-owned importer and producer marketing wines through U.S. wholesale and on-premise accounts. Overlaps with Medallion Global on supplier-relationship-led wine distribution.
• Skurnik Wines & Spirits: Family-owned importer and distributor of fine wines from around the world. Operates as a boutique direct importer serving both retail and wholesale customers, closely analogous to Medallion Global's model.
• Banfi Vintners: Importer and marketer of a curated portfolio of wines sold through U.S. wholesale and retail channels. Comparable in importer/distributor structure and customer overlap, though larger in scale.

Broad incumbents

• Winebow Group (Breakthru Beverage Group): Large multi-beverage distributor formed from the merger of Winebow and other regional wholesalers, serving restaurants and retailers nationwide. Operates broadly in the same wholesale space and competes for the same on-premise accounts.
• Republic National Distributing Company: Major U.S. wine and spirits wholesaler with deep Texas/Houston coverage, distributing thousands of brands to restaurants, bars, and retailers. Direct competitor for wholesale share.
• Southern Glazer's Wine and Spirits: Largest U.S. wine and spirits distributor, operating nationwide with full on-premise and off-premise coverage. Dominates the same Houston/Texas on-premise accounts Medallion Global serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Medallion-Global-2315388261865777
• LinkedInlinkedin.com/company/medallion-global-llc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medallion Global