Stran

What Stran does

Stran — formally La Stran (Société des Transports de l'Agglomération Nazairienne) — is the delegated public transport authority for the Saint-Nazaire agglomeration in western France (Pays de la Loire), founded in 1984 and headquartered at 6 place Pierre Semard, Saint-Nazaire. It operates under the Ycéo Mobilité brand and runs a multi-modal urban mobility platform covering bus services (Ycéo Bus, Hélyce BHNS), bicycle sharing and parking (Vélycéo, Vélycéo Park), regulated vehicle parking (Ycéo Park), and a suite of on-demand, night, accessibility, school, and seasonal shuttle services (Ycéo Flex, Nuit, Access, Scolaire, Navette). The service area spans Saint-Nazaire and 10 surrounding communes and operates 365 days per year.

The underlying digital platform is a MaaS-style mobility ecosystem comprising an iOS/Android mobile application (built on the MaaSify backend), an interactive network map, a journey planner (Mon Itinéraire), real-time schedule lookup (Mon Horaire), live traffic-disruption alerts (Mes Infos Trafic), an online ticketing and subscription portal (Mon Compte), and integrated multimodal connections to regional operators Lila Presqu'île, Aléop, and SNCF. The public-facing website (yceo-mobilite.fr) is maintained by Monkey Factory and provides news, downloadable route documents, and pricing information.

Stran earns revenue from farebox collections (single tickets and monthly/annual subscriptions), parking fees (hourly and subscription), bike rental fees (short-term libre-service and long-term subscriptions), school transport, and on-demand services, supplemented by public-service-delegation funding tied to its role as the agglomeration's regulated transit operator. Customers are predominantly residents and commuters of the 10 communes, with secondary demand from school families (Ycéo Scolaire), tourists visiting Pornichet beaches during summer, and reduced-mobility riders (Ycéo Access). No external private investors, funding rounds, or M&A activity are disclosed; Stran is a municipally governed public transport organization with 101-250 employees.

Name

Stran

Website

https://stran.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Stran (La Stran) is the delegated public transport authority for Saint-Nazaire and 10 surrounding French communes, operating the Ycéo Mobilité multi-modal platform of buses, bike-share, parking, and on-demand mobility services.

Ownership category

akta.pro rank

Product category

Public Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro industry

PRIMARYTHADALAB

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms

Travel & Hospitality/Car Rental & Mobility Services/Mobility-as-a-Service (MaaS) & Multimodal Mobility Platforms

SECONDARYTHAIAGAJ

Last-Mile On-Demand Feeder to Transit (First/Last-Mile Providers)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/On-Demand Ride Services (Taxi/Ride-hailing/Ridepooling)

SECONDARYBPABAKAG

Curbside, Loading Zone & TNC/Rideshare Management

Business & Public Services/Facilities Management & Building Services/Parking & Traffic Management Services

Keywords

• Public bus transportation
• Bike sharing services
• Vehicle parking facilities
• On-demand transit
• Multimodal mobility platform

Headquarters

HQ city

Saint-nazaire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Public Bus Transportation: Revenue from bus fares including single tickets, occasional passes, and subscription plans for regular users. Network operates 365 days per year.
2. Parking Services: Revenue from short-term and long-term parking services at Ycéo Park facilities. Includes hourly rates and subscription options.
3. Bike Sharing (VéYcéo): Revenue from short-duration and long-duration bike rental services at Vélycéo stations and the Vélycéo service point.
4. On-Demand Transportation: Revenue from specialized on-demand services including Ycéo Flex, Ycéo Nuit, Ycéo Access, and Ycéo School transport.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Stran, operating commercially as Ycéo Mobilité, delivers an integrated multimodal public transportation service across the Saint-Nazaire metropolitan area. Its portfolio spans fixed-route and high-frequency buses (Ycéo Bus, Hélyce), bike sharing and long-term rentals (Vélycéo), regulated vehicle and bike parking (Ycéo Park, Vélycéo Park), and a suite of on-demand, night, accessibility, school, and shuttle services (Ycéo Flex, Ycéo Nuit, Ycéo Access, Ycéo Scolaire, Ycéo Navette). Service is supported by a digital platform combining iOS/Android apps, an interactive route map, real-time schedules, and an online account/boutique.

Product overview

Ycéo Mobilité is a multi-modal urban mobility platform operated by La Stran (Société des Transports de l'Agglomération Nazairienne) serving the Saint-Nazaire metropolitan area. The platform provides an integrated ecosystem of transport services centered around a bus network (Ycéo Bus and Hélyce), bicycle sharing (Vélycéo), and vehicle parking (Ycéo Park), complemented by on-demand services (Ycéo Flex), night transport (Ycéo Nuit), accessible transport (Ycéo Access), and school transport (Ycéo Scolaire). Digital tools including an interactive route planner (Mon Itinéraire), real-time schedule viewer (Mon Horaire), live traffic alerts (Mes Infos Trafic), and an interactive network map are accessible through a customer portal (Mon Compte) and native mobile applications for iOS and Android. The platform also integrates with regional multimodal partners including Lila Presqu'île, Aléop, and SNCF.

Differentiator

Problem solved

Functional benefit

Brands

• Vélycéo: Bike sharing and rental service operated by Ycéo Mobilité, including VélYcéo libre-service (short-term bike rental), VélYcéo longue durée (long-term rental), and VélYcéo Park (bike parking facilities)
• Hélyce
• Ycéo Bus
• Ycéo Flex
• Ycéo Park
• Ycéo Access
• Ycéo Nuit

Products and services

• Ycéo Bus / Hélyce Public Bus Service Public bus transportation service operating across Saint-Nazaire and surrounding communes, comprising regular lines (H1, H2, H3, 4, 5, 6, 7, L13) and high-frequency Hélyce service, including the special evening Hélyce soir de fête service.
• Vélycéo Bike Sharing and Rental Public bicycle sharing service for residents of the ten communes of Saint-Nazaire, available as both short-duration self-service rental at Vélycéo stations and long-duration rental managed via the Vélycéo service point at 6 place Pierre Semard.
• Vélycéo Park Bicycle Parking Bicycle parking facilities and secure storage stations throughout the Saint-Nazaire area, providing secure bike parking alongside the Vélycéo rental network.
• Ycéo Park Regulated Vehicle Parking Vehicle parking services offering both short-term (courte durée) and long-term (longue durée) parking options in regulated parking zones across the Saint-Nazaire area.
• Ycéo Flex On-Demand Transport On-demand transportation service allowing passengers to request rides within designated service areas, providing flexible mobility options outside the fixed-route bus network.
• Ycéo Nuit Night Transport Night bus service providing late-night transportation options for passengers during evening and overnight periods.
• Ycéo Access Accessible Transport Accessible transportation service designed for passengers with reduced mobility, providing inclusive door-to-door access to public transport across the service area.
• Ycéo Scolaire School Transport School transportation service providing dedicated bus routes for students traveling to and from schools in the Saint-Nazaire agglomeration.
• Ycéo Navette Shuttle Service Shuttle service including regular center-city shuttle and seasonal summer shuttles to Pornichet beaches.
• Ycéo Mobilité Mobile App Official mobile application available on iOS App Store and Google Play providing access to journey planning, schedules, real-time traffic, account management, and ticket purchasing across all Ycéo mobility services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Monkey FactoryminorOthersWebsite development partner that built and maintains the yceo-mobilite.fr website. Acknowledged as 'Développé avec 🧡 par Monkey Factory' in the footer of the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TAG (Grenoble): Public transit operator for Grenoble Alpes Métropole running bus, tram, and on-demand services — a French mid-sized agglomeration multimodal transit operator with comparable scope to Stran.
• STAR (Rennes Métropole): Public multimodal transit network for the Rennes Métropole, integrating bus, metro, and bike-share under a single brand — structurally analogous to Ycéo Mobilité in scope and operating model.
• Semitan (Nantes Métropole): Operates the TAN bus and tram network in the nearby Nantes Métropole — the closest geographic and structural analogue to La Stran, a public-authority multimodal urban transit operator serving a French agglomeration of comparable size.
• TBM (Bordeaux Métropole): Operates the bus, tram, and bike-share network across Bordeaux Métropole under a unified brand — directly comparable as a French multimodal urban mobility platform with strong digital customer tools.

Emerging players

• MaaS Global (Whim): Finnish MaaS platform aggregating public transit, bike-share, car-share and taxis into a single subscription app — a comparable emerging player in the multimodal aggregation space that public transit operators are increasingly partnering with or competing against.

Broad incumbents

• Keolis: SNCF subsidiary that operates urban and suburban transit networks on concession across France and globally — directly comparable as a contracted operator of mid-sized French urban transit networks and an indirect benchmark for how Stran's concession could be run by a private operator.
• RATP Dev: Subsidiary of the RATP Group operating urban transit networks outside Paris, including multimodal bus/tram/metro concessions in French cities — closely comparable as a public-transit concession operator with multimodal service portfolios.
• Transdev: Major French-headquartered operator of urban, suburban, and multimodal transit networks on concession — a direct functional peer in running bus and on-demand services for mid-sized French agglomerations.

Others

• JCDecaux: Global leader in bike-sharing infrastructure (Cyclocity / JCDecaux Bike) and street furniture — comparable as the upstream provider of bike-share hardware and operating systems that Ycéo Vélycéo relies on.

Regional players

• Aléop (Pays de la Loire): Regional public transport authority for the Pays de la Loire region — Stran's existing intermodal partner and a comparable public multimodal transport operator at the regional rather than urban scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Reseau.STRAN
• Instagraminstagram.com/yceo.mobilite
• LinkedInlinkedin.com/company/stran

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stran