What Chullanka does

Chullanka is a French omnichannel retailer of outdoor sports equipment, founded in 2007 and headquartered in Antibes. The company sells technical gear and apparel across 13 product categories including hiking and bivouac, climbing and mountaineering, skiing and snowboarding, trail and road running, cycling, professional height-work equipment, electronics and optics, books and maps, children's gear, and apparel. Its assortment is primarily third-party branded merchandise from premium outdoor manufacturers, supplemented by a private-label line ('Chullanka Outdoor') covering accessories such as ski and snowboard bags.

Chullanka distributes through nine dedicated retail showrooms located in French outdoor recreation hubs (Antibes, Bordeaux, Toulouse, Metz, Valence, Aix-en-Provence, Gap, Briançon, and Montpellier), supported by a smaller Comptoir outlet in Lavelanet. The retail stores function as experience centers offering value-added services: equipment rental, bootfitting, bike workshop repairs, in-store product testing, and Click & Collect. The e-commerce platform chullanka.com serves customers across France with free shipping above €100 and ships to eight additional European markets (Germany, Austria, Belgium, Spain, Italy, Luxembourg, Andorra, Switzerland).

The business model is B2C specialty retail with horizontal segmentation across multiple outdoor activity personas (hikers, climbers, alpinists, skiers, trail runners, cyclists, professional height workers, families). Revenue is generated through direct product sales (standard retail pricing with seasonal sales up to 50-70% off, plus a 'Soldes' category for web-exclusive discounting), supported by a 3x interest-free payment option for orders between €150 and €3,000 and a 90-day return policy. Marketing relies on a content-heavy blog, multi-channel social media (Facebook, Instagram, YouTube, LinkedIn), and email newsletters. No funding rounds, M&A activity, parent company, or management team disclosures are present in the source data, leaving capital structure and ownership as open data gaps.

Name

Chullanka

Legal name

Chullanka

Website

https://chullanka.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Chullanka is a French omnichannel retailer founded in 2007 that sells technical outdoor sports equipment across hiking, climbing, skiing, trail running, cycling, and professional height-work categories, serving enthusiast consumers via 9 physical stores in French mountain-region markets and a pan-European e-commerce platform.

Ownership category

akta.pro rank

Product category

Outdoor Sports Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Backpacking & Trekking Gear Retail (CRAMAAAA), Climbing & Mountaineering Gear Retail (CRAMAAAB), Hiking & Trail Accessories Retail (CRAMAAAD), Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

Keywords

• Outdoor sports retail
• Hiking equipment
• Mountaineering gear
• Ski equipment sales
• Trail running apparel

Headquarters

HQ city

Antibes

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Chullanka is a French specialty retailer that sells multi-brand outdoor sports equipment and apparel — including hiking, mountaineering, climbing, trail running, skiing, camping, cycling, and children's outdoor gear — through 9 physical stores in France and an e-commerce site serving customers in France, Europe, and internationally. The company also designs and sells its own private-label line, Chullanka Outdoor (also referred to as Menomen), covering technical apparel and accessories for outdoor activities.

Product overview

Chullanka is a French omnichannel outdoor sports retailer operating 9 physical stores across France plus an e-commerce platform. The company offers a comprehensive portfolio organized into 13 main product categories: Randonnée Bivouac (hiking and camping gear), Escalade et Alpinisme (climbing and mountaineering), Ski et Snowboard, Trail et Running, Electronique et Optique (electronics and optics), Vêtements/Accessoires (clothing and accessories), Librairie et Topo (guidebooks and maps), Vélo (bicycles), Travaux en hauteur (professional height work equipment), Autres sports (yoga, paddle, travel), Enfant (children's gear), and Les Soldes (clearance). The core offering is third-party branded outdoor equipment from major manufacturers, complemented by the company's own private label 'Chullanka Outdoor' which produces accessories like ski bags, snowboard bags, and glasses cases. Services include click-and-collect, bike workshops, boot fitting, product testing, equipment rental, and expert advice from practicing staff.

Differentiator

Problem solved

Functional benefit

Brands

• Chullanka Outdoor: The company's own brand for ski and outdoor accessories, including ski bags, snowboard bags, and ski boot bags.

Products and services

• Hiking equipment (Randonnée) Multi-brand hiking equipment, apparel, footwear, and accessories for day hikes and multi-day treks, sourced from leading outdoor brands and sold to French hikers via 9 physical stores and the e-commerce site.
• Mountaineering equipment (Alpinisme) Technical mountaineering gear (climbing hardware, apparel, protection, ropes, harnesses) for alpinists, sourced from brands including Petzl, Black Diamond, and Mammut and sold to French mountaineers.
• Climbing equipment (Escalade) Climbing shoes, harnesses, ropes, quickdraws, belay devices, and protection gear for sport, trad, and indoor climbing, sourced from brands including Petzl, Black Diamond, and Mammut.
• Trail running equipment Trail running footwear, apparel, hydration packs, poles, and GPS/sport watches for off-road runners, including brands such as Hoka, Salomon, and Garmin.
• Ski equipment (Ski) Ski apparel, hardgoods (skis, boots, poles), helmets, goggles, and accessories for alpine and touring skiing, sourced from brands including Salomon and Arc'teryx.
• Camping equipment Tents, sleeping bags, sleeping pads, stoves, cookware, backpacks, and lighting for camping and bivouac, sold to French outdoor enthusiasts through stores and e-commerce.
• Cycling equipment (Vélo) Bikes, cycling apparel, helmets, components, and accessories for road, mountain bike, gravel, and urban cycling.
• Children's outdoor equipment (Enfant) Outdoor apparel, footwear, and accessories sized for children, targeted at families introducing kids to outdoor activities (hiking, skiing, camping).
• Chullanka Outdoor private-label brand (also referred to as Menomen) Chullanka's own-brand technical outdoor apparel and accessories, designed in Annecy, France, and produced in Europe and Asia, covering hiking, mountaineering, and general outdoor use.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Alltricks: French online multi-sport retailer with strong cycling and outdoor assortment; competes with Chullanka especially in bike, trail, and run categories with a digital-first model.

Broad incumbents

• Sport 2000: French sporting goods retail network with strong regional and mountain-area presence; competes with Chullanka in technical outdoor equipment, particularly ski and hiking.
• Intersport: Major French and European sporting goods chain with broad multi-category coverage; competes with Chullanka for the same general outdoor consumer but with less depth in technical mountain specialties.
• Go Sport: Established French multi-category sporting goods retailer with strong urban and suburban presence; broader assortment than Chullanka but overlapping significantly in hiking, running, cycling, and ski categories.
• Decathlon: Largest French sporting goods retailer and the dominant private-label-driven mass-market player; competes with Chullanka across nearly every category, but with a value-driven proposition rather than specialty/expert positioning.

Direct peers

• Ekosport: French online outdoor and ski specialist offering competitive pricing across premium outdoor brands; directly comparable to Chullanka's e-commerce offering with a similar multi-category premium brand strategy.
• Au Vieux Campeur: Historic French specialty outdoor retailer with a flagship Paris store and smaller satellite shops; competes head-to-head with Chullanka in technical mountaineering, climbing, hiking, and ski categories with an expert-staffed service model.
• Aventure Verticale: French specialist retailer focused on climbing, mountaineering, and via ferrata equipment; directly overlaps with Chullanka's 'Escalade et Alpinisme' category and serves a similar technical-climber customer base.
• Hardloop: French online outdoor specialist (mountain sports and trail running) targeting a similar premium multi-category customer; direct competitor in Chullanka's e-commerce channels, especially in trail running and hiking.
• Snowleader: French specialty outdoor and ski retailer (online-led with a flagship store in Sallanches) offering a comparable premium multi-category outdoor assortment, similar service ethos, and overlapping customer base in the French outdoor market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chullanka
• YouTubeyoutube.com/chullankatv
• Facebookfacebook.com/chullanka
• LinkedInlinkedin.com/company/chullanka
• Instagraminstagram.com/chullanka_outdoor_sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chullanka