What Balla Ingatlan does

Balla Ingatlan is a Hungarian real-estate brokerage firm founded in 2000 by Balla Ákos Dániel and headquartered in Szigetszentmiklós (registered entity: Fővállalkozó Balla és Balla Korlátolt Felelősségű Társaság). It operates a franchise/partner network of ~32 offices across Budapest and Pest County with regional extensions to Hatvan, Kispest, Dunakeszi, Székesfehérvár, Szentendre, Érd, and the Lake Balaton area (Siófok, Balatonboglár). Headcount is reported at 51–100 employees and active property inventory is ~1,457 listings across residential sales, rentals, and select commercial categories.

The core product is the proprietary web platform ballaingatlan.hu, providing faceted property search (filters by type, price, area, rooms, floor, condition, structure, heating), a self-service customer portal with saved searches and price monitoring, and an editorial news/blog section on Hungarian market trends. Adjacent modules integrate mortgage calculators, Babaváró hitel and CSOK Plusz subsidy advisory, loan refinancing, energy certificate issuance (Energetikai Tanúsítvány), property management (Ingatlankezelés), and financial intermediation (Pénzügyi közvetítő). Centralized IT infrastructure, hosting, and database administration are outsourced to OLÉ Bt.

Revenue is generated primarily from transaction commissions on buyer/seller representation (2.5% + VAT, i.e., approximately 3.025%, on exclusive mandates, with a 50% split to the individual agent), supplemented by franchise fees from partner offices and ancillary service fees. Distribution combines the proprietary platform, the ingatlan.com marketplace (advertising cost borne centrally), paid media and a broad Hungarian earned-media footprint spanning RTL Club, TV2, Hír TV, ATV, HVG, Magyar Nemzet, 24.hu, Trend FM and InfoRádió, alongside a regional sub-brand strategy (Hatvani/Kispesti/Dunakeszi/Székesfehérvári/Szentendrei/Érdi ingatlanok).

Name

Balla Ingatlan

Legal name

Fővállalkozó Balla és Balla Korlátolt Felelősségű Társaság

Website

https://ballaingatlan.hu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Balla Ingatlan is a Hungarian residential real-estate brokerage operating a ~32-office franchise network across Budapest, Pest County and regional Hungary, serving individual buyers, sellers, and renters through its own property-listing platform and integrated mortgage, subsidy, and property-management services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Industrial & Logistics Brokerage (BPAJABAC)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Real estate brokerage
• Property listing services
• Residential property sales
• Franchise real estate
• Property management services

Headquarters

HQ city

Szigetszentmiklós

HQ country

Hungary

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission (Buyer/Seller Agency): Balla Ingatlan earns commission fees from property sellers and buyers for facilitating real estate transactions. For exclusive listings, the commission is 2.5% + VAT (approximately 3.025%). Agent-level commission split is reported at 50% to the agent.
2. Franchise Fees from Partner Offices: The company operates a franchise/partner network with 32 offices; franchise partners pay fees to use the Balla Ingatlan brand, systems, and marketing infrastructure.
3. Ancillary Real Estate Services: Additional revenue from related services including energy certificates (Energetikai Tanúsítvány), property management (Ingatlankezelés), and financial intermediation (Pénzügyi közvetítő).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Balla Ingatlan operates a franchise network of 32 real estate brokerage offices across Budapest and Pest County, Hungary, listing 1,457 active properties for sale and rent. The firm provides property valuation, marketing, negotiation, and closing services to individual buyers, sellers, landlords, and tenants, complemented by ancillary services such as energy certificate issuance, property management, financial intermediation, and mortgage/subsidy advisory.

Product overview

Balla Ingatlan operates as a real estate brokerage platform with 32 offices in Budapest and Pest county. The core offering consists of a property search platform (ballaingatlan.hu) enabling users to browse and filter over 1,457 property listings. Supporting the core platform are various modules including loan calculator tools (home loans, childbirth loans, loan refinancing, CSOK Plusz), energy certification services, property management, financial intermediation, and a franchise/partner program. The company also provides a self-service customer portal for account management and property alerts, along with a real estate news section covering market trends.

Differentiator

Problem solved

Functional benefit

Brands

• Hatvani ingatlanok: Regional real estate website for Hatvan area
• Kispesti ingatlanok
• Dunakeszi ingatlanok
• Székesfehérvári ingatlanok
• Szentendrei ingatlanok
• Érdi ingatlanok
• Észak-budai ingatlanok
• Ingatlan Siófok

Products and services

• Real Estate Brokerage Office Network (Ingatlanközvetítő irodahálózat) Core real estate brokerage service delivered through a network of 32 franchise offices across Budapest, Pest County, and regional Hungary, providing property valuation, coordinated marketing, buyer qualification, negotiation, and closing support to individual property sellers and buyers.
• Online Property Search Platform (Online ingatlan kereső) Web-based property search and listing platform with advanced filtering by property type, price, area, rooms, floor, condition, building structure, and heating type, serving individual buyers and tenants searching for residential and commercial properties in Budapest and Pest County.
• Property Management Service (Ingatlankezelés) Property management service for landlords managing rental properties, covering tenant sourcing and ongoing administration for residential rental units.
• Energy Certificate Issuance (Energetikai Tanúsítvány) Energy performance certificate issuance service required for property sales and rentals in Hungary, provided to individual property owners and landlords.
• Financial Intermediation and Mortgage/Subsidy Advisory (Pénzügyi közvetítő) Financial intermediation connecting individual property buyers with banking and lending products, including mortgage calculators, Babaváró (childbirth) loan advisory, loan refinancing, and CSOK Plusz family housing subsidy advisory.
• Franchise Partner Program (Partnerprogram) Franchise program that licenses independent real estate agents to operate under the Balla Ingatlan brand, providing shared marketing infrastructure, IT systems, training, advertising coverage (including ingatlan.com credits), and a competitive 50% agent commission split.

Quantifiable outcome

• 50% of customers are returning clients, described as unique ('egyedülálló') in the Hungarian real estate brokerage industry
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OLÉ Bt.coreTechnology or IntegrationOLÉ Bt. (Cg.: 01-06-770315, Adószám: 22192431-2-43, address: 1121 Budapest, Lidérc u. 46) serves as the system administrator and hosting provider for Balla Ingatlan's IT infrastructure, including the website, databases, and property listing systems. The relationship is governed by a service agreement ensuring data security, server management, and technical operations for the company's digital platform.
• Schibsted Classified Media Hungary Kft.minorChannel Partner/ Reseller/ DistributorListed as a partner service provider in the data protection policy. Schibsted Classified Media Hungary Kft. provides classified advertising infrastructure that integrates with or complements Balla Ingatlan's property listing distribution across Hungarian real estate marketplaces.
• RTL ClubminorGTM or Marketing PartnerRTL Club is a Hungarian television media partner through which Balla Ingatlan appears on the 'Reggeli' show discussing real estate market topics. Part of a network of media partnerships spanning television, press, and online outlets.
• ingatlan.com (Part of Schibsted)coreChannel Partner/ Reseller/ DistributorThe primary property listing marketplace in Hungary. Balla Ingatlan pays for property listings on ingatlan.com (including credit packages) as a core distribution channel for its property inventory. The company covers all advertising costs for its agents and listings.
• Franchise/Partner OfficescoreChannel Partner/ Reseller/ DistributorIndependent partner offices operating under the Balla Ingatlan brand name, using the company's systems, marketing tools, and brand. Approximately 32 offices across Budapest and regional Hungary. Partners benefit from the company's IT infrastructure, advertising support, training, and brand recognition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ingatlanbazár.hu: Hungarian real estate listing portal competing for buyer attention alongside ingatlan.com. Acts as both a potential distribution partner and an emerging competitive surface for Balla's direct-to-buyer self-service portal on ballaingatlan.hu.

Broad incumbents

• ingatlan.com: Schibsted-owned dominant Hungarian property listing marketplace. Functions as both a Balla partner (Balla pays for credits) and a broader incumbent: while not a direct brokerage, its scale and audience make it the primary distribution channel Hungarian brokerages compete through, directly shaping acquisition economics for Balla and its peers.

Direct peers

• RE/MAX Hungary: Hungarian arm of the global RE/MAX franchise network. Competes for agents on similar commission structures and for sellers via the same franchise-led, multi-office model in Budapest and regional Hungary - a comparable capital-light distribution architecture to Balla's.
• Duna House: Hungary's largest franchise-based residential real estate brokerage network. Closest direct competitor to Balla Ingatlan: same franchise/agent-recruitment model, same Budapest-and-Pest-county focus, similar self-service portal and agent commission splits; competes for agents, sellers, and ingatlan.com visibility.
• BPI Group (BPI Real Estate): Established Hungarian real estate agency serving residential and investment buyers/sellers in Budapest and agglomeration. Directly comparable brokerage services, similar agent-led sales motion, and overlapping customer segments to Balla Ingatlan's primary residential segment.
• OTP Ingatlan: Real-estate brokerage arm of OTP Bank, one of Hungary's largest bank-affiliated agencies. Competes with Balla for residential listings in Budapest and surrounding areas and shares the same integrated mortgage-adjacent positioning; bank affiliation creates a different but overlapping go-to-market with Balla's franchise model.
• Century 21 Hungary: Hungarian franchise network of the global Century 21 brand. Competes via similar multi-office agent-led brokerage model in Budapest and provincial Hungary, covering the same residential buyer/seller segment as Balla Ingatlan.
• ERA Hungary: Hungarian arm of the ERA real estate franchise network. Competes for residential listings and agents in Budapest and Pest County using a comparable franchise/agent model and Hungarian-language portal/marketing stack.
• Keller Williams Hungary: Hungarian franchise operation of Keller Williams Realty, applying the same agent-centric, profit-sharing/commission-share franchise model as RE/MAX and Balla. Competes for the same agent pool in Budapest and Pest County and offers similar buyer/seller brokerage services.

Regional players

• Spájdig Ingatlan: Smaller Hungarian real-estate agency focused on parts of Budapest; broadly comparable brokerage services but at a smaller scale and narrower geographic focus than Balla Ingatlan's 32-office footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BallaIngatlaniroda
• LinkedInlinkedin.com/company/ballaingatlan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balla Ingatlan