What RE/MAX Hungary does

RE/MAX Hungary operates a real estate franchise network in Hungary under the global RE/MAX brand, legally held by HT Estates Kft. and incorporated in Budapest. The network comprises approximately 24 independently owned franchise offices spanning Budapest, Debrecen, Pécs, Szeged, Miskolc, the Lake Balaton region (Keszthely, Siófok, Balatonfüred), and western Hungary, with each office staffed by multiple affiliated agents. The company serves property buyers, sellers, and renters across residential and commercial segments, and also recruits new franchise partners and agents through its 'Franchise Opportunities' and 'Apply to be an Agent' programs.

The core platform is a Huspi-powered property listing and management website (remax.hu) supporting Hungarian and English, with advanced filtering by property type (Apartment, House, Lot, Garage, Retail, Office, Industrial, Agricultural, Development, HORECA), location, price, and size, plus map-based search, saved searches, and direct agent messaging. The site currently lists 403 properties for sale, 64 for rent, and maintains archives of 350 sold and 143 rented transactions. The company also publishes quarterly Housing Market Reports (Q1-Q4 2024, Q1-Q2 2025), a European Housing Trend Report 2024, and a Budapest Agglomeration Report, providing market intelligence that supports both consumer-facing brand authority and agent/franchisee recruitment.

RE/MAX Hungary monetizes through a franchise/license model: HT Estates Kft. grants franchise rights to independent office owners in exchange for franchise fees, while the underlying transaction revenue is generated by individual agents and offices via real estate commissions on sales and rentals. The primary GTM combines a B2C property listing and valuation portal to capture buyer/seller leads, and a B2B franchise-recruitment channel to expand the office and agent network. The operation leverages the global RE/MAX brand (ranked #1 real estate franchise for 7 consecutive years) and the international referral network of 130,000+ agents across 110+ countries.

Name

RE/MAX Hungary

Legal name

HT Estates Kft.

Website

https://remax.hu

Company type

Private

Founded year

2008

Operating status

Operating

Short description

RE/MAX Hungary operates a real estate franchise network of approximately 24 independently owned offices across Hungary, serving residential and commercial property buyers, sellers, and renters through a Huspi-powered listing platform, agent network, and global RE/MAX brand affiliation.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Franchise fees from office network: RE/MAX Hungary (operated by HT Estates Kft.) generates revenue by granting franchise rights to independent office owners. Each franchise office pays franchise fees to the franchisor for the right to use the RE/MAX brand, access to training, marketing support, and the technology platform. Individual agents working under each franchise office pay fees or a share of commissions to the franchisee.
2. Real estate commissions (transaction fees): The primary revenue for individual RE/MAX agents and franchise offices comes from real estate transaction commissions charged to buyers and sellers of properties. Commission rates are not publicly disclosed on the website. The RE/MAX model historically allows agents to keep a high proportion of their commissions, which is a core franchise proposition.
3. Agent recruitment and onboarding fees: RE/MAX Hungary recruits new agents to join its franchise offices. While specific fee structures for agent affiliation are not disclosed publicly, joining RE/MAX typically involves an initial fee and ongoing franchise/network dues, consistent with the global RE/MAX model where agents run their own independent businesses under the brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

RE/MAX Hungary operates a real estate franchise network that aggregates property listings for sale and rent across Hungary through a centralized online platform (remax.hu) and a network of 24 independently owned franchise offices. The company delivers brokerage services for residential and commercial property sales, rentals, property valuations, and agent/franchise recruitment under the global RE/MAX brand.

Product overview

RE/MAX Hungary operates as a real estate brokerage network offering a unified digital platform for property sales and rentals in Hungary. The core offering consists of searchable property listing databases (Property For Sale and Property To Rent) complemented by transaction archives (Property Sold and Property Rented). Supporting services include Seller Services (5-step home selling guidance), Buyer Services (home buying assistance), a Franchise Opportunities program, and an Agent Career Program. The company also publishes Housing Market Reports providing quarterly and annual market analysis. A network of 25+ offices and agent directory connects property seekers with local professionals. Property search supports multiple property types including Apartments, Houses, Lots, Garages, Retail, Office, Industrial, Agricultural, Development, and HORECA properties across Hungarian districts.

Differentiator

Problem solved

Functional benefit

Products and services

• Property For Sale Listings Searchable database of residential and commercial properties available for purchase in Hungary, featuring advanced filtering by location, property type, price range, rooms, and size. Used by buyers and sellers engaging RE/MAX Hungary agents for sales transactions.
• Property To Rent Listings Searchable database of residential and commercial properties available for rent in Hungary, with filtering capabilities by location, type, and price. Used by tenants and landlords engaging RE/MAX Hungary agents for rental transactions.
• Seller Services Comprehensive home selling assistance including agent selection, property preparation guidance, market valuation, offer negotiation, and closing support for Hungarian homeowners and property investors.
• Buyer Services Home buying support including goal definition, agent matching, financial assessment, property search, offer negotiation, and closing assistance for individuals and families purchasing property in Hungary.
• Franchise Opportunities RE/MAX franchise program offering partnership in Hungary with access to international RE/MAX brand, training, marketing support, and technology platform for entrepreneurs seeking to own and operate a real estate franchise office.
• Agent Career Program Training and career development program for aspiring and experienced real estate agents in Hungary, offering education systems and tools to build successful independent real estate businesses under the RE/MAX brand.
• Housing Market Reports Quarterly and annual housing market reports providing analysis of economic developments, demand, supply, and market trends in the Hungarian residential property sector. Establishes market authority for RE/MAX Hungary and its agents.
• Free Property Valuation Service Free property valuation service helping prospective sellers determine their home's market value based on local trends, property condition, and comparable properties, delivered by a local RE/MAX agent.

Quantifiable outcome

• RE/MAX has been ranked the #1 real estate franchise company for 7 consecutive years (Entrepreneur Franchise 500)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RE/MAX International (Global RE/MAX Network)flagshipStrategic or Co-development Partner · 1 January 2008RE/MAX Hungary operates as the Hungarian regional franchise under RE/MAX International. The global network provides brand rights, standardized systems and training, technology platform, marketing frameworks, and a global referral network spanning 130,000+ agents in 110+ countries. The partnership enables Hungarian agents to access international buyer/seller networks and benefit from global brand recognition. RE/MAX Europe now covers 38 countries with 25,000+ agents in 2,000+ offices (as of 2020).

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Duna House: Duna House is one of Hungary's largest real estate brokerage groups with a national network of offices offering residential sales, rentals, and mortgage services. It is a direct domestic competitor to RE/MAX Hungary, serving the same Hungarian buyers, sellers, and renters through a similar agent-based franchise model.
• Coldwell Banker Hungary: Coldwell Banker is a global real estate franchise with operations in Hungary. It is directly comparable to RE/MAX Hungary as an international franchise peer offering residential brokerage services through independently owned offices and affiliated agents in the Hungarian market.
• Century 21 Hungary: Century 21 is a globally recognized real estate franchise brand with Hungarian operations. It is directly comparable to RE/MAX Hungary as a competing international franchise network operating in Hungary with similar agent affiliation and franchise office economics.
• Engel & Völkers Hungary: Engel & Völkers is a premium international real estate franchise with Hungarian operations. It is directly comparable to RE/MAX Hungary as a competing global franchise operating in Hungary, though Engel & Völkers skews toward a more premium, specialty segment of the market.
• Otthon Centrum: Otthon Centrum is a long-established Hungarian real estate franchise network with offices across the country. It is directly comparable to RE/MAX Hungary as a domestic brokerage franchise operating in the same Hungarian residential market with similar agent-driven sales and rental services.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, technology-enabled real estate brokerage with operations in multiple countries. It is comparable to RE/MAX Hungary as an emerging competitor with a brokerage model that emphasizes lower overhead and digital tools, potentially disrupting traditional franchise economics.
• iad: iad is a European network-marketing real estate company founded in France that has expanded across multiple European countries. It is comparable to RE/MAX Hungary as an emerging competitor with a network-based agent model targeting European markets, potentially pressuring commission structures.

Broad incumbents

• Keller Williams Realty: Keller Williams is the largest real estate franchise globally by agent count. It is broadly comparable to RE/MAX as a global franchise incumbent in the real estate industry, though Hungary-specific operations may be limited. Both compete on agent-centric models and international brand strength.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate franchise affiliated with the Sotheby's auction brand. It is broadly comparable to RE/MAX Hungary as an international franchise incumbent offering residential brokerage through a global agent referral network, though at a higher price point.

Others

• ingatlan.com: ingatlan.com is Hungary's largest property listing portal, aggregating listings from brokerages and private sellers. It is comparable to RE/MAX Hungary as part of the Hungarian real estate ecosystem, though it operates as a listing portal rather than a brokerage, and serves as both a distribution channel and a competitor for consumer attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Hungary