Datepac

What Datepac does

Datepac is the corporate entity behind North America's largest Medjool date grower and processor, operating commercially as Oasis Date from Yuma, Arizona with additional operations in Azusa, California. The company was founded on a date-farming heritage dating to 1912 (when it planted the first Medjool date trees in North America), and currently farms 5,000+ acres across the Coachella and Bard valleys supporting 250,000+ date palms with an annual harvest of roughly one billion Medjool dates. It operates a 500,000+ sq.ft. processing footprint with capacity to image, sort, and pack over one billion dates per year, plus value-added lines for dicing, extruding, and paste production. Datepac's product portfolio spans whole and pitted dates, date pieces, date paste, date rolls, date syrup, and date powder/flour, supplied primarily on a B2B basis to food manufacturers, CPG brands, and ingredient buyers for applications including snacking, baked goods, nutritional and energy bars, dairy, confectionery, sauces, functional beverages, alternative milks, and spirits. It is the majority supplier to Natural Delights®, the #1 date brand in North America, and distributes across the US, Canada, and 12+ additional countries.

Revenue is generated through one-time transaction sales of dates and value-added date products, and through private-label/contract processing arrangements (including for Natural Delights®). Pricing is conducted on a quote basis typical of agricultural commodity businesses and is not publicly disclosed. The go-to-market model is sales-led and relationship-driven, executed by a small executive commercial team led by VP Sales Greg Kurkjian and CEO Adam Cooper, targeting enterprise food-manufacturer and CPG brand accounts directly rather than consumer marketing channels.

The asset base is fully vertically integrated from farming through processing to packing, and the company operates the world's first and only Regenerative Organic Certified® date farm. It holds multiple compliance credentials — PrimusGFS 3.0, USDA Organic (via CCOF), Non-GMO Project, Halal (IFANCA), Kosher, and NSF — which together enable access to organic, faith-based, and ingredient-grade CPG channels. The senior leadership team is a CPG-operator bench (Adam Cooper from Wonderful Company and McKinsey; Keith Mitchell from Dole Food Company and Sun World International; Dane Dedic in operations; Greg Kurkjian in produce/CPG sales at Fresh Express, Ready Pac, and IFCO).

Name

Datepac

Legal name

Oasis Date

Website

https://datepac.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Datepac (operating as Oasis Date) is North America's largest vertically integrated Medjool date grower and processor, supplying whole dates, pieces, paste, syrup, powder, and rolls to food manufacturers, CPG brands, and Natural Delights® across the US, Canada, and 12+ countries.

Ownership category

akta.pro rank

Product category

Date Products & Agricultural Ingredients

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Coconut & Date Palm Plantations (Coconuts, Dates) (AFAGACAH)

Keywords

• Medjool date production
• Date processing
• Organic date farming
• B2B date ingredients
• Date products manufacturing

Headquarters

HQ city

Azusa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Date Production and Sales: Growing, processing and selling Medjool dates and date products including whole dates, date pieces, paste, syrup, powder, and rolls. Revenue generated from supplying dates to Natural Delights® brand and other customers.
2. Private Label Manufacturing: Processing and packaging dates under customer brands including Natural Delights® as majority supplier.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Datepac (operating as Oasis Date) is North America's largest vertically integrated grower and processor of Medjool dates. The company farms 5,000+ acres across Southern California and Southwest Arizona and supplies whole/pitted dates, date pieces, date paste, date rolls, date syrup, and date powder/flour to food manufacturers, CPG brands, and retailers via its own sales team, with a majority-supply relationship with the Natural Delights brand.

Product overview

Datepac (Oasis Date) is North America's largest date grower and processor, operating as a vertically integrated agricultural food company. The company offers Medjool dates in multiple product formats including Whole and Pitted Dates, Date Pieces, Date Paste, Date Rolls, Date Syrup, and Date Powder/Flour. These products serve diverse market segments from retail snacking to food manufacturing ingredient applications. The company is the majority supplier to Natural Delights brand, the leading date brand in North America, and operates the world's first Regenerative Organic Certified date farm.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole and Pitted Dates Whole Medjool dates with pits removed, suitable for snacking, baking, or use as a natural sweetener in various food products; supplied to food manufacturers, CPG brands, and retailers.
• Date Pieces Chopped date pieces used as a sweet flavor enhancement for smoothies, nutritional bars, dairy, confectionery, and baked goods; supplied as an ingredient for food manufacturers and CPG brands.
• Date Paste Smooth, blendable date paste used as a natural sweetener and ingredient in baked goods, sauces, and nutritional, energy, protein, or meal replacement bars; sold to food manufacturers and CPG brands.
• Date Rolls Date-based treats combining the sweet taste of dates with coconut and other ingredients, packaged for retail, gift baskets, and consumer gifting channels.
• Date Syrup Multi-purpose natural sweetener with rich caramel color, providing a healthier alternative to refined sugar for functional beverages, alternative milks, spirits, desserts, and baked goods; supplied to food and beverage manufacturers.
• Date Powder and Flour Natural sweetener and stabilizer derived from dates, ideal for enhancing baked goods, confections, beverages, sauces, dry seasonings, and savory dishes; supplied to food manufacturers and CPG brands.

Quantifiable outcome

• Capacity to image, sort and pack over a billion dates per year
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Natural Delights®coreChannel Partner/ Reseller/ DistributorOasis Date serves as the majority supplier to Natural Delights®, which is the #1 date brand in North America with category-leading sales and distribution. Natural Delights® is sold across the US, Canada, and more than a dozen other countries around the world. This is a strategic supply relationship where Oasis provides the production and processing capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bard Valley Date Growers: Cooperative of date growers in the Bard and Coachella valleys; historically the parent organization behind the Natural Delights brand and a direct grower/processor of Medjool dates in the same Southwest geography as Oasis Date.
• Natural Delights: The leading consumer date brand in North America, supplied by Oasis Date; overlaps directly with Oasis on Medjool date marketing, distribution, and processing for retail and foodservice customers across the US and Canada.
• Hadiklaim: Israeli date-grower cooperative exporting Medjool, Deglet Noor, and other varieties globally; a direct competitor to Oasis Date in the premium Medjool category with similar customer base of retailers and food manufacturers.
• Al Foah: UAE-based government-affiliated date processor and one of the world's largest date handlers; comparable in scale and vertical integration, primarily competing in global Medjool and premium date categories where Oasis also sells.
• Datepac (USDA Organic / Naturalia): The corporate brand under which Oasis Date markets certain value-added and retail-pack date products; directly comparable Medjool date products in retail channels.
• Desert Valley Date: California-based Medjool date grower and processor in the Coachella Valley; competing grower in the same micro-region serving similar retail and foodservice customers with comparable Medjool date SKUs.
• D'Vash Organics: Israel-based grower and exporter of organic Medjool dates selling into the US market; directly comparable product (Medjool dates) with a similar organic and sustainability positioning competing for shelf space and CPG ingredient contracts.

Broad incumbents

• Dole Food Company: Global fresh produce grower and processor with extensive vertically integrated farming, processing, and distribution — comparable business model and many shared CPG and foodservice customers; Oasis CFO Keith Mitchell previously served as Dole CFO.
• Sun World International: Large California-based produce grower-marketer with vertically integrated operations in grapes, citrus, and stone fruit; comparable agricultural scale, processing infrastructure, and CPG retail distribution channels. Oasis's CFO Keith Mitchell previously served as Sun World CFO.
• Wonderful Pistachios & Almonds: The Wonderful Company's tree-nut and adjacent snack-nut business, sharing California agriculture roots, vertically integrated processing, and many overlapping CPG retail relationships; competes for shelf and ingredient dollars in adjacent snack and baking categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/datepac

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datepac