Discount Power
Discount Power Inc. is a privately held, licensed retail electricity and natural gas supplier (ESCO) serving residential and commercial customers across seven deregulated northeastern US states via fixed-rate, variable-rate, and 100% renewable Green Energy plans acquired through a direct-to-consumer website and broker channel.
- Company typePrivate
- Founded2009
- HeadquartersShelton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Discount Power does
Discount Power Inc. is a privately held, licensed retail energy supplier (Energy Service Company / ESCO) headquartered in Shelton, Connecticut, founded in 2009 and operating across seven deregulated northeastern US states (Delaware, Massachusetts, Maryland, New Jersey, Ohio, Pennsylvania, Rhode Island). The company supplies electricity and natural gas to hundreds of thousands of residential customers and a base of small and mid-market commercial customers, offering fixed-rate and variable-rate plans as well as 100% renewable Green Energy Plans backed by wind and hydroelectric Renewable Energy Certificates. Its go-to-market is direct-to-consumer: customers enter a ZIP code on the website, compare plans, and self-enroll without service interruption, supported by phone sales, a commercial custom-quote flow, a broker portal (dpibackoffice.com), and a multi-channel marketing stack including an SEO-optimized site, blog, Learning Center, email outreach, and a rewards program offering up to $600 annually.
Revenue is generated on a recurring, usage-based subscription model — customers pay Discount Power for the generation/supply portion of their electricity and natural gas, while the local utility continues to handle delivery, billing consolidation, and outage response. Underlying technology is operational rather than differentiated: Discount Power migrated to VertexOne's cloud-based Customer Information System (CIS) and Electronic Data Interchange (EDI) platform in December 2025 to support multi-state compliance, billing, and customer management, and uses third-party tools such as Google Analytics for site tracking. Pricing varies by state and plan type, with representative offers such as a 12-month Massachusetts fixed rate of 10.99¢/kWh plus a $4.95 monthly fee and a $50 Visa digital gift card promotion. Discount Power holds BBB accreditation and operates without disclosed institutional backing, parent company, or public revenue figures.
Discount Power firmographics
Firmographics- Name
- Discount Power
- Legal name
- Discount Power Inc.
- Website
- https://discountpower.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Discount Power Inc. is a privately held, licensed retail electricity and natural gas supplier (ESCO) serving residential and commercial customers across seven deregulated northeastern US states via fixed-rate, variable-rate, and 100% renewable Green Energy plans acquired through a direct-to-consumer website and broker channel.
- Ownership category
- akta.pro rank
Discount Power industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industries
- C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE), Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE), Regulated Natural Gas Utility (LDC) Customer Acquisition & Switching (EUAAADAA)
Keywords
Where Discount Power is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Discount Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Others
Revenue model
- Electricity Supply: Discount Power generates revenue by supplying electricity to residential and business customers in deregulated energy markets. Customers pay for the generation portion of their electricity, which Discount Power supplies as an alternative to the local utility.
- Natural Gas Supply: Revenue is generated from supplying natural gas to residential and business customers in states where natural gas markets are deregulated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed-Rate Electricity Plans |
| Usage-based | Monthly | Variable-Rate Electricity Plans |
| Subscription | Monthly | Green Energy Plans |
| Subscription | Monthly | Fixed-Rate Natural Gas Plans |
| Usage-based | Monthly | Variable-Rate Natural Gas Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Discount Power product offering
Product offeringCore offering
Discount Power is a licensed Energy Service Company (ESCO) that supplies electricity and natural gas to residential and commercial customers in seven deregulated US Northeast states. The company offers fixed-rate and variable-rate supply plans, 100% renewable Green Energy Plans backed by wind or hydroelectric Renewable Energy Certificates, and handles the generation portion of customers' energy while the local utility continues to deliver power and bill customers. Customers enroll online or by phone with no service interruption, and can also access a rewards program and a broker portal.
Product overview
Discount Power is a licensed retail electricity and natural gas supplier (Energy Service Company/ESCO) operating across seven states in the Northeast United States. The company offers a portfolio of energy supply products including residential and commercial electricity plans, residential and commercial natural gas plans, and 100% renewable Green Energy Plans. Customers can choose between fixed-rate pricing plans that lock in rates for budget predictability or variable-rate plans that offer flexibility. The company provides customer support through phone, email, and online account management, along with a rewards program and educational resources through its Learning Center. Discount Power works with seventeen utility companies for delivery services while serving as the supply provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electricity Plans Fixed-rate and variable-rate electricity supply plans for residential customers in deregulated markets, allowing consumers to choose Discount Power as their electricity supplier for the generation portion of their bill while the local utility continues delivery and emergency service.
- Residential Natural Gas Plans Natural gas supply plans for residential customers in states with deregulated natural gas markets, providing options to control natural gas rates and select a competitive supplier.
- Small Business Energy Solutions Electricity supply plans tailored for small businesses and commercial customers, including fixed-rate pricing plans and variable-rate options, with custom quotes available through a dedicated business form.
- Commercial Natural Gas Plans Natural gas supply plans for commercial customers, with fixed-price options to help businesses control energy costs and support multi-location account management.
- Green Energy Plans
Quantifiable outcome
- Massachusetts customers can receive 11% lower rates than National Grid's increased tariff (10.99 cents per kWh vs 12.388 cents per kWh)
- +1 more outcomes
Companies that use Discount Power
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Discount Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Discount Power partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VertexOnecoreDiscount Power migrated to VertexOne's cloud-based Customer Information System (CIS) and EDI solutions to modernize operations. The migration enhances operational efficiency, improves management capabilities, compliance, and customer service across multiple states. The transition was executed flawlessly.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Discount Power competitors and assessment
Company assessmentRegional players
- UGI Energy Services: A Pennsylvania-based retail natural gas and electricity marketer serving Mid-Atlantic and Northeast customers. Directly comparable on the natural gas supply side and regional Northeast footprint, though operating as part of a larger utility holding (UGI Corporation).
Direct peers
- Verde Energy USA: An independent retail electricity supplier serving residential and small commercial customers in multiple deregulated states with a strong emphasis on renewable/green plans. Directly comparable to Discount Power's positioning around green energy options and residential direct-to-consumer acquisition.
- Ambit Energy: A retail electricity and natural gas provider serving residential and small commercial customers in U.S. deregulated markets via direct and multi-level marketing channels. Similar in product set (fixed/variable, green options) and customer segments.
- Spark Energy: A retail electricity and natural gas provider serving residential and commercial customers in deregulated U.S. markets, with both fixed and variable rate offerings. Closely comparable business model and customer segments, though Spark has historically served a broader multi-state footprint including the Midwest.
- IDT Energy: An independent retail electricity and natural gas supplier licensed in several Northeast states (NY, NJ, PA, MD, CT, IL) serving residential and small commercial customers with similar fixed/variable and green plans. Closest mid-size peer to Discount Power by geography, customer segment, and product mix.
- Public Power & Utility of New York: An independent ESCO serving residential and small commercial customers in Northeast deregulated markets with similar fixed/variable and green supply plans. Closely comparable independent ESCO competitor in Discount Power's core region.
Broad incumbents
- Direct Energy: One of the largest North American retail electricity and natural gas suppliers (a subsidiary of NRG Energy), serving residential and commercial customers across many deregulated states. Direct comparator to Discount Power's core residential/SMB supply business, though operating at much larger scale and with broader geographic reach.
- Constellation Energy: A major U.S. retail electricity and natural gas provider (and competitive power generator) serving residential, commercial, and industrial customers in deregulated markets. Directly comparable in retail supply products, fixed/variable rate plans, and green offerings, though at substantially larger scale and with owned generation backing.
- ENGIE Resources: The U.S. retail subsidiary of global energy group ENGIE, supplying electricity and natural gas to commercial, industrial, and institutional customers in deregulated markets. Comparable to Discount Power's commercial supply business and to its dual-fuel (electric + gas) offering.
- NRG Home (NRG Energy): NRG Energy's retail residential and small business electricity and natural gas supply brand, operating nationally across deregulated markets with bundled plans, rewards, and green options. Comparable to Discount Power across the full retail product portfolio at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Discount Power social profiles
Digital presenceDiscount Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discount Power leadership team
Management profileNumber of profiles
Discount Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discount Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discount Power
What does Discount Power do?
Discount Power is a licensed Energy Service Company (ESCO) that supplies electricity and natural gas to residential and commercial customers in seven deregulated US Northeast states. The company offers fixed-rate and variable-rate supply plans, 100% renewable Green Energy Plans backed by wind or hydroelectric Renewable Energy Certificates, and handles the generation portion of customers' energy while the local utility continues to deliver power and bill customers. Customers enroll online or by phone with no service interruption, and can also access a rewards program and a broker portal.
Is Discount Power a public or private company?
Discount Power is a private company. It is classified as unknown and is currently operating.
When was Discount Power founded?
Discount Power was founded in 2009. It employs 11 to 50 people.
Where is Discount Power based?
Discount Power is headquartered in Shelton, United States, in the North America region.
How does Discount Power make money?
Two revenue lines are on record. Electricity Supply is the primary driver. The others are natural Gas Supply.
Who are Discount Power's main competitors?
UGI Energy Services is listed as a regional player. Direct peers are Verde Energy USA, Ambit Energy, Spark Energy, IDT Energy and Public Power & Utility of New York. Broad incumbents are Direct Energy, Constellation Energy, ENGIE Resources and NRG Home (NRG Energy).
Does Discount Power have an API?
No public API is recorded for Discount Power.
What industry is Discount Power in?
Discount Power's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAGACAE, C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs). Its NAICS code is 2211 and its SIC code is 4911.