IDT Energy
IDT Energy is a Retail Energy Provider supplying electricity and natural gas to residential and small business customers in seven deregulated U.S. states plus DC, offering fixed-rate (SmartBudget), variable-rate (SmartFlex), renewable, and carbon-offset plans under parent Genie Energy (NYSE:GNE).
- Company typePublic
- Founded2004
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
IDT Energy firmographics
Firmographics- Name
- IDT Energy
- Legal name
- IDT Energy, Inc.
- Website
- https://idtenergy.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IDT Energy is a Retail Energy Provider supplying electricity and natural gas to residential and small business customers in seven deregulated U.S. states plus DC, offering fixed-rate (SmartBudget), variable-rate (SmartFlex), renewable, and carbon-offset plans under parent Genie Energy (NYSE:GNE).
- Ownership category
- akta.pro rank
IDT Energy industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industry
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where IDT Energy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IDT Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Electricity Supply: IDT Energy procures electricity from the wholesale (PJM) market and supplies it to residential and small business customers in deregulated states. Revenue is generated through variable rates (monthly adjustments based on market conditions) or fixed rates (locked for contract term).
- Natural Gas Supply: IDT Energy procures natural gas from the wholesale (NYMEX) market and supplies it to customers. Revenue includes per-therm pricing plus optional daily/monthly service fees depending on utility territory.
- Green/Renewable Energy Premium: Premium pricing for renewable energy options, including up to 3 cents per kWh adder for green electricity (100% matched with RECs) and up to 20 cents per therm adder for carbon offset natural gas.
- Rebate Programs: Cash-back rebates offered to SmartFlex variable rate customers based on electricity and natural gas consumption, providing customer incentives while generating usage-based revenue.
- Rewards Program Revenue: Customer loyalty program where points are earned on consumption and redeemed for rewards, driving customer retention and engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | SmartFlex Variable Rate - Electricity and Natural Gas |
| Subscription | Annual | SmartBudget Fixed Rate - Electricity |
| Subscription | Annual | SmartBudget Fixed Rate - Natural Gas |
| Subscription | Monthly | Green/Renewable Electricity Add-on |
| Subscription | Monthly | Carbon Offset Gas Add-on |
| Subscription | Monthly | IDT Energy Cares - First Responders/Military/Veterans |
| Subscription | Monthly | IDT Energy Cares - Seniors |
| Subscription | Monthly | Community Solar Subscription |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
IDT Energy product offering
Product offeringCore offering
IDT Energy is a Retail Energy Provider (REP) that procures electricity and natural gas from wholesale markets (PJM, NYMEX) and supplies them to residential and small business customers in deregulated U.S. states. The company offers fixed-rate (SmartBudget, 12-month lock) and variable-rate (SmartFlex, with cash-back rebates) supply plans, with optional Green Electricity (100% matched with renewable energy certificates) and Carbon Offset Gas add-ons. Delivery occurs through local utility infrastructure while IDT Energy maintains the supply relationship.
Product overview
IDT Energy is a Retail Energy Provider (REP) offering a portfolio of electricity and natural gas supply products to residential and small business customers in deregulated U.S. markets. The core products consist of two rate-plan types — SmartBudget (fixed-rate, 12-month lock) and SmartFlex (variable-rate with cash-back rebates) — each available with optional Green Electricity or Carbon Offset Gas add-ons. Value-added offerings include an IDT Energy Rewards loyalty program, a Community Solar subscription (via Arcadia), and Essential Home Services partnerships. All products are delivered alongside the customer's local utility, which continues to handle distribution, billing, and emergency response.
Differentiator
Problem solved
Functional benefit
Brands
- SmartBudget: Fixed rate energy supply program with locked per-kilowatt-hour rate for 12 months
- SmartFlex
- Green Electricity
- Carbon Offset Gas
- IDT Energy Rewards
Products and services
- SmartBudget Fixed-rate electricity and natural gas supply program that locks the per-kilowatt-hour (kWh) or per-therm rate for 12 billing cycles, providing budget certainty and protection against market volatility.
- SmartFlex Flexible variable-rate electricity and natural gas supply program with cash-back rebates based on consumption; rates established monthly based on market pricing, with no long-term commitment, deposits, sign-up fees, or early termination penalties.
- Green Electricity Electricity supply option where 100% of the customer's usage is matched with renewable energy certificates representing generation from renewable sources such as wind, solar, running water, and biomass.
- Carbon Offset Gas Natural gas supply option that is 100% matched by carbon offsets and/or carbon credits from projects like biomass and landfill gas, neutralizing the CO2 emissions generated by natural gas usage.
- IDT Energy Rewards Points-based loyalty program where customers earn rewards points on every kilowatt-hour and therm of gas supplied; points can be redeemed for gift cards, electronics, appliances, movie theater tickets, jewelry, sporting goods, and more.
- Community Solar Community solar subscription program enabling residents and renters to access solar power savings with no installation or maintenance, delivering up to 10% savings on electric bills; delivered through partnership with Arcadia.
- Essential Home Services A suite of home-related value-added services offered through third-party partners, including home automation and security (Vivint SmartHome), high-speed internet (AT&T, Viasat), and home warranty (Complete Protection), providing discounts and peace of mind to IDT Energy customers.
- IDT Energy Cares Special discounted electricity supply rates available for military personnel, veterans, first responders, and seniors aged 65 and older.
Quantifiable outcome
- Save up to 10% guaranteed with Community Solar
- +4 more outcomes
Companies that use IDT Energy
Customer profileSegments5 records
Ideal customer profiles4 records
IDT Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
IDT Energy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Vivint (Vivint SmartHome)minorPartnership offering home automation and security services to IDT Energy customers. Award-winning smart home and security solutions offered as added-value service through IDT Energy channels. Contact: 866-289-8183.
- AT&TminorPartnership offering high-speed internet packages (10-1,000 Mbps), wireless, AT&T TV, and DirecTV services to IDT Energy customers as added-value home services.
- ViasatminorPartnership offering high-speed satellite internet service with unlimited data plans and speeds up to 100 Mbps in select areas. Target customers without broadband access.
- Complete ProtectionminorHome warranty partnership offering 100% approved repair cost coverage with no deductible, 24/7 live support, and no-nonsense coverage. No exclusions or 'gotchas' per marketing claims.
- ArcadiacoreCommunity solar partnership enabling IDT Energy to offer solar energy subscriptions to customers without roof installation. Arcadia manages the community solar farm network and billing credits. Customers can save up to 10% guaranteed on electric bills with no installation or maintenance required.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
IDT Energy competitors and assessment
Company assessmentDirect peers
- Direct Energy: One of the largest North American Retail Energy Providers, supplying electricity and natural gas to residential and SMB customers across multiple deregulated U.S. states. Direct peer — same REP business model, same customer segments, similar multi-state footprint.
- Green Mountain Energy: Independent REP specializing in renewable electricity supplied to residential customers in deregulated states. Closest analog to IDT's Green Electricity product and overall retail model.
- Ambit Energy: Independent REP serving residential and small business customers in multiple deregulated states via direct sales and digital channels. Closely comparable business model and customer base to IDT.
- Public Power & Utility of Connecticut: Independent REP focused on residential and small commercial electricity supply in the Northeast. Comparable size and direct-competition presence to IDT in overlapping service territories.
Broad incumbents
- NRG Energy (incl. Reliant, NRG Home): Large vertically integrated U.S. power company operating generation and retail energy supply (Reliant/NRG Home). Incumbent REPs that overlap heavily with IDT's product set and serve the same deregulated state footprint.
- Constellation (incl. Constellation Home): Major U.S. competitive electricity and natural gas supplier with a residential/home product line. Operates broadly across deregulated markets with deeper capital base and similar fixed/variable rate offerings.
- Vistra Energy (incl. TXU Energy, Dynegy): Largest U.S. competitive power generator with substantial retail supply through TXU Energy and other brands. Broader incumbent REP serving overlapping customer needs and competing for affinity and direct-acquisition channels.
- Shell Energy North America: Shell-owned retail electricity and natural gas supplier operating in multiple deregulated U.S. markets. Larger incumbent REP with comparable fixed and variable products and similar SMB/residential focus.
- ENGIE Resources: U.S. retail arm of global utility ENGIE, supplying electricity and natural gas to commercial and residential customers in deregulated markets. Comparable multi-state REP with broader portfolio backing.
Emerging players
- Eligo Energy: Smaller independent REP offering fixed and variable electricity supply to residential and small commercial customers in select deregulated markets. Niche/scale-comparable peer in the same REP category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IDT Energy social profiles
Digital presenceIDT Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDT Energy leadership team
Management profileNumber of profiles
IDT Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDT Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDT Energy
What does IDT Energy do?
IDT Energy is a Retail Energy Provider (REP) that procures electricity and natural gas from wholesale markets (PJM, NYMEX) and supplies them to residential and small business customers in deregulated U.S. states. The company offers fixed-rate (SmartBudget, 12-month lock) and variable-rate (SmartFlex, with cash-back rebates) supply plans, with optional Green Electricity (100% matched with renewable energy certificates) and Carbon Offset Gas add-ons. Delivery occurs through local utility infrastructure while IDT Energy maintains the supply relationship.
Is IDT Energy a public or private company?
IDT Energy is a public company. It is classified as corporate owned and is currently operating.
When was IDT Energy founded?
IDT Energy was founded in 2004. It employs 51 to 100 people.
Where is IDT Energy based?
IDT Energy is headquartered in New York, United States, in the North America region.
How does IDT Energy make money?
Five revenue lines are on record. Electricity Supply is the primary driver. The others are natural Gas Supply, green/Renewable Energy Premium, rebate Programs and rewards Program Revenue.
Who are IDT Energy's main competitors?
Direct peers on record are Direct Energy, Green Mountain Energy, Ambit Energy and Public Power & Utility of Connecticut. Broad incumbents are NRG Energy (incl. Reliant, NRG Home), Constellation (incl. Constellation Home), Vistra Energy (incl. TXU Energy, Dynegy), Shell Energy North America and ENGIE Resources. Eligo Energy is listed as an emerging player.
Does IDT Energy have an API?
No public API is recorded for IDT Energy.
What industry is IDT Energy in?
IDT Energy's product category is Retail Energy Supply. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail. Its NAICS code is 2211 and its SIC code is 4911.